Ann Marie McQueen

In 2021, Tena Middle East created a groundbreaking ad campaign around <a href=“https://www.thenationalnews.com/lifestyle/wellbeing/hot-flushes-and-hrt-everything-you-need-to-know-about-the-menopause-explained-1.972722” target=“_blank”>menopause </a>that went viral faster than a fiery hot flush, fuelling a nascent movement in the region. After surveying women in Saudi Arabia on their feelings around a particularly depressing Arabic term for menopause, which translated to “age of despair”, the inc…