{"id":44225,"date":"2025-06-12T13:07:29","date_gmt":"2025-06-12T13:07:29","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=44225"},"modified":"2025-11-13T14:28:45","modified_gmt":"2025-11-13T14:28:45","slug":"best-media-monitoring-service-uk","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/best-media-monitoring-service-uk\/","title":{"rendered":"Top 5 Media Monitoring Services &amp; Tools in The UK (2025 Guide)"},"content":{"rendered":"\n<p>Looking to stay on top of who is covering your brand or your clients in the United Kingdom?<\/p>\n\n\n\n<p>The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\">media monitoring solution<\/a> that covers all media channels.<\/p>\n\n\n\n<p>Luckily, we\u2019ve compiled a list of the best media monitoring services for the UK market to help you track mentions, identify trends, and strengthen your earned media strategy. You\u2019ll also learn which features are must-haves for UK-focused tools.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-7350431c0d84c26940499546dbc55960 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web and social media mentions in the UK, US and worldwide<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at \u00a3209\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-uk-media-monitoring\"><strong>What is <\/strong>UK Media Monitoring?<\/h2>\n\n\n\n<p><strong>Media monitoring in the United Kingdom<\/strong><span style=\"font-size: revert;\"> is the systematic process of tracking and analysing print, online, social, and broadcast media to gather insights into how a business, organisation, or individual is represented across the UK media landscape.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How is media monitoring different in the UK<\/strong>?<\/h3>\n\n\n\n<p>The UK\u2019s media mix\u2014national press, tabloids, and regional outlets\u2014is fast-moving. But <strong>print and broadcast are still leading<\/strong>. Surprised?<\/p>\n\n\n\n<p>Here's the trick: many major outlets\u2014like <em>The Telegraph<\/em>\u2014restrict content and fall under the UK-specific <strong>NLA licence,<\/strong> which governs how print media is shared. That\u2019s why it\u2019s essential to use fully licensed monitoring tools.<\/p>\n\n\n\n<p class=\"purplebox\">So the first thing to look at when planning media monitoring strategy for UK market is\u2013choose a service like <a href=\"https:\/\/prowly.com\/media-monitoring\/\">Prowly<\/a>, that tracks <strong>all formats<\/strong>, including paywalled print, online, social, and broadcast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"top-5-media-monitoring-tools-in-the-uk\">Top <strong>5 media monitoring tools in the UK<\/strong><\/h2>\n\n\n\n<p>We've reviewed the top five media monitoring tools for the UK market, along with their pricing and key features, so that you can find the best solution for your needs.<\/p>\n\n\n\n<p>Note that, unfortunately, most tools do not offer transparent pricing\u2014it\u2019s usually necessary to get in touch with them to receive a custom quote.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>UK Media Monitoring Services Overview<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Media Monitoring Tool<\/strong><\/td><td><strong>Pricing<\/strong><\/td><td><strong>Free Trial<\/strong><\/td><\/tr><tr><td><strong>Prowly<\/strong><\/td><td>From \u00a3209\/month<\/td><td><a href=\"https:\/\/prowly.com\/media-monitoring\/\">Yes<\/a> \u2705<\/td><\/tr><tr><td><strong>Cision<\/strong><\/td><td>Undisclosed<\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Meltwater<\/strong><\/td><td>Undisclosed<\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Vuelio<\/strong><\/td><td>Undisclosed<\/td><td>No \u274c<\/td><\/tr><tr><td><strong>Roxhill<\/strong><\/td><td>Undisclosed<\/td><td>No \u274c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Prowly<\/h3>\n\n\n\n<p>\ud83d\udcb8 <strong>Pricing: <\/strong><a href=\"https:\/\/prowly.com\/pricing\/\">From \u00a3209 per month<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/image-5-1024x675.png\" alt=\"\" class=\"wp-image-45699\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/image-5-1024x675.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/image-5-300x198.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/image-5-768x506.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/image-5.png 1339w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/media-monitoring\/\">Prowly<\/a> is more than just a media monitoring tool\u2014it\u2019s your <strong>all-in-one digital PR platform<\/strong> for managing every stage of the PR workflow.<\/p>\n\n\n\n<p>From media outreach and journalist discovery to monitoring coverage and tracking backlinks, it\u2019s tailored for <strong>digital PR pros who want maximum impact with fewer tools.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-keyword-widget-1024x642.png\" alt=\"\" class=\"wp-image-43744\" style=\"width:676px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-keyword-widget-1024x642.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-keyword-widget-300x188.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-keyword-widget-768x481.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-keyword-widget.png 1355w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Details you get in Prowly's print monitoring<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Top features:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive media monitoring<\/strong> across online, print, broadcast, and social channels\u2014helping you stay on top of your brand presence, wherever it appears.<\/li>\n\n\n\n<li><strong>Backlink tracking<\/strong> so you can measure not just exposure, but also SEO value, by tracking articles that link to your target URLs. Build dashboards with backlink-rich mentions and sort them by domain authority using data backed by Semrush.<\/li>\n\n\n\n<li><strong>Real-time alerts<\/strong> and sentiment analysis to keep you informed of media spikes and tone shifts.<\/li>\n\n\n\n<li><strong>Audience &amp; Traffic insights powered by Semrush<\/strong>, integrated into the Media Database\u2014so you can target high-ranking media outlets based on relevancy, reach, and SEO value.<\/li>\n\n\n\n<li><strong>Media Database with 1M+ journalist contacts<\/strong>, plus tools for email pitching, tagging, and campaign management.<\/li>\n\n\n\n<li><strong>Custom dashboards and widgets<\/strong> to report on what matters most\u2014mentions by country, domain rank, sentiment, or category (e.g. Advertising industry).<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 No need to juggle multiple tools for backlinks, targeting, outreach, and reporting\u2014Prowly brings it all together in one place.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\"><strong>TRY PROWLY FREE FOR 7 DAYS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#2 Roxhill<\/h3>\n\n\n\n<p>\ud83d\udcb8 <strong>Pricing<\/strong>: <a href=\"https:\/\/prowly.com\/magazine\/roxhill-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pricing<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Roxhill-interface-1024x560.png\" alt=\"\" style=\"width:748px;height:auto\"\/><\/figure><\/div>\n\n\n<p>Roxhill is a UK-focused media intelligence tool designed specifically for PR professionals who need deep insights into journalists and media outlets.<\/p>\n\n\n\n<p>Media monitoring features include journalist profiles, real-time media alerts, advanced search filters, and email analytics. It also offers a comprehensive media database with direct journalist contact details.<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smart Folder Organization<\/strong>: Automatically categorizes media mentions into Smart Folders based on brand pillars, spokespeople, and themes.&nbsp;<\/li>\n\n\n\n<li><strong>Automated Metrics &amp; Sentiment Analysis<\/strong>: Assigns sentiment, campaign themes, and other custom metrics to coverage, streamlining reporting processes.&nbsp;<\/li>\n\n\n\n<li><strong>Integrated PR Tools<\/strong>: Combines media monitoring with a comprehensive media database and outreach tools, enhancing the efficiency of PR campaigns. &nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Vuelio<\/h3>\n\n\n\n<p>\ud83d\udcb8 <strong>Pricing<\/strong>: <a href=\"https:\/\/prowly.com\/magazine\/vuelio-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pricing<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/06\/Vuelio-pricing.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Vuelio is a comprehensive media monitoring and PR management tool that provides strong coverage of the UK media landscape.<\/p>\n\n\n\n<p>Media monitoring features include real-time news tracking, social media listening, sentiment analysis, and broadcast monitoring. It also offers a robust media database with journalist and influencer contacts, press release distribution, and a built-in PR CRM.<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unlimited Keyword &amp; Coverage Monitoring<\/strong>: Offers flat-fee plans with no limits on keywords or coverage, tracking across online, print, broadcast, and social media.&nbsp;<\/li>\n\n\n\n<li><strong>Integrated Media &amp; Political Databases<\/strong>: Provides access to extensive media and political contact databases, facilitating targeted outreach.&nbsp;<\/li>\n\n\n\n<li><strong>Customizable Reporting Tools<\/strong>: Enables users to generate tailored reports and dashboards, enhancing the evaluation of PR efforts.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#4 Meltwater<\/h3>\n\n\n\n<p>\ud83d\udcb8 <strong>Pricing:<\/strong> <a href=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pricing<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/meltwater-site\/5ae2160f-5eb5-460f-aae9-dd69e459ca8d_Header-1080x637.png?q=90&amp;rect=0,59,1920,960&amp;&amp;w=1200&amp;dpr=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Meltwater is a global media monitoring and intelligence tool that provides in-depth insights across news, social media, and broadcast channels.<\/p>\n\n\n\n<p>Media monitoring features include real-time alerts, AI-driven sentiment analysis, social listening, and competitive benchmarking. It also offers a vast media database with journalist contacts, press release distribution, and advanced analytics to measure PR impact.<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-Powered Monitoring with Mira<\/strong>: Utilizes AI assistant \u2018Mira\u2019 for real-time media monitoring and insights across various channels.&nbsp;<\/li>\n\n\n\n<li><strong>Comprehensive Media Intelligence<\/strong>: Covers over 270,000 online news sources, print publications, TV\/radio broadcasts, and social media platforms.&nbsp;<\/li>\n\n\n\n<li><strong>Advanced Sentiment &amp; Trend Analysis<\/strong>: Offers sophisticated tools for sentiment analysis and trend detection, aiding in strategic decision-making.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#5 Cision<\/h3>\n\n\n\n<p>\ud83d\udcb8 <strong>Pricing:<\/strong> <a href=\"https:\/\/prowly.com\/magazine\/cision-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pricing<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe6jifV5-Dgk3hZUGs_RjAs_4jb5I0JBNrKnxUHLZ7gRdXy51RcAMCOrGIPDip-xjyopIL6yu5_LNsa1dsYmGrFuv_zHI5Q7XY-JqAdkb-55Udrq5kNkOfOrKFGW6trUtqdN27Iv3zkK0Yd2if7PTBTeZQM?key=hjVFH1gaAPmOjvGuU2ZBnA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Cision is a leading media monitoring and PR platform in the US with extensive global coverage, offering powerful tools for tracking media impact and managing press outreach.<\/p>\n\n\n\n<p>Media monitoring features include real-time news alerts, AI-powered sentiment analysis, social media tracking, and broadcast monitoring. It also has a vast media database with journalist contacts, press release distribution, and a PR CRM for campaign management.<\/p>\n\n\n\n<p><strong>Top features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Extensive Media Coverage<\/strong>: Monitors a vast array of sources, including print, broadcast, online, and social media, offering real-time tracking.&nbsp;<\/li>\n\n\n\n<li><strong>Cision Communications Cloud\u00ae<\/strong>: Combines media monitoring, database management, analytics, and social media distribution in one platform.&nbsp;<\/li>\n\n\n\n<li><strong>Advanced Analytics &amp; Reporting<\/strong>: Delivers in-depth insights into media coverage, including sentiment analysis and share of voice metrics. &nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"12-features-to-look-for-in-uk-media-monitoring-services\">12 features to look for in UK media monitoring services<\/h2>\n\n\n\n<p>If you're looking to monitor your brand's reputation online and aren't sure what to look for in a media tracking service (especially for the UK), here are some features to pay attention to when shopping around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Coverage<\/h3>\n\n\n\n<p>When we say \"coverage,\" we mean two things.<\/p>\n\n\n\n<p>One, the area it covers, as some tools focus on specific regions of the world. Furthermore, some services will be better at providing <strong>mentions from the UK<\/strong>, while others are focused more on the US market. <\/p>\n\n\n\n<p>Two, coverage of available platforms, such as Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, <a href=\"https:\/\/prowly.com\/magazine\/print-and-broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print and broadcast<\/a>, and others.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"626\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-reach-1024x626.png\" alt=\"\" class=\"wp-image-43743\" style=\"width:735px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-reach-1024x626.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-reach-300x183.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-reach-768x469.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-reach.png 1411w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sources to choose from in Prowly<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"purplebox\">\ud83d\udca1 Ideally, you should choose a platform that provides access to your most important channels and regions for a holistic view of your brand presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 Content behind paywalls, NLA licence, and UK media coverage<\/h3>\n\n\n\n<p>Many UK media outlets \u2013 especially established print outlets like <em>The Telegraph<\/em> \u2013 limit online content access with subscription models. They are covered under the <strong>NLA licence (Newspaper Licensing Agency)<\/strong>, which governs how copyrighted articles are shared.<\/p>\n\n\n\n<p>This can pose a serious blind spot for brands, as influential stories or industry mentions may go unnoticed if your media monitoring tool doesn\u2019t have licensing agreements in place.<\/p>\n\n\n\n<p>And if you're working in the UK market one thing is sure\u2013<strong>you\u2019ll need access to this licensed press content. <\/strong><\/p>\n\n\n\n<p>Ideally, you should choose a platform that provides <strong>access to both mainstream and hard-to-reach sources<\/strong>, including those behind paywalls\u2013<a href=\"https:\/\/prowly.com\/print-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">like Prowly that<strong> supports<\/strong><\/a><strong><a href=\"https:\/\/prowly.com\/print-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"> NLA content for every Pro member<\/a><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-1024x499.png\" alt=\"an excerpt from a digitalized print mention\" class=\"wp-image-43737\" style=\"width:596px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-1024x499.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-300x146.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-768x374.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-1536x748.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-2048x997.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt.png 2780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Articles behind paywalls in Prowly<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"purplebox\">\ud83d\udca1 <span><b>Prowly offers print monitoring powered by licensed content from <\/b><\/span><strong>7,000+ outlets<\/strong> total, including national and regional UK press. Through its integration with LexisNexis, you get compliant access to premium print coverage\u2014all in one place.<\/p>\n\n\n\n<p>Whether it\u2019s a feature in the national magazine or a niche mention in a local daily, <strong>Prowly helps you spot it, measure its value, and incorporate it into your reporting.<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Want to make the most of your print coverage? Discover how to <a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn print media monitoring into a powerful part of your PR strategy<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/print-monitoring\/\">LEARN MORE ABOUT PROWLY'S PRINT MONITORING<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Real-time alerts<\/h3>\n\n\n\n<p>When set up for the right keywords or hashtags, <strong>the real-time insights let you prevent minor problems from escalating into crises<\/strong> as well as find opportunities in your competitors' problems. You can find out if a major crisis is brewing not just around your brand, but also - your competitors.<\/p>\n\n\n\n<p>Of course, you may also get daily, weekly or monthly summaries according to your needs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-1024x512.png\" alt=\"how to prevent a PR crisis with notifications and alerts\" class=\"wp-image-38653\" style=\"width:684px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-1024x512.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-300x150.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2-768x384.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-2-2.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udc49 Strategy example: media monitoring for reactive PR<\/h4>\n\n\n\n<p>One of the most effective ways to <a href=\"https:\/\/prowly.com\/magazine\/what-is-reactive-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">practice reactive PR<\/a> is by tapping into live journalist requests.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Social media hashtags like <strong>#journorequest<\/strong> and <strong>#bloggerrequest<\/strong> are goldmines for spotting real-time media opportunities\u2014and media monitoring tools help you to never miss a beat.<\/p>\n\n\n\n<p>With <strong>Prowly<\/strong>, you can take this a step further by setting up precise hashtag filters for niche topics, like <strong>travel<\/strong> or <strong>finance<\/strong>. This way, you cut through the noise and only see the most relevant media requests for your brand or client.<\/p>\n\n\n\n<p>Want to make it even easier?<\/p>\n\n\n\n<p>Create <strong>email alerts<\/strong> based on these filters and get relevant requests delivered straight to your inbox.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 While alerts are often associated with crisis monitoring (such as spikes in negative mentions), you can also<strong> use them as your personal opportunity tracker<\/strong>\u2014a kind of curated \"newsletter\" that helps you jump on journalist requests before anyone else.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 Sentiment analysis<\/h3>\n\n\n\n<p>When someone mentions you, it's pretty easy to tell how they feel about your brand at a glance. But you don't always have the time to spare it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/BasH3sTXKqgfBKODzgZ2wjB40PAgwnqaeTK8eN1M_kzP7kP-4IopQ1wSXS-zw-_vAwZKhXSkXGHlXtPYyPoEfuSA1Ky1T1d1cvaB6fyM8UBSVVB_DCA67jl4pgHve7qpLijym4N2cYVkJp0cgFqsRhs\" alt=\"\" style=\"width:750px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Sentiment analysis in Prowly<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Choose <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">a tool with sentiment analysis<\/a>: the ability to automatically decipher how people perceive your brand.<\/p>\n\n\n\n<p>This not only saves massive amounts of time but can also send you alerts when there is a sudden spike of negative mentions, which is a tell-tale sign of a crisis in making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#5 Reporting and analytics<\/h3>\n\n\n\n<p>Good media monitoring tools let you create dashboards and reports with <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/how-to-create-a-media-report\/\">key metrics that are relevant<\/a> to your client or business. You should get an overview of your mentions, the sentiment behind them, the total reach, share of voice, and other important PR metrics.<\/p>\n\n\n\n<p>But it doesn\u2019t end there.<\/p>\n\n\n\n<p>For PR professionals who care about <strong>impact beyond exposure<\/strong>, tracking <strong>backlinks<\/strong> is crucial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#6 Backlink tracking for smarter PR measurement<\/h3>\n\n\n\n<p>Backlinks in media coverage are more than just vanity metrics\u2014they directly influence your <strong>SEO performance<\/strong> and <strong>domain authority<\/strong>. With backlink tracking, you can monitor not just how many articles mention your brand, but how many actually link back to your website or product page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"873\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly-1024x873.png\" alt=\"\" class=\"wp-image-31346\" style=\"width:390px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly-1024x873.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly-300x256.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly-768x654.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly-1536x1309.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly-2048x1745.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Backlinks-AVE-alternatives-Prowly.png 6102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>PR Reports in Prowly<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In <strong>Prowly<\/strong>, this is made simple. When building a monitoring query, you can specify your <strong>target URL<\/strong>\u2014like your homepage or a specific landing page. This allows you to <strong>track only those mentions that include a backlink<\/strong>.<\/p>\n\n\n\n<p>From there, you can analyse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>quantity and quality<\/strong> of those backlinks<\/li>\n\n\n\n<li>The <strong>domain authority<\/strong> of referring media outlets (powered by Semrush data)<\/li>\n<\/ul>\n\n\n\n<p>For reporting, you can set up a <strong>dedicated dashboard<\/strong> that lists all articles with backlinks, filtered and sorted by key criteria\u2014such as <strong>media category<\/strong>, <strong>country<\/strong>, or <strong>domain rank<\/strong>. This gives you a clear picture of which PR efforts drive real SEO value.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 If you're running a <strong>backlink acquisition campaign<\/strong>, use <strong><a href=\"https:\/\/prowly.com\/media-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly\u2019s Media Database<\/a><\/strong> to <strong>group targets by<\/strong> <strong>audience demographics and traffic insights<\/strong>, assign tags to track progress, and monitor results directly in your custom dashboards. You\u2019ll know exactly which media tiers are delivering valuable links\u2014and which ones aren\u2019t.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#7 Domain authority: The SEO twist to digital PR<\/h3>\n\n\n\n<p>Modern <strong>digital PR<\/strong> combines the storytelling power of traditional media outreach with an online spin that benefits search visibility.<\/p>\n\n\n\n<p>One key performance indicator? The <strong>domain authority<\/strong> of the media outlets where your stories appear.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/04\/Media-monitoring-widgets.png\" alt=\"\" style=\"width:656px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Widgets in Prowly<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In Prowly, you can create widgets to display <strong>top-performing mentions<\/strong> based on the criteria that matter most to your strategy. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show only mentions from high-authority domains<\/li>\n\n\n\n<li>Filter by <strong>country<\/strong>, <strong>estimated reach<\/strong>, or <strong>sentiment<\/strong><\/li>\n\n\n\n<li>Highlight mentions from specific verticals\u2014such as the <strong>Advertising industry<\/strong>\u2014that offer the most value to your brand<\/li>\n<\/ul>\n\n\n\n<p>How can you measure how well your PR campaign landed with high-quality, reputable outlets?<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 You can simply generate a report that lists <strong>positive or neutral mentions<\/strong>, sorted by domain authority. This allows you to tie your PR success not just to visibility, but to the long-term SEO benefits it brings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#8 Support and onboarding<\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/how-to-create-monitoring-queries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Configuring queries<\/a> can be time-consuming and complex, especially when aiming for precise results.<\/p>\n\n\n\n<p>Hands-on <strong>onboarding assistance<\/strong> and <strong>quick access to a real person<\/strong> can make or break your experience. And when coverage is missed (because it happens), you'll want a <strong>reliable customer support team<\/strong> that doesn\u2019t keep you waiting.<\/p>\n\n\n\n<p>That's why the best media monitoring tools offer more than just software; they come with a <strong>knowledgeable and responsive support team<\/strong> to help you get the most out of the platform.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Before choosing a tool, <strong>ask what\u2019s included in onboarding<\/strong>, how support is handled, and whether it's part of basic pricing or an add-on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#9 Custom query building<\/h3>\n\n\n\n<p>Whether you\u2019re tracking a product launch or analysing competitor buzz, query flexibility is key.<\/p>\n\n\n\n<p>Getting relevant results starts with setting up <strong>custom monitoring queries<\/strong> that go beyond basic keywords. A powerful media monitoring tool should let you fine-tune your searches with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boolean operators<\/li>\n\n\n\n<li>Inclusion\/exclusion filters<\/li>\n\n\n\n<li>URL tracking<\/li>\n\n\n\n<li>Domain rank prioritisation<\/li>\n\n\n\n<li>Language or region-specific parameters<\/li>\n<\/ul>\n\n\n\n<p>This helps you focus on what really matters, avoid irrelevant noise, and tailor your monitoring to <strong>specific campaigns, verticals, or target audiences<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#10 Organizing and working with mentions<\/h3>\n\n\n\n<p>Monitoring hundreds of mentions is one thing. Making sense of them is another. Look for tools that help you <strong>organize and prioritize your results<\/strong> so you don\u2019t get overwhelmed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"344\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly-1024x344.png\" alt=\"\" class=\"wp-image-31369\" style=\"width:502px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly-1024x344.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly-300x101.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly-768x258.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly-1536x516.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly-2048x688.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/09\/Media-tiers-AVE-alternatives-Prowly.png 2844w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Adding Tiers in Prowly<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In Prowly, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assign <strong>Tiers<\/strong> to mentions based on media outlet value<\/li>\n\n\n\n<li>Mark key mentions as <strong>Favourites<\/strong><\/li>\n\n\n\n<li>Add <strong>Tags<\/strong> for campaigns, clients, or sentiment<\/li>\n\n\n\n<li>Filter mentions by <strong>region, category, domain authority<\/strong>, and more<\/li>\n<\/ul>\n\n\n\n<p>This structure allows you to quickly zero in on what\u2019s important and create segmented reports that actually tell a story\u2014perfect for multi-client agencies or brands juggling many campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#11 Ease of use (User experience)<\/h3>\n\n\n\n<p>Don\u2019t overlook the <strong>day-to-day usability<\/strong> of the platform, because media monitoring is a task you and your team will be doing daily. If the interface is clunky, slow, or hard to navigate, adoption suffers and so does your ROI.<\/p>\n\n\n\n<p>Choose a tool with a clean, <strong>intuitive UX<\/strong> that\u2019s easy to learn with thoughtful design choices that support productivity. A well-designed dashboard, drag-and-drop functionality, and clearly labelled filters can cut hours from your reporting and daily workflows.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Always <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">take the free trial<\/a>. If it feels frustrating to use within the first hour, it\u2019s not the one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#12 Pricing structure and hidden costs<\/h3>\n\n\n\n<p>Media monitoring pricing can be tricky. Some tools offer a low starting price\u2014but only for a limited set of features. Others might charge extra for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Additional users<\/li>\n\n\n\n<li>Backlink or sentiment data<\/li>\n\n\n\n<li>Media database access<\/li>\n\n\n\n<li>Mentions volume<\/li>\n\n\n\n<li>Premium support or onboarding<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Before committing, ask what\u2019s <strong>included in the base price<\/strong>, what add-ons are charged separately, and how flexible the pricing is as your needs grow. Also, check whether <strong>NLA-licensed content<\/strong> (for UK coverage) is included or requires an extra fee.<\/p>\n\n\n\n<p><strong>Transparency in pricing = fewer surprises down the line.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-a2e5baf272db7df39f3aca5def4868e4 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Monitoring:<\/strong> Track the web and social media mentions<\/li>\n\n\n\n<li><strong>Transparent Pricing:<\/strong>&nbsp;Plans start at \u00a3209\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tips-for-effective-media-monitoring-in-the-uk\"><strong>Tips for effective media monitoring in the UK<\/strong><\/h2>\n\n\n\n<p>Once you have your tool for media monitoring, it's important to know that just having the right toolset is not quite enough. Here are some tips to ensure you <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\">get the best value from media monitoring<\/a> software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Set up relevant keywords<\/strong><\/h3>\n\n\n\n<p>Besides your brand name, make sure to cover relevant keywords around your product.<\/p>\n\n\n\n<p>For example, if you represent a shoe brand, you'll wish to track your brand name and keywords such as \"running shoes,\" \"outdoor footwear,\" \"lightweight shoes,\" and others that are relevant for your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor regional and national press<\/strong><\/h3>\n\n\n\n<p>To understand the bigger picture, monitor the entire UK media landscape, but don't forget to include regional papers and press.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Track your competitors<\/strong><\/h3>\n\n\n\n<p>Add your competitors' brand names to the mix so you can stay on top of their online presence. Thanks to real-time mentions, you can track an ongoing crisis that you can use to your advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Track TV and radio mentions<\/strong><\/h3>\n\n\n\n<p>While online media monitoring should be your primary concern, the UK still has strong TV and radio landscapes that are worth dedicating time and attention to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyze sentiment regularly<\/strong><\/h3>\n\n\n\n<p>Great media monitoring software does sentiment analysis by default for each mention. As these analyses come in, monitor for major trends and changes to see how your target audience perceives you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Regularly review data and adjust strategies<\/strong><\/h3>\n\n\n\n<p>Based on the metrics in your dashboards, you may adjust your public relations strategy. For example, a great response to a particular campaign can be a sign to continue with similar messaging and platform placement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"time-to-get-moving\">Time to get moving<\/h2>\n\n\n\n<p>The UK is a unique market for media monitoring because traditional press and TV are very much alive and play a pivotal role in public perception.<\/p>\n\n\n\n<p>While monitoring online sources is a great start, it often won't be enough to give you a clear overview of how your target audience perceives your brand.<\/p>\n\n\n\n<p>A good media monitoring tool does all of the heavy lifting while you analyze and interpret your results, allowing you to adjust your strategy on the go.<\/p>\n\n\n\n<p class=\"purplebox\">With Prowly, you <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">get all the features needed to monitor your online presence<\/a>, build relationships with journalists, and create and send great press releases all in one place.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\"><strong>TRY PROWLY FREE FOR 7 DAYS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":44228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352,359],"tags":[],"class_list":["post-44225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Media Monitoring Services &amp; Tools in The UK (2025 Guide)<\/title>\n<meta name=\"description\" content=\"UK media monitoring made simple\u2014compare the 5 best tools for tracking mentions, measuring PR impact, and managing paywalled content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-service-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Media Monitoring Services &amp; 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