{"id":5404,"date":"2018-02-16T09:34:15","date_gmt":"2018-02-16T09:34:15","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=5404"},"modified":"2018-02-16T09:34:15","modified_gmt":"2018-02-16T09:34:15","slug":"czy-budowanie-marki-osobistej-jest-dla-kazdego-czy-kazdemu-jest-potrzebne","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/czy-budowanie-marki-osobistej-jest-dla-kazdego-czy-kazdemu-jest-potrzebne\/","title":{"rendered":"Czy budowanie marki osobistej jest dla ka\u017cdego? Czy ka\u017cdemu jest to potrzebne?"},"content":{"rendered":"<h2 id=\"biblioteka-pr-silne-marki-osobiste-zmieniaja-swiat\">Biblioteka PR: Silne marki osobiste zmieniaj\u0105 \u015bwiat<\/h2>\n<p>\u015awiadomy wyb\u00f3r, czy chcesz budowa\u0107 mark\u0119 osobist\u0105, czy w og\u00f3le Ci\u0119 to nie interesuje, jest chyba najlepszym rozwi\u0105zaniem. By jednak m\u00f3c o tym decydowa\u0107, trzeba wiedzie\u0107, czym jest budowanie marki osobistej, a mit\u00f3w w tej materii mamy ju\u017c na rynku do\u015b\u0107 sporo.<\/p>\n<p>Ksi\u0105\u017cka <strong><em>\u201e<a href=\"http:\/\/www.slowaimysli.pl\/silne-marki-osobiste-zmieniaja-swiat\">Silne marki osobiste zmieniaj\u0105 \u015bwiat<\/a>\u201d<\/em><\/strong> to z jednej strony pr\u00f3ba odpowiedzi na pytania:<\/p>\n<ul>\n<li>dlaczego budowanie marki osobistej ma znaczenie?<\/li>\n<li>co w procesie budowania marki osobistej jest najwa\u017cniejsze?<\/li>\n<li>czym marka osobista nie jest?<\/li>\n<li>czy, jak i dlaczego nieustannie oceniamy siebie i innych i jaki ma to wp\u0142yw na realizacj\u0119 za\u0142o\u017conych przez nas cel\u00f3w?<\/li>\n<li>czy mog\u0119 zbudowa\u0107 mark\u0119 w 15 minut?<\/li>\n<li>jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy to\u017csamo\u015bci\u0105 i osobowo\u015bci\u0105 marki?<\/li>\n<li>co wp\u0142ywa na decyzj\u0119 innych o tym czy chc\u0105 ze mn\u0105 pracowa\u0107 lub korzysta\u0107 z moich us\u0142ug?<\/li>\n<li>i wiele innych\u2026<\/li>\n<\/ul>\n<p>Z drugiej strony, to zbi\u00f3r przyk\u0142ad\u00f3w, narz\u0119dzi i podej\u015b\u0107, kt\u00f3re s\u0105 przydatne w procesie budowania marki, jej rozpoznawalno\u015bci czy reputacji, opisy przypadk\u00f3w, kt\u00f3re nadaj\u0105 ca\u0142o\u015bci praktyczny wymiar i \u0107wicze\u0144 do samodzielnego wykonania, kt\u00f3re przybli\u017c\u0105 Ci\u0119 do odpowiedzi na wszystkie nurtuj\u0105ce pytania.<\/p>\n<p>Nie jest to klasyczny poradnik, cho\u0107 studi\u00f3w przypadk\u00f3w i \u0107wicze\u0144 jest tu sporo. Znajdziesz tu wyniki bada\u0144 naukowych i eksperymentalnych, a tak\u017ce obserwacji z neurobiologii, psychologii, socjologii i innych dziedzin, kt\u00f3rych dorobek sk\u0142ada si\u0119 na modelowanie skutecznej komunikacji. A przecie\u017c bez skutecznej komunikacji nie by\u0142oby marek w og\u00f3le. Znajdziesz te\u017c nutk\u0119 my\u015bli filozoficznej, kt\u00f3ra kszta\u0142tuje postawy, bez kt\u00f3rych nikt z nas nie by\u0142by sob\u0105. I wreszcie znajdziesz wypowiedzi os\u00f3b, kt\u00f3re postrzegam jako silne marki osobiste.<\/p>\n<p>Znajomo\u015b\u0107 zasad pozwala je \u0142ama\u0107, nie robi\u0105c krzywdy sobie ani innym. Poznaj wi\u0119c zasady, kt\u00f3re rz\u0105dz\u0105 budowaniem marek osobistych i zdecyduj, co z tym zrobisz.<\/p>\n<hr \/>\n<p>W wolnej chwili koniecznie <a href=\"https:\/\/agnieszkaskalecka.com\/\">zajrzyj na bloga Agnieszki<\/a> \ud83d\ude42<\/p>\n<p><strong>A je\u015bli chcesz, by\u015bmy obdarowali Ci\u0119 egzemplarzem ksi\u0105\u017cki ze specjaln\u0105 dedykacj\u0105 od Agnieszki [MAMY TYLKO JEDEN], napisz do edyta@prowly.com, co dla Ciebie stanowi najwi\u0119ksze wyzwanie w kontek\u015bcie budowania w\u0142asnej marki osobistej. Wsp\u00f3lnie z Agnieszk\u0105 wybierzemy osob\u0119, kt\u00f3ra na lekturze skorzysta najbardziej.<\/strong><\/p>\n<figure id=\"attachment_5413\" aria-describedby=\"caption-attachment-5413\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5413 size-large\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-1024x576.jpg\" alt=\"Silne Marki Osobiste\" width=\"1024\" height=\"576\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-1024x576.jpg 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-300x169.jpg 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-768x432.jpg 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-1536x864.jpg 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-2048x1152.jpg 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/28125349_10210979702748363_26110148_o-1-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-5413\" class=\"wp-caption-text\">Specjalny egzemplarz ksi\u0105\u017cki Agnieszki Walczak-Ska\u0142eckiej, z dedykacj\u0105 od autorki<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u015awiadomy wyb\u00f3r, czy chcesz budowa\u0107 mark\u0119 osobist\u0105, czy w og\u00f3le Ci\u0119 to nie interesuje, jest chyba najlepszym rozwi\u0105zaniem. By jednak m\u00f3c o tym decydowa\u0107, trzeba wiedzie\u0107, czym jest budowanie marki osobistej, a mit\u00f3w w tej materii mamy ju\u017c na rynku do\u015b\u0107 sporo.<\/p>\n","protected":false},"author":252,"featured_media":5412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[46,108],"tags":[49,58,20],"class_list":["post-5404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pl","category-personal-branding","tag-bibliotekapr","tag-personal-branding","tag-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czy budowanie marki osobistej jest dla ka\u017cdego? Czy ka\u017cdemu jest to potrzebne?<\/title>\n<meta name=\"description\" content=\"\u015awiadomy wyb\u00f3r, czy chcesz budowa\u0107 mark\u0119 osobist\u0105, czy w og\u00f3le Ci\u0119 to nie interesuje, jest chyba najlepszym rozwi\u0105zaniem. By jednak m\u00f3c o tym decydowa\u0107...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/czy-budowanie-marki-osobistej-jest-dla-kazdego-czy-kazdemu-jest-potrzebne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czy budowanie marki osobistej jest dla ka\u017cdego? 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By jednak m\u00f3c o tym decydowa\u0107...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/czy-budowanie-marki-osobistej-jest-dla-kazdego-czy-kazdemu-jest-potrzebne\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-16T09:34:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2018\/02\/cover-book-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agnieszka Walczak-Ska\u0142ecka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2018\/02\/silne_marki-fb.png\" \/>\n<meta name=\"twitter:creator\" content=\"@awskalecka\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agnieszka Walczak-Ska\u0142ecka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/czy-budowanie-marki-osobistej-jest-dla-kazdego-czy-kazdemu-jest-potrzebne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/czy-budowanie-marki-osobistej-jest-dla-kazdego-czy-kazdemu-jest-potrzebne\\\/\"},\"author\":{\"name\":\"Agnieszka Walczak-Ska\u0142ecka\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/af88604b5e4c305700d69341cc4d1dc0\"},\"headline\":\"Czy budowanie marki osobistej jest dla ka\u017cdego? 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