{"id":41581,"date":"2024-12-11T20:58:05","date_gmt":"2024-12-11T20:58:05","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=41581"},"modified":"2025-03-17T15:23:19","modified_gmt":"2025-03-17T15:23:19","slug":"playbook-media-targeting","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/playbook-media-targeting\/","title":{"rendered":"PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches"},"content":{"rendered":"\n

This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.<\/p>\n\n\n\n

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What you'll learn<\/h2>\n\n\n\n
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  1. How to hyper-target journalists and audiences<\/li>\n\n\n\n
  2. What it means to thoroughly research your story<\/li>\n\n\n\n
  3. How to get more engagement from each pitch<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n
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    TRY MEDIA DATABASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n

    Background<\/h2>\n\n\n\n

    Surviving as a media outlet in today\u2019s fast-paced, fragmented media world filled with newsertainment is easier said than done. Receiving irrelevant PR stories makes journalists\u2019 lives even harder.<\/p>\n\n\n\n

    The expectations towards pitches<\/a> are growing while traditional PR software is always a few steps behind. Good research is the key to a journalist\u2019s heart, yet few PR pros have the time or proper tools to do it. <\/strong><\/p>\n\n\n\n

    The tactics from the olden days (\u201cspray and pray\u201d, press releases) are on their way out, while data-based, targeted pitches are taking over.<\/p>\n\n\n\n

    But, as new niche journalists and outlets pop up every day, finding the right recipients for pitches has become an uphill battle. Here\u2019s how Sandra Torres has dealt with this problem.<\/p>\n\n\n\n

    Problem<\/h2>\n\n\n\n
    \"picture<\/figure>
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    Meet Sandra Torres, the Head of On Air, a bilingual (English and Spanish) broadcast group under the communications firm, Avoq. Over the years, she has seen a tremendous shift and blend of broadcast and digital media. On Air is a project that evolves alongside this new cultural reality. Sandra\u2019s clients want to reach very specific audiences across traditional and new media. <\/p>\n<\/div><\/div>\n\n\n\n

    As a pro with 15 years of experience, Sandra knows that hyper-targeting local and niche outlets is way more effective<\/strong> than:<\/p>\n\n\n\n