Andrew Frank

With AI seeing growing adoption in the world of business – and across marketing and advertising functions in particular – emerging technologies will come under greater scrutiny this year when it comes to assessing algorithmic biases, data privacy and more, predicts Gartner’s Andrew Frank.

Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.

CMOs must urgently assess ChatGPT’s impact on key marketing functions and steer the responsible use of AI.