Ben Portnoy

Progressive is launching a multiyear, multi-school field logo initiative across 13 major college football programs, placing its logo at the 25-yard line.

College Football Playoff leaders are evaluating expansion, with FBS commissioners considering if new revenue justifies eliminating conference champ games.

Forty Under 40: Kyle Vasey, University of Alabama

West Virginia struck a five-year jersey patch deal with Antero, the state’s largest natural gas producer. The company’s logo will be on all 18 teams' jerseys

Ohio State is set to announce a record college sports marketing deal with JPMorganChase, featuring its branding on jerseys across all 36 Buckeyes sports.

At Big Ten Media Days in Chicago, commissioner Tony Petitti and SEC counterparts are fixated on fast-moving negotiations over the Protect College Sports Act.

The University of Illinois is set to announce a five-year, $30 million jersey patch sponsorship agreement with Busey Bank, one of the nation’s largest such deals.

Texas Tech is slated to announce a new naming rights deal for its football stadium with Galaxy. The school will drop the Jones family name from the facility.

DePaul has reached a five-year deal with ecommerce company Desert Cactus that includes the Big East’s first corporate jersey patch, which will be featured on DePaul’s men’s basketball jerseys beginning this season.

Kansas added a cryptocurrency as its jersey patch sponsor, while Charlotte is getting in on the LLC craze in college athletics with a new commercial arm.