Annie Blay

We're loving festive champagne and pearly white for the season.

Polka dot velvet nails > regular velvet nails.

This gives us some major insights into how Skims Beauty will operate.

Be still, my preppy heart.

Experts break down the origins of this edgy protective style—and how to pull it off in 2025.

Sugar, spice, and everything…

Take a peek behind the curtain.

Ahead, the trendiest ways to wear pink.

Join Allure editors and the industry’s top experts for a day of beauty education, giveaways, and more.

A champion of diverse voices in beauty, she leaves behind an impactful legacy.

The TikTok trend that took over this summer gets a gothic twist.

Welcome to It’s Textured, a monthly column where we untangle the joy, trauma, confusion, and frustration that can come with Black hair. This month, associate beauty editor Annie Blay speaks with three women about their journey with traction alopecia and how their hair loss helped them gain so much more in the end. That’s weird, 29-year-old Drea Okeke thought as she examined her new set of box braids. No stranger to protective styles, Okeke was used to seeing evenly spaced parts between her braid…

Tips for wearing those trendy braids without losing your edges.

After years of styling her 4C hair for video content, Chizi Duru is dealing with an alopecia diagnosis.

Lip oils who?

Get ready for a new crop of shades.

The versatile hairstyle will put an end to your indecision.

Remember: Your fingers will be in more pictures than you realize.

The current curl typing system may not be perfect, but it’s still a solid jumping-off point for styling tips. Decoding your curl type can be confusing, we feel you. Several different textures can exist on one head of curly hair, which all have to somehow look cohesive when you style it. When the strands at your crown are looser than the ones on the sides, and even more different than the hair in the back, it’s easy to just throw up your hands in frustration and contemplate shaving it all off.…

All the best hair, nails, and makeup looks from film's biggest night.