{"id":41086,"date":"2024-12-19T15:35:11","date_gmt":"2024-12-19T15:35:11","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=41086"},"modified":"2025-03-17T15:24:26","modified_gmt":"2025-03-17T15:24:26","slug":"new-pitching-features","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/new-pitching-features\/","title":{"rendered":"Low Reply Rates? Transform the Way You Pitch with Prowly\u2019s New Features"},"content":{"rendered":"\n<p>Can you honestly say your pitching workflow is well-optimized?<\/p>\n\n\n\n<p>There\u2019s rarely time to create a <a href=\"https:\/\/prowly.com\/magazine\/how-to-pitch-a-story\/\">flawless pitch<\/a>. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources?&nbsp;<\/p>\n\n\n\n<p>PR pros need realistic, evidence-based strategies to be able to pitch with confidence.&nbsp;<\/p>\n\n\n\n<p><strong>This December, Prowly has introduced new features to help you organize and enhance your PR workflow, from research to follow-ups.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEE NEW PROWLY FEATURES IN ACTION<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Read on and learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to find more information about online media outlets<\/li>\n\n\n\n<li>New ways to expand your topical search<\/li>\n\n\n\n<li>How we made following up more convenient<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"update-1-enhanced-online-outlet-data-powered-by-semrush\">Update 1. Enhanced online outlet data (powered by Semrush)<\/h2>\n\n\n\n<p>As far as online media outlets, until now you could only browse information about the general domain. With this update, <a href=\"https:\/\/prowly.com\/media-database\/\">Prowly's Media Database<\/a> gives you instant access to some of the most hard-to-find data: <strong>traffic and audience details for subdomains and subfolders<\/strong>.<\/p>\n\n\n\n<p>Thanks to Semrush, a leading provider of credible traffic and audience data, you can now check the real numbers behind every branch and subpage of your chosen domain.<\/p>\n\n\n\n<p class=\"purplebox\">For example, instead of just researching <em>CNN.com<\/em>, you can analyze the traffic and audience insights of the station\u2019s subdomain (e.g. <em>money.CNN.com<\/em>), or one of their subfolders <br>(e.g. <em>CNN.com\/world<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2446\" height=\"1514\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data.png\" alt=\"\" class=\"wp-image-41742\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data.png 2446w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-300x186.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-1024x634.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-768x475.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-1536x951.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/12\/cnn-business-subdomain-data-2048x1268.png 2048w\" sizes=\"auto, (max-width: 2446px) 100vw, 2446px\" \/><\/figure>\n\n\n\n<p>And, to make your search even more precise, <strong>domain traffic and audience info are also available as search filters<\/strong> in all search tabs. So, for example, when you go to the Media Outlets tab, you can quickly filter out the most-visited news sites with female viewers aged 35+ from Montreal, Canada.<\/p>\n\n\n\n<p class=\"purplebox\">Knowing the exact audience and traffic stats helps you personalize your pitches better. Not sure how to best personalize your messages? <a href=\"https:\/\/prowly.com\/magazine\/playbook-email-personalization\/\">Read our step-by-step playbook<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 tasks this feature will make easier for you<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Targeting.<\/strong> Finding the perfect journalists for your story is easier when you know their exact audience and traffic stats.<\/li>\n\n\n\n<li><strong>Identifying relevant Tier 1 media. <\/strong>Allocate time where it matters. Perfect the pitches for your Top 10 or Top 20 outlets, establish connections, and show stakeholders the true value of your PR efforts.<\/li>\n\n\n\n<li><strong>Creating <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\">precise pitches<\/a>. <\/strong>Knowing the outlet\u2019s or journalist\u2019s traffic and audience insights helps you find the right story angle and personalize your message.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FIND YOUR TIER 1 CONTACTS NOW<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"update-2-smarter-search-for-journalists-by-topics\">Update 2. Smarter search for journalists by topics<\/h2>\n\n\n\n<p>Expand your search without getting a bunch of irrelevant results. Try Prowly\u2019s new topic branching.<\/p>\n\n\n\n<p class=\"purplebox\">Before the update, when typing \u201ctechnology\u201d into your topic browser, you\u2019d get only exact match topic categories to choose from, like <em>Technology<\/em> or <em>Computers &amp; Technology<\/em>. <strong>Now, Prowly's Media Database will also show you related topic recommendations<\/strong>, like <em>Cloud Computing<\/em> or <em>Artificial Intelligence<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/11\/Video2_Smart-topic-search.mp4\"><\/video><\/figure>\n\n\n\n<p>Using this feature, you might find some unexpected but useful results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 ways this feature will make your life easier<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Faster research.<\/strong> Tracking down relevant journalists goes smoother with precise and related topic suggestions.<\/li>\n\n\n\n<li><strong>Wider reach.<\/strong> Uncover new connection opportunities and tap into niches you might have otherwise missed.&nbsp;<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BUILD A DATA-BACKED MEDIA LIST<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"update-3-advanced-follow-ups-feature-for-pro-plan-users\">Update 3. Advanced follow-ups (feature for Pro Plan users)<\/h2>\n\n\n\n<p>To boost your pitching efficiency, try to <strong>improve your <a href=\"https:\/\/prowly.com\/magazine\/email-pitch-metrics\/\">email open and reply rates<\/a><\/strong>. Sending systematic follow-ups increases your chances for coverage.<\/p>\n\n\n\n<p class=\"purplebox\">In <a href=\"https:\/\/prowly.com\/pitch\/\">Prowly's mailing tool<\/a>, connected inboxes can now <strong>automate follow-ups based on whether or not the recipient has replied to your message<\/strong>. As soon as you get a reply, the mailing list for pre-planned follow-ups will update itself so that only non-responders get them. No more manual removals. And, you get to craft 1:1 follow-ups based on the content of the reply.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/11\/Follow-up-Recipients-selection.mp4\"><\/video><\/figure>\n\n\n\n<p>It works for all emails sent after Tuesday, Nov 19.<\/p>\n\n\n\n<p>This functionality is yet another reason to connect your inbox with Prowly. <strong>You don\u2019t have to remember to keep track of your silent recipients\u2014and you\u2019ll never miss important replies! <\/strong>Automation helps you avoid the risk of being pushy, annoying, or non-responsive.<\/p>\n\n\n\n<p class=\"purplebox\">Your reply rates will also be included in the email campaign overview and will act as filters in your CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 perks you\u2019ll get from this feature<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Higher reply rates.<\/strong> Journalists\u2019 inboxes are always full. You have a better chance of not being skipped if you stay top-of-mind. Well-timed, relevant <a href=\"https:\/\/prowly.com\/magazine\/media-pitch-follow-up\/\">follow-ups<\/a> are crucial for increasing your pitching success.<\/li>\n\n\n\n<li><strong>Fewer things to remember.<\/strong> Automation is your workflow\u2019s friend. You only set up the follow-ups once a campaign and don\u2019t have to worry about them again.<\/li>\n\n\n\n<li><strong>No more missed chances.<\/strong> Suppose you could have landed coverage, but you forgot or didn\u2019t have time to follow up. Never again!<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"try-them-yourself\">Try them yourself<\/h2>\n\n\n\n<p>Timeliness and relevancy: this is what journalists want in a PR pitch. Features like <strong>automation and research support come in handy, helping to find<\/strong> <strong>up-to-date <a href=\"https:\/\/prowly.com\/magazine\/story-angle-ideas\/\">story angles<\/a> and do thorough research.<\/strong><\/p>\n\n\n\n<p>Don\u2019t underestimate how stressful guesswork in PR can be. Being confident that your story will resonate with the journalist\u2019s audience can take a huge load off your shoulders.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY'S NEW FEATURES<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>We\u2019re constantly improving the <a href=\"https:\/\/prowly.com\/pricing\/\">Prowly<\/a> app to give you the best PR-building experiences. The Basic Plan covers essential PR research and outreach tools, while the Pro Plan unlocks all Prowly functionalities (you can <a href=\"https:\/\/help.prowly.com\/how-to-upgrade-my-subscription-plan\">upgrade now<\/a>!).&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a Pro Plan user, <a href=\"https:\/\/help.prowly.com\/how-to-connect-inbox-to-prowly\">here\u2019s a quick guide<\/a> to integrating your inbox with Prowly.<\/p>\n\n\n\n<p><strong>Ready to engage journalists with your next-level pitches?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/app.prowly.com\/users\/signup?mode=create-company\" target=\"_blank\" rel=\"noreferrer noopener\">Give Prowly a try for 7 days free!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you honestly say your pitching workflow is well-optimized? There\u2019s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources?&nbsp; PR pros need realistic, evidence-based strategies to be able to pitch with confidence.&nbsp; This December, Prowly has [&hellip;]<\/p>\n","protected":false},"author":478,"featured_media":41738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[347,359],"tags":[],"class_list":["post-41086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-industry-news-and-trends","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Combat Low Reply Rates with Prowly&#039;s New Features<\/title>\n<meta name=\"description\" content=\"PR pros need realistic, evidence-based strategies to pitch with confidence. Prowly&#039;s introduced new features to help you enhance your PR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/new-pitching-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combat Low Reply Rates with Prowly&#039;s New Features\" \/>\n<meta property=\"og:description\" content=\"PR pros need realistic, evidence-based strategies to pitch with confidence. Prowly&#039;s introduced new features to help you enhance your PR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/new-pitching-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T15:35:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T15:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/11\/xx-more-effective-media-piching-hero-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karolina Borak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Borak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/new-pitching-features\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/new-pitching-features\\\/\"},\"author\":{\"name\":\"Karolina Borak\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/8682e9a7dfdea48332d8fc3cd5b4e1bc\"},\"headline\":\"Low Reply Rates? 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