{"id":83,"date":"2024-02-14T07:05:00","date_gmt":"2024-02-14T07:05:00","guid":{"rendered":"http:\/\/prowly.com\/magazine\/?p=83"},"modified":"2024-07-11T14:21:26","modified_gmt":"2024-07-11T14:21:26","slug":"tips-tricks-for-how-to-build-a-better-online-newsroom","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/tips-tricks-for-how-to-build-a-better-online-newsroom\/","title":{"rendered":"How to Create an Online Newsroom - Best Practices"},"content":{"rendered":"\n<p>Traditional PR is dying - you might have heard this statement at least a few times. Even though lots have changed over the years, <a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">press releases<\/a> are still a thing. And so are press pages.&nbsp;<\/p>\n\n\n\n<p>In fact, the news section has been an integral part of almost every company\u2018s main page since the early \u201990s. According to the report on \"<em>How the World\u2019s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories\"<\/em>, 98% of companies still use newsroom websites, and 65% of them link directly to their press sites from their main pages.<\/p>\n\n\n\n<p>At the same time, however, many companies don\u2019t keep their press pages up-to-date and have some trouble with the content of their newsroom websites (including the lack of high-quality press materials). If this sounds familiar, you might actually be missing out on the <a href=\"https:\/\/prowly.com\/magazine\/need-online-newsroom\/\">benefits of online newsrooms<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To help you make the most of your press page, we\u2019re going to cover the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#create\">How to create a newsroom website?<\/a><\/strong><\/li><li><strong><a href=\"#organize\">How to organize your press page (in terms of design &amp; layout)?&nbsp;<\/a><\/strong><\/li><li><strong><a href=\"#tips\">What are the best practices for building online newsrooms?<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\"><strong>How to create a newsroom website?<\/strong><\/h2>\n\n\n\n<p>You might have heard of a press site, online newsroom, or newsroom website\u2014it\u2019s because press pages have many names. No matter the exact term, all of them describe a simple web page for all your press materials and company news. What\u2019s special about it, though, are the benefits that come with online newsrooms.<\/p>\n\n\n\n<p>To actually leverage these benefits, you need to build a brand newsroom first. Luckily, with modern <a href=\"https:\/\/prowly.com\/online-newsroom\/\">press room software like Prowly<\/a>, you can create an online newsroom in just a few steps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2016\/03\/online-newsroom-example10-920x1024.png\" alt=\"Example of an online newsroom created in Prowly by Access Ventures\" class=\"wp-image-14986\"\/><figcaption><em><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">A press page created in Prowly by Access Ventures<\/span><\/em><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>How to build a brand newsroom with PR software like Prowly&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Once you <a href=\"https:\/\/prowly.com\/\">create an account in Prowly<\/a>, <strong>you\u2019ll find your online newsroom waiting for you<\/strong>. The only thing you have to do is to change the settings so that it matches the look and feel of your brand.\u00a0<\/li><li>In <em>Settings, <\/em>you\u2019re able to <strong>upload your logo &amp; favicon<\/strong>, <strong>choose a theme color, and set the title and the URL<\/strong> of your press page.\u00a0<\/li><li>Speaking of the URL: your press page will be based on a Prowly.com subdomain (<em>yourcompanyname.prowly.com<\/em>). With Pro and Premium plans, you can redirect your press room to your own domain (<em>yourcompanyname.com<\/em>) or subdomain (<em>press.yourcompanyname.com<\/em>).<\/li><li>Now, it\u2019s time to <strong>optimize your press page for search engines<\/strong>. Specify your meta title and description, and add a Google Analytics Tracking ID to keep an eye on the performance of your newsroom website. Thanks to custom integrations, you\u2019re also able to<strong> integrate it with other tools<\/strong>.\u00a0<\/li><li>Don\u2019t forget to <strong>include more information about your company<\/strong> in the footer section, and<strong> link to your main page <\/strong>to drive traffic to it.\u00a0<\/li><li>You can also <strong>display social media posts on your press page <\/strong>(upon clicking on <a href=\"https:\/\/help.prowly.com\/what-kind-of-social-media-channels-can-i-add-to-my-brand-journal\"><em>Social media streams<\/em><\/a>) and <strong>add a <a href=\"https:\/\/prowly.com\/magazine\/what-is-a-media-kit\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/what-is-a-media-kit\/\">media kit<\/a> to it <\/strong>(in the <em>Media kit <\/em>section).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"organize\"><strong><br>How to organize an online newsroom&nbsp;<\/strong><\/h2>\n\n\n\n<p>Now that you know how to build a brand newsroom, it\u2019s time to add press materials to it. Keep in mind that maintaining a press page doesn\u2019t only mean posting press releases on your newsroom website. There are multiple elements of an online newsroom you should take into account when coming up with your press page design &amp; layout:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>1. Element of press page design: Company details<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Rumor has it that journalists find it easier to cover the news if they fully grasp who they are writing about. Make sure you include relevant background information on your press page to help them understand what your company does and why should they care about it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2015\/06\/Zrzut-ekranu-2020-11-3-o-13.03.26-1024x448.png\" alt=\"A press site created in Prowly by Access Ventures\" class=\"wp-image-14822\"\/><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">A press site created in Prowly by Access Ventures<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<p><br>You might want to cover the following:&nbsp;<\/p>\n\n\n\n<p>- when &amp; by whom the company was founded<br>- what the company does<br>- where is it based<br>- what\u2019s the company size<br>- who to contact\/who\u2019s in charge of inquiries and media requests.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Protip: <\/strong>Include these details in the footer, as well as the \u201eAbout Us\u201d section of your online newsroom. Make sure they are all accurate!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>2. Element of press page design: Press releases&nbsp;<\/strong><\/h3>\n\n\n\n<p>Since the online newsroom\u2019s purpose is to \u201dstore\u201d your press releases, it should come as no surprise that you will actually need\u2026some press releases. You might decide to publish all press releases that you send to the media, or make a selection of the most relevant ones.&nbsp;<\/p>\n\n\n\n<p>Whatever you choose, always try to keep them up to date, allowing your audience to follow your latest news and stay informed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2015\/06\/News-Newsroom-MakoLab-1-1024x777.png\" alt=\"A press site created in Prowly by Makolab\" class=\"wp-image-14820\"\/><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">A press site created in Prowly by Makolab<\/span><\/em><br><\/figcaption><\/figure>\n\n\n\n<p class=\"purplebox\"><strong>Protip: <\/strong>With Prowly, you can not only build your brand newsroom, but also <a href=\"https:\/\/prowly.com\/press-release-software\/\">create and publish visual press releases<\/a>, and <a href=\"https:\/\/prowly.com\/pitch\/\">send them to your media contacts.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>3. Element of press page design: Press kit&nbsp;<\/strong><\/h3>\n\n\n\n<p>As a PR specialist, you have probably received more than one request for high-quality materials from journalists. Forget about FTP, WeTransfer, or Dropbox\u2014simply store all your press materials in an <a href=\"https:\/\/prowly.com\/magazine\/company-press-kit-examples\/\">online press kit<\/a>.&nbsp;<\/p>\n\n\n\n<p>This way, you\u2019re making your newsroom website even more journalist-friendly, with everything they might need to cover a story at their fingerprints.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2015\/06\/Ashley-May-Press-kit-1024x496.png\" alt=\"An online press kit created in Prowly by Ashley May\" class=\"wp-image-14821\"\/><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">An online press kit created in Prowly by Ashley May<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>4. Element of press page design: Social media posts&nbsp;<\/strong><\/h3>\n\n\n\n<p>To help journalists stay on top of your news, it\u2019s a good practice to feature your social media profiles and latest posts. With <a href=\"https:\/\/prowly.com\/magazine\/best-newsroom-software\/\">digital newsroom software<\/a> like Prowly, you can easily add your social media streams to your press page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2016\/06\/Ashley-May-Press-Hub-1024x554.png\" alt=\"Ashley May - online newsroom\" class=\"wp-image-14734\"\/><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">An online press kit created in Prowly by Ashley May<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>5. Element of press page design: Follower\/Subscriber functionality&nbsp;<\/strong><\/h3>\n\n\n\n<p>What can truly make managing media relationships easier is letting journalists subscribe to your newsroom website. Be sure to invite all your media contacts to follow your press page, and take into account their feedback when planning &amp; publishing your PR content.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2016\/06\/Zrzut-ekranu-2020-11-2-o-17.25.00-1024x287.png\" alt=\"Access Ventures - Company newsroom\" class=\"wp-image-14732\"\/><figcaption><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">A press site created in Prowly by Access Ventures<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><br><strong>Online newsroom: Best practices&nbsp;<\/strong><\/h2>\n\n\n\n<p>Maintaining a press page is not only about posting press releases on your website, right? So, now that you have an idea of a perfect newsroom layout, it\u2019s time to take your press site to the next level.<\/p>\n\n\n\n<p>When building your online newsroom, take into account the following best practices:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Improve the visibility of your press site<\/strong><\/h3>\n\n\n\n<p>With most PR activities going digital, there\u2019s a lot to gain from Search Engine Optimization. All PR professionals should understand how SEO works, and be able to use it to their advantage. By optimizing your press page and all published press releases for search engines, you\u2019ll have a better chance to reach a wider audience and attract journalists who are searching for news, experts, and events to cover.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Ensure consistency&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"sideline\"><em>My top tip for managing an online newsroom would be to assign just one person to take the lead on content production. Why? This allows for consistency in the tone of voice, as well as the quality of content, which is something that I believe is incredibly important in retaining visitors<\/em>. - <strong>Milosz Krasinski, Managing Director at <\/strong><a href=\"https:\/\/chillifruit.com\/\"><strong>chillifruit.com<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Have a responsive press page design&nbsp;<\/strong><\/h3>\n\n\n\n<p>Since <a href=\"http:\/\/statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">mobile accounts for approximately half of the web traffic worldwide<\/a>, you should make sure that your press page is responsive and thus, displays properly regardless of the device used. Mobile-friendliness doesn\u2019t only affect search visibility nowadays but also improves the overall user experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Don\u2019t overcomplicate it<\/strong><\/h3>\n\n\n\n<p class=\"sideline\"><em>The newsroom should be easy to use, allowing journalists and other visitors to find what they need instantly. Be sure to make it enticing, with eye-catching headlines and powerful visuals, but leave no room for ambiguity. <\/em>- <strong>James Dyble, PR consultant &amp; Managing Director @ London\u2019s <\/strong><a href=\"https:\/\/www.globalsoundgroup.com\/\"><strong>Global Sound Group<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Keep analyzing and optimizing your PR content&nbsp;<\/strong><\/h3>\n\n\n\n<p>PR content can constantly be analyzed and optimized. If you integrate your press site with analytical tools like Google Analytics, you will be able to see how well your newsroom is performing (i.e. which press materials are seen or downloaded the most frequently). Draw conclusions from these insights, and keep optimizing the PR content you publish on your press page accordingly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/prowly.com\/online-newsroom\/\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2021\/08\/Prowly-PR-Software-Online-Newsrooms-1-1024x536.png\" alt=\"Examples of online newsrooms created with Prowly\" class=\"wp-image-16786\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Traditional PR is dying - we have heard this in the media for several years. The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders...<\/p>\n","protected":false},"author":228,"featured_media":14826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[360],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create an Online Newsroom - Best Practices<\/title>\n<meta name=\"description\" content=\"Even though lots have changed over the years, press pages are still a thing. 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