Marketing is powerful. It allows you to connect with prospective customers in a bid to persuade them to buy your product or subscribe to your service. It\u2019s one of the key activities that every business must take part in, because no business can expect to thrive without effective marketing and PR.<\/p>\n\n\n\n
Digital marketing in particular is now the front-runner in reaching current and prospective customers. It\u2019s become an essential piece of a modern marketing and PR strategy<\/a>, overshadowing traditional marketing like print publications, billboards, and direct mail.<\/strong><\/p>\n\n\n\n Every day, much of the global population spends significant time on digital platforms. Over the last decade, businesses have become increasingly aware of this fact and have committed to leveraging these platforms to promote their goods and services. Since marketing is about connecting with customers in the right place at the right time, online is where you need to be.<\/strong><\/p>\n\n\n\n Regardless of your business industry\u2014be it a global consumer app or a local ice cream retailer\u2014you can benefit immensely from digital PR<\/a> & marketing. The advantages over traditional marketing channels are significant, and it weaves in seamlessly with PR strategy as well.\u00a0Let's take a look at 10 important digital marketing advantages:<\/p>\n\n\n\n Marketing and advertising costs are one of the biggest financial burdens that businesses have to bear. While larger businesses may not have much trouble doling out millions for them, small businesses are usually limited in their ad spending dollars. PR & marketing via digital platforms offers a more affordable alternative to traditional mediums. <\/strong><\/p>\n\n\n\n There are usually no minimums on ad campaign buys for social media platforms and search engines. Whatever your budget, you can create a campaign targeted to your potential customers.<\/p>\n\n\n\n Nothing matters more to a business than its ROI, and digital marketing offers this in spades. When done correctly, digital ads and PR campaigns<\/a> can create just as much impact, if not more. <\/strong><\/p>\n\n\n\n Focus on smaller, less expensive ad campaigns geared directly towards your target audience, and use social media platforms (for free!) to tell brand stories that draw in new customers and build loyalty with your existing ones.<\/p>\n\n\n\n Another excellent example of superior ROI is email marketing. With just the cost of a monthly subscription, you can sign up with an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.<\/p>\n\n\n\n To the great joy of marketing and PR professionals, the success or failure of a digital campaign can be easily measured. Compared to traditional methods, where you may have to wait weeks or months to evaluate the results of a campaign, a digital campaign lets you know almost immediately how an ad or social media post is performing.<\/strong><\/p>\n\n\n\n Some of the most useful tools in digital PR are all-in-one PR platforms like Prowly. They include social and online media monitoring (additionally, Prowly offers an NLA license, as well) and dashboards to analyze the results.<\/p>\n\n\n\n Click here<\/a> to check out tools for measuring top PR and SEO metrics, such as domain authority, share of voice, estimated reach, and post or article sentiment.<\/p>\n\n\n\n You can also utilize Google Analytics to measure resulting website traffic and Google AdWords to monitor ad performance across multiple keywords and ad messaging.<\/p>\n\n\n\n However, keep in mind that PRs don't need to rely on the same metrics as marketers. We have prepared special guides about relevant PR metrics to follow (and ones to leave behind): Here are a few more metrics to follow as a PR pro and tips on how to do it efficiently: In terms of email marketing & media pitching, you can easily track the performance of emails<\/a> and specifics like how many were delivered, how many were read, and how many converted. <\/p>\n\n\n\n\n\t\t\t\t\t\t\n
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\n\n\n\nAdvantages of digital PR & marketing<\/strong><\/h2>\n\n\n\n
1. Lower cost<\/strong><\/h3>\n\n\n\n
2. Greater Return on Investment (ROI)<\/strong><\/h3>\n\n\n\n
3. Easy measurement<\/strong><\/h3>\n\n\n\n
\ud83d\udc49\ud83c\udffc What is UVPM aka Domain Reach in PR? (UVPM metric alternatives)<\/a>
\ud83d\udc49\ud83c\udffc What is Advertising Value Equivalency in PR? (+ AVE Alternatives)<\/a><\/p>\n\n\n\n
\ud83d\udc49\ud83c\udffc Share of Voice in PR: How to Calculate Your Brand SOV<\/a>
\ud83d\udc49\ud83c\udffc Media Mentions Guide: How to Track Media Mentions Effectively<\/a><\/p>\n\n\n\n