{"id":38827,"date":"2024-06-13T16:09:26","date_gmt":"2024-06-13T16:09:26","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=29002"},"modified":"2025-05-28T13:05:47","modified_gmt":"2025-05-28T13:05:47","slug":"pr-crm-tools","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-crm-tools\/","title":{"rendered":"Top PR CRM Tools for Public Relations Success in 2025"},"content":{"rendered":"\n<p>Working on your PR without a proper plan or the right tools can&nbsp; get a bit rough. What a good PR CRM might&nbsp; offer is more time (and relevant data). With the right tool\u2019s help and the right features, you can skip the repetitive tasks and automate many others.<\/p>\n\n\n\n<p>And to help you choose the right tool, we\u2019ve compared them side-by-side, one-by=one, along with the answers to these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a data-type=\"internal\" data-id=\"#What are PR CRM tools\" href=\"#What are PR CRM tools\">What are PR CRM tools?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#Why is it worth using a CRM for PR\" href=\"#Why is it worth using a CRM for PR\">Why is it worth using a CRM for PR<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#Why don\u2019t PR pros use CRMs\" href=\"#Why don\u2019t PR pros use CRMs\">Why don\u2019t PR pros use CRMs? How CRM systems support PR<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#5 best PR CRM tools\" href=\"#5 best PR CRM tools\">5 best PR CRM tools<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#FAQ\" href=\"#FAQ\">FAQ<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\">Take care of your PR activities and <a href=\"https:\/\/prowly.com\/\" data-type=\"URL\" data-id=\"https:\/\/app.prowly.com\/users\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">try Prowly\u2019s CRM for 7 days for free<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY CRM FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What are PR CRM tools\">What are PR CRM tools?<\/h2>\n\n\n\n<p class=\"purplebox\"><strong>PR CRM tools<\/strong> are designed to help PR professionals manage their media relations and outreach. Such tools go beyond traditional CRM platforms by offering features tailored especially to the needs of PR specialists.<\/p>\n\n\n\n<p>With CRM software, you can manage contacts and plan your outreach.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/prowly.com\/pr-crm\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pr-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">with Prowly\u2019s CRM<\/a>, you can take care of your contacts with the help of the contact card. Here users can preview their full contact history, tag journalists, and add them to specific lists.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXejxAdWCOIq6Xm6fX2yjDXkczFz4_Y248vs7DkSbnRz3k6LKjaaI7SyRFUWR71tsGmM9El92pFTzoaiSVCcocpC1tO3sEX4zpu6IWEKEQZmEJmEM3OWLTL2Q6bKnug3RsNE6aYsLJXuEBMJor-cTN4J-pcQ?key=1ResUOEEa8xhbepoC31xjg\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Prowly\u2019s CRM consists of two parts: the Media Lists and My Contacts.<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc <strong>My Contacts <\/strong>merges the Media Database and owned contacts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It gathers them in one place.<\/li>\n\n\n\n<li>You can create \u201cSaved filters\u201d within these contacts that act as dynamic media lists.<\/li>\n\n\n\n<li>Contacts will be automatically added\/removed from Saved filters when they meet\/stop meeting the saved criteria.<\/li>\n\n\n\n<li>In <a href=\"https:\/\/prowly.com\/magazine\/manage-press-contacts-pr-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Contacts<\/a>, there is also a Contact Card.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc <strong>Media Lists<\/strong> allow you to organize these contacts into lists.<br>Which may become handy while pitching.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MANAGE CONTACTS EASIER WITH PR CRM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What can you do with PR CRM?<\/h3>\n\n\n\n<p>Now, let\u2019s cover some action. How exactly can you use these platforms? And why should CRM for media companies be at the top of the to-buy-tools list?<\/p>\n\n\n\n<p>Here are some examples of the features of PR CRM, like can be found in <a href=\"https:\/\/prowly.com\/magazine\/best-prowly-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a>. You can:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analyze media list performance<\/li>\n\n\n\n<li>Filter your media contacts based on their email engagement<\/li>\n\n\n\n<li>Automatically updated contact details (for MD contacts) and activity<\/li>\n\n\n\n<li>Tag contacts and re-use the same tags for clippings<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udca1 P.S. To do clippings the new (=fast and effective) way, read our <a href=\"https:\/\/prowly.com\/magazine\/press-clippings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Practical Guide to Mastering PR Exposure<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY PR CRM FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why is it worth using a CRM for PR\">Why is it worth using a CRM for PR?<\/h2>\n\n\n\n<p>CRM platforms are public relations tools that improve the performance of daily activities.&nbsp;<\/p>\n\n\n\n<p>A well-managed and organized CRM may bring universal value for both agencies and in-house teams.<\/p>\n\n\n\n<p>Moreover, public relations software tools give you a space for effective relationship management and to maintain efficient communication. How so?<\/p>\n\n\n\n<p>1\ufe0f\u20e3 <strong>Forming new relationships and nurturing current ones<\/strong>.<br>Via these platforms, you can set up reminders for follow-ups and add contact owners. You can also turn on alerts about any changes in contact details and avoid spamming your favorite journalists.<\/p>\n\n\n\n<p>2\ufe0f\u20e3 <strong>Standing out with creative and personal follow-ups<\/strong>.<br>You can add a personal touch to your messages based on the last contact you had with a journalist or based on their recent activity and publications.&nbsp;<\/p>\n\n\n\n<p>3\ufe0f\u20e3 <strong>Sharing knowledge<\/strong> <strong>inside the team.<br><\/strong>Is there a new person on the team? Get them in the loop. On the other hand, if somebody leaves the team, it shouldn't mean their knowledge about journalists and other contacts is lost.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SAVE TIME &amp; MONEY WITH PR CRM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Manual updates in Excel vs. automatic PR CRM<\/h3>\n\n\n\n<p>You know what takes up a great deal of time throughout the work day of PR pros? Excel.&nbsp;<\/p>\n\n\n\n<p>\ud83d\udd3b <strong>PR Pros Problem:<\/strong><br>Every time there is an interaction with a journalist, an Excel file needs to be updated.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>When interaction happens, <a href=\"https:\/\/prowly.com\/magazine\/best-prowly-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a> automatically updates the contact card. For a response, open, click, or bounce.<\/p>\n\n\n\n<p>\ud83d\udd3b <strong>PR Pros Problem:&nbsp;<\/strong><br>Every time a journalist changes a role, an Excel file needs an update.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>Prowly automatically detects such changes and updates the data in the CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data-based decisions and improvements<\/h3>\n\n\n\n<p>When it comes to decision-making, if you want to go the best possible way, you should consider all accessible data.<\/p>\n\n\n\n<p>\ud83d\udd3b <strong>PR Pros Problem:<\/strong><br>No idea whether the created list makes sense or is efficient.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>Prowly gives you access to \u201cMedia List statistics.\u201d You can check on list performance, see top recipients, and adjust your contacts in your lists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No jumping between your inbox and Excel<\/h3>\n\n\n\n<p>Clicks between tabs and files may be confusing and take up your precious time. Finding the right file among dozens of open tabs can be frustrating.&nbsp;<\/p>\n\n\n\n<p>\ud83d\udd3b <strong>PR Pros Problem:<\/strong><br>Identifying responsive contacts may be hard. There is a necessity to jump between your inbox and Excel files.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>Prowly allows you to filter contacts by opens, clicks, bounces and responses.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY'S CRM FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why don\u2019t PR pros use CRMs\">Why don\u2019t PR pros use CRMs? How CRM systems support PR<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Legacy systems<\/h3>\n\n\n\n<p>The whole industry relies on traditional options like spreadsheets and emails. Transitioning all these files and data may be perceived as both a hassle and problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 Lack of awareness<\/h3>\n\n\n\n<p>Many companies do not want to rely on CRM media platforms. They are not aware of these platforms' benefits and have no idea of the savings these programs may provide.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Belief that PR CRMs are expensive<\/h3>\n\n\n\n<p>When it comes to choosing new <a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR tools<\/a>, price is a major factor. There is a common belief that new programs mean a big investment. It may, but it does not have to be true. With an offer like Prowly\u2019s subscription model, you can save some coin. You can choose from monthly or annual billing. And with the latter you can save even around $100 per month.&nbsp;<\/p>\n\n\n\n<p>If you want to dive into this topic, here is a piece where you can find a comparison of the biggest players: <a href=\"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/\" target=\"_blank\" rel=\"noreferrer noopener\">Muck Rack vs Cision<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START BENEFITING FROM USING PR CRM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5 best PR CRM tools\">5 best PR CRM tools<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-prowly\">#1 Prowly<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price: <\/strong>Basic Annual: $258\/month; flexible pricing with monthly or yearly plans&nbsp;<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Available - 7 days<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdWACx-Y3v3_pooV_OF_7yg_x6YaH4_3FF1qw0Q53im4GoXHtXBJvMA9hzD6j1mY1hjsrhS6BcJ8VfLOXJ13EpaXgL6PBIyOJYxIbS9LjH-Me8KpiRn3f0cYVTwa5L4w9kZKhlDHOKQQ699087ay5EQZps?key=1ResUOEEa8xhbepoC31xjg\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Prowly is a PR management software solution, thanks to which you can manage media relations, create press releases, and manage your own PR database.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key features<\/strong><\/h3>\n\n\n\n<p><strong>\ud83d\udc49\ud83c\udffc Personalize my pitch&nbsp;<\/strong><\/p>\n\n\n\n<p>Each of your pitches may be personalized based on contact history, the journalist's scope of work, or their latest publications.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcwddhOChwLrYa9tt9f9Ahm5-fO8P3bN5IlliFossXgErWMFQ406lfwWdpbEmsoc9C8Z7EjNl6bvL-o-6B0vxWe94vL8TMDNX826SA8URGjONFnZ8pOZ_6Rs6zSk1SXSwAiRPSpO8vcwYdB_9kvruSgTocW?key=1ResUOEEa8xhbepoC31xjg\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>\ud83d\udc49\ud83c\udffc <strong>Notes<\/strong><\/p>\n\n\n\n<p>Add any notes you need to master contact management and improve information flow.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcKodfRS2PiAF2GXoGtRJ78EKLpgj3K4w-qLIIspQ5h5b2Ldi1BO4FauY6J2sH0V7CwFq5JL2FaMwYdLcHTwHqk7ER0dAEDMKpcvZm1bKQxaEmxh5dJdjPeROc1OPz1C1cSToOourepepkhFGOAGRcKYfBj?key=1ResUOEEa8xhbepoC31xjg\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><strong>Prowly vs. Excel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatic updates of contact records (last email, last interaction, etc.)&nbsp;<\/li>\n\n\n\n<li>Organization using filters<\/li>\n<\/ul>\n\n\n\n<p><strong>Prowly Vs. other PR Software<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most of our competitors <strong>do not have media list statistics and options to filter contacts<\/strong> <strong>by email engagement<\/strong>&nbsp;<\/li>\n\n\n\n<li>Some tools <strong>don\u2019t include tagging<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcMKhS3YRFrXMldlzW70UeVzAJTy3GFIj90zeGDD3d5H9c31gTUrlgdwHYaNrOGJrZJAahck4c5wxX2QFMTnkrwlvt_x5wGDnyUy1yUSrLHbcrdbSFS2ooMX7YyT2lkkycaD7Da1e2c98oOALPTiaOzBzY?key=1ResUOEEa8xhbepoC31xjg\" alt=\"\"\/><\/figure><\/div>\n\n\n<p class=\"purplebox\">\ud83d\udca1 <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/cision-alternatives\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/cision-alternatives\/\" target=\"_blank\">Here you can find other Cision alternatives<\/a> and how they stand alongside Prowly as well.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-agilitypr\">#2 AgilityPR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price: <\/strong>On request<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> Not available<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/05\/AgilityPR-as-Meltwater-alternative.png\" alt=\"\" class=\"wp-image-28394\"\/><\/figure><\/div>\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/magazine\/agility-pr-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agility PR<\/a> doesn\u2019t have a CRM per se<\/strong>, they store all contact activity within the Media Database. They have the concept of a Target List, which is a media list database. You can add or import your contacts straight to the list.<\/p>\n\n\n\n<p><strong>\u2705 Pros:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AgilityPR<\/strong> helps users track and analyze media coverage. It helps <a href=\"https:\/\/prowly.com\/magazine\/top-communication-measurement-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify trends and measure the impact<\/a> of PR campaigns.<\/li>\n\n\n\n<li>AgilityPR has a solid Media Database. If you need to organize your contacts, it should be enough.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unintuitive UI<\/li>\n\n\n\n<li>No statistics per list and no data on contact performance<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY TO COMPARE PR CRM TOOLS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-muck-rack\">#3 Muck Rack<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong>&nbsp; On request<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> Not available<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeUOf8GtYJOA5rXi6xwpsEat2YCZRbwHqlYapzc4oaAjtOWQQDcMEaoEYJ3ixn6LMjqXyB5Pzy78yJANmf8fuTq7mT0oxl5HMFgRiCn2pFWsYVpregF-dIQVdHNpKD_kJwWOxn1lX018euXkJ3hbE2hWqbw?key=1ResUOEEa8xhbepoC31xjg\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><strong>Muck Rack\u2019s<\/strong> Public Relations Management (PRM) platform enables PR pros to work together to find the right journalists, send&nbsp; their stories to the right media outlets, send customized pitches, and build meaningful relationships.&nbsp;<\/p>\n\n\n\n<p><strong>\u2705 Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MuckRack allows users to add notes in media lists<\/li>\n\n\n\n<li>Assigning an owner to a media list and a contact (bigger teams)<\/li>\n\n\n\n<li>Updates of Media Database contacts to store within the CRM with priority use for pitching&nbsp;<\/li>\n\n\n\n<li>Sending Job Update digests&nbsp;<\/li>\n\n\n\n<li>Adding information to the activity log when a contact is added\/removed from a list&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No access to Media List statistics&nbsp;<\/li>\n\n\n\n<li>No tagging&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\"><meta charset=\"utf-8\">\ud83d\udca1 <a href=\"https:\/\/prowly.com\/magazine\/muck-rack-alternatives\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/muck-rack-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here you can find other Muck Rack alternatives<\/a> and how they stand alongside Prowly as well.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY AN ALL-IN-ONE PR TOOL FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-meltwater\">#4 Meltwater<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price: <\/strong>On request<\/li>\n\n\n\n<li><strong>Free trial: <\/strong>Not available<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/meltwater-site\/3432d7ff-bfee-411d-a163-8ec3fbb21c6b_Block+1+-+Media+Database+and+Relationship+Management+%281080+x+637%29.png?q=90&amp;rect=0,0,1080,637&amp;&amp;w=1920&amp;dpr=1\" alt=\"Image of Meltwater's media database. \"\/><\/figure>\n\n\n\n<p><strong>Meltwater<\/strong> offers features that complement and enhance PR efforts. You can manage media coverage and gain valuable data needed in the decision-making process.&nbsp;<\/p>\n\n\n\n<p><strong>\u2705 Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media Database updates and storing contacts within the CRM<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No access to Media List statistics&nbsp;<\/li>\n\n\n\n<li>No tagging&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\"><meta charset=\"utf-8\">\ud83d\udca1 <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/muck-rack-alternatives\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/muck-rack-alternatives\/\" target=\"_blank\">Explore additional Meltwater alternatives<\/a> and see how they compare to Prowly.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY CRM FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-prezly\">#5 Prezly<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price: <\/strong>yearly or monthly; for teams or agencies; <a href=\"https:\/\/prowly.com\/magazine\/prezly-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting from $110\/mo<\/a><\/li>\n\n\n\n<li><strong>Free trial:<\/strong> Available&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/06\/Screenshot-2024-06-13-at-15.42.21.png\" alt=\"Prezly PR CRM\" class=\"wp-image-29018\"\/><\/figure><\/div>\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/magazine\/prezly-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prezly<\/a><\/strong> offers robust functionalities specifically designed for public relations that act as a PR CRM. You can manage a contact list, take care of segmentation and tagging, and improve collaboration.&nbsp;<\/p>\n\n\n\n<p><strong>\u2705 Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All contact updates stored in the activity log<\/li>\n\n\n\n<li>Ability to log and assign coverage to a given journalist<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b Cons:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No access to Media List statistics<\/li>\n\n\n\n<li>No Media Database, no automatic updates of contact info<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PR CRM FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQ\">FAQ: PR CRM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac CRM or PRM for small businesses in media - what to use?<\/h3>\n\n\n\n<p><strong>PRM (Partner Relationship Management) <\/strong>focuses on building strong relationships with businesses you work with. It helps drive sales and streamline your product or service distribution.<br><\/p>\n\n\n\n<p><strong>PR CRM (Public Relations Customer Relationship Management) <\/strong>helps you manage your interactions with the media and public. It supports you in building a positive reputation and establishing effective communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac What is PR and CRM?<\/h3>\n\n\n\n<p><strong>PR (Public Relations)<\/strong> is about managing the information flow of a given business, which helps build a positive image of the company.&nbsp;<\/p>\n\n\n\n<p><strong>CRM (Customer Relationship Management) <\/strong>is used to manage interactions with customers and leads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac Is there a tool like Salesforce for public relations?<\/h3>\n\n\n\n<p>Yes, all the above options. Like Prowly.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START SAVING TIME &amp; MONEY WITH PR CRM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusions\">Conclusions<\/h2>\n\n\n\n<p>PR companies that are standing before the dilemma of choosing the best PR tools should consider various alternatives.&nbsp;<\/p>\n\n\n\n<p>In this piece, we have covered five of the top options and discussed all the most common questions asked like,<em> why do you need a PR CRM, what are the benefits<\/em> and even more detailed, like <em>how much does muck rack cost?<\/em><\/p>\n\n\n\n<p>It's your turn to evaluate how much time and money you can save by investing in an all-in-one PR tool that includes CRM functionality.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working on your PR without a proper plan or the right tools can&nbsp; get a bit rough. What a good PR CRM might&nbsp; offer is more time (and relevant data). With the right tool\u2019s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the [&hellip;]<\/p>\n","protected":false},"author":437,"featured_media":38795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-38827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top PR CRM Tools for Public Relations Success in 2025<\/title>\n<meta name=\"description\" content=\"See which PR CRM tools should be your pick this year. 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