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Aaron Back

Aaron Back

Deputy Editor, Heard on the Street at The Wall Street Journal

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Location
United States
Covering topics
  • Society
  • Finance & Banking Services
Languages
  • English
Influence score
71
Media Database
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Aaron Back
wsj.com

Campbell Serves Up Reassurance - WSJ - The Wall Street Journal

Strong results from Campbell suggest food companies are seeing resilient demand amid inflation.
wsj.com

Back to Basics in Healthcare Stocks

Sometimes it pays to stick to a routine. Two Heard on the Street stock picks on Wednesday stressed basic regularity in that most vital of sectors, healthcare. Word to the wise: Remembering to visit your dentist on schedule will save
wsj.com

Kroger Keeps Ringing the Register - WSJ - The Wall Street Journal

Lean times are good times for the supermarket giant and its investors.
wsj.com

Smucker's Twinkie Deal Is an Indulgence - WSJ - The Wall Street Jou...

J.M. Smucker pays a high price to get into snacking with Hostess acquisition
wsj.com

It's the Breakfast of Champions No More: Cereal Is in Long-Term ......

Kellogg’s plan to ditch its cereal business highlights the depressed outlook for what was once America’s morning staple
wsj.com

Bud Light Brewer Reminds Us It's a Big World - The Wall Street Journal

Dylan Mulvaney, a transgender influencer with more than 1.8 million Instagram followers, criticized Bud Light on Thursday for not publicly supporting her after her association with the beer brand sparked calls for a boycott. Photo: Angela Weiss/AFP/Getty Images
wsj.com

PepsiCo Serves Up Lukewarm Reassurance on Consumers - The Wall Stre...

Snacks and soda giant sees a cautious but still healthy consumer as staples stocks get hit hard

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wsj.com

Sobriety Is In, and Nonalcoholic Beer Sales Are Soaring - The Wall ...

New, better-tasting zero-alcohol beers are experiencing explosive growth as alcohol consumption by young adults declines
wsj.com

P&G Washes Away Consumer Blues Everywhere but China - The Wall Stre...

Consumer giant’s sales volumes rising outside of one important market
wsj.com

How Food Stocks Spoiled in 2023 - WSJ - The Wall Street Journal

Companies like Campbell Soup and General Mills have drastically underperformed
wsj.com

Lysol Maker Reckitt Benckiser Is Running Out of Excuses - The Wall ...

Live coverage and analysis of stocks and financial news, including the S&P 500, Dow and Nasdaq Composite.