{"id":39296,"date":"2024-07-04T14:12:30","date_gmt":"2024-07-04T14:12:30","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=39296"},"modified":"2025-03-06T11:43:35","modified_gmt":"2025-03-06T11:43:35","slug":"target-journalists-using-audience-analytics","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/target-journalists-using-audience-analytics\/","title":{"rendered":"Dig Deeper Using Audience Analytics and AI Keyword Search"},"content":{"rendered":"\n

If you think about it, creating and constantly updating media lists<\/a> can be classified as a \u201cSisyphean Task.\u201d After all, building a solid list<\/a> is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on.<\/p>\n\n\n\n

You know you spend a lot of time on it, but it\u2019s never enough. New outlets? Sure. Twenty-seven new headlines in the past fifteen minutes? Normal. And now that tweets (or X\u2019s \u2013 I\u2019m not sure here, and I don\u2019t think anyone really is) aren\u2019t as popular, you\u2019re scanning the darkest corners of the internet in search of the perfect media contact.<\/p>\n\n\n\n

With an influx of information, it feels like you\u2019re spending more time on research and barely have any time to write. Given the current state of PR, that\u2019s understandable. So, instead of pushing the old agenda, we thought of new ways for you to find the contacts you need and build relationships that will give you the coverage your boss wants.<\/p>\n\n\n\n

Prowly has partnered with Semrush to provide you with important data about online media outlets that you can\u2019t find in any other PR tools. Since the line between marketing and public relations is becoming more blurred than ever, this partnership was a natural progression.<\/p>\n\n\n\n

Additionally, there\u2019s a second exciting update\u2014AI keyword search in articles<\/strong>, where you can find more ideal words to find the journalists<\/a> who are currently writing about your topic.<\/p>\n\n\n\n

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START LOOKING FOR JOURNALISTS<\/a><\/div>\n<\/div>\n\n\n\n

Target journalists using Audience Analytics<\/h2>\n\n\n\n

Whenever you launch a new product,<\/a> you\u2019d probably search the database<\/a> through topics and countries, then look for data about their popularity and whether they\u2019re a fit. However, to get the necessary information, you need to scroll through several topics and then compile your own list.<\/p>\n\n\n\n

Creating a new media list<\/a> involves much more than just compiling a list of email addresses. It begins with identifying which outlets are relevant to your client\u2019s industry and audience. Then, you need to determine which ones are your top media choice, and which ones should receive extra attention.<\/p>\n\n\n\n

For example, is your need to appear in Tier 1 media driven by the CEO\u2019s desire to be featured in Business Insider? Or is it based on the actual impact these outlets have on brand awareness<\/a> among potential clients? Keep in mind that balancing these considerations is key to crafting an effective media strategy<\/a>.<\/p>\n\n\n\n

That approach not only requires a lot of effort but also takes up a lot of time. It\u2019s not a bad one per se, but it has its downsides, such as lost coverage opportunities if relevant outlets remain undiscovered. And let\u2019s face it\u2014without proper tools, it\u2019s nearly impossible to conduct great market research.<\/p>\n\n\n\n

You can, however, approach it differently with Prowly\u2019s audience analytics<\/strong>. You look for a target group by setting up a filter to find those who match the potential customer profile or set up traffic metrics as a filter, so you can identify the most popular outlets that will increase your brand visibility as a result.<\/p>\n\n\n\n

Sample use case #1: New cookbook launch<\/h3>\n\n\n\n

Imagine: your client is coming out with a new cookbook about quick, healthy meals. Therefore, you want to find blogs that cover stories related to food and are particularly popular among women aged 25-44 from the USA.<\/p>\n\n\n\n

To do so, go to the Media outlets tab and use relevant filters<\/strong>. Then, sort the results according to the influence score<\/strong> (which also includes the number of social media followers the outlet has) so that your results are arranged from most popular to least.<\/p>\n\n\n\n

Sample use case #2: New clothing brand for men<\/h3>\n\n\n\n

Similarly to the above use case, you can search through the database for specific online outlets. Let\u2019s say your client is launching in Europe a clothing line for men and knows those who will be most interested are over 35.
To find outlets that match these requirements, go to the Media outlets tab and use the region, topic, age, and sex filter<\/strong>.<\/p>\n\n\n

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SEARCH FOR CONTACTS NOW<\/a><\/div>\n<\/div>\n\n\n\n

Using AI to search for journalists (the smart way)<\/h2>\n\n\n\n

Let\u2019s say you work at an agency, and you have a client who is selling smartwatches in the US. Naturally, you\u2019d probably check out some journalists who write about technology. While that approach might be effective in some cases, it won\u2019t work for detailed announcements. It\u2019s like only seeing the tip of the iceberg, while the most relevant contacts remain under the radar.<\/p>\n\n\n\n

The alternative? Go to the \u201cKeyword search\u201d tab and type in a keyword. In this example, start with \u201csmartwatch.\u201d You\u2019ll instantly get AI suggestions for related keywords that might add a twist to your pitch or simply be relevant to the angle of your story.<\/p>\n\n\n\n

Then, you can narrow down your search by checking articles, tweets, or both. You can further filter your results by looking at contacts who posted about this topic within a particular time frame or people who are only in a certain market (in this case, the USA).<\/p>\n\n\n\n

As a cherry on top, you can see how often a particular journalist uses that keyword in their articles. You never know, maybe you\u2019ve found a group of people who only write about smartwatches.<\/p>\n\n\n\n