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Britta Lokting

Britta Lokting

Contributing Writer and Editor at Entrepreneur

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Location
United States
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    Covering topics
    • House
    • Entertainment

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    Recent Articles

    entrepreneur.com

    West Coast, Get Ready — Dunkin' Is Coming, and It's Bringing 'Insta-Ready' Gen Z Drinks With It

    The coffee shop's sales topped $10 billion in 2021, and its coming in at #5 on our 2023 Franchise 500.
    entrepreneur.com

    What Popeyes’ Viral Menu Strategy Can Teach You About Staying Relevant

    Innovative new dishes has helped this chicken institution stay among the top five franchises in the world.
    entrepreneur.com

    The Secret to Jersey Mike's Increasing Popularity? Danny DeVito and...

    The sandwich chain is staying true to its roots, and focused on real people, and that's helped it stay a top 10 franchise for five years in a row.
    entrepreneur.com

    The Secret Formula for Writing an Inspirational Quote

    Inspirational sayings don’t have to be, well, “inspired.” Knowing what will resonate with others is an art and a science.
    entrepreneur.com

    How Do You Modernize One of the Oldest Pastry Shops in New York City?

    Veniero's started in the East Village in 1894, but more recently, it's been opening for business on apps like Grubhub and Postmates.
    entrepreneur.com

    This 28-Year-Old Amusement Park Manager Makes Her Gen Z Employees G...

    Isadora Richardson's great-great-grandparents founded Trimper Rides in 1893, and she aims to return the park to its former glory.
    entrepreneur.com

    A New Orleans Oyster Restaurant Went Without Detailed Profit-and-Lo...

    Natalie Gerdes and her twin sister, Nikki, have introduced new ideas to their family business like merchandising, an expanded menu and yes, keeping track of the company's finances.
    entrepreneur.com

    A California Woman Started a Boarding House in 1920. Her Great-Gran...

    Mary Alice Recendez started as a hostess at Mijares Mexican Restaurant when she was 13 years old and, at 32, is the only fourth-generation member of her family in a leadership position.
    entrepreneur.com

    This 130-Year-Old Porcelain Shop Claims to Be the Oldest Store in N...

    Pivoting to online sales has been a family effort: Owner Mei Lum's mother helps with the e-commerce, her father handles shipping and packaging and her 91-year-old grandmother has become an influencer.
    entrepreneur.com

    6 Lessons Learned From Franchisors Who Launched in 2020

    In the days before Covid-19, a new crop of companies were just starting to franchise. Meet six entrepreneurs whose first year didn't go exactly as planned ... but who made the most of it anyway.
    entrepreneur.com

    Which Franchise Keeps Kids (and Parents!) Sane?

    The #6 company on our Franchise 500 list adjusted its education model for the first time since 1954 - and opened 140 new centers.