{"id":41312,"date":"2024-12-04T12:22:32","date_gmt":"2024-12-04T12:22:32","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=41312"},"modified":"2025-11-14T12:54:20","modified_gmt":"2025-11-14T12:54:20","slug":"media-monitoring-strategic-insights","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/media-monitoring-strategic-insights\/","title":{"rendered":"No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring"},"content":{"rendered":"\n<p>How do you check <em>how ineffective<\/em> your <a href=\"https:\/\/prowly.com\/media-monitoring\/\">media monitoring<\/a> tactics are?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>By how often you were too late to jump on an <strong>opportunity for coverage<\/strong>.&nbsp;<\/li>\n\n\n\n<li>By how many times you had to act on a <strong>PR crisis<\/strong> after it had already gained traction.&nbsp;<\/li>\n\n\n\n<li>By how often your boss or stakeholders are unconvinced by your <strong>PR results and share of voice metrics<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>Scoring high for all three? Don\u2019t feel bad. Building precise queries, detecting crises, and applying <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR metrics<\/a> to business decisions might be some of the trickiest PR tasks.&nbsp;<\/p>\n\n\n\n<p><strong>Unless you know the smart ways to use media monitoring to its fullest potential. <\/strong>All you need are a few convenient media monitoring features.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-radius:0px\">TRY PROWLY\u2019S NEW MEDIA MONITORING FEATURES FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<p>Read on and find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to winnow down monitoring results using <strong>keyword filtering<\/strong><\/li>\n\n\n\n<li>How to extract <strong>strategic insights<\/strong> from raw monitoring data<\/li>\n\n\n\n<li>How to <strong>refine queries<\/strong> to get just the right mentions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-challenge-information-overflow-in-media-monitoring\">The challenge: Information overflow in media monitoring<\/h2>\n\n\n\n<p>Everything is happening too fast.&nbsp;<\/p>\n\n\n\n<p>Especially in the media, a new important headline comes up every second of every day. And, as a PR pro, your job is to<strong> track all mentions that matter to your brand and boil them down to crucial insights<\/strong>, like trending topics, customer sentiment, and <a href=\"https:\/\/prowly.com\/magazine\/competitive-monitoring-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitive intelligence<\/a>.<\/p>\n\n\n\n<p class=\"purplebox\">No wonder you might feel overwhelmed. <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\">Collecting mentions<\/a> usually means receiving loads of spam, and filtering through all that to get to the gist leads to <em>information overload<\/em>. It can take precious hours away from you\u2013hours that could be spent building great public relations.<\/p>\n\n\n\n<p>And <strong>in monitoring the media, timing is essential<\/strong>. You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and <a href=\"https:\/\/prowly.com\/magazine\/how-to-create-a-media-report\/\">report successes<\/a> to stakeholders.<\/p>\n\n\n\n<p>How can you arrive at actionable data faster? How do you turn chaos into clarity?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-solution-smart-media-monitoring-features\">The solution: Smart media monitoring features<\/h2>\n\n\n\n<p>Prowly\u2019s <a href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\">query builder<\/a> has long had the function to search for any keyword or backlink. You can narrow down or expand your results by adding more criteria, like location and filters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1200\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder.png\" alt=\"\" class=\"wp-image-44624\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder.png 2500w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder-300x144.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder-1024x492.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder-768x369.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder-1536x737.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/04\/new-search-query-builder-2048x983.png 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><figcaption class=\"wp-element-caption\">Create queries (left) and preview results (right)<\/figcaption><\/figure>\n\n\n\n<p>That\u2019s all great, but what if there are still too many matches to analyze?<\/p>\n\n\n\n<p><strong>Prowly now allows you to create keyword-focused dashboards, alerts, digests, and notifications. And if your original query is too broad, you can edit it and refine your search.<\/strong><\/p>\n\n\n\n<p>To understand how all this works, we've prepared the four step-by-step instructions below. <a href=\"https:\/\/prowly.com\/magazine\/how-to-create-monitoring-queries\/\">Here's how you introduce more precision into your monitoring workflow<\/a> and get an accurate media overview.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-radius:0px\">SEE NEW MEDIA MONITORING FEATURES IN ACTION<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-ways-to-get-more-strategic-with-media-monitoring\">4 ways to get more strategic with media monitoring<\/h2>\n\n\n\n<p>Read the theoretical scenarios below and learn how to <strong>conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries.<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 1. Keyword-specific coverage analysis<\/h3>\n\n\n\n<p>Say, you want to conduct a <strong>social media sentiment analysis for your new product launch<\/strong>.<\/p>\n\n\n\n<p>Your brand is an athleticwear company called <em>lululemon<\/em> and you\u2019ve launched sustainable clothing packaging. You want to know how the launch is being perceived in social media and find ways to tie it in with the current online trends.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve created a basic brand query, \u201clululemon\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who should you monitor?&nbsp;<\/h4>\n\n\n\n<p>In this particular case, you might want to focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>News and journalists:<\/strong> how does mainstream media talk about your brand?<\/li>\n\n\n\n<li><strong>Content creators:<\/strong> how are they presenting your product?<\/li>\n\n\n\n<li><strong>The online community:<\/strong> how do the customers engage with the launch?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Which keywords should you filter mentions by?&nbsp;<\/h4>\n\n\n\n<p>Think of social media trends and forms of content, like the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>News and journalists:<\/strong> \"drop\", \"launch\", \"new leggings\", \"limited edition\", \"mystery box\"<\/li>\n\n\n\n<li><strong>Content creators:<\/strong> \"review\", \"trying on\", \"haul\", \"unboxing\", \"ASMR\", \"rating\", \"honest\", \"thoughts\"<\/li>\n\n\n\n<li><strong>The online community:<\/strong> \"duet\", \"stitch\", \"trend\", \"challenge\", \"viral\", \"FYP\", \"community\"<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How do you filter mentions by keywords in Prowly?<\/h4>\n\n\n\n<p>Prowly\u2019s Media Monitoring gives you the option to create a query focused on a keyword or backlink.<\/p>\n\n\n\n<p>Each query you create has a separate page called Mention Browser, where you can see all results and filter through them by sentiment, location, post engagement, and more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2019\" height=\"1430\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/1-Mention-browser-1-1.jpg\" alt=\"\" class=\"wp-image-41401\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/1-Mention-browser-1-1.jpg 2019w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/1-Mention-browser-1-1-300x212.jpg 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/1-Mention-browser-1-1-1024x725.jpg 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/1-Mention-browser-1-1-768x544.jpg 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/1-Mention-browser-1-1-1536x1088.jpg 1536w\" sizes=\"auto, (max-width: 2019px) 100vw, 2019px\" \/><figcaption class=\"wp-element-caption\">Browse your results (right) and filter them (left)<\/figcaption><\/figure><\/div>\n\n\n<p>One of the most precise filters is Keywords. Here\u2019s how you\u2019d use this filter in your Lululemon project:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the \u201cLululemon\u201d query Mention Browser in <a href=\"https:\/\/prowly.com\/magazine\/daily-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Monitoring<\/a>.<\/li>\n\n\n\n<li>Among the filters on the left, choose \u201cSource\u201d.<\/li>\n\n\n\n<li>Select <strong>X (<a href=\"https:\/\/prowly.com\/magazine\/how-to-track-twitter-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>), Facebook, Instagram, TikTok, and YouTube<\/strong> (available for Pro plan users only).<\/li>\n\n\n\n<li>Next, choose the filter \u201cKeywords\u201d, type in the keyword, and press enter.<\/li>\n\n\n\n<li>Your mention browser now <strong>only shows the mentions for this keyword.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Lululemon-with-Keyword-Sustainable.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">What\u2019s the strategic benefit?<\/h4>\n\n\n\n<p>Using keywords in the mention browser helps quickly evaluate the social media sentiment for your product launch.&nbsp;<\/p>\n\n\n\n<p>You could potentially <strong>find new ways and channels for promoting the brand<\/strong>, like the most engaging unboxing format, micro-influencers who organically mention lululemon\u2019s sustainability, or a new customer community emerging on Instagram, who call themselves \u201cthe lulu crew\u201d.<\/p>\n\n\n\n<p>Equipped with these insights, you get <strong>a detailed understanding of how the launch has been going and what to do next<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-radius:0px\">TRY PROWLY'S MEDIA MONITORING FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 2. Building strategic dashboards<\/h3>\n\n\n\n<p>You and your stakeholders want to understand <strong>the media narrative about the <em>activewear<\/em> category<\/strong> and how lululemon's competitors are positioned in this narrative. You need visual help, so you\u2019re building a strategic dashboard. <\/p>\n\n\n\n<p>A Prowly dashboard consists of widgets with your chosen metrics. You decide whether you want them in the form of bar charts, columns, donut graphs, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"922\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/all-widgets.png\" alt=\"\" class=\"wp-image-41340\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/all-widgets.png 923w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/all-widgets-300x300.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/all-widgets-150x150.png 150w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/all-widgets-768x767.png 768w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><figcaption class=\"wp-element-caption\">The choice of Prowly widgets in the Media Monitoring dashboard<\/figcaption><\/figure>\n\n\n\n<p>You can add as many widgets as you want to see the full picture.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How do you create a strategic dashboard in Prowly?<\/h4>\n\n\n\n<p>When considering your <a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand presence against competitors<\/a>, you might be asking yourself the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the <strong>top online media outlets<\/strong> covering this product category?<\/li>\n\n\n\n<li>Which messages and keywords are gaining traction?<\/li>\n\n\n\n<li>Where are <strong>the gaps in my competitors' storytelling<\/strong>? Which audiences are they failing to own?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To analyze all this, it's best to create a query that monitors your product category and build a strategic dashboard. Here's how you do that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a query for the name of your product category, \u201cactivewear\u201d.<\/li>\n\n\n\n<li>Name the dashboard for this query: \u201cMentions about activewear in US media\u201d.<\/li>\n\n\n\n<li>Add widgets with quality insights, like a \"Top mentions\" list sorted by authority score.<\/li>\n\n\n\n<li>In the \"Top mentions\" widget, under \u201cFilter results\u201d, click \u201cArticle keywords\u201d.<\/li>\n\n\n\n<li>Type in the competitor's name, press enter, and save.<\/li>\n<\/ol>\n\n\n\n<p>Your dashboard now shows <strong>a top mentions list for this competitor<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/Strategic-dashboard-Activewear.mp4\"><\/video><\/figure>\n\n\n\n<p>Here's what an example of a strategic dashboard looks like:<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1150\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/strategic-dashboard-better-colors.png\" alt=\"\" class=\"wp-image-43871\" style=\"object-fit:cover\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/strategic-dashboard-better-colors.png 900w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/strategic-dashboard-better-colors-235x300.png 235w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/strategic-dashboard-better-colors-801x1024.png 801w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/strategic-dashboard-better-colors-768x981.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Widgets on this dashboard: a sentiment donut chart for \"activewear,\" a time graph of product reviews about activewear, and 2 top mentions lists sorted by keywords<\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Which keywords should you filter widgets by?<\/h4>\n\n\n\n<p>Create as many widgets as you want, with any keywords that will help you <a href=\"https:\/\/prowly.com\/magazine\/brand-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">understand your brand presence<\/a> and the competitive landscape:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What <strong>type of content<\/strong> is created about the product? Use \u201cproduct review\u201d, \u201crecommend\u201d, or \u201ctried\u201d<\/li>\n\n\n\n<li>How does <strong>product perception<\/strong> differ between countries? Pay attention to linguistic differences, e.g. \"shorts\" (US) or \"briefs\" (UK)<\/li>\n\n\n\n<li>Do people like the <strong>product varieties<\/strong>? For example, you can use product lines, like \u201cyoga\", \"workout\", or \"hiking\"<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s the strategic benefit?<\/h4>\n\n\n\n<p>Visual aids are especially helpful in grasping elusive metrics like brand presence.&nbsp;<\/p>\n\n\n\n<p>Building dashboards with keyword-specific charts and graphs helps you <strong>find the current media narratives<\/strong> about your product category. You may also <strong>track down the media outlets and journalists<\/strong> who cover it, and start brainstorming story angles for them.<\/p>\n\n\n\n<p class=\"purplebox\">Found any specific customer frustrations or pain points? Address them in your press release or pitch. Found interesting insights about the activewear market? Share them with marketing or the business team.&nbsp;<\/p>\n\n\n\n<p>Strategic media monitoring dashboards are a great way to gain actionable insights for the entire brand. By showing actual metrics, you <strong>prove your work\u2019s value for the company<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-radius:0px\">TRY PROWLY'S MEDIA MONITORING DASHBOARDS FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 3. Creating precise alerts<\/h3>\n\n\n\n<p>Let\u2019s say you\u2019re <strong>launching a new Nestle product<\/strong>. Your goal is to set up alerts for <strong>crisis prevention<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Which aspects should you consider?<\/h4>\n\n\n\n<p>For a commercial food company, potential brand safety issues include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product safety signals<\/li>\n\n\n\n<li>Packaging\/quality issues<\/li>\n\n\n\n<li>Cultural sensitivity<\/li>\n\n\n\n<li>Distribution problems<\/li>\n\n\n\n<li>Customer service<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Which keywords should you filter alerts by?<\/h4>\n\n\n\n<p>Consider which keywords would be the most telling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product safety signals:<\/strong> \u201callergy\u201d, \u201csick\u201d, \u201cingredients\u201d, \u201ccontains\u201d, \u201cexpired\u201d<\/li>\n\n\n\n<li><strong>Packaging\/quality issues:<\/strong> \u201cdamaged\u201d, \u201ccrushed\u201d, \u201cmold\u201d, \u201csealed\u201d, \u201chalf full\u201d<\/li>\n\n\n\n<li><strong>Cultural sensitivity:<\/strong> \u201coffensive\u201d, \u201cinappropriate\u201d, \u201cnot okay\u201d, \u201cyikes\u201d, \u201cproblematic\u201d<\/li>\n\n\n\n<li><strong>Distribution problems:<\/strong> \u201cshipping\u201d, \u201coverpriced\u201d, \u201cscalping\u201d, \u201csold out\u201d, \u201cdelayed\u201d<\/li>\n\n\n\n<li><strong>Customer service:<\/strong> \u201cno response\u201d, \u201cghosted\u201d, \u201cignored\u201d, \u201cdm\u2019d\u201d, \u201crefund\u201d, \u201cproblem\u201d<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How do you filter alerts by keywords in Prowly?<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Media Monitoring projects in the app.<\/li>\n\n\n\n<li>Go to \u201cEmail notifications,\u201d click \"Create email notification,\" and choose \"Alert\".<\/li>\n\n\n\n<li>Choose the alert type and select one or more queries for the alert. <\/li>\n\n\n\n<li>Set the internal and external notification name and make sure the <strong>AI analysis<\/strong> is on.<\/li>\n\n\n\n<li>Add internal and\/or external recipients and use the \"Add filters\" option to add keywords, sources, etc.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/creating-alerts.mp4\"><\/video><figcaption class=\"wp-element-caption\"><em>Prowly's digests and alerts can be sent to internal and external recipients. Add AI analyses so your monitoring newsletters are briefly summarized in each email.<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">What\u2019s the strategic benefit?<\/h4>\n\n\n\n<p>There are so many <strong>early warning signals you can catch onto before a small issue becomes a full-blown crisis<\/strong>. No more waiting around until negative press goes viral.<\/p>\n\n\n\n<p>With ad hoc alerts and recurring digests for specific keywords, you can track and address your food brand\u2019s issues like unclear allergen labeling, unauthorized sellers, a socially unacceptable design element, distribution problems, or quality control issues at a specific retail location. All ahead of time.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-radius:0px\">TRY PROWLY'S MEDIA MONITORING FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 4. Editing existing queries<\/h3>\n\n\n\n<p>Prowly\u2019s query builder is the perfect tool for scrutinizing your media mentions. But anyone who\u2019s ever created a monitoring query knows it needs revisions and refinements over time.<\/p>\n\n\n\n<p>With the new edit function, you can now <strong>redo your existing queries and create a more focused search<\/strong> each time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How do you edit media monitoring queries in Prowly?<\/h4>\n\n\n\n<p>Based on the example of your lululemon product launch:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the \u201cnestle\u201d query in Media Monitoring projects.<\/li>\n\n\n\n<li>Click on \"Settings\" and \u201cEdit query\u201d to make changes to your query.<\/li>\n\n\n\n<li>Preview the new matches to make sure your edits are helpful.<\/li>\n\n\n\n<li>If you\u2019re sure, save the changes.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/query-editing.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"purplebox\"><strong>Important notice:<\/strong> you have to be absolutely certain your refinements are necessary. Editing your query means getting new results, and new results lower your monitoring limits, just like a new query would.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Best practices for query maintenance<\/h4>\n\n\n\n<p>To make sure editing your query is a good idea, check the preview in the query builder. If your matches are more precise than before, you\u2019ve done a good job and you can save the new query.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\"><strong>What do more precise matches mean?<\/strong> In the case of your lululemon search, this means results that only show news, posts, and reviews about the brand and its products, and not e.g. special promotions or reselling deals.<\/p>\n\n\n\n<p>Remember to pay attention to your mention limits.<\/p>\n\n\n\n<p>You can make changes to any part of the query, including type, filters, keywords, and sources. Keep in mind there are time limitations for the new results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic plan: 30 days<\/li>\n\n\n\n<li>Pro plan: 90 days for online mentions, 30 days for social media<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">What\u2019s the strategic benefit?<\/h4>\n\n\n\n<p>Plain and simple\u2013you get to <strong>change the monitoring search scope without losing your progress.<\/strong><\/p>\n\n\n\n<p>A lot can happen between setting up your first query and finishing up a campaign. Query editing gives you an option to revise your strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"your-media-monitoring-health-check\">Your Media Monitoring Health Check<\/h2>\n\n\n\n<p>So, what should your perfect media monitoring workflow look like?&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a handy 3-step action plan to examine and cure all your media monitoring problems:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Step 1. Audit your existing queries<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Step 2. Set up filters for dashboards<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Step 3. Arrange dashboards and alerts<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Identify which queries need help and edit them. Delete the ones that generate excessive spam or irrelevant mentions.<strong> <\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Create filtered widgets to gain more actionable data. Optimize your dashboards with more precise charts and graphs.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Create synergies between your dashboards and notifications so they complement each other. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The Media Monitoring Health Check will help you detect gaps and inefficiencies in your query-building, filtering, and alert-setting process. Use this workflow to <strong>build a structured, streamlined network of insights<\/strong> and avoid slowdowns in your next projects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"closing-thoughts\">Closing thoughts<\/h2>\n\n\n\n<p>Monitoring the media doesn't have to be a painful, messy chore. The devil is in the workflow.<\/p>\n\n\n\n<p>Smart queries and strategic dashboards <strong>transform media monitoring from a <a href=\"https:\/\/prowly.com\/magazine\/pr-reporting\/\">passive reporting tool<\/a> into an active driver of business intelligence<\/strong>. There\u2019s a universe of interesting metrics and insights in every search.<\/p>\n\n\n\n<p>Information you find in media monitoring can help sales and product teams succeed. Tracking your brand trust, competitors, and market trends <strong>elevates your role from a PR pro to a strategic advisor.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" style=\"border-radius:0px\">DO STRATEGY-FOCUSED PR WITH PROWLY<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don\u2019t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks.&nbsp; Unless you know the smart ways to use media monitoring to its fullest potential. All you [&hellip;]<\/p>\n","protected":false},"author":478,"featured_media":41390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[362,359,367],"tags":[],"class_list":["post-41312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","category-pr-tools-and-software","category-product-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Gain Strategic Insights from Media Monitoring - Prowly<\/title>\n<meta name=\"description\" content=\"Learn how to extract strategic insights from raw monitoring data and become a strategic PR and business advisor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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