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Bill King

Bill King

Author at SportsBusiness Daily at SportsBusiness Daily

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Email address
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Influence score
29
Location
United States
Languages
  • English
Covering topics

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    Recent Articles

    sportsbusinessjournal.com

    SBJ Betting: Unraveling the prediction markets’ big weekend

    Prediction markets enjoyed a big weekend with the first week of NFL action and some high-profile college football games. But how does its volume compare to handle? Also: August was actually slow for state betting handle.
    sportsbusinessjournal.com

    Fanatics’ Matt King sees NFL sponsorship as final part of ‘three-le...

    With football season upon us and a holiday weekend ahead, we bring you our annual “GIANT SIZE SPECIAL SEASON OPENING DOUBLE ISSUE”, dutifully poly-bagged to protect against rain and probing non-subscriber fingers.
    sportsbusinessjournal.com

    DraftKings’ latest ad campaign takes aim at the next frontier

    The first of the latest DraftKings spots featuring Kevin Hart and Nick Jonas debuted Monday, highlighting DraftKings recent rollout of a unified app that brings its new prediction markets to states that don't yet allow sportsbooks. The battle for California and Texas is on.
    sportsbusinessjournal.com

    CFTC makes a notable move on prediction markets

    In this SBJ Betting newsletter: A pair of recent advisories from the CFTC will change the way sports betting looks – literally – in newly opened states such as California and Texas. More sportsbook deals likely still to come for NFL. And what we know about how big World Cup betting really was.
    sportsbusinessjournal.com

    NFL lands Fanatics, loosens sportsbook sponsor bottleneck

    Fanatics has signed on as an official sportsbook of the NFL, breaking a logjam that left the sponsor category vacant for the league since multi-year deals with FanDuel, DraftKings and Caesars expired at the end of March.
    sportsbusinessjournal.com

    SBJ Betting: Why Kalshi won the World Cup

    Also: World Cup and Knicks boost June handle and a look at some of the bigger betting stories of the past two weeks.
    sportsbusinessjournal.com

    World Cup, Knicks are boons to June betting handle

    The World Cup has sportsbooks on pace to reverse six consecutive months of year-on-year decline, with June handle tracking 26% higher than last June in the 24 states that have reported results for that month.
    sportsbusinessjournal.com

    Champions 2026: Media titans weigh in on James Brown

    How the industry’s more influential leaders view James Brown and his 42 years at major networks.
    sportsbusinessjournal.com

    Champions 2026: James Brown

    From NBA cut to Hall of Fame broadcaster, James Brown shares how Harvard, Xerox sales and faith shaped his NFL Today career, relentless preparation and leadership in sports media.
    sportsbusinessjournal.com

    SBJ Betting: Fanatics’ World Cup move

    Fanatics is getting into the World Cup via prediction markets, and this makes for a clearer sports betting picture around the event.
    sportsbusinessjournal.com

    Fanatics strikes deal to offer official World Cup prediction market...

    Fanatics Predicts has landed US rights to offer the official prediction markets of the World Cup, combining with global FIFA rights-holder ADI PredictStreet on a co-branded digital hub that will include tournament news, stats and other in-app content.