{"id":41429,"date":"2024-12-04T13:40:50","date_gmt":"2024-12-04T13:40:50","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=41429"},"modified":"2025-05-09T11:31:43","modified_gmt":"2025-05-09T11:31:43","slug":"pr-metrics-explained","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/","title":{"rendered":"PR Metrics Explained: What to Measure and Why (with Examples)"},"content":{"rendered":"\n<p>How do you demonstrate the effectiveness of your PR efforts? While <em>it's clear you do have to<\/em> show that your work across various channels matters, it still <em>might not be clear<\/em> <em>how it is done<\/em>.<\/p>\n\n\n\n<p>They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an eye pleasing report, below is your list. Save it now and thank us later!<\/p>\n\n\n\n<p>Check out which PR KPIs Public Relations professionals should focus on.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-49ae0d9a56cbc8d399bd51ae2a57e5ec has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"media-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-metrics-and-kpis-drive-pr-success\">How metrics and KPIs drive PR success<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are PR KPIs?<\/h3>\n\n\n\n<p><strong>KPI stands for Key Performance Indicators<\/strong>. It is a quantifiable metric used by companies to evaluate their success in achieving specific objectives over a defined period. In PR, we can think of metrics such as share of voice, <a href=\"https:\/\/prowly.com\/magazine\/reach-vs-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach\/impressions<\/a>, or website traffic as KPIs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FOLLOW YOUR KEY PR METRICS WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-share-of-voice-sov\">#1 Share of Voice (SoV)<\/h2>\n\n\n\n<p class=\"purplebox\"><a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Share of Voice<\/strong><\/a> in public relations refers to the volume of unpaid, organic mentions of your brand across online media.<\/p>\n\n\n\n<p>It is the first of our KPIs examples as it serves as a key metric for tracking your <a href=\"https:\/\/prowly.com\/magazine\/how-to-increase-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand's visibility<\/a> and awareness among your target audience. It helps you understand how prominently your brand is featured in conversations as compared to competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track Share of Voice?<\/strong><\/h3>\n\n\n\n<p>Use a media monitoring tool like Prowly. With this all-in-one tool, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on your competitors\u2019 brands and the keywords crucial to your company.<\/li>\n\n\n\n<li>Utilize custom filters like media type, sentiment, backlinks, and languages.<\/li>\n\n\n\n<li>Monitor mentions across various platforms, eg. blog posts, Reddit and Quora.<\/li>\n\n\n\n<li>Choose your preferred reporting format, whether it be bar graphs or donut charts. You can visualize trends over time with insights displayed on a timeline.<\/li>\n\n\n\n<li>Keep track of key figures in your brand's narrative, such as how often your CEO is mentioned alongside your brand.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/05\/How-to-calculate-share-of-voice-using-Prowly-1024x692.png\" alt=\"\" style=\"width:624px;height:auto\"\/><\/figure><\/div>\n\n\n<p class=\"purplebox\">\ud83d\udca1 <strong>Tip:<\/strong> When choosing a media monitoring service, make sure it\u2019s tailored to local media \u2014 <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-service-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">for example, the UK market<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-stories-placed\">#2 Stories placed<\/h2>\n\n\n\n<p>One of the easiest to measure PR metrics and KPIs is <strong>stories placed<\/strong>.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Stories placed<\/strong> provides tangible evidence of a brand's media presence and influence. This KPI refers to your number of stories published, indicating reach and showing the potential of public awareness as a KPI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track stories placed?<\/strong><\/h3>\n\n\n\n<p>\ud83d\udc49 Utilize the media monitoring feature and follow your brands mentions and hashtags. Prowly offers you monitoring of online platforms, <a href=\"https:\/\/prowly.com\/magazine\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast<\/a> and <a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\">print media<\/a>.<\/p>\n\n\n\n<p>Each mention tracked by Prowly comes with sentiment analysis and reach metrics so you can react quickly if any harsh words are said.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/amazon-sentiment-analysis-example-for-pr-2048x864-1-1024x432.png\" alt=\"\" style=\"width:742px;height:auto\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CALCULATE YOUR PR VALUE FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-advertising-value-equivalency-ave\">#3 Advertising Value Equivalency (AVE)<\/h2>\n\n\n\n<p class=\"purplebox\"><a href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AVE<\/strong><\/a> is a comparison-based key performance indicator. It compares the value of earned media placements to the cost of equivalent advertising space.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>AVE =<\/strong> <strong>article size x ad rate<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-left\">However, we strongly advise against using AVE. It's a so-called Vanity Metric, meaning \u2013 it doesn't show the real value of your work.<\/p>\n\n\n\n<p>It's important to understand which metrics truly matter and which can be used as, let's say, \"this metric that the client asked for.\" We dedicated a full article to these metrics to promote new way of doing data-driven PR.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Make sure to check it out \u2013 there's a list of AVE alternatives with tips on how to interpret it.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track AVE?<\/strong><\/h3>\n\n\n\n<p>If you need AVE anyway, media monitoring can calculate your AVE automatically and present it as a coherent report.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add press mentions directly to client reports without the hassle of copy-pasting links, thanks to the seamless integration of Prowly\u2019s PR reporting and <a href=\"https:\/\/prowly.com\/magazine\/daily-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring tools<\/a>.<\/li>\n\n\n\n<li>This allows interested parties to automatically access all coverage in one centralized location. Screenshots and key statistics like domain rank, sentiment analysis, and AVE are included.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AVE-calculator-in-Prowly-1-1-1024x352.png\" alt=\"\" style=\"width:674px;height:auto\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-sentiment\">#4 Sentiment<\/h2>\n\n\n\n<p class=\"purplebox\">The <strong>Sentiment <\/strong>KPI reflects how people feel about certain topics. PR professionals should focus on <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-brand-sentiment\">brand sentiment<\/a> in order to understand public feelings and prevent potential crisis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track sentiment?<\/strong><\/h3>\n\n\n\n<p>Follow mentions with Prowly. Choose your brand or term, your languages, and the countries you want to track. You can follow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brands<\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitors<\/a><\/li>\n\n\n\n<li>keywords<\/li>\n\n\n\n<li>people<\/li>\n\n\n\n<li>authors<\/li>\n\n\n\n<li>backlinks<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/6h_wRM4FTdM2Eh-yuZviQIZ6EJ75VnODj7FPol0hwYkMWCBy4xlwLmHpWXPZcPKFRz6sKvVt9P5yRrtx_-mNH7vfXbKGD1mp8gw9xRRlEXlewCmBJl5BQ9knLdSmE97H0B2i-xcLrSg2Yu-r_8JgYhg\" alt=\"\" style=\"width:796px;height:auto\"\/><\/figure><\/div>\n\n\n<p>A big plus? Once you save a search query for your project, media monitoring and sentiment analysis continue seamlessly - new mentions will be automatically updated as they come in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-media-mentions\"><strong>#5 Media Mentions<\/strong><\/h2>\n\n\n\n<p class=\"purplebox\"><strong>Media mentions<\/strong> \u2013 this KPI counts brand mentions, indicating media interest and visibility.<\/p>\n\n\n\n<p>This is one of the PR KPIs that enhance a <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand's visibility and awareness<\/a>. Moreover, it allows PR teams to gauge public sentiment about their brand.<\/p>\n\n\n\n<p>As another pro, this KPI provides measurable outcomes that demonstrate the impact of PR efforts on <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand perception<\/a> and<a href=\"https:\/\/prowly.com\/magazine\/brand-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"> engagement<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track media mentions?<\/strong><\/h3>\n\n\n\n<p>Use a media monitoring tool like Prowly. This platform allows you to follow online and offline media, broadcast and print included.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Print-media-for-Public-Relations-1024x678.png\" alt=\"\" style=\"width:670px;height:auto\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-event-promotion\"><strong>#6 Event promotion<\/strong><\/h2>\n\n\n\n<p>Up to attending events? Track PR\u2019s role in driving event attendance and media coverage. What stands behind this KPI?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Event attendance <\/strong>\u2013track both the <strong>number of people who register<\/strong> for an event and those who <strong>actually attend<\/strong> to gauge engagement and follow-throughs.<\/li>\n\n\n\n<li><strong>Media coverage and mentions <\/strong>\u2013counts the <strong>media outlets<\/strong> that cover an event. Take a closer look at Quality of Coverage, i.e. the placement and prominence of event coverage.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/top-social-media-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media engagement<\/a> <\/strong>\u2013monitor the <strong>number of posts, reach, and engagemen<\/strong>t for the event. Keep an eye on influencer involvement in promoting and engaging with the event as well.<\/li>\n\n\n\n<li><strong>Sentiment analysis \u2013<\/strong> analyze the <strong>tone of conversations<\/strong> surrounding the event to gain insights into the audience's perceptions and feedback.<\/li>\n\n\n\n<li><strong>Website traffic and referral sources \u2013 <\/strong>measure any <strong>increase in website visits <\/strong>due to event promotion efforts.<\/li>\n\n\n\n<li><strong>Conversion metrics <\/strong>\u2013 follow the<strong> percentage of visitors who registered<\/strong> after viewing ads and promo content. And rack up the number of<strong> new leads<\/strong> gained through the event.<\/li>\n\n\n\n<li><strong>Audience engagement during the event <\/strong>\u2013 measure interaction levels via polls, Q&amp;A and live feedback. Moreover, track how many attendees <strong>engage with downloadable materials.<\/strong><\/li>\n\n\n\n<li><strong>Post-event engagement \u2013 <\/strong>track any post-event interactions, such as social media mentions, additional website traffic, and content downloads.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track event revenue?<\/strong><\/h3>\n\n\n\n<p>Follow mentions and related keywords with Prowly. Set up alerts and follow audience sentiment. Gather a coherent look at how people are feeling about the event before and after it takes place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"7-reach-and-impressions\">#7 Reach and impressions<\/h2>\n\n\n\n<p class=\"purplebox\"><strong><a href=\"https:\/\/prowly.com\/magazine\/reach-vs-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach and impressions<\/a><\/strong> estimate the unique audience exposed to content. It shows visibility and aids demographic targeting.<\/p>\n\n\n\n<p>Thanks to measuring these two you can track campaign effectiveness as well as audience engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track reach &amp; impressions?<\/strong><\/h3>\n\n\n\n<p>These PR KPIs are easy to track with Prowly. Follow mentions, set up alerts, and analyze estimated reach. Choose keywords related to your brand and follow competitors to gain valuable insights and set benchmarks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"8-domain-authority-media-tier\">#8 Domain authority\/ Media Tier<\/h2>\n\n\n\n<p class=\"purplebox\">The <strong>Domain Authority or Media Tier<\/strong> KPI uses SEO metrics to evaluate PR\u2019s impact on site authority and ranking via high-authority backlinks. It indicates website reputation and credibility.<\/p>\n\n\n\n<p>Moreover, analyzing domain authority helps PR pros identify and prioritize outreach targets for link-building campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track domain authority?<\/strong><\/h3>\n\n\n\n<p>You can group domains into Tiers with Prowly. You can create six. Tier one contains the most important domains for you, and the sixth the least crucial ones. Moreover, you can add each mention to Tiers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/help.prowly.com\/hs-fs\/hubfs\/Help\/Media%20Monitoring\/tiers.png?width=688&amp;height=221&amp;name=tiers.png\" alt=\"tiers\" style=\"width:672px;height:auto\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CREATE A PR REPORTS FOR FREE PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"9-roi-return-on-investment\">#9 <strong>ROI (Return on Investment)<\/strong><\/h2>\n\n\n\n<p class=\"purplebox\">When one asks how to measure public relations, <strong>ROI<\/strong> is one of the most accurate and popular answers. It calculates the cost-benefit of PR activities relative to established goals.<\/p>\n\n\n\n<p>ROI keeps your budget on track and helps you with effective planning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track ROI?<\/strong><\/h3>\n\n\n\n<p>Create a project in Prowly, define search queries and follow metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Number of Mentions<\/li>\n\n\n\n<li>Sentiment Analysis<\/li>\n\n\n\n<li>Estimated Reach<\/li>\n\n\n\n<li>Backlinks<\/li>\n<\/ul>\n\n\n\n<p>Gather all the data in one dashboard and calculate how many of the leads can be attributed to your PR efforts. <a href=\"https:\/\/prowly.com\/magazine\/press-release-analytics-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use Prowly\u2019s analytics<\/a> to trace back conversions to specific campaigns or media mentions, which directly ties your PR activities to financial outcomes.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 Learn how to create effective <a href=\"https:\/\/prowly.com\/magazine\/how-to-create-monitoring-queries\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring queries with Prowly from this article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"10-active-coverage\">#10 Active coverage<\/h2>\n\n\n\n<p class=\"purplebox\"><strong>Active coverage<\/strong> measures secured coverage, focusing on top-tier publications. Top-tier publications significantly boost a brand's credibility, as mentions in reputable media outlets are often viewed as more trustworthy than traditional paid advertising.<\/p>\n\n\n\n<p>Moreover, by tracking this coverage, PR teams can gain valuable insights into audience engagement and sentiment, which helps them fine-tune their messaging strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track active coverage?<\/strong><\/h3>\n\n\n\n<p>Use Prowly to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set up a Monitoring Project and create Search Queries<\/strong>. Within your project, build a search query to monitor specific brand related terms or ones connected to the competitors, or relevant keywords.<\/li>\n\n\n\n<li><strong>Customize your search<\/strong> by selecting the sources you want to monitor, such as news articles, blogs, social media platforms, and broadcast channels and print media.<\/li>\n\n\n\n<li>After configuring your search parameters and sources, save your query. Prowly will continuously monitor mentions matching your criteria and display them on your dashboard. You can also set up alerts to keep up to date.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\"><strong>TRACK YOUR MEDIA COVERAGE WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-measure-kpis\">How to measure KPIs?<\/h2>\n\n\n\n<p>Depending on the KPI and the PR value it brings to the company, you can follow it differently. But most of the above can be covered with media monitoring or an all-in-one tool, like Prowly.<\/p>\n\n\n\n<p>Prowly allows you to track all the <a href=\"https:\/\/prowly.com\/magazine\/brand-performance-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">key performance indicators<\/a> for public relations with just a few clicks. What is more, Prowly can generate a public relations report with all of these KPIs included.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"qa-key-performance-indicators-that-matter\">Q&amp;A: Key Performance Indicators that matter<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q: How to calculate reach for press?<\/strong><\/h3>\n\n\n\n<p>You need to establish the number of impressions you get and the frequency. Then plug these values into the reach formula to work out how many unique individuals were reached by your press coverage.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Reach = Impressions \/ Frequency<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>Q: What is a good KPI for press?<\/strong><\/h3>\n\n\n\n<p>Above you can find the list of 10 KPIs. For the press you can mostly rely on Active Coverage, SoV and Sentiments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q: Which KPI is most likely to be a vanity metric?<\/strong><\/h3>\n\n\n\n<p>The KPI most likely to be considered a vanity metric is Reach. Reach indicates the total number of people who have seen a piece of content, but it does not reflect on the quality of engagement or its impact on business objectives, such as conversions or sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"summary-top-pr-metrics-list\">Summary: top PR metrics list<\/h2>\n\n\n\n<p>Above you can find a list of important key performance indicators to measure your PR success. The <a href=\"https:\/\/prowly.com\/magazine\/brand-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR metrics<\/a> most worth following are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SoV<\/li>\n\n\n\n<li>Stories placed<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Media mentions<\/li>\n\n\n\n<li>Event Promotions<\/li>\n\n\n\n<li>Reach and impressions<\/li>\n\n\n\n<li>Domain Authority\/Media Tier<\/li>\n\n\n\n<li>ROI<\/li>\n\n\n\n<li>Active Coverage<\/li>\n<\/ul>\n\n\n\n<p><strong>You don't have to follow them all.<\/strong><\/p>\n\n\n\n<p>Choose those which best reflect your business and brand goals. You can gather all your data and generate full reports all in one place.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-49ae0d9a56cbc8d399bd51ae2a57e5ec has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"media-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you demonstrate the effectiveness of your PR efforts? While it's clear you do have to show that your work across various channels matters, it still might not be clear how it is done. They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an [&hellip;]<\/p>\n","protected":false},"author":437,"featured_media":41431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[],"class_list":["post-41429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR Metrics Explained: What to Measure and Why (with Examples)<\/title>\n<meta name=\"description\" content=\"Discover 10 PR metrics that can finally show the value of your PR activities and strategy. 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