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April Berthene

April Berthene

Managing Editor at Digital Commerce 360 - Retail

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Influence score
48
Phone
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Location
United States
Languages
  • English
Covering topics
  • E-Commerce
  • Marketing

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Recent Articles

digitalcommerce360.com

Home Depot rebrands its retail media network to Orange Apron Media - Digital Commerce 360

The Home Depot’s vice president of Orange Apron Media and monetization explains what’s in store for its retail media network.
digitalcommerce360.com

Ikea plans to train thousands of its employees to use AI - Digital ...

Ikea aims to have its employees better understand, leverage and innovate with artificial intelligence (AI).
digitalcommerce360.com

Study: Black Friday app installs aren’t worth the acquisition cost ...

An Airship study finds that Black Friday is the top day for consumers to download retailer’s shopping app.
digitalcommerce360.com

Rent the Runway reports flat revenue, high customer satisfaction in...

Rent the Runway looks to the future in its Q4 earnings, reporting its investments in customer service in 2023 will pay off in 2024.
digitalcommerce360.com

Serena Williams launches direct-to-consumer makeup line Wyn Beauty ...

Williams is selling her Wyn Beauty brand online at WynBeauty.com, as well as at Ulta.com and at 685 Ulta stores.
digitalcommerce360.com

GameStop’s chief operating officer leaves the company - Digital Com...

The struggling retail chain says it won’t replace Nir Patel, leaving the chief operating officer role unfilled. The struggling retail chain says it won’t replace Nir Patel, leaving the chief operating officer role unfilled.
digitalcommerce360.com

Retailers strive to provide a rich online customer experience - Dig...

Top retailers share how they provide top customer experiences with on-site video, overhauled loyalty programs or robust editorial content.
digitalcommerce360.com

Online shopping tools and features top online retailers offer for t...

When it comes to the online customer shopping experience, the Top 100 online retailers offer more customer service options than the Top 1000.
digitalcommerce360.com

Retail blogs can deliver sales but only with a strategic plan - Dig...

Online retailers with an on-site blog often boast higher traffic and sales from organic search. Plus, retail blogs can increase conversion.
digitalcommerce360.com

6 ways retailers are using generative AI right now - Digital Commer...

Many brands have live generative AI programs up today including Stitch Fix, eBay, Newegg, Babylist, UrbanStems and J’evar.
digitalcommerce360.com

EBay rolls out its generative AI listing tool to all marketplace se...

The generative AI tool writes product descriptions for eBay’s app marketplace sellers based on their listing’s metadata.
digitalcommerce360.com

Ghirardelli taps generative AI to edit photos but not yet to genera...

Ghirardelli uses generative AI to edit images on its product detail pages but is waiting for GenAI to mature for more applications.
digitalcommerce360.com

Newegg launches generative AI product review summary - Digital Comm...

Generative AI tool creates a summary of all of the reviews at the top of the customer reviews section on the product detail page.
digitalcommerce360.com

Generative AI in retail is too ‘immature’ for implementation, Stanl...

Stanley Black & Decker wants a generative AI product page tool for product descriptions to speed up product detail product optimization.
digitalcommerce360.com

Planning for the 2023 holiday season - Digital Commerce 360

To plan for the 2023 holiday season, retailers are investing in artificial intelligence, customer service and shipping communication.
digitalcommerce360.com

Colgate pilots generative AI tool to improve product detail pages -...

Toothpaste brand Colgate tests a generative AI chatbot to more efficiently gather analysis to create better converting product detail pages.
digitalcommerce360.com

Will AI take over customer service this holiday season? - Digital C...

Generative AI chatbot to handle light-touch customer service questions, which will work in tandem with its live chat customer service team.
digitalcommerce360.com

Retailers revisit return policies ahead of the holiday season - Dig...

88% of global retailers plan to make their return policies stricter this year, according to a Salesforce survey of 1,125 retailers.
digitalcommerce360.com

Furniture brand launches negotiation AI chatbot - Digital Commerce 360

Artificial intelligence chatbots can negotiate prices. The benefit of having an AI chatbot is that it can react to scenarios in real-time.
digitalcommerce360.com

Evo to launch ChatGPT customer service chatbot

Impressive with the sophistication of generative AI chatbots, ski and sporting goods brand evo plans to launch a customer service chatbot.
digitalcommerce360.com

Newegg livestreams more than 24 hours a day - Digital Commerce 360

Newegg livestreams 30 hours of content on weekdays, which includes livestreams across its six handles and in China.