{"id":41570,"date":"2024-12-11T15:43:10","date_gmt":"2024-12-11T15:43:10","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=41570"},"modified":"2025-06-16T17:05:38","modified_gmt":"2025-06-16T17:05:38","slug":"competitive-monitoring-guide","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/competitive-monitoring-guide\/","title":{"rendered":"Competitive Monitoring: The Practical Guide for 2025"},"content":{"rendered":"\n<p>Gianni Versace famously said:<em> \"It is nice to have valid competition; it pushes you to do better.\"<\/em><\/p>\n\n\n\n<p>Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that.<\/p>\n\n\n\n<p>Today, we'll show you how to <a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">track your competitors<\/a>, what to pay attention to, which metrics to pick, and more. Whether you're in marketing or PR, you'll get the definitive guide on competitive monitoring.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Luckily, competitor tracking in 2025 is much easier than in the 80s\u2013if you know what tools to use (and how to use them). <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly is one such tool, offering a 7-day free trial<\/a> so you can experience it for yourself.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START TRACKING YOUR COMPETITORS EFFECTIVELY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-competitive-monitoring\">What is competitive monitoring?<\/h2>\n\n\n\n<p class=\"purplebox\">In marketing and PR, <strong>competitive monitoring<\/strong> is tracking and analyzing competitor activities, strategies, and market positioning. It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more.<\/p>\n\n\n\n<p>The most significant benefits of competitive monitoring include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Finding new market opportunities <\/strong>by spotting gaps in competitors' offerings<\/li>\n\n\n\n<li><strong>Improving the positioning<\/strong> of your company or brand by refining your messaging based on the competition's strengths and weaknesses<\/li>\n\n\n\n<li><strong>Driving innovative product development<\/strong> by gathering the most relevant competitive insights and finding out what problems your competitors are not solving for your target audience<\/li>\n\n\n\n<li><strong>Setting benchmarks and KPIs <\/strong>by comparing your own against your competitors' strategies to determine what performs well and what doesn't<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How do you track competitors and market trends?<\/h3>\n\n\n\n<p>\ud83d\udc49 <strong>Share of Voice is just the beginning<\/strong><br>While it\u2019s an important quantitative metric, it\u2019s only the surface. Dive deeper with properly configured queries and keyword setups to uncover more meaningful insights.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>The real value lies beyond tracking competitor mentions<\/strong><br>It\u2019s about understanding their narrative strategy. Which messages and keywords are gaining traction in top media? What themes or niche audiences are they neglecting? These insights can guide your unique positioning and help you carve out a distinct space in the media landscape.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Enhance your pitching strategy<\/strong><br>Identify the top media outlets and journalists covering your industry trends and competitors. Understand their focus areas to tailor compelling story angles that resonate with them.<\/p>\n\n\n\n<p>With tools like Prowly, you can <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">do your competitive tracking faster and cheaper than ever<\/a>, making competitive analysis and monitoring necessary for any brand in 2025.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MONITOR COMPETITORS WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"key-competitive-monitoring-areas\">Key competitive monitoring areas<\/h2>\n\n\n\n<p class=\"purplebox\">\"<em>I struggle with getting coverage, although I see our competitors in the media a lot<\/em>.\" Does it sound familiar?<\/p>\n\n\n\n<p>With <a href=\"https:\/\/prowly.com\/magazine\/daily-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">the right media monitoring tools<\/a> you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze which media outlets frequently mention your competitors and how they do it<\/li>\n\n\n\n<li>Identify the competitor messages that resonate most with journalists<\/li>\n\n\n\n<li>Map journalists' preferred story angles based on their keyword patterns<\/li>\n\n\n\n<li>Identify narrative gaps your brand could own<\/li>\n\n\n\n<li>Spot trending topics early to pitch timely stories<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">So instead, you\u2019ll be thinking: <em>\"Our PR reports are interesting for the C-suite\u2014they get the value we bring!\"<\/em><\/p>\n\n\n\n<p>Tracking competitor performance in 2025 boils down to a group of key channels, regardless of your industry.<\/p>\n\n\n\n<p>Here is what you should pay special attention to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media monitoring<\/h3>\n\n\n\n<p><strong>In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark.<\/strong> Monitoring competitors must include their <a href=\"https:\/\/prowly.com\/magazine\/top-social-media-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media performance<\/a>.<\/p>\n\n\n\n<p>When it comes to their <a href=\"https:\/\/prowly.com\/magazine\/owned-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">owned channels<\/a>, you can simply hit the \"follow\" button on your preferred social media platform and see what kind of content all of your competitors put out.<\/p>\n\n\n\n<p>You can do that even without competitor <a href=\"https:\/\/prowly.com\/magazine\/brand-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">analysis tools<\/a>. But that would be <em>quite<\/em> obvious \u2013 and we're not opting for obvious in advanced PR strategies.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-1024x601.png\" alt=\"\" class=\"wp-image-31116\" style=\"width:726px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-1024x601.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-300x176.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-768x451.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-1536x901.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics-2048x1202.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/02\/Prowly-Media-Monitoring-Analytics.png 2880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The fun begins with <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/social-media-listening\/\">social media monitoring tools<\/a>, such as Prowly, which allow you to track specific keywords, campaigns, and brand names. For example, you can track \"Pepsi\" as a brand name and get a notification whenever someone mentions it on any social media platform.<\/p>\n\n\n\n<p>Social media monitoring in 2025 is highly evolved and comes with features such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detailed filters<\/strong> (for different platforms, languages, countries, regions, etc.)<\/li>\n\n\n\n<li><strong>Sentiment analysis<\/strong> based on AI (automatically sorting mentions into buckets such as negative, positive, and neutral)<\/li>\n\n\n\n<li><strong>Mention notifications<\/strong> with summaries<\/li>\n\n\n\n<li><strong>Detailed analytics<\/strong><\/li>\n\n\n\n<li><strong>Key metric tracking<\/strong> (AVE, mention sentiment, outlet reach, domain backlinks, engagement)<\/li>\n\n\n\n<li><strong>Reporting<\/strong> through custom dashboards<\/li>\n\n\n\n<li><strong>Identification of spikes<\/strong> which can indicate social media crises<\/li>\n\n\n\n<li>And much more<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/Media-Monitoring-tool-by-Prowly-2-1024x732.png\" alt=\"\" class=\"wp-image-31683\" style=\"width:651px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/Media-Monitoring-tool-by-Prowly-2-1024x732.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/Media-Monitoring-tool-by-Prowly-2-300x215.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/Media-Monitoring-tool-by-Prowly-2-768x549.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/Media-Monitoring-tool-by-Prowly-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Monitoring filters allow you, for example, to view mentions in the right language.<\/figcaption><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Set up your social media monitoring platform<\/a> once and watch your competitors' mentions roll in in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Print and broadcast monitoring<\/h3>\n\n\n\n<p>Traditional media are not dead. In fact, some traditional outlets are regarded as more <em>prestigious<\/em> than their digital counterparts.<\/p>\n\n\n\n<p><strong>Consider the difference between a mention on <em>Vogue<\/em>'s website versus being featured in its iconic print magazine.<\/strong> The impact is significant\u2014not only in terms of quality perception, but also in content longevity.<\/p>\n\n\n\n<p>\ud83d\udc49 Online articles have shorter lifespans, are often skimmed, and capture less attention.<br>\ud83d\udc49 In contrast, traditional magazines hold our focus longer and are more memorable.<\/p>\n\n\n\n<p>With comprehensive <a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print monitoring<\/a> and <a href=\"https:\/\/prowly.com\/magazine\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast monitoring<\/a> you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain <strong>complete coverage<\/strong> across all media types, including online, social platforms, print, and broadcast.<\/li>\n\n\n\n<li>Centralize your <strong>monitoring and reporting<\/strong> in one easy-to-use platform.<\/li>\n\n\n\n<li>Overcome localization challenges with <strong>tailored regional packages<\/strong> that allow you to track media coverage across different countries and regions seamlessly.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-1024x678.png\" alt=\"\" class=\"wp-image-39962\" style=\"width:728px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-1024x678.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-300x199.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-768x509.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-1536x1018.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-2048x1357.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations.png 5760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>By integrating traditional media monitoring into your strategy, you ensure no opportunity for impactful coverage is missed. <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly will do it all for you<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MONITOR COMPETITORS WITH EASE 24\/7<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Website traffic and SEO<\/h3>\n\n\n\n<p>To effectively track your competitor, you need to know what they're doing on and off their website. Luckily, many SEO tools can reveal what kind of SEO campaigns your competitors are working on and the results they bring.<\/p>\n\n\n\n<p>Some of the things you want to track your competitors for include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their <strong>organic traffic<\/strong><\/li>\n\n\n\n<li>Their <strong>domain authority<\/strong> score<\/li>\n\n\n\n<li>The <strong>keywords<\/strong> they are ranking for<\/li>\n\n\n\n<li>The <strong>pages<\/strong> <strong>that they are building links to <\/strong>and want to promote<\/li>\n\n\n\n<li>The <strong>fluctuations<\/strong> in their organic traffic over time<\/li>\n\n\n\n<li>The pages that they bid for in <strong>paid search<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Some of the best tools for this kind of work are:<br>\ud83d\udc49 Semrush<br>\ud83d\udc49 Ahrefs<br>\ud83d\udc49 Moz<br>\ud83d\udc49 SERanking<\/p>\n\n\n\n<p class=\"purplebox\">For content and SEO-focused tasks, choose Semrush or a similar tool.<br><br>For PR purposes and effortless competitor monitoring, <a href=\"https:\/\/prowly.com\/\">you can simply get Prowly<\/a>. In addition to social media monitoring, it also comes with traffic insights and <a href=\"https:\/\/prowly.com\/magazine\/target-journalists-using-audience-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">audience analytics<\/a> from Semrush.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2446\" height=\"1514\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data.png\" alt=\"\" class=\"wp-image-41742\" style=\"width:723px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data.png 2446w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-300x186.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-1024x634.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-768x475.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-1536x951.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-2048x1268.png 2048w\" sizes=\"auto, (max-width: 2446px) 100vw, 2446px\" \/><figcaption class=\"wp-element-caption\">Prowly uses Semrush domain metrics to determine authority and estimated reach of your competitors' stories<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Content and campaign analysis<\/h3>\n\n\n\n<p>Media Monitoring queries are not only for your brand\u2019s coverage tracking. And dashboards are much more than just your recent campaign metrics.<\/p>\n\n\n\n<p>In addition to their mentions and website performance, you want to monitor your competitors' messaging and media campaigns and determine their key metrics, such as engagement and mentions.<\/p>\n\n\n\n<p>For example, if you wanted to track the performance of a campaign such as #shareacoke, you could simply load that term into Prowly's media monitoring tool.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Social-media-listening-dashboard-1-1024x791-1.png\" alt=\"Mentions analysis\" class=\"wp-image-40068\" style=\"width:585px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Social-media-listening-dashboard-1-1024x791-1.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Social-media-listening-dashboard-1-1024x791-1-300x232.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Social-media-listening-dashboard-1-1024x791-1-768x593.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You'd get statistics on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number of mentions<\/li>\n\n\n\n<li>The number of retweets<\/li>\n\n\n\n<li>The sentiment behind those mentions<\/li>\n\n\n\n<li>The engagement and reach of the campaign<\/li>\n<\/ul>\n\n\n\n<p>Additionally, you can edit queries and use keywords as filters\u2014both in dashboards and email alerts. This allows you to shift from a broad stream of mentions to precise, actionable intelligence:<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Focus on the most impactful conversations<\/strong><br>\ud83d\udc49 <strong>Enhance flexibility in analysis<\/strong><br>\ud83d\udc49 <strong>Make faster, more confident decisions<\/strong><\/p>\n\n\n\n<p>And all of this in one tool.<br><strong>Ready to monitor competitors?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-monitor-competitors-in-three-steps\"><strong>How to monitor competitors&nbsp;in three steps<\/strong><\/h2>\n\n\n\n<p>Theory is nice, but let's explore the practical aspects of monitoring your competitors:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Identify competitors<\/h3>\n\n\n\n<p>To start competitor monitoring, you need to list your <strong>direct<\/strong> competitors.<\/p>\n\n\n\n<p>These are businesses offering a similar product or service and targeting the same target audience as you. For example, if you're selling potato chips, <strong>Lays and Pringles would be your direct competitors<\/strong>.<\/p>\n\n\n\n<p>Then, list out your <strong>indirect competitors<\/strong>.<\/p>\n\n\n\n<p>These are companies that solve your customers' pain points but in a different way. In the case of potato chips, <strong>your indirect competitor would be Cheetos<\/strong> - a popular brand your customers might love but which does not offer the same product category as your business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/direct-competitor-indirect-competitors-1024x581.png\" alt=\"\" class=\"wp-image-43376\" style=\"width:794px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/direct-competitor-indirect-competitors-1024x581.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/direct-competitor-indirect-competitors-300x170.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/direct-competitor-indirect-competitors-768x435.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/direct-competitor-indirect-competitors.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">#2 Determine what you should monitor<\/h3>\n\n\n\n<p>Depending on your goals and the type of campaigns you run, you're going to monitor competition through different metrics and platforms.<\/p>\n\n\n\n<p>For example, if you're measuring brand coverage, you may be interested in direct brand mentions only. If you're focusing on PR campaigns, you'll measure media placements online and offline. If you launched a social media campaign simultaneously as a competitor, you'll measure social engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Select the right competition monitoring tools<\/h3>\n\n\n\n<p>Depending on the type of competitors you want to track and the metrics you want to cover, you'll choose the tool that meets the largest number of your needs.<\/p>\n\n\n\n<p>Or you can choose Prowly, which covers all of your social media and competitor monitoring needs in one place.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/Guide-to-Brand-Reputation-Analysis-in-PR8-1024x692.png\" alt=\"\" class=\"wp-image-40869\" style=\"width:736px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/Guide-to-Brand-Reputation-Analysis-in-PR8-1024x692.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/Guide-to-Brand-Reputation-Analysis-in-PR8-300x203.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/Guide-to-Brand-Reputation-Analysis-in-PR8-768x519.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/10\/Guide-to-Brand-Reputation-Analysis-in-PR8.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>With Prowly, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track brand and keyword mentions in real-time<\/li>\n\n\n\n<li>Get sentiment analysis for each mention<\/li>\n\n\n\n<li>Get detailed reports for each of your competitors<\/li>\n\n\n\n<li>Break down results based on channels, languages, countries and much more.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-most-important-metrics-to-track-when-doing-competitor-analysis\"><strong>The most important metrics to track when doing competitor analysis<\/strong><\/h2>\n\n\n\n<p>The metrics for competitor monitoring will differ based on who your competitors are, which industry you're in, and what kind of results you want to achieve.<\/p>\n\n\n\n<p>However, these are some of the most important KPIs to keep track of.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mentions and sentiment: <\/strong>the number of mentions your competitors get and the sentiment behind them. In other words, whether their perception is positive, neutral or negative. AI-backed tools, such as Prowly, can help with this.<\/li>\n\n\n\n<li><strong>Traffic and rankings: <\/strong>how much organic traffic your competitors are grabbing and what the source is. In other words, which pages and keywords they are ranking for.<\/li>\n\n\n\n<li><strong>Social engagement:<\/strong> their overall performance on social media, including metrics such as social shares, post comments, and the influence of their PR campaigns.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MONITOR COMPETITORS WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"strategic-value-of-competitor-monitoring\"><strong>Strategic value of competitor monitoring<\/strong><\/h2>\n\n\n\n<p>Competitor monitoring is not just nice to have. It's one of the easiest ways to stay in the loop and make more informed decisions about your <a href=\"https:\/\/prowly.com\/digital-pr\/\">digital PR<\/a> strategy. Besides being in the know, monitoring your competitors has certain strategic upsides.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Informed decision-making<\/strong><\/h3>\n\n\n\n<p>You'll learn about competitors' campaigns, their new features and product releases, pricing changes, new market positioning, and more. All of this can help shape your future marketing and PR campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Market trends and benchmarking<\/strong><\/h3>\n\n\n\n<p>Monitoring regularly helps reveal trends and set benchmarks for your own marketing and PR campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Identifying opportunities and threats<\/strong><\/h3>\n\n\n\n<p>You can easily spot gaps and evaluate where you could take a slice of the market. Additionally, you learn which competitors could potentially harm you by taking some of your target audience for themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer retention and acquisition<\/strong><\/h3>\n\n\n\n<p>By listening to what competitors' customers say, you can stay in touch with your customer base and identify their needs and aspirations. In the long run, this prevents churn and increases customer satisfaction.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SHOW THE REAL VALUE OF YOUR PR ACTIVITIES<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"start-monitoring-your-competitors-with-prowly\">Start monitoring your competitors with Prowly<\/h2>\n\n\n\n<p>Prowly is a PR and media relations tool built for public relations and marketing teams. It has&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/media-database\/\">a rich media database,<\/a>&nbsp;multiple&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/press-release-software\/\">tools for creating press releases<\/a>, and competitive monitoring features.<\/p>\n\n\n\n<p>Our social media monitoring tools let you set up specific filters for tracking competitors online and offline. Whether on social media, websites, blogs, broadcasts or forums, you'll know who talks about your competitors and when.<\/p>\n\n\n\n<p>Offline mentions are no problem. Prowly tracks <a href=\"https:\/\/prowly.com\/magazine\/print-and-broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print and broadcast mentions<\/a>, letting you stay on top of all your competitors' activities in one dashboard.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SIGN UP FOR A FREE TRIAL OF PROWLY TODAY<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gianni Versace famously said: \"It is nice to have valid competition; it pushes you to do better.\" Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":41571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[],"class_list":["post-41570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Competitive Monitoring: The Practical Guide for 2025<\/title>\n<meta name=\"description\" content=\"Stay ahead of others with effective competitor monitoring strategies. Discover insights and techniques to enhance your PR strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/competitive-monitoring-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive Monitoring: The Practical Guide for 2025\" \/>\n<meta property=\"og:description\" content=\"Stay ahead of others with effective competitor monitoring strategies. Discover insights and techniques to enhance your PR strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/competitive-monitoring-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-11T15:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T17:05:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/How-to-do-competitive-monitoring.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mile Zivkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mile Zivkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/\"},\"author\":{\"name\":\"Mile Zivkovic\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/c3526ba94d5fd365948067c7c855fd77\"},\"headline\":\"Competitive Monitoring: The Practical Guide for 2025\",\"datePublished\":\"2024-12-11T15:43:10+00:00\",\"dateModified\":\"2025-06-16T17:05:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/\"},\"wordCount\":1977,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/How-to-do-competitive-monitoring.png\",\"articleSection\":[\"PR Strategy &amp; Planning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/\",\"name\":\"Competitive Monitoring: The Practical Guide for 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/competitive-monitoring-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/How-to-do-competitive-monitoring.png\",\"datePublished\":\"2024-12-11T15:43:10+00:00\",\"dateModified\":\"2025-06-16T17:05:38+00:00\",\"description\":\"Stay ahead of others with effective competitor monitoring strategies. 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