{"id":40696,"date":"2024-10-23T09:27:43","date_gmt":"2024-10-23T09:27:43","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=40696"},"modified":"2025-03-17T15:22:00","modified_gmt":"2025-03-17T15:22:00","slug":"playbook-email-personalization","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/playbook-email-personalization\/","title":{"rendered":"PR Playbook: How to Personalize Emails Successfully at 2x Speed"},"content":{"rendered":"\n

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This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.<\/p>\n\n\n\n

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What you'll learn<\/h2>\n\n\n\n
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  1. Efficiently prepare for personalized outreach to spark journalists\u2019 interest<\/li>\n\n\n\n
  2. Spend 50% less time on email personalization<\/li>\n\n\n\n
  3. Use email analytics to your campaign\u2019s advantage<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n
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    TRY EMAIL PERSONALIZATION FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n
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    Background<\/h2>\n\n\n\n

    The world of traditional media is shrinking but PR needs are growing. Journalists\u2019 inboxes are flooded with press releases and story ideas. There\u2019s no room for weak pitches.<\/p>\n\n\n\n

    What can catch a journalist\u2019s eye?<\/strong> Proving that you\u2019ve done your research. You know their audience and you know their beats. What\u2019s NOT going to boost your reply rates?<\/strong> Generic, mass-sent emails.<\/p>\n\n\n\n

    But there isn\u2019t always time to research and personalize well. Here\u2019s how Dawn Jones dealt with this issue.<\/p>\n\n\n\n

    Problem<\/h2>\n\n\n\n

    Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. <\/p>\n\n\n\n

    Before using Prowly\u2019s personalization, their strategy was to remove the most valuable contacts from the mass send-out and email them separately.<\/p>\n\n\n\n

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    \u201c[Using the private inbox for personalization] added time to the workflow because there were certain editors or writers that we wanted to talk to specifically, but they couldn\u2019t be part of the mass outreach,\u201d<\/em> says Dawn.<\/p>\n<\/blockquote>\n\n\n\n

    Figuring out the campaign while jumping between all the tools<\/a> and tabs consumed time and effort that could have been spent on research.<\/strong><\/p>\n\n\n\n

    As a result, there wasn\u2019t enough time to be accurate and deliberate. Major coverage opportunities could be passing Dawn by. She wanted to find a way to build relationships better.<\/p>\n\n\n\n

    Solution<\/h2>\n\n\n\n

    The answer:<\/strong> email personalization using an all-in-one PR platform. Dawn adopted an effective pitching<\/a> workflow covered entirely by Prowly software:<\/p>\n\n\n\n

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    1. Find, research, and create notes on the most relevant journalists<\/strong> for my topic<\/li>\n\n\n\n
    2. Create the default, cold email pitch and personalize only a few key sentences<\/strong><\/li>\n\n\n\n
    3. Analyze campaign data, find the most engaged recipients<\/strong>, and follow up<\/li>\n<\/ol>\n\n\n\n
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      \u201cYou could say Prowly cuts the personalization time in half,\u201d<\/em> says Dawn.<\/p>\n<\/blockquote>\n\n\n\n

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      <\/p>\n<\/blockquote>\n\n\n\n

      Step 1. Research and preparation<\/h3>\n\n\n\n

      Dawn\u2019s first step to any good outreach campaign is browsing all the systematically gathered info about potential recipients<\/strong>. In Prowly\u2019s Media Database<\/a>, she can find: <\/p>\n\n\n\n