{"id":45271,"date":"2025-05-20T16:09:56","date_gmt":"2025-05-20T16:09:56","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=45271"},"modified":"2025-11-13T14:44:30","modified_gmt":"2025-11-13T14:44:30","slug":"top-keyword-monitoring-tools","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/top-keyword-monitoring-tools\/","title":{"rendered":"Top Keyword Monitoring Tools for PR Pros in 2025"},"content":{"rendered":"\n

Where I am from, there is a superstition that every time you hiccup, someone, somewhere, just mentioned your name. Imagine you did the same every time someone talks about you online.<\/p>\n\n\n\n

The truth is that you don't have to imagine it, because there are keyword tracking apps that do exactly this: alert you every time someone mentions you.<\/strong><\/p>\n\n\n\n

Today, we\u2019re covering ten of the very best keyword monitoring tools in the industry, along with their pros, cons, and pricing.<\/strong><\/p>\n\n\n\n

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TRACK YOUR KEYWORDS WITH PROWLY FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

What is keyword monitoring?<\/h2>\n\n\n\n

Keyword monitoring<\/strong> is the process of tracking mentions of a certain keyword online, on websites, social media, forums, online communities, and on offline platforms such as newspapers, magazines, and TV broadcasts.<\/p>\n\n\n\n

Keyword monitoring, media monitoring, and social media monitoring are often bundled together, which is fair, as they overlap quite a bit. But there are distinct differences too:<\/p>\n\n\n\n

<\/th>Keyword monitoring<\/th>Media monitoring<\/th>Social listening<\/th><\/tr>
Tracks specific words\/ phrases<\/strong><\/td>\u2705<\/td>\u2705<\/td>\u2705<\/td><\/tr>
Alerts for new mentions<\/strong><\/td>\u2705<\/td>\u2705<\/td>\u2705<\/td><\/tr>
Sentiment\/ context analysis<\/strong><\/td>\u2796<\/td>\u2705<\/td>\u2705<\/td><\/tr>
Covers news, blogs, forums<\/strong><\/td>\u2705<\/td>\u2705<\/td>\u2796<\/td><\/tr>
Covers social platforms<\/strong><\/td>\u2705<\/td>\u2796<\/td>\u2705<\/td><\/tr>
Helps with reputation management<\/strong><\/td>\u2705<\/td>\u2705<\/td>\u2705<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Wanna know more about the differences between these three? Read these articles:
\u2796 What's the Difference Between Social Listening and Social Monitoring in PR?
<\/a>\u2796 Top 15+ Social Listening Tools for PR Pros<\/a>
\u2796 How to Create a Powerful Social Listening Strategy for PR?<\/a><\/p>\n\n\n\n

What makes PR keyword monitoring different from SEO keyword monitoring?<\/h3>\n\n\n\n

Keyword monitoring is used in both PR and SEO contexts, but it has different meanings in each.<\/p>\n\n\n\n

In PR, keyword monitoring<\/strong> involves tracking all instances of a specific keyword (whether branded or another keyword) as it appears across different online platforms.<\/p>\n\n\n\n

In SEO, keyword monitoring<\/strong> is about tracking the search engine performance of certain keywords. In other words, who is ranking for a certain keyword in the top results (in search engines like Google) and how your business or your clients are ranking for that keyword.<\/p>\n\n\n\n

PR keyword monitoring is about what\u2019s being said about you<\/strong> out in the world.
SEO keyword monitoring is about how people find you<\/strong> through search engines.<\/p>\n\n\n\n

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Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n

Start tracking and measuring your Share of Voice for free (no credit card required) in Prowly.<\/p>\n\n\n\n