{"id":45815,"date":"2025-07-01T12:37:35","date_gmt":"2025-07-01T12:37:35","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=45815"},"modified":"2025-10-02T12:15:42","modified_gmt":"2025-10-02T12:15:42","slug":"media-monitoring-for-crisis-teams","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/media-monitoring-for-crisis-teams\/","title":{"rendered":"Media Monitoring for Crisis Teams: Advanced Strategies for 2025 w\/Case Studies"},"content":{"rendered":"\n<p>If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That\u2019s why leading PR teams rely on tools like Prowly.<\/p>\n\n\n\n<p>This guide skips the basics. Instead, we dive straight into advanced crisis media monitoring strategies backed by real-world examples from brands like KFC, California Pizza Kitchen, and even the Tiger Woods incident.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-e2bc4c8c353cb1e5accfc49b8740802e has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.\u00a0<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><strong>TL;DR \u2013 What you\u2019ll learn in this guide<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to use real-time alerts to spot crises before they escalate<\/li>\n\n\n\n<li>Why sentiment analysis drives smarter PR decisions<\/li>\n\n\n\n<li>How to build high-precision Boolean queries that catch everything<\/li>\n\n\n\n<li>What to track across digital, social, broadcast, and print media<\/li>\n\n\n\n<li>How to design crisis dashboards that drive action<\/li>\n\n\n\n<li>3 case studies that showcase real-world applications<\/li>\n\n\n\n<li>4 recurring themes in successful PR crisis responses<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-advanced-best-practices-for-crisis-media-monitoring\">6 advanced best practices for crisis media monitoring<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set up proactive alerts and threshold triggers<\/h3>\n\n\n\n<p>Monitor all kinds of keywords ahead of time. Your own brand, hashtags, competitors, CEO, stakeholders, or anyone (or anything) that can potentially be at the scrutiny of the media. Additionally, set up alerts for things like an unusual spike in mentions, so you know when a crisis is starting to hit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udee0\ufe0f With Prowly, you can set real-time alerts for spikes in mentions, specific stakeholders, or regional media\u2014giving you a head start on response.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Build smarter queries\u2014without the Boolean complexity<\/strong><\/h3>\n\n\n\n<p>Effective monitoring starts with flexible, inclusive queries. Instead of wrestling with traditional Boolean syntax, group keywords into logical themes\u2014like product names, spokespersons, or crisis topics.<\/p>\n\n\n\n<p>Don\u2019t forget to include common misspellings, abbreviations, hashtags, or language variations your audience might use.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udca1 Prowly\u2019s intuitive query builder lets you cluster keywords using \u201cANY,\u201d \u201cALL,\u201d and \u201cNONE\u201d logic\u2014making it easy to cast a wide net or zero in on specific mentions, all without needing technical expertise.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3. Track sentiment and narrative changes dynamically<\/h3>\n\n\n\n<p>Truth is, sentiment simply drives decisions. Are people excited for your new campaign? Confused? Angry with a statement you've put out? Is your brand the laughter of the internet now? An advanced media monitoring PR tactic will have these covered with intuitive dashboards.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udca1 Prowly\u2019s dashboards visualize sentiment shifts across all media types\u2014TV, social, online, and print\u2014so you can adjust messaging in real-time.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">4. Monitor across the web, social media, and online news<\/h3>\n\n\n\n<p>While social media usually gets hit first, it's not until it spreads to major online news outlets and popular sites that more people hear about it. You know, a Reddit thread will slightly question your integrity, but a headline in a trusted news site might turn it into a fact for the public.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 \u00a0Prowly covers online news, blogs, and social media\u2014so you can spot narratives as they evolve and take action before they spread further.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Build dashboards for crisis response teams<\/h3>\n\n\n\n<p>It doesn't matter if they're pretty. It matters if they're actionable at a quick glance. Stakeholders and managers need to view sentiment and volume trends quickly, while social media and PR coworkers need live mentions.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 With customizable widgets and real-time data, Prowly dashboards let you build stakeholder-friendly views that highlight key metrics instantly\u2014no spreadsheets required.<\/p>\n\n\n\n<p><strong>Tip: <\/strong>include benchmark metrics from calm periods so your team can immediately spot if something is out of the ordinary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Respond to emerging misinformation quickly<\/h3>\n\n\n\n<p>Ready, set, go! When that first comment hits, you literally have about 15 minutes to re-think your entire strategy in that moment. While aiming for a perfect response is crucial, being on time is even more important. What's even better? Having a proactive media monitoring crisis strategy in place.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Prowly\u2019s real-time alerts and keyword spike detection help you catch misinformation the moment it starts trending\u2014so you\u2019re always one step ahead.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START CRISIS MONITORING WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-1-rolling-hills-estates-tiger-woods-crash\">Case Study 1: Rolling Hills Estates &amp; Tiger Woods crash<\/h2>\n\n\n\n<p>In February 2021, <a href=\"https:\/\/abcnews.go.com\/US\/tiger-woods-hurt-rollover-crash-california-sheriff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiger Woods was injured<\/a> in a high-speed rollover crash around the Rolling Hills Estates in California, USA. He was twice over the speed limit, collided with a neighborhood sign, crossed into oncoming traffic, and rolled into a tree.<\/p>\n\n\n\n<p>The crash brought intense attention, even though he was reportedly not intoxicated. However, a toxicology test was never conducted because police said there was no probable cause since Woods was lucid and cooperative.<\/p>\n\n\n\n<p>This is an exact scenario where carefully curated Boolean queries and sentiment analysis are the most important, for both Woods as a celebrity, and the Rolling Hills Estates as a community. Things like baseline sentiment dashboards help comms teams view narrative shifts, from shock to speculation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/vZitnFV0YA\">pic.twitter.com\/vZitnFV0YA<\/a><\/p>&mdash; Tiger Woods (@TigerWoods) <a href=\"https:\/\/twitter.com\/TigerWoods\/status\/1364447580520738820?ref_src=twsrc%5Etfw\">February 24, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Then, of course, preventing rumours and misinformation since they're easy to appear out of no where especially when the case involves a high-profile celebrity.<\/p>\n\n\n\n<p class=\"purplebox\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY SENTIMENT MONITORING FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-2-kfc-chicken-shortage-in-uk\">Case Study 2: KFC Chicken Shortage in UK<\/h2>\n\n\n\n<p>In 2018, UK's KFC ran out of chicken across hundreds of locations nationwide. Days later, more than 600 restaurant chains closed temporarily, sparking debates and rumors on why, along with negative sentiment towards the brand.<\/p>\n\n\n\n<p>Unfortunately, the public's reaction ranged from sarcastic frustration to empathy, but mostly it kept on escalating quite fast on social media. However, KFC shot it all down with humor themselves, rearranging their logo to say \"FCK\" on an empty bucket as a sign of apology.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/07\/gettyimages-921241500-1024x600.webp\" alt=\"\" class=\"wp-image-45817\" style=\"width:840px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/07\/gettyimages-921241500-1024x600.webp 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/07\/gettyimages-921241500-300x176.webp 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/07\/gettyimages-921241500-768x450.webp 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/07\/gettyimages-921241500-1536x900.webp 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/07\/gettyimages-921241500.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Matt Cardy\/Getty Images via <a href=\"https:\/\/www.wired.com\/story\/kfc-chicken-crisis-shortage-supply-chain-logistics-experts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wired<\/a><span style=\"color: rgb(117, 117, 117); font-family: WiredMono, helvetica, sans-serif; font-size: 11px; letter-spacing: 0.045em; text-transform: uppercase; text-align: start; white-space-collapse: collapse;\"><\/span><\/em><div><span style=\"color: rgb(117, 117, 117); font-family: WiredMono, helvetica, sans-serif; font-size: 11px; letter-spacing: 0.045em; text-transform: uppercase; text-align: start; white-space-collapse: collapse;\"><\/span><\/div><\/figcaption><\/figure><\/div>\n\n\n<p>This is a classic example of how real-media monitoring can help in cases like these. Spotting sentiment overflown with negativity (but some humor), their team was probably able to assess who the critics within the audience are, and turned a potential PR disaster into a cheeky brand win.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udcc8 By visualizing sentiment patterns using Prowly\u2019s customizable dashboards, PR teams can quickly adapt tone and messaging\u2014turning a crisis into an opportunity.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-3-california-pizza-kitchen-tiktok-crisis\">Case Study 3: California Pizza Kitchen TikTok Crisis<\/h2>\n\n\n\n<p>Around July 2024, a user named Riley (@fumptruck) went viral on TikTok after there was nothing but cheese in her mac &amp; cheese order from California Pizza Kitchen. The video had over 3 million views and sparked a hefty conversation in the comments.<\/p>\n\n\n\n<p>While things like these happen and it could have been a simple human error, the community did not leave a dry thread on California Pizza Kitchen. Had the company not utilized platform-specific monitoring, they would miss their shot on responding to the crisis effectively.<\/p>\n\n\n\n<p>In return, California Pizza Kitchen sent Riley a care package and a voucher for completely free mac &amp; cheese for a year.<\/p>\n\n\n\n<p><strong>Additionally, because they knew the sentiment and humor of their audience<\/strong>, <strong>they launched a funny chef video<\/strong> showing how to make the dish properly. You know, actually add the pasta.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@calpizzakitchen\/video\/7393456444013546795\" data-video-id=\"7393456444013546795\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@calpizzakitchen\" href=\"https:\/\/www.tiktok.com\/@calpizzakitchen?refer=embed\">@calpizzakitchen<\/a> <p>PSA on how to make CPK Mac 'N' Cheese correctly.\ud83d\udc68\ud83c\udffb\u200d\ud83c\udf73\ud83c\udf5d Use promo code cheeseANDmac for 50% off your Mac 'N' Cheese order available for takeout and delivery.   Offer valid July 19, 2024 \u2013 July 31, 2024, for take-out or CPK delivery only. No third-party delivery. 50% off order of Mac and Cheese. Use promo code: cheeseANDmac. Only at participating locations in the U.S. (excluding locations in airports, stadiums, universities, Guam, mobile kitchen, and franchised locations). Excludes tax, catering orders and gratuity.  No substitutions, modifications, or additions. Cannot combine with other offers or fundraisers. One per customer per day. One per check. No cash or gift card value. Employees are not eligible and will not apply to Dine Out Card. Void where prohibited. Additional exclusions or restrictions may apply, and terms may change without notice. Offer may be canceled due to pricing or other errors. Questions (including list of non-participating locations)? Call (800) 919-3227.  <\/p> <a target=\"_blank\" title=\"\u266c Funny song for video creation - dg cria\" href=\"https:\/\/www.tiktok.com\/music\/Funny-song-for-video-creation-7379308651653466128?refer=embed\">\u266c Funny song for video creation - dg cria<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"purplebox\">P.S. We've gathered 16 more crisis management examples\u2014<a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">explore them all here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START MEDIA MONITORING WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-key-themes-across-effective-crisis-management\">4 key themes across effective crisis management<\/h2>\n\n\n\n<p>To continue using the same examples, let's follow up on what similarities all the above mentioned case studies had. There are surely plenty of other occurrences which would fit here as well, but for the purpose of this article, we'll focus on what we've discussed.<\/p>\n\n\n\n<p>In order to effectively put out their own fire, media monitoring crisis teams look for similarities across the strategies and responses of brands to shape their own approach. Here are the four key themes that emerge:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Theme 1: Speed<\/h3>\n\n\n\n<p>Each one of these teams responded quickly before the topic died down or got out of hand. The reason they were able to do it usually consists of several different things: effective media monitoring using solid PR crisis communication tools, a <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">proactive crisis management plan<\/a>, and making sure everyone at the organization knows what they need to do when a situation like this arises.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-1024x512.png\" alt=\"how to prevent a PR crisis with notifications and alerts\" class=\"wp-image-38653\" style=\"width:790px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-1024x512.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-300x150.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-768x384.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Most of the time, the best crisis management teams have several statements ready long before anything happens. These statements just sit there, waiting to be used, but they're usually vetted by all the stakeholders, align with the company's voice and tone, and ensure everyone is prepared as much as possible.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\u26a1 Prowly\u2019s immediate alert system and email digests ensure no key moment is missed.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Theme 2: Real-time alerting<\/h3>\n\n\n\n<p>Media monitoring in crisis management is sort of the same, but then different. Yes, they also create queries of all the keywords that need to be tracked, but they're much more meticulous and detailed in doing so.<\/p>\n\n\n\n<p>Real-time monitoring tools that allow for Boolean queries and platform-specific alerts are key here.<\/p>\n\n\n\n<p><strong>Just because you're going down on TikTok, doesn't mean your Facebook community shares the same sentiment.<\/strong> By knowing these nuances, teams can better understand what's going on and respond successfully.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udca1 With Prowly, you can set tailored alerts for each platform and issue\u2014so no comment, tweet, or local news report goes unseen. And <a href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">here you can compare Google and Prowly alerts<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Theme 3: Platform-specific communication<\/h3>\n\n\n\n<p>A short, snappy video will probably not work for the audiences that watch national television, so knowing what content to place on what channel is absolute key. For all the companies we've discussed above, their response strategies were effectively tailored to the platforms and channels where the conversation first began.<\/p>\n\n\n\n<p>Takeaway? There's no such thing as one-size-fits-all messaging. Especially in times of a fragmented media landscape.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udca1 Prowly helps PR pros identify which channels are gaining traction through intuitive filtering by source type\u2014TV, radio, blogs, or social.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Theme 4: Thorough sentiment analysis<\/h3>\n\n\n\n<p>Sentiment isn't just a cool graph that shows who's happy and who's upset. In sentiment analysis crisis PR, it becomes a tactical lever that shapes the tone of apologies, guides replies, and helps organizations stay ahead of misinformed gossip.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"purplebox\">\ud83d\udca1 Track mood in real-time, not just numbers. Prowly helps tailor response tone by mapping sentiment across stakeholder groups.<\/p>\n\n\n\n<p>P.S. Don\u2019t stop here\u2014our <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR crisis management guide<\/a> is packed with extra tactics the pros keep to themselves.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Stay ahead of any comment with real-time media alerts PR crisis teams rely on. Start your free 7-day trial with Prowly. No contracts, no credit card needed.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-prowly-helps-in-media-monitoring-for-crisis-teams\">How Prowly helps in media monitoring for crisis teams<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Real-time alerts<\/h3>\n\n\n\n<p>What's good about an alert that will come several hours after the comment has been posted? Absolutely nothing. In this day and age, Kerry will write something at 1:02pm, and by 2:00pm you have a full-blown crisis in the comments if whatever Kerry wrote sticks the wrong way.<\/p>\n\n\n\n<p>With Prowly, you'll get immediate, real-time alerts delivered right into your inbox. This is in addition to special alerts, such as a spike in mentions so you know there's something cooking up if you get it. Pretty sure that's exactly how California Pizza Kitchen caught their viral TikTok video before it got out of control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 Sentiment analysis<\/h3>\n\n\n\n<p>Prowly's tools measure the exact feeling your audience has about whatever campaign you've put out. The tool will track mentions in comments, on forums, customer feedback, and more, so you know if they're rather positive or negative towards an event.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation-1024x367.png\" alt=\"\" class=\"wp-image-31645\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation-1024x367.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation-300x108.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation-768x275.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation-1536x551.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation-2048x734.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/sentiment-analysis-interpretation.png 4110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>For example, in the above-mentioned KFC chicken outage, the team must have monitored the sentiment closely in order to know if they need to come out with a formal apology, or add a bit or laughter.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Comprehensive dashboards<\/h3>\n\n\n\n<p>Life isn't easy when you need to juggle several tabs in order to digest all the information. That's why Prowly features easy-to-read dashboards, so you can quickly spot trends, opportunities, and outliers just by looking at it.<\/p>\n\n\n\n<p>It's also effective if you're trying to explain something to a stakeholder that might not necessarily understand PR. After all, everyone understands the basics of when a line goes up, down, or what colors mean.<\/p>\n\n\n\n<p>\ud83d\udc49 Looking for more crisis management tools? <a href=\"https:\/\/prowly.com\/magazine\/crisis-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">This comparison covers 6 top-rated PR crisis management platforms<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START TRACKING MENTIONS WITH PROWLY TODAY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"quick-faq\">Quick FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac How does media monitoring help in a crisis?<\/h3>\n\n\n\n<p>Media monitoring allows teams to quickly understand what is going on in their respective landscape, where did the crisis appear first and who started it. Additionally, it also allows teams to check out what their competitor's are doing when a crisis hits them, so they can learn from their successes and failures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac Why is real-time media monitoring important for crisis communication?<\/h3>\n\n\n\n<p>Real-time media monitoring is an indispensable component of all successful crisis strategy. It helps teams assess the risks of current issues, spot communications they need to respond to immediately, and prioritize in times of havoc.<\/p>\n\n\n\n<p>That way, they can engage the right stakeholders to speak to the public, coordinate with other people, and minimize the damage to a minimum.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY'S MEDIA MONITORING FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>If there's one thing you should take away from this post, it's the notion that if you're not prepared, you're already behind and failing. Those little first signs of negative comments here and there surely build momentum and can potentially spiral down further rather quickly.<\/p>\n\n\n\n<p>Prowly gives you the right tools and features to pick up on the first spark and not be caught in a surprise. Start your 7-day free trial today and experience how media monitoring for crisis teams can turn your work from reactive to proactive.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY'S MEDIA MONITORING TODAY<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That\u2019s why leading PR teams rely on tools like Prowly. This [&hellip;]<\/p>\n","protected":false},"author":424,"featured_media":45937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[357,352],"tags":[],"class_list":["post-45815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-crisis-management","category-pr-strategy-and-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Monitoring for Crisis Teams: 2025 Strategies &amp; Case Studies<\/title>\n<meta name=\"description\" content=\"Learn 6 advanced media monitoring tactics PR pros use to detect crises early, track sentiment, and protect your brand reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/media-monitoring-for-crisis-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Monitoring for Crisis Teams: 2025 Strategies &amp; 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