David Prior

Are you a brand interested in adding TV sponsorship to your marketing mix, or optimising your existing campaign?

Dr Jan Smith has spent much of the past 15 years coming up with ways of providing mental health support to people working in healthcare.

Following the fast food giant in building a solid design foundation will cut your delivery times, save money and produce a far more reliable brand and customer experience, says Guy Utley, Founder and Creative Director at Leeds agency Tall.

Effectiveness has always been a driving concept at McCann Leeds, but now the agency is on a mission to embed it culturally and formally.

Design is a powerful tool for conveying brand identity and values, says Guy Utley, Founder and Creative Director at Leeds agency Tall.

If nominative determinism is a thing in agency land, Alex Ellis has certainly joined the right company.

Richard Midgley, Founder & Group Strategy Director at Ponderosa Agency in Leeds, on why it’s time to change the flawed pitching process.

This week’s Wrap is from Louis Hill, former member of the M&S Corporate Affairs team and now founder of The Source Partnership.

Manchester agency Mason Williams Communications has been appointed to manage the UK PR account for Delphina Hotels & Resorts in Sardinia. It is the first time the collection of eight premium resorts and hotels in northern Sardinia has embarked upon a UK-based campaign as it looks to expand outside of the Italian tourism market.

Property support services group Styles&Wood has appointed theEword as its digital partner. The Manchester agency will support the company with website performance and conversion rate optimisation, as well as helping to develop Styles&Wood’s digital strategy for 2015.