Media Database Software and PR CRM
Target the right journalists with in-depth analytics
Audience profiles, outlet traffic, AI suggestions; Prowly's Media Database goes beyond simply providing access to more than 1M+ contacts.
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Explore audience profiles and outlet traffic
Identify journalists and outlets whose beats and audiences match your target demographic. With data from Semrush, Prowly offers the most reliable, in-depth audience and traffic analytics on the market.

Pinpoint Tier 1 journalists fast
- For every keyword you enter, get AI suggestions with contextually similar keywords to expand your search
- Use dozens of filters like audience data, location, and media type to easily sift through contacts and find the ones you need

CUSTOMER STORIES
Playbook: How to Hyper-Target the Media and Boost Pitch Engagement
Follow the 3-step workflow and learn to:
- Find contacts who'll engage with your pitch
- Earn journalists' trust and become their trusted source
- Use in-depth audience profiles to hyper-target outlets

Plan effective outreach with curated media lists
Whether creating a list from scratch or updating one that already works, you can always count on contact performance statistics. Easily track your communications to keep your lists data-driven and personalized.

Smoothly manage and strengthen relationships
- Create, update, and manage lists based on contact engagement
- Get automatic updates in the Media Database whenever a contact's information changes
- Use tags, notes, and reminders to keep personal memos for future pitches and your collaborators