{"id":3663,"date":"2022-03-29T13:27:00","date_gmt":"2022-03-29T13:27:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=3663"},"modified":"2024-07-11T14:14:23","modified_gmt":"2024-07-11T14:14:23","slug":"be-more-productive-tips-tools-for-pr-pros","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/be-more-productive-tips-tools-for-pr-pros\/","title":{"rendered":"5 Best Productivity Tips and Tools for PR Professionals"},"content":{"rendered":"\n<p>If you work in public relations, you know the work is often not as glamorous as it\u2019s presented on TV and in the movies. There are a lot of meetings, writing assignments, emails, and\u2014more often than not\u2014long hours.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/prowly.com\/magazine\/pr-automation-vs-pr-tasks\/\">all the tasks and responsibilities that come with this position<\/a>, <strong>it\u2019s important to learn the very best productivity tips for PR professionals and put them into practice every single day.<\/strong><\/p>\n\n\n\n<p>Tackle these productivity habits with some of the best tools for PR professionals on the market today, and you\u2019ll <em>finally<\/em> get some after-work activities on your calendar.<\/p>\n\n\n\n<p>Ready to ramp up your PR productivity? Then you\u2019ll find these productivity tips and tools extremely helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#tips\"><strong>The best productivity tips for PR professionals<\/strong><\/a><ul><li><strong><a href=\"http:\/\/develop\">Develop better email habits<\/a>&nbsp;<\/strong><\/li><li><strong><a href=\"#organize\">Organize and prioritize your tasks daily<\/a><\/strong><\/li><li><strong><a href=\"#manage\">Manage your PR tasks in a PR CRM<\/a><\/strong><\/li><li><strong><a href=\"#block\">Block out distractions<\/a><\/strong><\/li><li><strong><a href=\"#stay\">Stay informed about current events<\/a><\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>The best productivity tips for PR professionals&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"develop\"><br>Tip<strong> #1: Develop better email habits<\/strong><\/h3>\n\n\n\n<p>Do you know that on average we check our email every 5 minutes? That\u2019s 96 times a day! This is what the people from <a href=\"https:\/\/www.hiri.com\/\">Hiri<\/a> learned when reviewing studies in corporate emailing.&nbsp;<\/p>\n\n\n\n<p>While it\u2019s important to stay on top of your email correspondence and respond in a timely fashion, a small shift can have a big impact on your productivity.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>The PR productivity tool: Hiri<\/strong><br>Hiri is an email client that can save you precious time with a few simple features. For example, you can organize your emails based on the actions they require. You have two filters for this: an actionable filter for emails that require further actions and an FYI filter for informational emails. This way, <strong>you can prioritize and devote your time to handling emails that call for a swift response or action.<\/strong><\/p>\n\n\n\n<p>You can also drag and drop emails to the to-do list and create tasks for yourself or delegate the work to a colleague. A calendar, reminders, and a contacts list are also available in Hiri, so you have everything in one place.<\/p>\n\n\n\n<p>Perhaps the most useful feature of Hiri is the reminder NOT to check your emails so often and wait for a given period. Usually, there\u2019s really no need to refresh the mailbox every 5 minutes and interrupt your <a href=\"https:\/\/prowly.com\/magazine\/pr-team-management\/\">PR workflow<\/a>, so this feature is a favorite.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/7X-Q9Xfuv9aiCjGYRGpylAlkJ5Xl_HYFiBll__OZbkz4_b2VCySopDwvRV0jU3LY9vLXDOOVK2TUDb5YPYOzamIBliXOQkFJJCnzn3yLp48U1_1RiRSt_fCqhl8sMA\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"organize\"><br><strong>Tip #2: Organize and prioritize your tasks daily<\/strong><\/h3>\n\n\n\n<p>Having a lot of different tasks to complete during the day can be hard to handle sometimes, especially if you don\u2019t organize them well.&nbsp;<\/p>\n\n\n\n<p>Avoid being overwhelmed by getting a handle on your full to-do list and managing your tasks proactively.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>The PR productivity tool: Week Plan<\/strong><br>Looking at one, long to-do list can stop you in your tracks. However, <strong>if you prioritize them and sort them by importance and urgency, you\u2019ll know exactly where to begin<\/strong>. A great tool that can help with all this is called <a href=\"http:\/\/weekplan.net\/\">Week Plan<\/a>.<\/p>\n\n\n\n<p>Week Plan allows you to list all the tasks for the week and organize them into different groups based on the Eisenhower Urgent\/Important Principle:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Important &amp; urgent<\/li><li>Important &amp; not urgent<\/li><li>Not important &amp; urgent<\/li><li>Not important &amp; not urgent<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pstvS_UXWwby8TBQo9iiK1t87_105Q8rz3FmtgaeEQZD29jGkg2M1d0y0uGBK3VBPIYguWxyD0itdMfj3qjSsOztaAPn-Ig0e_DPDFIpk-n0d49LDQQBkZttolCuJw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Also, with this tool, you get something called the Parking Lot\u2014where you can write down ideas you want to get back to later\u2014as well as the Pomodoro timer that will help you focus on your tasks.&nbsp;<\/p>\n\n\n\n<p>For those of you who don\u2019t know what Pomodoro is, it\u2019s a time management technique that can gamify your work. It\u2019s based on the 25 + 5 minutes principle: you focus on an individual task for 25 minutes without interruptions and then take a 5-minute break. <\/p>\n\n\n\n<p>During those 5 minute breaks, you step away from your computer and do something that is not work-related, so you can easily focus back on the task when your break ends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manage\"><br><strong>Tip #3: Manage your PR tasks in a PR CRM<\/strong><\/h3>\n\n\n\n<p>Daily tasks like press release writing and media pitching are regular and recurring work for PR professionals, but they quickly become overwhelming if not managed properly. Even a good-intentioned and well-built system of shared Google Sheets can feel messy within a PR team.<\/p>\n\n\n\n<p>Add in the time needed for regular email and Zoom updates with your colleagues about the status of each client account, and it\u2019s easy to see that there has to be a better way.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>The PR productivity tool: Prowly<\/strong><br>PR software like <a href=\"http:\/\/prowly.com\/\">Prowly<\/a> <strong>simply puts your team\u2019s PR tasks in just one place<\/strong>. Users log into the system to create press releases with embedded photos and logos, build online newsrooms to visually highlight clients, create media lists by type and topic, and send pitch emails with open rate analytics!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/10\/Contact-Card-1624-1-1024x562.png\" alt=\"Example of team collaboration in Prowly\" class=\"wp-image-17382\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/10\/Contact-Card-1624-1-1024x562.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/10\/Contact-Card-1624-1-300x165.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/10\/Contact-Card-1624-1-768x421.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/10\/Contact-Card-1624-1-1536x843.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2021\/10\/Contact-Card-1624-1.png 1624w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On top of the ability to keep all of your work in one place, it eliminates the need for constant teammate updates. Instead, anyone logging into the system can see exactly where you left off, making shared account work a breeze.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/prowly.com\/\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">TRY PROWLY FOR FREE<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block\"><br><strong>Tip #4: Block out distractions<\/strong><\/h3>\n\n\n\n<p>Public relations goes hand-in-hand with social media today, but let\u2019s face it\u2014you don\u2019t need to use social media networks all the time.&nbsp;<\/p>\n\n\n\n<p>But sometimes we check our social media profiles without even realizing what we\u2019re doing! Social media has become such a big part of our lives that we need tools to stop us from checking them too often.<\/p>\n\n\n\n<p>If you need to focus on a certain task but don\u2019t trust yourself with the online temptation to scroll social networks,<strong> there are apps that can help you block out online distractions.<\/strong><\/p>\n\n\n\n<p class=\"purplebox\"><strong>The PR productivity tool: StayFocusd<\/strong><br>A great tool you could use is <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/stayfocusd\/laankejkbhbdhmipfmgcngdelahlfoji?hl=en\">StayFocusd<\/a>. It\u2019s a plugin for Google Chrome that limits the time you spend on certain websites or completely blocks others. It\u2019s completely customizable when it comes to sites you want to limit and the time you want to spend avoiding them. You could also try the <a href=\"https:\/\/itunes.apple.com\/us\/app\/freedom-reduce-distractions\/id960372431?mt=8\">Freedom app<\/a> for iPhone and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.clearproductivity.clearlock&amp;hl=en\">ClearLock<\/a> for Android.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stay\"><br><strong>Tip #5: Stay informed about current events<\/strong><\/h3>\n\n\n\n<p>A PR professional\u2019s job is to know what\u2019s going on in the news, so you should always be informed about current events. We all have our trusted sources of information, and we know how time-consuming it is to check them one by one<strong>. That\u2019s what news aggregators do so well for us: they collect news from different sources and present them to us in one place.<\/strong><\/p>\n\n\n\n<p class=\"purplebox\"><strong>The PR productivity tool: Flipboard<\/strong><br>One of the best and most popular news aggregators today is definitely <a href=\"https:\/\/flipboard.com\/\">Flipboard<\/a>. It allows you to choose your areas of interest and the topics on which you want to receive news. You can even integrate social media news feeds so the information you get is highly personalized and relevant.<\/p>\n\n\n\n<p>Another great feature of Flipboard is the ability to create your own magazines that can be public or private. This is amazing for organizing blogs and articles based on the subject. You can even add news to your magazines if you come across an article you find useful and want to save it for further reading or research.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4yrR_naIc5ZyIWoORmQRQYNFLTHXuZz3QhgPbbXaiiGM6tI7k8RnKngItVN86CJ9_HZ0w45fc3OizlhcJKhvIG41ZKT7w9JSlGQ8uuc-xG6vHgQmM4dwo6s6UNYhTQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Flipboard is available for both iOS and Android and in website form. You can even add the + Flip it button to your browser and make it even easier to save important news and blogs. If you\u2019re not a fan of Flipboard, there are other similar news aggregators apps you could use like Feedly, SmartNews, Google News, etc.<\/p>\n\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 598353,\n\t\t\t\t\t\t\t\t\tformId: \"03d9cfd4-087c-4016-b4c0-b09fe596d07f\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792156909000-2857966127\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792156909000-2857966127\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><br><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>These days, the best productivity tips for PR professionals and the best tools for PR productivity completely overlap. There are many available, with immediate benefits sitting ready for you to test them.<\/p>\n\n\n\n<p>In one afternoon, implementing these 5 productivity tools alone could significantly increase your daily, weekly, and monthly output. On top of that, you\u2019ll start finishing your workday on time. Get that social calendar ready!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re working in public relations, you know the work is not all as glamorous as sometimes presented on TV and movies. Luckily for you, there are a lot of tools out there that could help you be more productive and even make time to enjoy the after-work activities.<\/p>\n","protected":false},"author":244,"featured_media":16918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[352],"tags":[27,104,105,106],"class_list":["post-3663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-strategy-and-planning","tag-how-to","tag-productivity","tag-prstack","tag-prtools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Best Productivity Tips and Tools for PR Professionals - Prowly Magazine<\/title>\n<meta name=\"description\" content=\"Ready to ramp up your PR productivity? 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