{"id":42142,"date":"2025-01-14T09:58:20","date_gmt":"2025-01-14T09:58:20","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=42142"},"modified":"2025-03-17T15:26:05","modified_gmt":"2025-03-17T15:26:05","slug":"future-proofing-pr-strategies","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/future-proofing-pr-strategies\/","title":{"rendered":"Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025"},"content":{"rendered":"\n<p>A new tide is coming in PR, and you can either sink or swim. It\u2019s not just about AI\u2013there\u2019s so much more that\u2019s going on in the industry right now.&nbsp;<\/p>\n\n\n\n<p>In 2024, Prowly listened to your feedback and industry talk to diagnose <strong>three main problems PR pros will be facing in 2025<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Problem #1: Pitch engagement is lower than ever before<\/li>\n\n\n\n<li>Problem #2: There isn\u2019t enough real data to base your PR strategies on<\/li>\n\n\n\n<li>Problem #3: Scoring quality coverage takes too much time and effort<\/li>\n<\/ul>\n\n\n\n<p>To help you overcome them, Prowly added a set of groundbreaking features that might change the way you look at <strong>targeting journalists, hyper-personalization, AI adoption<\/strong>, and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-style:none;border-width:0px;border-radius:0px\">TRY PROWLY FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center purplebox\">Prowly never stops improving. <strong>Keep on reading and get a sneak peek<\/strong> of our future updates!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pr-problem-1-pitch-engagement-is-lower-than-ever-before\">PR Problem #1: Pitch engagement is lower than ever before<\/h2>\n\n\n\n<p>Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill.&nbsp;<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/pr-trends.prowly.com\/\">PR Trends 2025 report<\/a>, <strong>32% of respondents say that hyper-personalization will be their priority from this point forward<\/strong>. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.<\/p>\n\n\n\n<p>Here\u2019s how Prowly will help you understand journalists and their audiences like no other tool on the market.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Precise data for better targeting<\/h3>\n\n\n\n<p>We\u2019ve expanded your research capabilities adding new journalist and outlet insights to our Media Database. Use a single tool to quickly scan journalists\u2019 online activities, publishing frequency, X (Twitter) following, timezone, domain traffic, and <strong>in-depth audience profiles (more on that <a href=\"https:\/\/prowly.com\/magazine\/future-proofing-pr-strategies\/#problem-2-there-isnt-enough-real-data-to-base-your-pr-strategies-on\">later<\/a>)<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-style:none;border-width:0px;border-radius:0px\">TRY MEDIA DATABASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Crafting engaging stories<\/h3>\n\n\n\n<p>Get acquainted with the first <strong><a href=\"https:\/\/prowly.com\/ai-pr-software\/\">AI Assistant for PR<\/a>, a groundbreaking feature designed to brainstorm captivating ideas and examine the journalist\u2019s perspective<\/strong>. Go through a Q&amp;A that mirrors an interview with a journalist and discover smart angles for your story.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/PRC-interview-with-journalist-1.mov\"><\/video><\/figure>\n\n\n\n<p>If you\u2019re struggling with crafting compelling emails, write them using the new <strong>dynamic AI prompts<\/strong> for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>expert comment suggestions,<\/li>\n\n\n\n<li>interview opportunities, or<\/li>\n\n\n\n<li>sharing survey or research results.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Expanding your media lists<\/h3>\n\n\n\n<p>Writing an email or a press release? <strong>Get automatic contact recommendations<\/strong> based on what you write! Spot relevant journalists and outlets you hadn\u2019t found on your own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pitch personalization &amp; follow-ups<\/h3>\n\n\n\n<p>In Prowly\u2019s new personalization flow, you get quick access to all your notes, recent journalist's publications, audience insights, and your communication history, so you don\u2019t miss any important element of your pitch.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/playbook4.mp4\"><\/video><\/figure>\n\n\n\n<p>And, to make personalization even more convenient, <a href=\"https:\/\/prowly.com\/magazine\/new-pitching-features\/\">connected inboxes can now automate follow-ups<\/a> based on whether or not the recipient has opened, replied, or clicked on your message. <strong>Read on to see more about Prowly\u2019s <a href=\"https:\/\/prowly.com\/magazine\/target-journalists-using-audience-analytics\/\">advanced email analytics<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2146\" height=\"1160\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups.png\" alt=\"\" class=\"wp-image-42216\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups.png 2146w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups-300x162.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups-1024x554.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups-768x415.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups-1536x830.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/advanced-follow-ups-2048x1107.png 2048w\" sizes=\"auto, (max-width: 2146px) 100vw, 2146px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group purplebox has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">A look into the future<\/h3>\n\n\n\n<p>All these features greatly improve your chances for higher pitch engagement, but we\u2019re not resting on our laurels. In 2025, <strong>we\u2019re working on accuracy in the Media Database<\/strong>. We\u2019ll also expand it to include <strong>more useful insights, such as trade media data<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pr-problem-2-there-isnt-enough-real-data-to-base-your-pr-strategies-on\">PR Problem #2: There isn\u2019t enough real data to base your PR strategies on<\/h2>\n\n\n\n<p>How do you build a data-driven campaign when the information is scarce and hard to get?<\/p>\n\n\n\n<p>37% of participants of the <a href=\"https:\/\/pr-trends.prowly.com\/\">PR Trends 2025<\/a> survey believe that <strong>data-based strategies will yield more measurable outcomes in 2025<\/strong>. Prowly has made insights much easier to find, track, and analyze so you can revolutionize your PR tactics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-depth audience profiles<\/h3>\n\n\n\n<p>Age and country metrics aren\u2019t enough to <a href=\"https:\/\/prowly.com\/magazine\/playbook-media-targeting\/\">hyper-target the media<\/a>. By integrating data from Semrush, Prowly enables you to dive into detailed audience information such as <strong>interests, occupation, income distribution, education level, or even household size<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"748\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/audience-metrics.png\" alt=\"\" class=\"wp-image-41646\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/audience-metrics.png 1508w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/audience-metrics-300x149.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/audience-metrics-1024x508.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/audience-metrics-768x381.png 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/figure>\n\n\n\n<p class=\"purplebox\">All audience and traffic insights come from <a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a>, a reliable global leader in visibility management trusted by over 10 million marketing professionals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Easy access to reliable data<\/h3>\n\n\n\n<p>Prowly aims to make your search experience as easy as possible. That\u2019s why you can now <strong>filter results by specific audience insights, traffic data, exact regions, and media categories. <\/strong>Thousands of contacts can be quickly narrowed down to just the most promising ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Media Monitoring channels<\/h3>\n\n\n\n<p>Some of the most requested Prowly features were <a href=\"https:\/\/prowly.com\/magazine\/print-and-broadcast-monitoring\/\">new monitoring sources<\/a>. First we've added <strong>TikTok and YouTube<\/strong>, then partnered with industry leaders, <strong>LexisNexis and TVEyes, <\/strong>for <strong>print and broadcast monitoring<\/strong>. Monitoring dashboards now have new metrics and widgets for a more comprehensive overview.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/pricing\/\" style=\"border-style:none;border-width:0px;border-radius:0px\">CHECK OUR PLANS FOR MEDIA MONITORING AVAILABILITY<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic dashboards and precise alerts<\/h3>\n\n\n\n<p>We\u2019ve simplified data analysis. Now you can <strong>filter metrics by keywords to build <\/strong><a href=\"https:\/\/prowly.com\/magazine\/media-monitoring-strategic-insights\/\"><strong>strategic dashboards<\/strong><\/a><strong> and narrow down your data into actionable chunks<\/strong>. To stay updated at all times, use keyword filtering to set up laser-focused alerts. You\u2019ll be able to spot brand crises from miles away.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"988\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard_Activewear-category-competitive-analysis.jpeg\" alt=\"Example of a strategic dashboard\" class=\"wp-image-41405\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard_Activewear-category-competitive-analysis.jpeg 2000w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard_Activewear-category-competitive-analysis-300x148.jpeg 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard_Activewear-category-competitive-analysis-1024x506.jpeg 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard_Activewear-category-competitive-analysis-768x379.jpeg 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard_Activewear-category-competitive-analysis-1536x759.jpeg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Example of a strategic dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tracking email analytics<\/h3>\n\n\n\n<p>We improved the precision of inbox data and engagement tracking. Prowly\u2019s mailing tool now adjusts open and click rates to filter out bot activity. And, if you\u2019re a Pro user with a connected inbox, you can see <strong>journalists\u2019 email viewing times and detailed, time-stamped breakdowns of their every interaction with your messages<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1208\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook.png\" alt=\"advanced email analytics\" class=\"wp-image-40899\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook.png 2100w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook-300x173.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook-1024x589.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook-768x442.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook-1536x884.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/image-3-playbook-2048x1178.png 2048w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group purplebox has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">A look into the future<\/h3>\n\n\n\n<p>What else are we cooking up for you in 2025? One of our priorities is to enhance the Media Monitoring module. Soon, we\u2019ll be expanding our monitoring reach to more UK-based outlets thanks to <strong>the NLA license<\/strong>. Exciting!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pr-problem-3-scoring-quality-coverage-takes-too-much-time-and-effort\">PR Problem #3: Scoring quality coverage takes too much time and effort<\/h2>\n\n\n\n<p>How do you justify spending long hours on research when there\u2019s still monitoring, writing, and strategizing to do?<\/p>\n\n\n\n<p>Do everything in one tool. Keeping your media lists, email campaigns, communication history, dashboards, and notes in one place saves days of work each month. And of course, <strong>AI-powered tools are crucial, according to 74% of respondents in the <\/strong><a href=\"https:\/\/pr-trends.prowly.com\/\"><strong>PR Trends 2025 report<\/strong><\/a>.<\/p>\n\n\n\n<p>Here\u2019s how the new Prowly features speed up the PR workflow.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-style:none;border-width:0px;border-radius:0px\">TRY OUT PROWLY'S PR FLOW FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Content on high gear<\/h3>\n\n\n\n<p>We all know how rigid and awkward AI writing can be; Prowly\u2019s AI for PR is trained to <strong>draft professional press releases and pitches that sound authentic<\/strong>. The Pitching Tool also helps boost your email <strong>deliverability and engagement <\/strong>by detecting potential spam triggers and empty fallback for personalization tokens.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"519\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/pitching-tool-fallback.png\" alt=\"\" class=\"wp-image-42213\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/pitching-tool-fallback.png 812w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/pitching-tool-fallback-300x192.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/pitching-tool-fallback-768x491.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n\n\n\n<p>And, to further alleviate your stress, the Press Release Creator reviews your draft\u2019s Content Score and <strong>suggests improvements<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>headline, messaging, and formatting clarity,<\/li>\n\n\n\n<li>potential angles and promotional perspectives,<\/li>\n\n\n\n<li>checking more sources or adding supporting quotes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/01\/PRC-improvement-suggestions-1.mov\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Easier query building and polishing<\/h3>\n\n\n\n<p>Prowly has added <strong>query editing so you never have to start from scratch<\/strong> to tweak some details ever again. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">The search builder also has&nbsp;<strong>a new \u201cOR\u201d operator<\/strong><\/span>, so you can diversify your exploration and catch all relevant mentions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-style:none;border-width:0px;border-radius:0px\">TRY PROWLY FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Better sender\u2019s reputation<\/h3>\n\n\n\n<p><strong>Using the Prowly inbox, you don\u2019t have to worry about <a href=\"https:\/\/prowly.com\/magazine\/tips-for-writing-pr-emails\/\">sender reputation<\/a> technicalities. <\/strong>The writing tool warns you about spam words in text and adds the \u201cUnsubscribe\u201d button, as mandated by Google\u2019s and Yahoo\u2019s policies for quality senders. Email analytics show you problems with deliverability so you can react and prevent send-out hiccups.<\/p>\n\n\n\n<div class=\"wp-block-group purplebox has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">A look into the future<\/h3>\n\n\n\n<p>In the next few months, <strong>the Media Database search experience will improve<\/strong> even more. The goal is to help you find your perfect-fit journalists and contacts in the shortest possible time. We\u2019ll keep you posted!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"over-to-you\">Over to you<\/h2>\n\n\n\n<p>2024 was a busy year for Prowly, but it must have been even more chaotic for you, a PR pro.<\/p>\n\n\n\n<p>The media reality is shifting, as more and more journalists expect hyper-personalization and spot-on pitches. The lack of quality data leads to weak PR strategies, which in turn causes low journalist engagement.<\/p>\n\n\n\n<p>But remember: <strong>engagement rates, data-based pitches, efficient workflows\u2013they\u2019re all just a means to an end. The point is to get your story out there.<\/strong> Let Prowly help you carry your narrative into 2026!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-style:none;border-width:0px;border-radius:0px\">TRY PROWLY FOR FREE TODAY<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new tide is coming in PR, and you can either sink or swim. Prowly listened to your feedback to diagnose three main problems PR pros will be facing in 2025.<\/p>\n","protected":false},"author":478,"featured_media":42144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[347,352],"tags":[62,20,374,85,44],"class_list":["post-42142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-industry-news-and-trends","category-pr-strategy-and-planning","tag-media-relations","tag-pr","tag-pr-strategy","tag-press-release","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 3 PR Problems and Ways to Fix Them in 2025 - Prowly<\/title>\n<meta name=\"description\" content=\"A new tide is coming in PR and it&#039;s not just about AI. 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