insidehook.com
Predicting the future of the world at large is impossible. If you walk through a beaded curtain into a fortune teller’s den and ask them to illuminate the year ahead, the only thing you’ll leave with is a lighter wallet. If you ask an AI-powered chatbot to prognosticate, the end result will be regurgitated gobbledygook drawn from God knows where (and peppered with inhuman grammar). And if you try a hand at divining your own 2024? Well, we all know how our resolutions to only drink on the weekend…
4 months ago
insidehook.com
Most of the recalls you read about for Tesla vehicles are not literal recalls in the traditional sense. Normally, when an automaker issues such an edict for a particular model, the owner brings the affected vehicle in to be fixed free of charge, whether the problem is with an axle or a door latch. But when Tesla recalls vehicles, most of the time the electric cars are not brought in to the dealer — instead, they’re fixed with over-the-air software updates, as was the case when almost every singl…
4 months ago
insidehook.com
For decades, Citizen has upended the annoying trickle-down effect that pervades most industries. The most expensive products (cars and smartphones immediately come to mind) usually get the latest and greatest technology, and only later do the more affordable models get the goods. In the watch world, that’s not always the case, as Citizen has made it a point to implement its groundbreaking materials, movements and features in watches that are actually affordable. Ingenuity and accessibility? That…
4 months ago
insidehook.com
I visit New York City once or twice a year, and when I do, my main objective is to pack in as much theater as possible. That’s not hyperbole. During a trip in December 2022, my flight landed in Newark at 5:09 p.m. on a Friday. My wife and I rushed to our hotel downtown, tossed our bags in the room, hoofed it up to Times Square and made it to the TKTS booth, where you can get same-day discount tickets, in time to pick an 8 p.m. show. We settled on a musical called Kimberly Akimbo. What was it abo…
3 months ago
insidehook.com
When Yeti was founded in 2006, many people scoffed at the idea of a $300 cooler. Sure, the company was promising a product that could last a lifetime, but you could snag an ice bucket from Coleman for a fraction of the price. That gripe didn’t last: in the first nine months of 2023, Yeti made over $1 billion in sales. Now they’re expanding into another product people initially scoffed at: the $300 cast-iron skillet. This week, Yeti announced the acquisition of Butter Pat Industries, a compan…
3 months ago
insidehook.com
The ascendancy of electric vehicles is a truly astonishing thing to behold. It was only back in 2010 that the Nissan Leaf, the first mass-market EV, was released in the United States. Less than 15 years later, almost every major manufacturer has a fully-electric car, truck or SUV for sale, and Americans are buying them in record numbers: nearly 1.2 million vehicles in 2023, per Kelley Blue Book, which is an impressive 7.6% of the total market, up from 5.9% in 2022. However, if you’ve read th…
3 months ago
insidehook.com
If you’re currently experiencing below-freezing temperatures (we’re looking at you, Midwest), we demand you forgo your typical comfy denim and add a pair of flannel-lined jeans to your arsenal of boots and waxed trucker jackets this winter. No ifs, ands or buts — a frigid day is not the time to play tough guy with those basketball shorts, and we don’t expect you, a well-appointed reader with places to be, to hibernate in sweats all winter. Best Overall: Duluth Trading Co. Ballroom Jean…
3 months ago
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Ten years ago, if you pictured the typical American who watches football on Sundays, dreams of owning a Mustang and never leaves home without an insulated, indestructible beverage container, you’d see a middle-aged man. Hell, even a year ago that would have been the default image. Now, traditionally masculine brands like the NFL, Ford and Stanley are courting a new demographic: young women. On Super Bowl Sunday, teen girls across the country will tune in to watch the Chiefs take on the 49ers…
3 months ago
insidehook.com
The Apple car is officially dead. After beginning the secretive Project Titan around 2014, an autonomous electric car initiative that was kept under wraps for a decade, the tech company told employees on Tuesday it’s winding down the development in favor of focusing on artificial intelligence, according to Bloomberg. Can’t say we didn’t warn you: more than two years ago, we said that if you want to bet on a Big Tech EV, “don’t bet on Apple.” Instead, we put our money on a different player mak…
about 2 months ago
insidehook.com
If you can’t own your dream car, at least you can live vicariously through Alex Hirschi. The Australian automotive influencer, better known as Supercar Blondie, has built an online empire of 110 million followers by getting behind the wheel of some of the rarest vehicles on the planet and bringing people along for the ride on Facebook, YouTube, Instagram and TikTok. When she posted a video piloting the Hyperion XP-1, a one-of-one hydrogen supercar prototype, in 2022, a commenter wrote, “I wo…
23 days ago
insidehook.com
During the month of April, we’re publishing a series of interviews, essays, advice columns and reported features about the male friendship crisis in the U.S., a particularly troubling slice of the country’s larger loneliness epidemic. There’s no one-size-fits-all solution, so we’re breaking it down from all angles in The Male Friendship Equation. This is part one of Friends in a Polarized Nation: interviews with men who are reaching across some of the country’s biggest divides.It’s impossible to…
22 days ago
