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Bill King

Bill King

Author at SportsBusiness Daily at SportsBusiness Daily

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Email address
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Influence score
29
Location
United States
Languages
  • English
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    Recent Articles

    sportsbusinessjournal.com

    Fanatics’ Matt King sees NFL sponsorship as final part of ‘three-leg parlay’

    With football season upon us and a holiday weekend ahead, we bring you our annual “GIANT SIZE SPECIAL SEASON OPENING DOUBLE ISSUE”, dutifully poly-bagged to protect against rain and probing non-subscriber fingers.
    sportsbusinessjournal.com

    CFTC makes a notable move on prediction markets

    In this SBJ Betting newsletter: A pair of recent advisories from the CFTC will change the way sports betting looks – literally – in newly opened states such as California and Texas. More sportsbook deals likely still to come for NFL. And what we know about how big World Cup betting really was.
    sportsbusinessjournal.com

    NFL lands Fanatics, loosens sportsbook sponsor bottleneck

    Fanatics has signed on as an official sportsbook of the NFL, breaking a logjam that left the sponsor category vacant for the league since multi-year deals with FanDuel, DraftKings and Caesars expired at the end of March.
    sportsbusinessjournal.com

    World Cup, Knicks are boons to June betting handle

    The World Cup has sportsbooks on pace to reverse six consecutive months of year-on-year decline, with June handle tracking 26% higher than last June in the 24 states that have reported results for that month.
    sportsbusinessjournal.com

    Champions 2026: Media titans weigh in on James Brown

    How the industry’s more influential leaders view James Brown and his 42 years at major networks.
    sportsbusinessjournal.com

    Champions 2026: James Brown

    From NBA cut to Hall of Fame broadcaster, James Brown shares how Harvard, Xerox sales and faith shaped his NFL Today career, relentless preparation and leadership in sports media.
    sportsbusinessjournal.com

    Fanatics strikes deal to offer official World Cup prediction market...

    Fanatics Predicts has landed US rights to offer the official prediction markets of the World Cup, combining with global FIFA rights-holder ADI PredictStreet on a co-branded digital hub that will include tournament news, stats and other in-app content.
    sportsbusinessjournal.com

    Sports business educator Jim Kahler to retire in June

    Veteran sports business educator Jim Kahler plans to retire from Cleveland State at the end of June, capping a career spanning Cavaliers, Arizona State and Ohio University.
    sportsbusinessjournal.com

    Kalshi’s latest deal lands it inside Madison Square Garden

    Four months after MSG Sports and the New York Rangers named Polymarket the official prediction market of the team, New York City-based Kalshi found its way into the famed arena with a deal to attach its brand to the building’s lower bowl concourse.
    sportsbusinessjournal.com

    SBJ Betting: The secret genius of DraftKings’ combined app

    DraftKings' "Super App" combined prediction markets with online sportsbooks is a strategy that should cut down on acquisition costs while making it easy for gamblers to bet in any state. Also: Senate looks at integrity, and Kalshi lands in Madison Square Garden.
    sportsbusinessjournal.com

    Senate to put sportsbooks, prediction markets under integrity micro...

    Sports betting is back on the congressional docket next week as a Senate Commerce subcommittee hears testimony Wednesday morning on integrity concerns associated with both traditional state-regulated sportsbooks and their more recent prediction market offshoot.