{"id":39904,"date":"2024-08-01T14:53:56","date_gmt":"2024-08-01T14:53:56","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=39904"},"modified":"2025-01-14T11:11:31","modified_gmt":"2025-01-14T11:11:31","slug":"top-tier-publications","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/top-tier-publications\/","title":{"rendered":"Top Tier Publications: What They Are and How to Get Published"},"content":{"rendered":"\n<p>Thomas Edison famously said, <em>\"I have not failed. I've just found 10,000 ways that don't work.\"&nbsp;<\/em><\/p>\n\n\n\n<p>If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it <em>does <\/em>work.<\/p>\n\n\n\n<p><strong>How do you even get featured in a top tier media outlet?<\/strong><\/p>\n\n\n\n<p>It takes a combination of hard work, perseverance and great <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR tools<\/a> to get the attention of top tier <a href=\"https:\/\/prowly.com\/magazine\/top-media-outlets\/\" target=\"_blank\" rel=\"noreferrer noopener\">media outlets<\/a>. Today, we'll show you how you can get featured in the <strong>top media outlets<\/strong> you love and look up to.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\"><strong><strong><strong><strong>CONNECT WITH TOP TIER JOURNALISTS<\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-a-top-tier-publication\"><strong>What is a top tier publication?<\/strong><\/h2>\n\n\n\n<p><strong>A top tier media publication is a highly regarded and influential magazine, newspaper or periodical in a certain industry. <\/strong>Top tier media outlets have a large following and readership base as well as an established reputation as a thought leader in the industry.<\/p>\n\n\n\n<p>A top tier outlet is known for publishing high-quality content that goes through rigorous review processes. These media outlets set the standards for the quality of content, as well as standards for research and innovation.<\/p>\n\n\n\n<p>While the definition of top tier media is universally accepted, it's important to note that for your specific case, <strong>general tier 1 media publications may not be all that valuable<\/strong>. For example, getting featured in Sports Illustrated as a SaaS business would not be a huge success due to the mismatch of target audiences.<\/p>\n\n\n\n<p>In other words, <em>your tier one media<\/em> publications will depend on your industry and PR goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-get-published-in-top-tier-publications\"><strong>How to get published in top tier publications?<\/strong><\/h2>\n\n\n\n<p>Landing features in top media outlets is vastly different for every business and client. To <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">get mentions<\/a> and stories in top tier media outlets, you're going to need a unique, personalized approach for <a href=\"https:\/\/prowly.com\/magazine\/effective-pr-campaign-tips\/\">every campaign<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #1: Have a unique, valuable story<\/strong><\/h3>\n\n\n\n<p>What do you have that is worth top tier <a href=\"https:\/\/prowly.com\/magazine\/how-to-get-media-coverage\/\" target=\"_blank\" rel=\"noreferrer noopener\">media coverage<\/a>? Not even your local newspaper is going to write about you unless you have something special to share with the world. While your company or client may be amazing, successful and profitable, that does not interest top media outlets.<\/p>\n\n\n\n<p>And mind you,<strong> tier one media needs tier one stories<\/strong>.<\/p>\n\n\n\n<p>Here are some notable examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tesla hitting a market capitalization of $100 billion<\/li>\n\n\n\n<li>SpaceX sending NASA astronauts to the International Space Station<\/li>\n\n\n\n<li>Apple becoming the first publicly traded US company to reach a market capitalization of $1 trillion<\/li>\n<\/ul>\n\n\n\n<p>While you don't have to be Apple or Tesla, you will need something remarkable for a top tier outlet to notice your <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">pitch<\/a>.<\/p>\n\n\n\n<p>For example: you <a href=\"https:\/\/prowly.com\/magazine\/new-ceo-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">appointed a new CEO<\/a>, opened a new branch of your company, started or donated to a charity, got a major round of investments, or something else.<\/p>\n\n\n\n<p><strong>In other words, have a top story first<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #2: Find relevant media outlets<\/strong><\/h3>\n\n\n\n<p>You probably know the most important media outlets in your industry. Those with a large readership, many followers across different social media platforms, huge newsletters, and more. This is a good starting point, but you should look beyond numbers.<\/p>\n\n\n\n<p class=\"purplebox\">Make it your goal to find media outlets where your target audience spends their time and looks for information and news stories. The end result should be a list of <a href=\"https:\/\/prowly.com\/magazine\/print-media-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital and print outlets<\/a> you want to reach out to.<\/p>\n\n\n\n<p>And here is how to find them.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/media-database\/\">Prowly's Media Database<\/a> has over one million contacts from media professionals around the globe and all across different industries.<strong> But you don't need one million people, you just need a handful of the right contacts for top tier media outlets.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"706\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-Media-Database-.png\" alt=\"\" class=\"wp-image-39907\" style=\"width:840px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-Media-Database-.png 900w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-Media-Database--300x235.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-Media-Database--768x602.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>You can use media database filters to search for the perfect match based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Topic<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Tweets<\/li>\n\n\n\n<li>Keywords in previously published work<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<p>With just a few clicks, you can get a list of top tier media outlets and <a href=\"https:\/\/prowly.com\/magazine\/how-to-find-journalists-and-their-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant journalists<\/a> with accurate and up-to-date email addresses ready for outreach.<\/p>\n\n\n\n<p>Speaking of which, you can also filter journalists based on their level of engagement in emails. If someone is consistently not replying to emails, you can move your top tier communications to a journalist who is more likely to reply.<\/p>\n\n\n\n<p><strong>But what if you want an even more efficient way of finding tier 1 media outlets?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">SEARCH FOR CONTACTS NOW<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-smart-way-use-ai-to-search-for-journalists\"><strong>The smart way: use AI to search for journalists<\/strong><\/h2>\n\n\n\n<p>You may be spending too much time browsing news <a href=\"https:\/\/prowly.com\/magazine\/press-release-headline\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlines<\/a>, articles, or tweets when you could be pitching high-profile journalists.<\/p>\n\n\n\n<p>For example, let's say you have a client as a PR agency that has just launched a new smartwatch. You type in the keyword \"smartwatch,\" choose <em><strong>People<\/strong><\/em> for your desired search results, and choose <em><strong>Technology<\/strong><\/em> as your topic.<\/p>\n\n\n\n<p>The end result: 2,881 people in the USA who write about technology. <strong>But you still have a long way to go to find tier 1 media outlets<\/strong>. <\/p>\n\n\n\n<p>\ud83d\udca1 The new way of searching is this: you enter your keyword (\"smartwatch\") in the keyword search tab and follow the suggestions on the screen.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Story-2-Keyword-search-200724-1.mp4\"><\/video><\/figure>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/ai-pr-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">The AI assistant<\/a> gives you suggestions for related keywords, e.g. \"fitness\" or \"health,\" to help you further narrow down your choice of publications. You can now check the articles published in those outlets, tweets from their accounts, and their most recent activity.<\/p>\n\n\n\n<p>Perhaps most importantly, you can check their frequency - how many times a journalist posted content with your desired keyword.<\/p>\n\n\n\n<p>This AI-based approach helps you go from thousands of possibilities to a handful of the very best media outlets in a matter of minutes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\"><strong><strong><strong><strong>FIND THE RIGHT MEDIA CONTACTS<\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #3: Analyze the outlets and reach out<\/strong><\/h3>\n\n\n\n<p>Within the media database, you've now built a list of relevant media outlets. You can now start reaching out to them and <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">sending press releases<\/a>.<\/p>\n\n\n\n<p>But here is the thing - you can't send the same press release to every outlet. Use Prowly's press release creator, which <a href=\"https:\/\/prowly.com\/magazine\/introducing-ai-assistant\/\">comes packed with AI features<\/a> to build and personalize each of your press releases. You can create a personalized press release for every journalist you reach out to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/story-angle-1024x766.png\" alt=\"Story angle\" class=\"wp-image-31974\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/story-angle-1024x766.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/story-angle-300x224.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/story-angle-768x574.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/story-angle-1536x1149.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/story-angle.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With<a href=\"https:\/\/prowly.com\/pr-crm\/\"> Prowly's PR CRM<\/a>, you can track your outreach campaigns all from a single dashboard.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"771\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-PR-CRM.png\" alt=\"\" class=\"wp-image-39912\" style=\"width:840px;height:auto\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-PR-CRM.png 900w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-PR-CRM-300x257.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/Prowlys-PR-CRM-768x658.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>You'll see who opens, reads and responds to your outreach emails so you can adjust<a href=\"https:\/\/prowly.com\/magazine\/improve-your-pitching-strategy\/\"> your pitching strategy<\/a> and get even better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step #4: Be persistent and adapt<\/strong><\/h3>\n\n\n\n<p>Winning top tier media features is a long game and it will take more than a few attempts to get it right. Even if you have an amazing story to share, sometimes your approach needs some tweaking so you can achieve the best results, especially if you're new to the world of PR.<\/p>\n\n\n\n<p>Some of the changes you can make include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Change the angle of the story. <\/strong>For example, your company just got a major investment from VC funds, but no one is picking up the story. You can change the angle to the new jobs you'll open with that VC cash or the new technologies you plan on launching.<\/li>\n\n\n\n<li><strong>Change the media outlets you pitch.<\/strong> Go through the list you created in the previous steps and try to pitch another outlet with a personalized approach. Your first choice may simply not be interested in covering the type of content you're offering.<\/li>\n\n\n\n<li><strong>Change the journalist. <\/strong>Maybe you got the right outlet, but the specific media professional is not responding. Go through the <a href=\"https:\/\/prowly.com\/media-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly Media Database<\/a> and pick another journalist with high email engagement scores and reach out to them instead.<\/li>\n\n\n\n<li><strong>Change the email.<\/strong> Maybe the story is good, but the way you crafted the email is not resonating with your target audience. Personalize it and mention the journalist's latest articles, reference their main topics of interest, the content they\u2019ve shared on Twitter, etc. Sometimes, <a href=\"https:\/\/prowly.com\/magazine\/improve-your-pitching-strategy\/\">changing your pitching strategy<\/a> can make all the difference for your <a href=\"https:\/\/prowly.com\/magazine\/increase-email-open-rates\/\">email open rates<\/a> and overall conversions.<\/li>\n<\/ol>\n\n\n\n<p>The important thing is to not give up if you have your heart set on a certain publication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Winning features in top tier media outlets can take months, even with the best story and hand-crafted, personalized pitches. Besides equipping yourself with the best PR tech, you need perseverance to get the features you want and deserve.<\/p>\n\n\n\n<p>And while we can't teach you how to persevere, we can give you the tools you need to find relevant journalists and send them personalized pitches.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\"><strong>CONNECT WITH TOP TIER JOURNALISTS<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thomas Edison famously said, \"I have not failed. I've just found 10,000 ways that don't work.\"&nbsp; If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":39917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-39904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-outreach-and-media-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Tier Publications: What They Are and How to Get Published<\/title>\n<meta name=\"description\" content=\"Want to get featured in top tier publications? Our guide reveals the best strategies for securing top tier media coverage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/top-tier-publications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tier Publications: What They Are and How to Get Published\" \/>\n<meta property=\"og:description\" content=\"Want to get featured in top tier publications? 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