Ben Portnoy

College Football Playoff leaders are evaluating expansion, with FBS commissioners considering if new revenue justifies eliminating conference champ games.

Forty Under 40: Kyle Vasey, University of Alabama

West Virginia struck a five-year jersey patch deal with Antero, the state’s largest natural gas producer. The company’s logo will be on all 18 teams' jerseys

Ohio State is set to announce a record college sports marketing deal with JPMorganChase, featuring its branding on jerseys across all 36 Buckeyes sports.

The University of Illinois is set to announce a five-year, $30 million jersey patch sponsorship agreement with Busey Bank, one of the nation’s largest such deals.

Texas Tech is slated to announce a new naming rights deal for its football stadium with Galaxy. The school will drop the Jones family name from the facility.

DePaul has reached a five-year deal with ecommerce company Desert Cactus that includes the Big East’s first corporate jersey patch, which will be featured on DePaul’s men’s basketball jerseys beginning this season.

The Big 12's deal with Monster Energy may be groundbreaking, but some detractors worry over the price. It also raises some questions about what to watch in college sponsorship. Also: Rolling up recents deals at Kansas and Charlotte, and a chat with Missouri NIL Collective CEO Mario Moccia.

Kansas added a cryptocurrency as its jersey patch sponsor, while Charlotte is getting in on the LLC craze in college athletics with a new commercial arm.

Kansas is slated to add XRP cryptocurrency as its jersey patch partner across all Jayhawks athletic teams. It's the second Big 12 school to sell a patch.