{"id":40020,"date":"2024-03-20T12:05:29","date_gmt":"2024-03-20T12:05:29","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=40020"},"modified":"2024-12-03T10:13:40","modified_gmt":"2024-12-03T10:13:40","slug":"prchat-anna-lebedeva","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/prchat-anna-lebedeva\/","title":{"rendered":"#PRChat with Anna Lebedeva, Co-founder of Top Voices Media"},"content":{"rendered":"\n

Put up your feet, grab your favorite drink and settle in for another Prowly #PR Chat where we get to sit down with Anna Lebedeva. <\/p>\n\n\n\n

As Co-founder of Top Voices Media<\/a><\/strong>, a media platform dedicated to startups, and former head of Marketing for Semrush<\/strong>, a leading online visibility management SaaS platform, Anna is out there making waves in the business world and beyond.<\/p>\n\n\n\n

We picked her brain on her newest projects, the AI revolution, and her key to long-term success in the PR world. And we\u2019re here to share all her valuable insights and experience with you.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Can you tell us a bit more about your work at Semrush and your new project, Tribume?<\/strong><\/h2>\n\n\n\n

I\u2019ve spent seven fantastic years as marketing lead at an amazing company, Semrush, and a few months ago I co-founded Tribume, a media platform for early-stage startups.<\/p>\n\n\n\n

Tribume<\/a> supports this mission by providing free quality content through newsletters, our web platform, and social media.<\/p>\n\n\n\n

Our mission is to help startups navigate complicated ecosystems and build awesome products.<\/p>\n\n\n\n

___________________<\/p>\n\n\n\n

\ud83d\udca1 And if you're looking to elevate your PR strategy, consider using Prowly<\/a><\/strong> \u2014 a comprehensive PR and Media Relations platform that seamlessly integrates all your internal and external communications in one place.<\/p>\n\n\n\n

What\u2019s one successful PR tactic you are using at the moment?<\/strong><\/h2>\n\n\n\n

I have a very polished LinkedIn account<\/strong> that represents all the major projects I\u2019ve been involved in, both commercial and non-commercial. I use LinkedIn a lot, especially for different kinds of relations management for Tribume, including interacting with journalists, tech enthusiasts, VCs, accelerators, and others. <\/p>\n\n\n\n

I invest a lot of my time in building relationships<\/strong> with tech journalists and analysts to secure the rights to republish their content on the Tribume platform.<\/p>\n\n\n\n

Another major focus is community relations:<\/strong> I work hard on building a positive reputation for Tribume in the startup community. Our product is community-driven by design. We aim to give tech professionals a voice by publishing their expert opinions and articles, much like journalists do.<\/p>\n\n\n\n

How do you feel about using AI in PR? Do you use it in your work<\/strong>?<\/h2>\n\n\n\n

As Chief Editor at Tribume, I need to stay up to date on the massive information landscape, reading a lot of news, reports, studies, and more to grasp the most important happenings in the startup and technological industry.<\/p>\n\n\n\n

I frequently use ChatGPT to summarize huge reports from platforms like Crunchbase, Sift, and others that offer valuable insights on tech companies, funding data, and market trends. <\/p>\n\n\n\n

I can also see that AI is being effectively used in media monitoring, sentiment analysis, and even in creating initial drafts of press releases<\/a><\/strong>. I hugely support this trend as automation helps streamline repetitive tasks, allowing PR professionals to focus on strategic activities, such as storytelling.<\/p>\n\n\n\n

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What skills do you think PRs need to be successful long-term?<\/strong><\/h2>\n\n\n\n

I think storytelling<\/a> is a major one.<\/p>\n\n\n\n

Technology changes the tech stack, channels, and they may even start writing for us soon, but real human storytelling will remain something only people can do. So, the skill of creating a compelling narrative<\/a> around a brand and crafting stories that resonate with the target audience is the main skill you need to fine-tune on a daily basis.<\/p>\n\n\n\n

Today, companies act as media outlets<\/strong>, creating their own content and telling their stories directly through blogs, podcasts, and video series.<\/p>\n\n\n\n

You need to know how all this storytelling seeding works to get the right harvest out of it.<\/p>\n\n\n\n

What is a commonly held belief in public relations that you passionately disagree with? <\/strong><\/h2>\n\n\n\n

Some people consider PR as something close to advertising<\/strong>, <\/strong>which it is not.<\/p>\n\n\n\n

\ud83d\udc49\ud83c\udffc PR is about managing the information flow between a brand and its audience and building strong relationships.<\/strong><\/p>\n\n\n\n

It is like in normal life: the better relationships you have with people, the better they understand you.<\/p>\n\n\n\n

So PR is exactly for that purpose, to make people understand your brand, its values, and its long-term mission. It is a much bigger and more long-term strategy than simply advertising<\/strong>, which is about one-way communication.<\/p>\n\n\n\n