Natalie Gerdes and her twin sister, Nikki, have introduced new ideas to their family business like merchandising, an expanded menu and yes, keeping track of the company's finances.
Mary Alice Recendez started as a hostess at Mijares Mexican Restaurant when she was 13 years old and, at 32, is the only fourth-generation member of her family in a leadership position.
Pivoting to online sales has been a family effort: Owner Mei Lum's mother helps with the e-commerce, her father handles shipping and packaging and her 91-year-old grandmother has become an influencer.
In the days before Covid-19, a new crop of companies were just starting to franchise. Meet six entrepreneurs whose first year didn't go exactly as planned ... but who made the most of it anyway.