{"id":9819,"date":"2025-02-26T13:50:00","date_gmt":"2025-02-26T13:50:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=9819"},"modified":"2025-05-08T15:35:39","modified_gmt":"2025-05-08T15:35:39","slug":"new-product-press-release-examples","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/new-product-press-release-examples\/","title":{"rendered":"New Product Press Release Writing Guide (Examples &amp; Template)"},"content":{"rendered":"\n<p><br>A new product press release can make or break your product's success and is key to your PR and marketing efforts.<\/p>\n\n\n\n<p>This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness.<\/p>\n\n\n\n<p>At the end, you'll find some examples of new product launch press releases to help spark ideas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Looking to create a new product press release?<\/strong><\/p>\n\n\n\n<p>Use Prowly's <a href=\"https:\/\/prowly.com\/ai-press-release-generator\/\">AI press release generator<\/a> or templates that you can use for free to easily create your own in a format that journalists expect to receive.<\/p>\n\n\n\n<p>Prowly also lets you find relevant journalists and send out your press release to them directly from the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/04\/Prowlys-Press-Release-Templates-1-1024x512.png\" alt=\"press release templates in Prowly\" class=\"wp-image-20699\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"write\">How to write a press release for a product<\/h2>\n\n\n\n<p id=\"basics\">Writing and pitching a press release for a <a href=\"https:\/\/prowly.com\/magazine\/product-launch\/\">product launch<\/a> follows the same principles as any effective PR piece. Here are a few key things to remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep the standard <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-format-guide\/\" href=\"https:\/\/prowly.com\/magazine\/press-release-format-guide\/\">press release format<\/a><\/li>\n\n\n\n<li>Pitch to relevant journalists &amp; bloggers interested in your topic\/industry. <\/li>\n\n\n\n<li>Establish a human connection with journalists<\/li>\n\n\n\n<li>Do not send your press release to everybody\u2013personalize your outreach<\/li>\n<\/ul>\n\n\n\n<p>Here are 5 tips for writing an effective announcement for your product launch<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"format\">1. Stick to a standard format<\/h3>\n\n\n\n<p>Include the following in your press release:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline<\/strong>: An attention-grabbing headline about your product. Make it count!<\/li>\n\n\n\n<li><strong>Lead<\/strong>: A brief overview of the story, including answers to the questions: Who? What? When? Why? With what effect?<\/li>\n\n\n\n<li><strong>Dateline<\/strong>: To confirm that you\u2019re providing the most up-to-date information<\/li>\n\n\n\n<li><strong>Body<\/strong>: An explanation of the information provided earlier in the lead, the first paragraph should include the most newsworthy information about your product and finish with secondary details<\/li>\n\n\n\n<li><strong>Company details<\/strong>: A short paragraph including your company name, spokespeople, and background information on your company and its products to help journalists understand the nature of the business and make writing about it easier, this is your company's boilerplate<\/li>\n\n\n\n<li><strong>Media contact information<\/strong>: The author's or company\u2019s\/agency\u2019s contact information<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\ud83d\udc49 Want to make your press releases look better? Check out these articles: \u201c<a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-design\/\" href=\"https:\/\/prowly.com\/magazine\/press-release-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Design a Press Release (w\/ Tips &amp; Examples)<\/a>\u201c and \"<a href=\"https:\/\/prowly.com\/magazine\/make-media-briefings-more-engaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">A New Way to Make Media Briefings More Engaging<\/a>\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contacts\">2. Find journalists interested in your new product<\/h3>\n\n\n\n<p>To get media attention, it's important to pitch your announcement to the right journalists and bloggers - those who cover your type of product and can help bring it to the spotlight.<\/p>\n\n\n\n<p>An easy way to find <a href=\"https:\/\/prowly.com\/magazine\/print-media-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant media outlets<\/a> interested in your product is by using a <a href=\"https:\/\/prowly.com\/en\/media-database\" target=\"_blank\" rel=\"noreferrer noopener\">media contacts database<\/a>, which also include a journalist\u2019s contact details so you can get in touch.<\/p>\n\n\n\n<p>You can refine your search by filtering where a journalist is located, or what topics\/industries they cover. <\/p>\n\n\n\n<p>PR tools like <a href=\"https:\/\/prowly.com\/\">Prowly<\/a> can suggest relevant media contacts based on your launch announcement. <br><br>This is far more effective than the \"spray and pray\" approach used by many distribution services, hoping for random interest.<\/p>\n\n\n\n<p>If you're using a tool like Prowly, the quickest way to identify relevant journalists is by using the keyword search. Simply enter keywords related to your product or industry, and you'll find a list of reporters that wrote about similar products in the past.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"1024\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/08\/Prowly-Media-Database-1-966x1024.png\" alt=\"Prowly media database\" class=\"wp-image-21879\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/08\/Prowly-Media-Database-1-966x1024.png 966w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/08\/Prowly-Media-Database-1-283x300.png 283w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/08\/Prowly-Media-Database-1-768x814.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/08\/Prowly-Media-Database-1.png 1250w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><figcaption class=\"wp-element-caption\">Example of looking for journalists for a new vegan pet food product launch in Prowly<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.prowly.com\/users\/signup?source=md\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/buy-media-lists\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/buy-media-lists\/\" target=\"_blank\">Media lists<\/a> often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing.<\/p>\n\n\n\n<p>If you have a bit of time, it's worth doing some more in-depth research.<\/p>\n\n\n\n<p class=\"sideline\">For example, if you\u2019re writing a press release for a new product line of natural <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/beauty-pr\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/beauty-pr\/\" target=\"_blank\">beauty products or cosmetics<\/a>, check which journalists you found are <em>actually<\/em> interested in natural and organic products, and not just cosmetics in general. It\u2019ll improve the chances of your product press release getting picked up and published.<\/p>\n\n\n\n<p>And don\u2019t forget to follow up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Write a press release headline that grabs attention<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/magazine\/press-release-headline\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-headline\/\">The headline of your press release<\/a><\/strong> (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. <\/p>\n\n\n\n<p>I recommend spending a bit more time on it and making sure it\u2019s attention-grabbing and mentions your main points, i.e. your product\u2019s USP (unique selling proposition).<\/p>\n\n\n\n<p><strong>Add exciting features and benefits that'll make people stop what they're doing and read what your product has to offer.<\/strong> Try including numbers in your headline\/<a href=\"https:\/\/prowly.com\/magazine\/media-pitch-subject-line\/\">pitch subject line<\/a> \u2013 they're proven to improve open rates.<\/p>\n\n\n\n<p>Remember \u2013 your headline needs something that'll get your audience's news outlets intrigued. Stay away from boring titles such as [Company] Launches \"New Product\" or [Company] Stakeholders Profit. <\/p>\n\n\n\n<p>If readers are asking themselves \"So what?\", then you're doing it wrong.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/trkpwqX2w_h8Lyn_WVF5VNmNigTa5he5o7jFHiSHNxjJZL7tur9rUsAHl3PUQOzF4MpxdR08Nm63VLjQGtUiHw8RHwohpfE6tS-pnWxWacFY6BqHR9Nt0deDxEZr70ou5ADhqten\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Bubble T Cosmetics created a catchy headline by mentioning their collaboration with influencer Ling.KT<br><\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"features\">4. Focus on the unique features and benefits of your product<\/h3>\n\n\n\n<p>It doesn\u2019t make sense to write a news story about a product that seems just like every other, does it?<\/p>\n\n\n\n<p><strong>Focus on making your product stand out from the rest by emphasizing its unique features and benefits. <\/strong>Depending on your product and target audience, you\u2019ll want to focus more on one or the other.<\/p>\n\n\n\n<p>If you\u2019re targeting a very particular and specific audience, especially in the B2B or small business sector, it can be a better idea to focus on the technical features of your product. Stick to the point and mention the objectively superior qualities of your product.<\/p>\n\n\n\n<p>Otherwise, it\u2019s best to bring attention to your product by showcasing how it\u2019ll benefit your customers and improve their day-to-day lives. Think about how using your product can be easier, simpler, or more enjoyable than what the competition has to offer.<\/p>\n\n\n\n<p>Here\u2019s a list of questions to help you create a winning product press release that\u2019s more beneficial for journalists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why is it worth writing about this particular product? <\/li>\n\n\n\n<li>What are its unique features?<\/li>\n\n\n\n<li>How will it contribute to the consumers\u2019 lives? <\/li>\n\n\n\n<li>What makes it different from other products? <\/li>\n\n\n\n<li>Can you somehow compare it to the products offered by your competitors?<\/li>\n\n\n\n<li>Does your product come in different varieties and sizes?<\/li>\n\n\n\n<li>Is there a formal product launch event?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visuals\">5. <strong>Be visual - use high-quality photos and videos to showcase your product or service<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/can-a-press-release-have-pictures\/\">Adding images and videos to your product announcement<\/a> is essential for getting noticed and gaining media attention.&nbsp;<\/p>\n\n\n\n<p>Visuals <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\">make your product stand out<\/a>, whether it\u2019s photos, videos, logos, or even animated GIFs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/IBn0MDIGA20iAic7LegHIgpYcR5SA4w6K2fSmiuzZ71f9Q6qw1keNdcisjzP7VRhySqnkE7GCJTeAzbdnbbbRmmTKt6bPAbnvNu3qNK3FH3HuuSn_FTd1w4ivwh4XYZoAjYtkqtm\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Product press release example<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p><br>However, avoid sending attachments. Large files can clutter journalists' inboxes and <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\">make your email<\/a> harder to open.<\/p>\n\n\n\n<p>But what if you want to include high-quality images or videos to <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\">make your product stand out more to the press<\/a>?<\/p>\n\n\n\n<p><strong>Instead, try this approach:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create visuals with <a href=\"https:\/\/prowly.com\/press-release-software\/\">press release software<\/a> like Prowly or WordPress.<\/li>\n\n\n\n<li>Embed your media directly into the release, including product photos, videos, and other rich content.<\/li>\n\n\n\n<li>Optionally, post it to your <a href=\"https:\/\/prowly.com\/online-newsroom\/\">brand\u2019s newsroom<\/a> for easy access.<\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/pitch\/\">Share the press release<\/a> via a link, allowing you to track opens and clicks.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1If you're seeking more exposure for your press release, explore these 10 ideas on <a href=\"https:\/\/prowly.com\/magazine\/how-to-promote-a-press-release\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-promote-a-press-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to effectively promote a press release<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-a-new-product-press-release-with-ai\">Create a new product press release with AI<\/h2>\n\n\n\n<p>AI-powered tools for PR can help you create <a href=\"https:\/\/prowly.com\/magazine\/press-release-analytics-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">high-quality press release<\/a> drafts, provide advanced editing suggestions, and even recommend who to send your press release to.<\/p>\n\n\n\n<p>While it's worth knowing how to create an effective press release from scratch, using tools can help speed up the process and ensure you've ticked all the boxes regarding the format and content that journalists expect to receive.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Read more:<\/strong> <a href=\"https:\/\/prowly.com\/magazine\/ai-press-release-guide\/\" data-type=\"post\" data-id=\"23910\">Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples<\/a><\/p>\n\n\n\n<p>Here\u2019s how to create (and send) a new product press release using a tool like Prowly\u2019s AI-powered <a data-type=\"link\" data-id=\"https:\/\/prowly.com\/ai-press-release-generator\/\" href=\"https:\/\/prowly.com\/ai-press-release-generator\/\">Press Release Generator<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Enter basic details about your press release<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start the process by entering the type of your press release.<\/li>\n\n\n\n<li>Once you select the type, Prowly's AI will ask you to pick your target audience. There are predefined options, such as industry players, customers, or local communities, but you can also add your own.<\/li>\n\n\n\n<li>Choose the language of your press release draft.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/AI-press-release-generator-target-audience-selection-1024x446.png\" alt=\"Choosing audience in the AI press release generator screenshot of the window\" class=\"wp-image-23610\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Enter key messages of your new product press release<\/h3>\n\n\n\n<p>Here, you'll want to be as specific as possible and ensure that whatever you choose is the most relevant information about your new product announcement.<\/p>\n\n\n\n<p>You can use the list of questions provided in the \"How to write\" section of this guide to help you get started.<\/p>\n\n\n\n<p>Here are three examples of key messages that you can provide for your new product press release:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Problem Solved:<\/strong> Clearly articulate the specific issue or need that your product addresses. Demonstrate how it provides a solution that is superior to existing alternatives.<\/li>\n\n\n\n<li><strong>The Unique Value Proposition:<\/strong> Highlight the unique features and benefits that differentiate your product from competitors. Explain why customers should choose your product over others.<\/li>\n\n\n\n<li><strong>The<\/strong> <strong>Target Audience and Benefits:<\/strong> Identify the specific group of people who will benefit most from your product. Clearly articulate the advantages and value they will gain by using it.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Key-messages-for-an-AI-press-release-generator-1024x578.png\" alt=\"a screenshot from the tool: places for entering 3 key messages of the press release\" class=\"wp-image-23627\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3: Answer the follow-up questions<\/h3>\n\n\n\n<p>Once you\u2019ve entered the basic information about your new product press release, Prowly\u2019s AI will ask you more in-depth questions designed to mirror a natural conversation with the journalists you\u2019re targeting.<\/p>\n\n\n\n<p>You\u2019ll receive ten questions tailored specifically to the content you shared earlier. This will complete your press release draft and reduce the need to answer many follow-up questions from the person you're pitching to.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/questions-to-ask-in-a-press-release-ai-1024x515.png\" alt=\"tool screenshot asking Will there be any experts or trainers present on the event to provide guidance?\" class=\"wp-image-23620\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 4: Customize and edit the press release draft<\/h3>\n\n\n\n<p>Whether you've generated a press release draft or written it yourself, you can adjust header font styles, fine-tune the content just like you would in a regular text editor, adjust your press release length, and cater it into a format you're happy with. <\/p>\n\n\n\n<p>An AI Assistant trained in PR writing best practices reviews the draft and suggests improvements based on 11 key criteria, indicating exactly where to edit.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/04\/Editing-v1.mov\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Get contact recommendations for your press release<\/h3>\n\n\n\n<p>Prowly\u2019s AI will start suggesting journalists you can pitch to based on the keywords found in your press release.<\/p>\n\n\n\n<p>As long as you have contact information for the people you want to pitch to, you can always do deeper work and find out about what kind of products they've covered before, or what they're writing about at the moment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">GET JOURNALIST SUGGESTIONS FOR YOUR PRESS RELEASE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading anchor\" id=\"examples\">New product press release examples<\/h2>\n\n\n\n<p>Below you'll find 4 different types of new <a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\">product announcements examples<\/a> to inspire you to create your own.<\/p>\n\n\n\n<p>Each press release was created with <a href=\"https:\/\/prowly.com\/en\/story-creator-press-release-editor\">Prowly's Creator<\/a>, which lets you easily create visual pr pieces (great for showing off your product!) with drag &amp; drop elements and add photos, videos, call-to-action buttons, and social media threads to your press release.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading anchor\" id=\"Klarna\">Feature launch press release example<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/New-feature-launch-press-release-example-Klarna-496x1024.png\" alt=\"\" class=\"wp-image-21106\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading anchor\" id=\"LG\">New product press release example&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/06\/New-product-press-release-example-LG-442x1024.png\" alt=\"\" class=\"wp-image-21105\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Book launch press release example<\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/07\/about.simonandschuster-1024x983.png\" alt=\"\" class=\"wp-image-21617\"\/><\/figure><\/div>\n\n\n<p>Get to know more about why this example of a book launch press release is well-crafted from the dedicated guide \"<a href=\"https:\/\/prowly.com\/magazine\/book-press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/book-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write a Book Press Release (Example and Template)<\/a>.\"<\/p>\n\n\n\n<h3 class=\"wp-block-heading anchor\" id=\"product-line-example\">New product line press release example<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/06\/screencapture-pixers-prowly-44958-a-new-surprising-pixers-collection-comic-blend-2019-06-03-11_36_45-min-e1559554778121.png\" alt=\"New Product Collection Press Release Example\" class=\"wp-image-9840\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"cosmetics-example\"><strong>Cosmetics product launch press release example<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/05\/screencapture-bubbletcosmetics-prowly-53396-bubble-t-launches-the-curated-collection-as-loved-by-influencer-ling-kt-2019-05-31-17_44_27-min-e1559317845926.png\" alt=\"Cosmetics Product Press Release Example\" class=\"wp-image-9825\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading anchor\" id=\"food-example\">Food product press release example<br><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2019\/05\/screencapture-cadburyjoyvault-co-za-34670-cadbury-takes-lunch-bar-dream-to-the-max-2019-05-31-17_54_02-min-e1559318307655.png\" alt=\"Food Product Press Release Example\" class=\"wp-image-9828\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"new-product-press-release-template\">New product press release template<\/h2>\n\n\n\n<p>If you\u2019re looking for a way to speed up the press release creation process, Prowly has multiple templates that you can use inside the platform, including one for a new product launch.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">The templates include all the most important elements to make sure your story gets noticed by journalists and results in media coverage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/04\/Prowlys-Press-Release-Templates-1-1024x512.png\" alt=\"press release templates in Prowly\"\/><\/figure>\n\n\n\n<p>Prowly also lets you find relevant journalists for your product launch and <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" target=\"_blank\">send out your press release<\/a> directly from the platform.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">USE FREE TEMPLATES IN PROWLY<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-create-a-product-launch-press-release\">Ready to create a product launch press release?<\/h2>\n\n\n\n<p>By now you should know the basics of creating an effective product press release and new product announcement as well as pitching it successfully. To sum up, <strong>every product launch press release should contain:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An attractive headline that features unique benefits &amp; features of your product<\/li>\n\n\n\n<li>The standard elements of a press release: headline, dateline, lead, body, company info, media contact information<\/li>\n\n\n\n<li>A specific audience that it\u2019s targeted to and the news articles they read<\/li>\n\n\n\n<li>Information on why your product is worth talking about and why anyone should be excited about it<\/li>\n\n\n\n<li>Attractive photos and\/or videos of your product added directly to the press release (if possible, avoid attachments!)<\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new [&hellip;]<\/p>\n","protected":false},"author":318,"featured_media":21111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[350],"tags":[224,85,225,226],"class_list":["post-9819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-writing-and-content-creation","tag-new-product","tag-press-release","tag-press-release-example","tag-press-release-template"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Product Press Release Writing Guide (Examples &amp; Template)<\/title>\n<meta name=\"description\" content=\"Learn how to write and pitch a new product press release that grabs media attention. 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