L.L. Bean’s revenue has barely grown in a decade. Now the privately held retailer is betting on new stores, new customers, and a massive renovation to its flagship to change that.
Beyond the marble floors and Venetian Rubino glass chandeliers, there is a tension between the ambition of what Encore set out to be, and the image of what it has become.
The Anthropologie-owned brand’s first Massachusetts location is part nursery, part home store, part cafe, and part wedding venue. They’re betting there’s still value in making shoppers linger.