Bill Murphy

'I'm lovin' it' might just be the best marketing campaign of all time. Here's what to learn from it.

Key to success? 'All those warm, fuzzy feelings.'

I can only imagine the reaction.

Nobody does nostalgia like McDonald's.

There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.

I think Ray Kroc would approve.

There's a concept in psychology known as "hindsight bias."

It's that simple. People who live in New Jersey will be very happy.

Here are some of the big takeaways.

It's a surprising choice, and customers have feelings.