Carolyn Lyden

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines.

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept.

On the hunt for something new? Check out who’s hiring in search marketing this week

Plus, the secret to managing people is less management and more peopling

Plus, how to overcome pretty much any SEO issue and see results

There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.