Annabel Bendavid

As we flick through our TikTok FYP, it’s not unusual for an ad or two to pop up between videos from our favourite creators. Though most, if not all of us, quickly choose to tap away, promotional videos have come to shape the content we consume and viral culture as we know it. Whether it be throug

From suspiciously-timed photos of eyebrows on Instagram stories to shady comments under TikTok videos, the alleged feud between Selena Gomez and Hailey Bieber has dominated social media for the past month. And while there is no denying that internet users have fanned the flames of hostility between

Most of us suffer from acne or a rogue spot, perhaps more frequently than we’d like to admit. And though it may leave us feeling insecure, acne is more or less a universal experience. While it often begins during adolescence, others, who perhaps made it out of high school unscathed, may face a bout

It seems like just about everyone is trying to add podcast host to their resume these days. Whether it be a spliced audio of a creator sharing a controversial take, an intriguing storytime, or breaking down the hottest internet drama, our social media feeds are overflowing with clips from influencer

In a world where musicians continually strive to differentiate themselves in the pursuit of success, the temptation to pretend to be someone or something you’re not is ever-present. Whether it involves following only the latest fashion trends or conforming to popular musical styles, we have seen sin

When an influencer supports Shein, criticism comes with the territory. As a company best known for violating labour laws and operating under an environmentally-unsustainable production model, this backlash should come as no surprise. But that hasn’t stopped creators from promoting the brand over the

For months, TikTok users have been counting down the days until Gypsy Rose Blanchard’s release from prison. But her story— in which she served eight years of jail time after conspiring to kill her mother— has gripped internet users for almost a decade. Having endured over 20 years of abuse by he

Follower counts, views, and engagement have become some of the most important metrics in the creator economy. While these numbers may ebb and flow, there is one thing an influencer must keep consistent: the trust of their audience. Given the nature of TikTok and the culture the app fosters, trust

Taylor Swift & The Dangers of Deepfakes Online

One week ago, JoJo Siwa took to her Instagram to issue a content warning. "The following content is not made for children and may be disturbing or offensive to some viewers," the post reads. "May contain sexual themes, violence, strong language, traumatic scenarios and flashing lights." What