Benjamin DeMarais

Right now, it seems that violet-colored desserts are all the rage on Instagram. The gorgeous hue is due to one ingredient: ube (pronounced ooh-beh). But what exactly is an ube, and why has it suddenly become so popular?

We tapped in a handful of hairstylists to share their hacks for making hair more shiny, including apple cider vinegar rinse for hair, leave-in conditioners, and hair oil treatments.

Hosting the big game? These must-have Trader Joe’s snacks—handpicked by a former crew member—are sure to score with your guests.

Aquaphor and Vaseline are both excellent additions to your skincare arsenal, especially if you regularly deal with dry skin. But when you're considering choosing Aquaphor vs. Vaseline, is there a difference? Get expert advice on how to best use these skin-care multitaskers.

From Florida to Texas, find out which hidden cities are growing the fastest according to a new report from Opendoor and why buyers are flocking there.

Nutritionists reveal the ultimate food to boost immunity during cold and flu season—and it also happens to be delicious.

Elevate your holiday dishes this year with these 7 festive Trader Joe’s finds—perfect for adding a touch of seasonal magic to your table.

Pinterest just released its highly anticipated 2025 trend report, Pinterest Predicts, which covers trends across fashion, lifestyle, travel, beauty, and more. Here, we dive into their top forecasts for fashion and beauty.

Make Thanksgiving prep a breeze with these must-have Trader Joe’s products. From seasonal appetizers to delicious desserts, here’s everything you need for a memorable, stress-free holiday meal.

Trader Joe’s is constantly opening new locations and stores—here’s a list of the new stores in 2023. (Hopefully one is close to you!)