{"id":38821,"date":"2025-04-03T11:29:33","date_gmt":"2025-04-03T11:29:33","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=15485"},"modified":"2025-11-13T15:02:17","modified_gmt":"2025-11-13T15:02:17","slug":"pr-tools-guide","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/pr-tools-guide\/","title":{"rendered":"PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025"},"content":{"rendered":"\n<p>Using the right tools is more than crucial for any <a href=\"https:\/\/prowly.com\/magazine\/pr-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR strategy<\/a> in 2025. And it\u2019s not (only) about implementing AI.<\/p>\n\n\n\n<p>We\u2019ve rounded up <strong>over 30 leading <a href=\"https:\/\/prowly.com\/magazine\/pr-software-comparison\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-software-comparison\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital PR tools<\/a><\/strong> to give you a clear picture of what\u2019s on the market. You\u2019ll get insights into how these tools can streamline your processes, enhance engagement, and boost your PR outcomes.<\/p>\n\n\n\n<p>And if that\u2019s not enough\u2014we linked lists that dig deeper into particular tool types, where you will find even more examples with full descriptions.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-0624e01d7862a708e5bad94e226cb1b6 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Looking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n<p>Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-public-relations-software\">What is Public Relations software?<\/h2>\n\n\n\n<p class=\"purplebox\"><strong>Public Relations software<\/strong>&nbsp;is a suite of tools designed to help organizations manage their communication and public relation efforts more effectively.&nbsp;<\/p>\n\n\n\n<p>It supports PR teams in key activities and helps streamline processes to maintain and enhance an organization's public image and relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-pr-tools-for-media-monitoring\">#1&nbsp;PR tools for media monitoring<\/h2>\n\n\n\n<p>Staying on top of what\u2019s being said about your brand is crucial for any PR strategy. <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR media monitoring tools<\/a> track mentions across news outlets, blogs and social media, providing real-time insights into your brand\u2019s visibility. Whether you\u2019re tracking a campaign\u2019s success or managing a potential crisis, these tools help you stay informed.<\/p>\n\n\n\n<p>Here are the top PR tools for media monitoring to help you keep ahead:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>Digital and social monitoring, NLA license, sentiment analysis, real-time alerts, AI-powered insights<\/td><td>From $258\/mo<\/td><td><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yes (7 days)<\/a><\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Cision<\/td><td>Comprehensive monitoring across print, broadcast, social media and digital news, real-time alerts, sentiment analysis, analytics<\/td><td>From $10,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><tr><td>Muck Rack<\/td><td>Monitoring for online news, blogs, and social media, real-time alerts, media database integration, coverage and engagement tracking<\/td><td>$15,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><tr><td>Meltwater<\/td><td>Monitoring across news, blogs, social media and broadcast, real-time alerts, sentiment analysis, analytics and visualizations<\/td><td>$15,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><tr><td>Agility PR<\/td><td>Media monitoring for digital and print, real-time alerts, customizable reporting, media contact database, analytics<\/td><td>Undisclosed<\/td><td>Yes<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>*Estimated pricing based on third-party-data and publically available reviews&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-49ae0d9a56cbc8d399bd51ae2a57e5ec has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"media-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u2192 For more information on media monitoring\u2014how to do it, what the leading PR software prices are, and the best tools with all their pros and cons\u2014check out these articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Media Monitoring Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Do Media Monitoring<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/media-monitoring-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Monitoring Cost<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-pr-tools-for-print-broadcast-monitoring\">#2 PR tools for print &amp; broadcast monitoring<\/h2>\n\n\n\n<p>A good PR monitoring tool helps PR teams track media coverage across both print and broadcast channels, allowing you to monitor your brand's full visibility and analyze the effectiveness of your PR efforts.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>Monitoring online media, real-time alerts, media database, real-time tracking, AI-powered insights, integration with PR reporting tools<\/td><td>Custom plan<\/td><td><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yes (7 days)<\/a><\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Meltwater<\/td><td>Monitoring across TV, radio and print media, sentiment analysis, real-time tracking, comprehensive analytics<\/td><td>$15,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><tr><td>Cision<\/td><td>Comprehensive monitoring across print, broadcast and digital outlets, real-time tracking, sentiment analysis, robust analytics, integrates with other PR tools<\/td><td>From $10,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><tr><td>Critical Mention<\/td><td>Broadcast media monitoring only, real-time alerts, analytics, video and audio search capabilities<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/critical-mention-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Undisclosed<\/a><\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>*Estimated pricing based on third-party-data and publically available reviews&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p>We know that figuring out which PR monitoring software to choose for <a href=\"https:\/\/prowly.com\/print-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print<\/a> and <a href=\"https:\/\/prowly.com\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast<\/a> can be challenging, which is why we've collected our guides on print and broadcast monitoring below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Print Media Monitoring in Your PR Strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/top-print-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Print Media Monitoring Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Radio &amp; TV Broadcast Monitoring Guide<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-pr-tools-for-media-list-building-databases\"><strong>#3 PR tools for media list building &amp; databases<\/strong><\/h2>\n\n\n\n<p>Looking for a reliable <a href=\"https:\/\/prowly.com\/media-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">media database<\/a> to connect with journalists and influencers? Choosing the right tool can make or break your PR strategy by helping you build targeted media lists and reach the right people with your story, helping you secure coverage.&nbsp;<\/p>\n\n\n\n<p>Key things to consider when choosing a media database:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Database size:<\/strong>&nbsp;Ensure the database has a substantial number of contacts, especially in your industry or region.<\/li>\n\n\n\n<li><strong>Contact information:<\/strong>&nbsp;Look for databases that provide comprehensive information, including names, positions, emails, social media accounts, and recent coverage.<\/li>\n\n\n\n<li><strong>Accuracy &amp; update frequency:<\/strong>&nbsp;Make sure the data is regularly updated to avoid outdated or inaccurate contacts.<\/li>\n\n\n\n<li><strong>Search filters:<\/strong>&nbsp;A good database should allow you to filter by location, media outlet, beat and more to narrow down your options.<\/li>\n\n\n\n<li><strong>Trial access:<\/strong>&nbsp;Check if the database offers a free trial or sample to evaluate the contacts and features.<\/li>\n<\/ul>\n\n\n\n<p>Here are some of the best media database tools you should consider:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Provider<\/td><td>Pricing<\/td><td>Contact count<\/td><td>Free trial<\/td><td>Contract length<\/td><\/tr><tr><td>Prowly<\/td><td>From $258\/mo<\/td><td>&gt;1,000,000<\/td><td><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yes (7 days)<\/a><\/td><td>Monthly or yearly<\/td><\/tr><tr><td>Meltwater<\/td><td>$15,000\/yr*<\/td><td>&gt;380,000<\/td><td>No<\/td><td>Yearly<\/td><\/tr><tr><td>Muck Rack<\/td><td>$15,000\/yr*<\/td><td>&gt;300,000<\/td><td>No<\/td><td>Yearly<\/td><\/tr><tr><td>Cision<\/td><td>From $10,000\/yr*<\/td><td>&gt;1,400,000<\/td><td>No<\/td><td>Yearly<\/td><\/tr><tr><td>Propel<\/td><td>From $2,400\/yr*<\/td><td>&gt;1,000,000<\/td><td>No<\/td><td>Yearly<\/td><\/tr><tr><td>Agility PR<\/td><td>Undisclosed<\/td><td>&gt;1,000,000<\/td><td>No<\/td><td>Yearly<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>*Estimated pricing based on third-party-data and publically available reviews&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u2192 Want to dive deeper? Check out the full guide on the&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/best-media-database\/\"><strong>Best Media Databases for PR<\/strong><\/a>&nbsp;for an in-depth comparison and tips on choosing the best tool for your PR needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-pr-tools-for-media-measurement\">#4 PR tools for media measurement<\/h2>\n\n\n\n<p>PR measurement tools are used to track and analyze various channels' performance.<\/p>\n\n\n\n<p>These tools assess a wide range of metrics, such as reach, engagement, sentiment, and the overall effectiveness of communication strategies. PR analytics tools give detailed information on how your PR efforts are performing.<\/p>\n\n\n\n<p>Here is a list of the best online PR platforms for media measurement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>: Tracks and reports website traffic and user interactions.<\/li>\n\n\n\n<li><strong>Prowly<\/strong>: Offers media monitoring integrated with a PR reporting tool, one of the best public relations measurement tools to help you estimate and show the success of your PR activities more easily and in a more relevant way.<\/li>\n\n\n\n<li><strong>Meltwater<\/strong>: Provides insights into media coverage with real-time analytics.<\/li>\n\n\n\n<li><strong>Hootsuite<\/strong>: Monitors social media channels and measures campaign results.<\/li>\n\n\n\n<li><strong>Nielsen<\/strong>: Specializes in audience measurement for television, radio, and other broadcasting media.<\/li>\n\n\n\n<li><strong>Kantar Media<\/strong>: Delivers audience research and detailed media consumption metrics.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/best-brandwatch-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a><\/strong>: Analyzes social media data to gauge brand sentiment and reach.<\/li>\n\n\n\n<li><strong>BuzzSumo<\/strong>: Monitors content performance and influencer effectiveness across social media.<\/li>\n<\/ul>\n\n\n\n<p>\u2192 If you're looking for an in-depth guide on media measurement, check out these articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/media-measurement-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Tools for Media Measurement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Measure PR Campaign Success<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/top-communication-measurement-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Communication Measurement Tools for PR Pros (2025)<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-pr-tools-for-reporting\">#5 PR tools for reporting<\/h2>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/pr-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR reporting software<\/a> is used to track and analyze the effectiveness of public relations campaigns. Such PR media relations platforms usually put all the data into visually pleasing, branded reports.<\/p>\n\n\n\n<p>Let\u2019s explore some top tools for PR reporting:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td><a href=\"https:\/\/prowly.com\/magazine\/press-clippings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automated media clippings<\/a>, social media mentions, media monitoring, customizable templates, integration with PR workflow<\/td><td>From $258\/mo<\/td><td><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yes (7 days)<\/a><\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Releasd<\/td><td>Drag-and-drop reporting, automated metrics, integrates coverage from websites and social media<\/td><td>From $95\/mo<\/td><td>No<\/td><td>Monthly<\/td><td>No<\/td><\/tr><tr><td>CoverageBook<\/td><td>Automated PR report creation, readership numbers, estimated article reach, customizable reports<\/td><td>From $99\/mo<\/td><td>No<\/td><td>Monthly<\/td><td>No<\/td><\/tr><tr><td>Brand24<\/td><td>Media monitoring, sentiment analysis, influencer score, discussions volume, exportable PDF reports<\/td><td>From $39\/mo<\/td><td>Yes<\/td><td>Monthly or yearly<\/td><td>No<\/td><\/tr><tr><td>Prezly<\/td><td>PR CRM, links media coverage with performance data, allows press release and email pitch tracking<\/td><td>From $140\/mo<\/td><td>No<\/td><td>Monthly<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>starts from $258\/month (billed annually)<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/06\/Screenshot-2024-06-11-at-15.51.34-1024x568.png\" alt=\"\" class=\"wp-image-28892\"\/><\/figure><\/div>\n\n\n<p>Prowly gives you it all. It is a PR tool that combines reporting with comprehensive system management.<\/p>\n\n\n\n<p>That means you can seamlessly add data, coverage screenshots, and mentions directly from Media Monitoring to show the business value of your PR activities with&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR metrics<\/a>&nbsp;that matter&nbsp;(<a href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\">not only AVE<\/a>).<\/p>\n\n\n\n<p>All in an eye-pleasing format. And with no extra fees for creating branded reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Releasd<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>from $95\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfbNiaNKjxEn_GZqHioGVYDQjQqSfLeKwRtgyw6kOWumDtPa3W6DxZ30ahNhMK8wZ-aO8__HZpbiM8TuK0AMvpVMdeAtwfvEpnPBdjOneqCztKKqA1bXyuD0th4IoCmp-wiluzb4UL9_ujOxvkpzr9-qJVg?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Releasd&nbsp;features user-friendly, drag-and-drop interfaces for creating reports. It compiles coverage from websites and social media onto one single, easy-to-digest page.<\/p>\n\n\n\n<p>The software automates metrics and highlights its unique coverage impressions metric as a standout feature. You can enhance your PR reports by including further details, such as press releases.<\/p>\n\n\n\n<p>\ud83d\udd3b It's not an all-in-one PR platform\u2014to cover other areas, you'd need to pay for other tools.<\/p>\n\n\n\n<p>\u2192 Check out these articles for more examples and details about each software system:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/pr-reporting-tools\/\">The Best PR Reporting Tools Available to You Right Now<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-pr-analytics-tools\/\">How to Choose the Best PR Analytics Tools<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/pr-reports\/\"><strong>CREATE A REPORT FOR FREE IN PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-pr-tools-for-outreach\">#6 PR tools for outreach<\/h2>\n\n\n\n<p>Another, and often more effective, way of reaching out to journalists to cover your story is to pitch them using an&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/pr-outreach-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">outreach tool<\/a>.<\/p>\n\n\n\n<p>Here are some tools to simplify your PR outreach:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>A complete PR tool for outreach, with personalized email pitches, follow-up scheduling, performance tracking<\/td><td>From $258\/mo<\/td><td>Yes<\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Mack Ruck<\/td><td>Personalized outreach, pitch scheduling, media database, email analytics, pitch effectiveness tracking<\/td><td>From $10,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>*Estimated pricing based on third-party-data and publically available reviews&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing<\/strong>: from $258\/mo <\/li>\n\n\n\n<li><strong>Free trial<\/strong>: yes<\/li>\n<\/ul>\n\n\n\n<p>Besides personalization emails, follow-up scheduling, and email analytics (like email viewing time, journalist engagement history, delivery &amp; engagement) it provides AI-powered comprehensive help.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/06\/Screenshot-2024-06-11-at-15.59.24-1024x551.png\" alt=\"\" class=\"wp-image-28893\"\/><\/figure>\n\n\n\n<p>The AI Assistant not only supports you when writer's block looms but also gives you suggestions for catchy titles and picks out journalists from the media database. All well-fitted to your topic.<\/p>\n\n\n\n<p>You also get email evaluations and tips on how to cut down on bounce-backs and stand out from the sea of unread messages in journalists' inboxes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Muck Rack<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>$15,000\/year (<a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/muck-rack-pricing\/\" href=\"https:\/\/prowly.com\/magazine\/muck-rack-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">estimate<\/a>)<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no<\/li>\n<\/ul>\n\n\n\n<p><strong>Muck Rack<\/strong>&nbsp;is one of the best PR software tools, offering personalized outreach where users can tailor pitches with customized text, subject lines, and attachments from the media database. All these actions can help minimize email bounce-backs.<\/p>\n\n\n\n<p>This tool also enables the creation of pitches upon discovering relevant journalists and lets you schedule outreach and manage follow-ups. You can also monitor pitch effectiveness through open and click-through rates.<\/p>\n\n\n\n<p>\u2192 Read a detailed comparison between leading PR outreach tools:<br><a href=\"https:\/\/prowly.com\/magazine\/muck-rack-vs-cision\/\">Muck Rack vs. Cision vs. Prowly<\/a><\/p>\n\n\n\n<p>Prowly is the only one of these tools that lets you try before you buy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"7-pr-tools-for-media-relations-crm\">#7 PR tools for media relations &amp; CRM<\/h2>\n\n\n\n<p><strong><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/manage-press-contacts-pr-crm\/\" href=\"https:\/\/prowly.com\/magazine\/manage-press-contacts-pr-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR CRM<\/a> tools<\/strong> are are specialized software solutions that help PR teams manage their relationships with media contacts, track interactions, and analyze the effectiveness of their outreach campaigns.<\/p>\n\n\n\n<p>With improved brand monitoring, PR pros may even better execute their duties. Here are the top PR CRM software offers:<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/justreachout-pricing\/\"><strong>JustReachOut<\/strong><\/a>&nbsp;blends PR tools with expert guidance, providing personalized assistance to refine your pitches and achieve PR goals using industry-specific insights.<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc&nbsp;<strong>Meltwater<\/strong>&nbsp;delivers media monitoring, a journalist database, and robust campaign analytics, supporting PR professionals in managing media relations.<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc&nbsp;<strong>Cision<\/strong>&nbsp;provides a comprehensive PR solution. It includes media lists,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-press-release-distribution-service\/\">distribution of press releases<\/a>, monitoring, and analytics.<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc&nbsp;<strong>Prowly<\/strong>&nbsp;is an all-in-one tool that features media database management, press release distribution, an AI Assistant, PR reporting, and storytelling tools, making it ideal for media relationship management.<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffc&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/prezly-alternatives\/\"><strong>Prezly<\/strong><\/a>&nbsp;allows users to manage contacts, send press releases, and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/brand-engagement\/\">track engagement<\/a>&nbsp;while organizing content in brand newsrooms.<\/p>\n\n\n\n<p>\u2192 If you're looking for an in-depth guide on PR CRMs, check out our article on&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/pr-crm-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top PR CRM Tools for Public Relations Success<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"8-pr-tools-for-sending-press-releases-pr-distribution\">#8 PR tools for sending press releases &amp; PR distribution<\/h2>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-press-release-distribution-services\/\">Press release distribution<\/a>&nbsp;is vital in public relations. There are two main options for sending out a press release:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Using a&nbsp;<\/strong><a href=\"https:\/\/prowly.com\/magazine\/best-press-release-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>press release website<\/strong><\/a><strong>:<\/strong>&nbsp;Services like PR Newswire or Business Wire distribute press releases for a fee.<\/li>\n\n\n\n<li><strong>Using an all-in-one PR platform:&nbsp;<\/strong>Platforms like&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/cision-vs-meltwater\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly or Meltwater<\/a>&nbsp;offer comprehensive PR services.<\/li>\n<\/ul>\n\n\n\n<p>Here are some examples of tools you can use for the first tactic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EIN Presswire<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:&nbsp;<\/strong>starts from $99.95 per release<\/li>\n\n\n\n<li><strong>Free trial:<\/strong>&nbsp;no<\/li>\n<\/ul>\n\n\n\n<p><strong>EIN Presswire<\/strong>&nbsp;provides press release distribution for all business sizes. This public relations software has access to a global media network, tracking and monitoring, RSS feeds, and SEO enhancements.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Package<\/td><td>Price per release<\/td><td>Key features<\/td><\/tr><tr><td>Basic plan<\/td><td>$99.95<\/td><td>1 embedded image\/video, detailed reports, RSS syndication, 700-word limit, 1 distribution channel<\/td><\/tr><tr><td>Pro+ Plan<\/td><td>$399 (5 press releases)<\/td><td>3 embedded images, 1 video, detailed reports, same-day distribution, 1,000-word limit, 1 distribution channel<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u2192 You can learn more about EIN Presswire's plans in our article&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/best-press-release-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Press Release Websites in 2025: Top 20 Free and Paid.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Newswire<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:&nbsp;<\/strong>starts from $349.00 per release<\/li>\n\n\n\n<li><strong>Free trial:<\/strong>&nbsp;no<\/li>\n<\/ul>\n\n\n\n<p><strong>Newswire<\/strong>&nbsp;distributes and monitors press releases locally and globally. It also provides a media database for targeted media outreach. Moreover, you can find analytical tools for strategy refinement.<\/p>\n\n\n\n<p>It's worth noting that Newswire's services are more expensive than others, including the basic offers with only one image and additional charges for videos.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Package<\/td><td>Price per release<\/td><td>Key features<\/td><\/tr><tr><td>Newswire Digital (Domestic)<\/td><td>$349<\/td><td>1 image, up to 6 embedded links, analytics reports, social media syndication, U.S. distribution<\/td><\/tr><tr><td>Newswire Digital Plus (Domestic)<\/td><td>$599<\/td><td>All Digital features plus broader media reach, live chat support, enhanced analytics<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u2192 You\u2019ll find a complete guide to Newswire\u2019s plans <a href=\"https:\/\/prowly.com\/magazine\/best-press-release-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PR Newswire<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: starting&nbsp;<\/strong>from $350 per release<\/li>\n\n\n\n<li><strong>Free trial:<\/strong>&nbsp;no<\/li>\n<\/ul>\n\n\n\n<p><strong>PR Newswire<\/strong>&nbsp;is one of the most popular paid press release distribution services, known for its wide-reaching global media network. It helps businesses distribute press releases to journalists, media outlets, investors, and consumers.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Package<\/td><td>Price per release<\/td><td>Key features<\/td><\/tr><tr><td>State &amp; local distribution<\/td><td>$350 (up to 400 words)<\/td><td>Targets specific cities or states, local media coverage<\/td><\/tr><tr><td>Regional &amp; top markets<\/td><td>$575 (up to 400 words)<\/td><td>Covers key regional markets, broader reach in select geographic areas<\/td><\/tr><tr><td>National distribution<\/td><td>$805 (up to 400 words)<\/td><td>Nationwide coverage, reaches major media outlets and news platforms<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>While it offers comprehensive global distribution, it does not provide services like SEO enhancement, media monitoring, or direct engagement with journalists.<\/p>\n\n\n\n<p>\u2192 We also created a guide on the most useful and popular <a href=\"https:\/\/prowly.com\/magazine\/best-press-release-distribution-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">press release distribution services<\/a>\u2014read it to learn more about their key features, pricing, and pros and cons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"9-ai-pr-tools\">#9 AI PR tools<\/h2>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener\">The State of PR Technology<\/a>,&nbsp;<strong>67.8% of PR professionals surveyed leverage AI for idea generation<\/strong>,&nbsp;<strong>press release creation,&nbsp;<\/strong><a href=\"https:\/\/prowly.com\/magazine\/brand-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PR research<\/strong><\/a><strong>,&nbsp;<\/strong>reporting, and monitoring.<\/p>\n\n\n\n<p>Here are some AI-powered PR tool examples:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>AI-driven press release creation, journalist engagement, media list building, and personalized recommendations<\/td><td>From $258\/mo<\/td><td>Yes<\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Cision<\/td><td>AI-powered media monitoring, sentiment analysis, and advanced outreach automation<\/td><td>From $10,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><tr><td>ChatGPT<\/td><td>AI text generation for press releases, idea generation, and content creation<\/td><td>Free and paid options<\/td><td>Yes<\/td><td>Monthly or yearly<\/td><td>No<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>*Estimated pricing based on third-party-data and publically available reviews&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">ChatGPT<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>ChatGPT 3.5 is free; ChatGPT 4 is $25 per month per seat<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no, but you can use the free version<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfesjHuZgoCl2Huzf4uta69zniO66pFkIdQrRUT8WoShoGkFhRwgZGvi10tOJiO8xT2j97ZeXwmRvH4ycSdvhfEnkgu2jrrE1o4yGvfi8Xp4xThXNLa6YYtVswtZFTuoQSfZx0dCq5GJaPV44IdMvnjuIg?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Everybody knows it. Some love it, some hate it.<\/p>\n\n\n\n<p>Even though it's not a tool designed specifically for PR purposes, ChatGPT is the most popular AI tool with the power to help anyone. You can use it as if it were a PR tool to enhance your workflows, create press releases, and conduct research.<\/p>\n\n\n\n<p>\ud83d\udd3b However, detailed&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-chatgpt-prompts-for-public-relations\/\">prompts<\/a>&nbsp;are needed if you want to use it as a tool for PR. Without being guided through the process, it won't be very helpful (unlike PR tools like Prowly's AI Assistant).<\/p>\n\n\n\n<p>\ud83d\udd3b While the use of ChatGPT has increased significantly, users consistently encounter two major obstacles: the production of generic, lower-quality content, and challenges with effectively prompting the system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>starts from $258\/month (billed annually)<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n\n<p>Prowly is one of the leading online PR tools, featuring the first&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/introducing-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Assistant<\/a>&nbsp;built specifically for public relations professionals. It helps you navigate the entire process of press release creation and helps send it to the right journalists. It works to ensure your content resonates with your intended audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate press release drafts&nbsp;<\/strong>from the idea, where you can spark your creativity by inputting a concept to receive three story angles, to drafting and tailoring your content with suggestions on tone, quotes and text length.<\/li>\n\n\n\n<li><strong>Simplify pitching by matching press release keywords with relevant journalists<\/strong>&nbsp;to expand your media contact list. This can help you achieve more coverage.&nbsp;<\/li>\n\n\n\n<li><strong>Get personalized recommendations<\/strong>&nbsp;for your email subject line, body and preview text to enhance open rates and engagement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/04\/ideas-for-story-angle-fixed.mp4\"><\/video><\/figure>\n\n\n\n<p>Your sentence is clear, but it can be slightly refined for readability:<\/p>\n\n\n\n<p>To see for yourself how AI Assistant can help you with daily PR tasks, you can <a href=\"https:\/\/prowly.com\/\" data-type=\"URL\" data-id=\"https:\/\/app.prowly.com\/users\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">try Prowly for free<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cision One<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/prowly.com\/magazine\/cision-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cision pricing<\/a>: <\/strong>not provided on the website<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no<\/li>\n<\/ul>\n\n\n\n<p><strong>CisionOne<\/strong>&nbsp;is a platform integrating monitoring, insights, and outreach for public relations using AI technology.<\/p>\n\n\n\n<p>Its key AI features include Narrative Tracking. In other words, it merges various media perspectives with a tool for advanced sentiment analysis. The tool also offers an Outreach component, combining AI and&nbsp;human research to build a comprehensive media database, making it one of the best PR software solutions.<\/p>\n\n\n\n<p>\u2192 Want to implement AI solutions into your marketing or PR strategy? Check out the following guides, which include all kinds of tools from press release and written content generation to image and video creation: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-ai-marketing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 30+ AI Marketing Tools in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">11 Best AI Tools for Public Relations in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/introducing-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing AI Assistant\u2014the Work Buddy Every PR Practitioner Needs<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Press release creators\">#10 PR tools for press release creation<\/h2>\n\n\n\n<p>Do you need a hand crafting, formatting, and publishing press releases?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/press-release-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Press release creators<\/a> are tools designed to assist you during this process.&nbsp;<\/p>\n\n\n\n<p>The best of them include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ready to use templates<\/li>\n\n\n\n<li>text editing features<\/li>\n\n\n\n<li>advice on PR best practices<\/li>\n\n\n\n<li>AI-powered suggestions<\/li>\n<\/ul>\n\n\n\n<p>Once you sit down in front of your screen, you're starting with a blank canvas. You have to develop the structure and formatting. Then you should choose assets and handle everything independently. Hit a creative block?<\/p>\n\n\n\n<p>Let\u2019s explore the 3 PR tools we chose for press release creation:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Package<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>Drag-and-drop press release creation, AI-powered suggestions, customizable templates, user-friendly interface<\/td><td>From $258\/mo<\/td><td>Yes<\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Hyperuse.ai<\/td><td>AI text generation for press releases, easy-to-use interface, one-click press release creation<\/td><td>From $29\/mo<\/td><td>Yes<\/td><td>Monthly<\/td><td>No<\/td><\/tr><tr><td>Muck Rack<\/td><td>AI-powered press release generation and pitches, integrates with media outreach platform<\/td><td>$15,000\/yr*<\/td><td>No<\/td><td>Yearly<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>*Estimated pricing based on third-party-data and publically available reviews&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:<\/strong> starts from $258\/month (billed annually)<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc6fmejZUFXQe2Gb5LILod6zPFnNaIahd_vbcMU7D9FUrIuUTxwJ9IB3NGGnEi0eTxqfClF3m2f6vLILFO1vRB91_LGo5IRcYWGVhcAn0lQ45viJFfT3IKomKH7qL_zyY-D-5bIzQoRj-q2u0_ui8wGco3v?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/press-release-software\/\"><strong>Prowly's press release creator<\/strong><\/a>&nbsp;tool provides a&nbsp;<strong>user-friendly drag-and-drop interface<\/strong>, simplifying the creation of press releases. Prowly's UI is designed to catch the attention of journalists and media professionals.<\/p>\n\n\n\n<p>For those who don't know where to begin, there are&nbsp;<strong>many templates<\/strong>&nbsp;available. You can choose one and start with a dose of inspiration and a clear structure.<\/p>\n\n\n\n<p>Last but not least\u2014from now on, you have a partner in crime when preparing your press releases:<\/p>\n\n\n\n<p>1\ufe0f\u20e3 The&nbsp;<strong>AI Assistant is there to help you<\/strong>&nbsp;brainstorm ideas if you're starting from point zero.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdRgSvqtHjiBTH96OVIBBUvKQf6DttVobW-BGI6Yt7mUVAVGL7FgVz9x5HenUT_5JRfFlsAXwVVNrRzUbzhn27Ch7dnzpFChZukWCzbrBdBRgJSYmV5O8RnEoX_YGRixWN8ZposlE6OZ-ojcBMoS62f1eoc?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>2\ufe0f\u20e3 Or in creating a draft based on your concept and answers to essential questions.<\/p>\n\n\n\n<p>3\ufe0f\u20e3 Moreover, you can use the AI Assistant to customize and add some spice to existing press releases. Just to increase your chances of landing top media coverage.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfedaa0jTevdAUxmIeUftGWfvNp0QpDCBZJ-iPXRSUHzEESwgksRuo_JFrYLtLi7zdgroN0z3kE1V7Wz5oRYXtFUCXvE8RsNMOx-MK5c0oA9LXctZUndOyCFsr1GsdU09VI1_kXtz_Z3T9iqbOaeM9mQOM?key=2SuHy0aozmML3RQblifFRw\" width=\"298\" height=\"327.3068501720365\"><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcDVB8xUnxzgrF2-zgDVa1KH0L-my9-Q7oVs9hAasR9-uU5rodAXN75ULb8z0YUMVw_Bb8BxU6WJaYAn-Os8d39aL3HkeTSacfjFx4UCVVhb_oLXa89Jz-9_iwU7WzKAO3TynrM41U7qEEhN86g4PhuYmaS?key=2SuHy0aozmML3RQblifFRw\" width=\"298\" height=\"247\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u2192 Learn how to create press releases faster with&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/introducing-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly's AI Assistant<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY AI PRESS RELEASE CREATOR FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hyperuse.ai<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:<\/strong> starts at $29\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcs_C4FMW1nh2v6OL-tWJuNXNWoQUQUlVmGXI7NLMprmzL-zIeli3UA1GkfknJT7vp0DE8oFJfuQR7Q5hTxUu2cwQ3YYjzoS0vDCt3mQvGre80VuBqIxKO_bAR0FPP-tFIit4LGYZ91mOTKjfrkuMGNdFIN?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Although Hyperuse.ai is not a tool dedicated specifically to PR, it could help PR specialists with content. It's an&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.semrush.com\/goodcontent\/ai-text-generator\/\">AI text generator<\/a>&nbsp;that can support you in delivering content, such as blog articles, product descriptions, and marketing copy.<\/p>\n\n\n\n<p>And you can use it directly for PR purposes. It lets you generate a press release in one step. All you have to do is add your topic and briefly describe it. Then, you can review and make the necessary edits.<\/p>\n\n\n\n<p>\ud83d\udd3b It lacks PR-specific features and understanding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Muck Rack: PressPal<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>not provided, but you can check our estimates&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/muck-rack-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li><strong>Free trial:<\/strong> PressPal is free; the full Muck Rack suite doesn\u2019t offer a free trial<\/li>\n<\/ul>\n\n\n\n<p><strong>Muck Rack<\/strong>&nbsp;is software dedicated to journalists and public relations professionals, while PressPal generates AI-powered press releases and pitches in one step.<\/p>\n\n\n\n<p>What is the big pro about it? You don't have to buy a Muck Rack subscription to use PressPal.<\/p>\n\n\n\n<p>\ud83d\udd3b This one is very simple. Yet,&nbsp;<strong>it doesn't offer extra AI assistance after draft generation<\/strong>. In this case, the whole press release is based on what you type into a single window without in-depth questions.<\/p>\n\n\n\n<p>\u2192 If you want to learn more about press release tools for any PR need (not only press release creation), check out this <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-tools\/\" href=\"https:\/\/prowly.com\/magazine\/press-release-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Guide to Press Release Tools\u2014the Top List for 2025<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Media monitoring\">#11&nbsp;PR tools for media &amp; social media monitoring&nbsp;<\/h2>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/media-monitoring\/\"><strong>Social media monitoring tools<\/strong><\/a>&nbsp;track mentions of specific brand-related terms (you can configure these in the tool) across social media platforms. They then analyze such mentions to provide insights that help inform and guide PR and marketing strategies.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdfliosBW3VMYC9st5iw_pcyAYlviCiocDTVkNP32OoTIBWtcL3IvQKGzqR1GDGOLjcuQl4N9hGAOvUhQErRz9d7UyCmRhnMpbU9Uo4jrO7f7rJYXYvJ6iNTcfPjkoZRFLIWCDPXpK2ONGbkH3upqngx8Uk?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Here are some top tools for media and social media monitoring:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Package<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>Media monitoring across news websites, blogs, forums and social media, sentiment analysis, AI-driven insights<\/td><td>From $258\/mo<\/td><td><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yes (7 days)<\/a><\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Brand24<\/td><td>Social media listening, mentions feed, real-time alerts, robust filtering, data export<\/td><td>From $149\/mo<\/td><td>No<\/td><td>Monthly or yearly<\/td><td>No<\/td><\/tr><tr><td>Google Alerts<\/td><td>Free notification service, tracks web pages, blogs, and news articles based on keywords<\/td><td>Free<\/td><td>No<\/td><td>No<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>starts from $258\/month (billed annually)<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXduS6E-BQbeM0177dlmNScKyPKKjybsmWZQEKiolywPgWAJNLfcTD0GqxMPKj2jVK-okkIhMM00dF9Uuqd62Q_KQOBBlXMLTA4naigKELcUa8OU41D1fc_8y3POsx1YzqK0mfMZL7Z6Q4ymmn4TC5B4kAQ?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p><strong>Prowly's media monitoring<\/strong>&nbsp;tool scans the whole web. Plus\u2014this tool is designed for PR functions. It can indicate mentions across news websites, blogs, forums, and social media. With it, you can gather relevant data.<\/p>\n\n\n\n<p>Moreover, it leverages&nbsp;<strong>artificial intelligence to analyze the context, sentiment, and over 15 additional properties per media mention<\/strong>.<\/p>\n\n\n\n<p>Prowly supports&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\">PR-specific metrics<\/a>&nbsp;like AVE, SOV, domain tiers and outlet reach. It combines these with conventional measures such as reach and sentiment to gauge each campaign's effectiveness.<\/p>\n\n\n\n<p>\ud83d\udd3b For those who don't work in PR, the downside is that it's more than just a media monitoring tool. However, if you need both a PR tool and a media monitoring tool, you get everything you need in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand24<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>starts at $149 per month for three tracked keywords<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcnrOJmmtv0gm5Fa-_RJUvsIDmSy3PQ0fWbZxAE8KC0PX1GEJth886o5nrVXaaiJPO0GiQSMNbiAWkKbLTYKvAIB6etdQfv7HaFRktion67yuiymMj5p8EP8IRkc-jGNKX0yaaVYUSD0tTXvhT4wwe2okXh?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Thanks to its comprehensive features,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/\">Brand24<\/a>&nbsp;is one of the top PR listening tools. This platform is established as a clear choice for agencies and marketing specialists. With this software, you gain access to a mentions feed (an effective way to visualize mentions and data), real-time alerts, the capability to export data, and robust filtering options.<\/p>\n\n\n\n<p>\ud83d\udd3b However, it can be relatively costly. Especially, considering the limited number of keywords you can track with the lower-tier plans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Alerts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:<\/strong> free<\/li>\n<\/ul>\n\n\n\n<p>Google Alerts is a free notification service. You can receive emails when it finds new results that match your search terms. It covers web pages, newspaper articles, and blogs. You can use these alerts to track mentions of your or your clients' brands, competitors, or industry trends.<\/p>\n\n\n\n<p>\ud83d\udd3b However, since it's a free tool, it may sometimes miss crucial media mentions that highlight the effectiveness of your PR efforts.&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here's an article that compares Google Alert to paid tools<\/a>.<\/p>\n\n\n\n<p>\u2192 Depending on what you\u2019re looking for, we\u2019ve prepared three specific tool lists. They may help you choose the option that suits you best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 Best Brand Monitoring Tools for PR Managers Compared<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-sentiment-analysis-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">20+ Top Sentiment Analysis Tools for PR Pros<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 15+ Social Listening Tools for PR Pros<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 Top Competitor Analysis Tools<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\"><strong>Want to see how media monitoring tools are applied in real crises?<\/strong> Explore these <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">16 PR crisis management examples<\/a> to understand what works\u2014and what doesn't.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY WHICH PR TOOL SUITS YOU BEST <\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"12-pr-tools-for-digital-journalism\">#12&nbsp;PR tools for digital journalism<\/h2>\n\n\n\n<p>These tools help in&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/digital-pr-playbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital PR<\/a>.&nbsp;With them, journalists and media workers can easily find needed information, as well as create and share stories online. They provide features for keeping up with the news in real time, creating multimedia content, analyzing data, and posting on different digital platforms.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Hemingway<\/td><td>Writing assistance for clarity, readability improvements, error identification and readability scoring<\/td><td>From $19.99 (desktop)<\/td><td>No<\/td><td>One-time purchase<\/td><td>No<\/td><\/tr><tr><td>Connectively (formerly HARO)<\/td><td>Community-based platform for PR professionals, journalists and experts to connect, send pitches<\/td><td>From $19\/mo<\/td><td>Yes<\/td><td>Monthly<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hemingway<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>starts from $10\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no, but there\u2019s a free online version available<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd2cBvMULK6nRqP_JEcQyPFFxhn7AVNw8KiWgld4npch27uI2UEBT0QajxpZuiyBIN-rfr-NA8quH9MRL3lUZH-Vxula-COKXNFjdf5rD6zs6lriZsvsuS2l688CODsRlJwdpAiWQpuM7GfjqkMazjazKAl?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Hemingway&nbsp;aids journalists in crafting clearer, more engaging content. It identifies errors and complex sentences to enhance readability. Hemingway offers features like estimated reading time and suggests changes, helping tailor content to audience preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Connectively (ex: HARO)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>starts from $19\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no, but there\u2019s a free version available<\/li>\n<\/ul>\n\n\n\n<p>We can call it a community for journalists, content creators, PR professionals, and experts to collaborate and enhance brand growth. It features tools for submitting queries, searching for requests from journalists, sending pitches, tracking their progress, and integrating familiar and new functionalities.<\/p>\n\n\n\n<p class=\"has-text-align-center purplebox\">If you're looking for an <a href=\"https:\/\/prowly.com\/digital-pr\/\">all-in-one digital PR tool<\/a> complete with a media database, domain and audience insights from Semrush, and <strong>comprehensive media monitoring with an NLA license<\/strong>, give Prowly a shot.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR FREE&nbsp;<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"13-pr-tools-for-online-newsrooms\">#13&nbsp;PR tools for online newsrooms<\/h2>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/online-newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online newsroom software<\/a> is a digital platform used by organizations to centralize and manage press releases, multimedia content, company news, and media contacts. It makes it easier to distribute and track when all the relevant information is in one place.&nbsp;<\/p>\n\n\n\n<p>Here are some tools to help you create and manage your online newsroom:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Prowly<\/td><td>SEO-friendly online newsrooms, press release hosting, customizable design, easy-to-use interface<\/td><td>From $258\/mo<\/td><td><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yes (7 days)<\/a><\/td><td>Monthly or yearly<\/td><td>Yes<\/td><\/tr><tr><td>Mynewsdesk<\/td><td>Media contact management, customizable newsroom<\/td><td>Pricing on request<\/td><td>Yes<\/td><td>Yearly<\/td><td>No<\/td><\/tr><tr><td>GlobeNewswire<\/td><td>Online newsrooms, press release distribution, Nasdaq integration for visibility<\/td><td>Pricing on request<\/td><td>No<\/td><td>Yearly<\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing: starts from $258\/month, billed annually<\/li>\n<\/ul>\n\n\n\n<p>Prowly's media relations software offers an SEO-friendly newsroom that hosts press releases, blog posts, and visual content. You can set it up easily without any need for coding.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/03\/Example-of-online-newsroom-in-Prowly-1024x512.png\" alt=\"\" class=\"wp-image-26952\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Mynewsdesk<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:<\/strong> pricing upon request<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n\n<p>Provides tools for publishing and distributing your story. It also assists in engaging with your audience and tracking impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GlobeNewswire<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>pricing upon request<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> no<\/li>\n<\/ul>\n\n\n\n<p>Offers newsrooms that integrates with Nasdaq's services to enhance visibility and reach.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CREATE YOUR ONLINE NEWSROOM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AI PR\/marketing tools\">#14 PR tools for social media management<\/h2>\n\n\n\n<p>Both marketing and PR agencies can include social media management in their offers. To do it fluently and effectively, they need the right tools.<\/p>\n\n\n\n<p>Here are some popular tools for managing your social media presence.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Provider<\/td><td>Key features<\/td><td>Pricing<\/td><td>Free trial<\/td><td>Contract length<\/td><td>All-in-one PR tool<\/td><\/tr><tr><td>Sprout Social<\/td><td>Social media scheduling, analytics, influencer marketing, engagement tools, integrates with multiple platforms<\/td><td>From $199\/mo<\/td><td>Yes<\/td><td>Monthly or yearly <\/td><td>No<\/td><\/tr><tr><td>Hootsuite<\/td><td>Social media scheduling, reporting, social listening, team collaboration, integrates with major platforms<\/td><td>From $99\/mo<\/td><td>Yes<\/td><td>Yearly<\/td><td>No<\/td><\/tr><tr><td>Napoleon Cat<\/td><td>Social media inbox, content scheduling, analytics, automated moderation, social CRM capabilities<\/td><td>From $24\/mo<\/td><td>Yes<\/td><td>Monthly or yearly <\/td><td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sprout Social<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>from $199\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdpQoBBV9yCfd3__2RdjLT49VpFDObr8b2ssbvtSy3Ge6O_oBPNjGjRLmNE_27crunrmWkzxXsrAZk3G2_jlP01PyKwHewNiBmv3oAz6RmzWqkBGDX4G8TSe7UNSG5gyBOmGtEJjwm5Zsq6bSG_6RJqVpM?key=2SuHy0aozmML3RQblifFRw\" alt=\"\" style=\"width:-152px;height:-92px\"\/><\/figure><\/div>\n\n\n<p><strong>Sprout Social<\/strong> is a comprehensive suite for social media management.<\/p>\n\n\n\n<p>This one offers tools for scheduling, analytics, <a href=\"https:\/\/prowly.com\/magazine\/influencer-pr\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/influencer-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a>, and more. It's connected to LinkedIn, allowing you to schedule company posts in advance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>from $99\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfPNzoM7fckprlvmOQ-ve_14ChhlRUIv-_Xppb35Kt1n0F__WGPVjdBvc2t5iuc-gSfxllgerXINky6nq0VvU_mJaaxidDqKOuMc-6sno7SariTrkMkiBIDZE2ln3bPM-ajO-06I7Ybz6vr4xdN7-VW3ti8?key=2SuHy0aozmML3RQblifFRw\" alt=\"\" style=\"width:-16px;height:-8px\"\/><\/figure><\/div>\n\n\n<p><strong>Hootsuite<\/strong>&nbsp;is a full suite of tools dedicated to social media management.<\/p>\n\n\n\n<p>It includes scheduling, engagement, and analytics. Moreover, you can schedule posts and get insights into analytics and reporting. It can help you identify optimal posting times, provide social listening, and help manage social inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Napoleon Cat<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing: <\/strong>from $24\/month<\/li>\n\n\n\n<li><strong>Free trial:<\/strong> yes<\/li>\n<\/ul>\n\n\n\n<p><strong>NapoleonCat<\/strong>&nbsp;consolidates communication and sales across various platforms into one unified interface.<\/p>\n\n\n\n<p>Its features include a social inbox, automated moderation, content scheduling and publishing, in-depth analytics, and social CRM capabilities.<\/p>\n\n\n\n<p>\u2192 Find more tools like this:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prowly.com\/magazine\/best-social-media-management-tools\/\">45+ Best Social Media Management Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prowly.com\/magazine\/social-media-monitoring-tools\/\">Top 10 Social Media Monitoring Tools for PR Pros<\/a><\/li>\n\n\n\n<li><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Best Media Monitoring Tools in 2025<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"purplebox\"><strong>Tip<\/strong>:&nbsp;If your toolkit lacks social media monitoring, adding these capabilities is crucial for enhancing the effectiveness of your social media efforts.&nbsp;Keep your finger on the pulse and track public sentiment&nbsp;across accounts and provide insights into key metrics, like engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfJAaKY3hEtRjVpFwilzQEtNmFqnDcNrdwErQMJ6jl-F2fXrcp1pRZy_U-MB4U8y_BGlb_DQfVCvRyBd-msfDZ6T7izJi33x4hzKdqC8XSx-akVTIgwdqL-1Y8pQ__lFrbDbFuP9JawKdpqX1iybb25Sw?key=2SuHy0aozmML3RQblifFRw\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>For example,&nbsp;<a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly offers real-time alerts<\/a>&nbsp;and summaries that showcase your campaign's impact. With such info in hand, you can gain an overview of the benefits to showcase value or plan future efforts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRACK YOUR SOCIAL MEDIA CHANNELS 24\/7<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"PR reporting tools\">Benefits of using PR tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Enhanced efficiency<\/h3>\n\n\n\n<p>Public relations communications tools automate routine tasks such as media monitoring, distributing press releases, and tracking engagement. They could save you hours and allow you to focus on more strategic activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Improved reach<\/h3>\n\n\n\n<p>With access to extensive media databases, public relations platforms enable organizations to distribute their messages more widely. And to target specific journalists and media outlets that are most likely to be interested in your story.&nbsp;<\/p>\n\n\n\n<p>If you want to dive deeper into the topic of PR metrics, such as&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/reach-vs-impressions\/\">reach and impressions, check out this article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Data-driven insights<\/h3>\n\n\n\n<p>Media tools in public relations provide analytics and metrics that measure the impact of PR campaigns. You can get insights into media coverage, audience engagement, and the effectiveness of different strategies. This data helps refine tactics and make informed decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Crisis management<\/h3>\n\n\n\n<p>When it comes to a&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/crisis-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">crisis<\/a>, it is better to know as early as possible. Real-time monitoring features provide alerts on potential issues or negative publicity early on. Giving you a chance to respond swiftly and manage crises more effectively. Before they escalate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Relationship management<\/h3>\n\n\n\n<p>Public relations tools often include CRM functionalities that help manage relationships with key journalists and influencers. These make it easier to build and maintain connections that are crucial for effective media relations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START USING THE RIGHT TOOL FOR YOU<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"choose-the-all-in-one-pr-tool-that-fits-you-best\">Choose the all-in-one PR tool that fits you best<\/h2>\n\n\n\n<p>PR monitoring, PR reporting, email personalization\u2014PR covers it all and much more. While choosing the best public relations tool for your company, think about all your needed features, your team's workflow, your budget, and how the tool integrates with your existing PR strategy.<\/p>\n\n\n\n<p>Choose a tool that covers all of your requirements. And benefit from comprehensive software that simplifies your daily duties and processes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"frequently-asked-questions\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is PR software?<\/h3>\n\n\n\n<p>PR and comms software is a set of tools that help PR professionals manage their work more easily. It can help with tasks like tracking media mentions, sending press releases, reaching out to journalists, and creating reports. These tools make it easier to run PR campaigns, track results, and show the impact of your efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is PR software free?<\/h3>\n\n\n\n<p>While most digital PR platforms come at a cost and there is no entirely free PR software, many tools, like Prowly, offer a free trial. This allows you to explore the features before you buy PR software and decide if the tool meets your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the most widely used PR tool?<\/h3>\n\n\n\n<p>The most widely used media relation tool depends on your goals, budget, and team setup. For media monitoring, tools like Meltwater, Prowly, and Brand24 are popular. For PR measurement, Prowly and Cision offer comprehensive reporting capabilities. When it comes to outreach and media relations, Muck Rack and Prowly are commonly used.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the best tool for public relations?<\/h3>\n\n\n\n<p>There isn\u2019t one \"best\" PR tool for everyone. The right digital PR software depends on your goals, budget, and team setup. Prowly, Cision, and Meltwater are great all-in-one solutions. If you need media monitoring, Brand24 is a solid choice, while Prowly and Coveragebook are great PR performance reporting tools. Choose the tool that fits your needs and resources!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using the right tools is more than crucial for any PR strategy in 2025. And it\u2019s not (only) about implementing AI. We\u2019ve rounded up over 30 leading digital PR tools to give you a clear picture of what\u2019s on the market. You\u2019ll get insights into how these tools can streamline your processes, enhance engagement, and [&hellip;]<\/p>\n","protected":false},"author":430,"featured_media":38789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-38821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Complete Guide to the Top 30+ Digital PR Tools (2025)<\/title>\n<meta name=\"description\" content=\"Get to know over 30 digital PR tools with their pros, cons and pricing, and choose the best one for your PR goals &amp; challenges!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Complete Guide to the Top 30+ Digital PR Tools (2025)\" \/>\n<meta property=\"og:description\" content=\"Get to know over 30 digital PR tools with their pros, cons and pricing, and choose the best one for your PR goals &amp; 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