Adam Stern

Aston Martin Aramco F1 Team is aiming to quadruple its licensing revenue in the next two years and says that part of its business is now profitable after it was losing money as recently as 2020.

Mastercard is open to having further discussions with McLaren Racing about moving from primary partner to title sponsor of the team, but only if the move can create clear value for the company’s consumers, according to CMO Raja Rajamannar.

Bread company King’s Hawaiian is expected to leave RFK Racing after this year and is in discussions with other teams in NASCAR about a switch.

Growth in F1’s U.S. TV viewership has somewhat plateaued, but ESPN wants to renew its rights deal with the motorsports property

Among the agencies on site at the Las Vegas Grand Prix were: CAA, which serves as F1’s official sponsorship sales agency along with Red Bull’s; WME; Excel Sports Management; Elevate; and Right Formula. 

MGM Resorts’ VP/Citywide Events Strategy Andrew Lanzino wants to see the deal between F1 and the city of Las Vegas and Clark County continue after 2025.

The Jake Paul-Mike Tyson fight strained the servers of Netflix after the company said tens of millions of households tried to stream the event concurrently, but investment bank Oppenheimer & Co. said this morning that it’s taking an optimistic view of the situation.

NASCAR will review its playoff format this offseason and changes are possible as soon as next year, though a larger overhaul may need to wait until 2026 if it ends up being pursued, sources say.

Jake Paul is back in the spotlight as he approaches his fight with Mike Tyson, tossing out tradition and brushing off critics in his bid to reinvigorate boxing.

Penske Entertainment could make another run at trying to acquire a stake in the Acura Grand Prix of Long Beach, according to sources, including possibly buying the event outright.