Looking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n
Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n
- \n
- All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n
- Transparent pricing:<\/strong> Plans start at $258\/month<\/li>\n\n\n\n
- Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n
Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n\n\n\n
What is the brand story of a company?<\/h2>\n\n\n\n
A brand story<\/strong> is a narrative that covers the essence of your brand. It connects with its target audience on an emotional level. You can say it's the heart and soul of a brand, defining its identity<\/a>, values, and purpose.<\/p>\n\n\n\n
A strong brand story goes beyond the functional aspects of a product or service:<\/p>\n\n\n\n
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- It appeals to the essence of a company and helps customers understand its mission and why it exists.<\/li>\n\n\n\n
- It often includes elements such as the brand's founding story, core values, USPs, and the impact it aims to make globally.<\/li>\n<\/ul>\n\n\n\n
And how to amplify your brand's presence after crafting captivating brand stories? With personalized pitching<\/a> and Online Newsrooms<\/a>.<\/p>\n\n\n\n
Brand story vs. brand storytelling<\/strong><\/h3>\n\n\n\n
Leading industry studies<\/a> show that the importance of PR storytelling<\/a> is only rising each year. So what's the difference between these two ideas \u2013 brand story and storytelling<\/strong>?<\/p>\n\n\n\n
Imagine your brand as a person. \ud83d\udc68\ud83c\udffe\u200d\ud83e\uddb1<\/p>\n\n\n\n
\ud83d\udc69\ud83c\udffb\u200d\ud83e\uddb0 Brand storytelling is like your personality.<\/strong> It reflects your way of communicating and interacting with the world.<\/p>\n\n\n\n
\ud83e\uddd2 Your brand story, on the other hand, is your backstory. <\/strong>Your origins, your values, and your purpose. All the events that have formed the way you are.<\/p>\n\n\n\n
Think of brand storytelling<\/a> as your overall communication strategy.<\/p>\n\n\n\n
\ud83e\udec0 And your brand story is the heart of that strategy.<\/p>\n\n\n\n
When you combine them, you will gain a powerful tool for building relationships with your audience and achieving your business goals.<\/p>\n\n\n\n
Check out our piece about data-driven storytelling<\/a> to learn more about this method. And this article with 9 storytelling examples<\/a> to get inspired by. <\/p>\n\n\n\n
\nCRAFT COMPELLING PRESS RELEASES WITH AI<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n
Why does a brand story matter to PR?<\/h2>\n\n\n\n
Isn\u2019t brand storytelling<\/a> a task for well - the brand teams? Not really.<\/p>\n\n\n\n
As experts in communication and messaging, PR professionals are uniquely equipped to help develop and convey a cohesive brand story. And they know what shouldn\u2019t be said to avoid reputation crises better than anyone.<\/p>\n\n\n\n
When you have strong story branding, you can more effectively reach your target audience, build loyalty, and stand out from the competition<\/strong>. Thus your PR gets better<\/strong> and differentiates you<\/strong> from the crowd. It is an investment that will pay off in the long run. \ud83c\udfc3\ud83c\udffc\u200d\u2642\ufe0f<\/p>\n\n\n\n
Use these 8 elements to craft a compelling brand story<\/strong><\/h3>\n\n\n\n
1\ufe0f\u20e3 Founding Story<\/strong><\/h4>\n\n\n\n
Tell people how the brand was created. Cover its origins, including the vision and motivation of its founders. This can add a human touch and authenticity to the brand.<\/p>\n\n\n\n
2\ufe0f\u20e3 Values and Mission<\/strong><\/h4>\n\n\n\n
Explain what drives the brand, its core values and beliefs. This helps consumers align themselves with the brand's ethos.<\/p>\n\n\n\n
3\ufe0f\u20e3 Unique Selling Proposition (USP)<\/strong><\/h4>\n\n\n\n
What sets the brand apart from its competitors? Point out all of these aspects. These could be features, high quality, or even a variety of shapes and colors.<\/p>\n\n\n\n
4\ufe0f\u20e3 Brand Personality<\/strong><\/h4>\n\n\n\n
This is the collection of characteristics and traits that define the brand's overall image. Make them fun, innovative and easy to relate to.<\/p>\n\n\n\n
5\ufe0f\u20e3 Customer Success Stories<\/strong><\/h4>\n\n\n\n
Show some real-life examples of delighted customers. This adds credibility and builds trust.<\/p>\n\n\n\n
6\ufe0f\u20e3 Visual Identity<\/strong><\/h4>\n\n\n\n
Use visual elements associated with the brand. This means logos, colors, and design that contribute to the overall brand story.<\/p>\n\n\n\n
7\ufe0f\u20e3 Cultural Impact<\/strong><\/h4>\n\n\n\n
Address how the brand contributes to larger cultural trends and to society at large.<\/p>\n\n\n\n
8\ufe0f\u20e3 Future Vision<\/strong><\/h4>\n\n\n\n
What is your brand up to? Tell your audience about your aspirations and goals for the future.<\/p>\n\n\n\n
\nMAKE A BUZZ ABOUT YOUR STORY WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\nThe Don'ts of brand storytelling<\/strong><\/h3>\n\n\n\n
\u274c Being too self-promotional<\/strong>. Avoid sales talk.
\u274c Being generic or unoriginal<\/strong>. The audience wants something new and fresh.
\u274c Not being authentic<\/strong>. People don't like fake.
\u274c Not being consistent<\/strong> with your brand messaging. Your brand story should align with other messages you send.<\/p>\n\n\n\nTo get more details about building stories, you can look here The Elements of Storytelling<\/a>.<\/p>\n\n\n\n
\nMAKE YOUT STORY SHINE<\/strong> IN YOUR ONLINE NEWSROOM <\/strong><\/a><\/div>\n<\/div>\n\n\n\n15 brand story examples of big PR concepts to inspire you<\/h2>\n\n\n\n
Learn how to write a brand story from the best. Below you can find well-known and even better-written narrative examples.<\/p>\n\n\n\n
#1 Apple<\/strong><\/h3>\n\n\n\n
A tech giant<\/a> known in every corner of the world. Started \u201cin the basement\u201d by Steve Wozniak and Steve Jobs.<\/p>\n\n\n\n
This story is about innovation and thinking big about the future from day one. Plus - Apple\u2019s logo and claim show they truly are rebels in the industry.<\/p>\n\n\n\n
<\/figure>\n\n\n\n
#2 Coca-cola<\/strong><\/h3>\n\n\n\n
Isn't the Coca-Cola Christmas advertising already legendary?<\/p>\n\n\n\n
This is a brand story example that shows how consistency in messaging can create a great storyline for years.<\/p>\n\n\n\n
As you can see - they don\u2019t even talk about the drink itself. Coca-Cola<\/a> has been quenching thirsts and bringing people together for over 130 years. They focus on the friendly picture it creates as an essential part of social gatherings. <\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
#3 Disney<\/strong><\/h3>\n\n\n\n
Quite simply, the narrative of Walt Disney and his aspiration to build an enchanting realm of entertainment and imagination.<\/p>\n\n\n\n
If you are searching for an answer to \"What is a storyline that touches the human soul?\" here it is.<\/p>\n\n\n\n
\nCREATE A STORY TO REMEMBER AND MAKE IT SEEN<\/strong><\/a><\/div>\n<\/div>\n\n\n\n#4 Nike<\/strong><\/h3>\n\n\n\n
Founded as \"Blue Ribbon Sports,\" Nike's journey mirrors the relentless pursuit of athletic greatness, encapsulated in its inspiring motto<\/a> \"Just Do It.\"<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
#5 LEGO<\/strong><\/h3>\n\n\n\n
With roots in a Danish workshop, LEGO's narrative<\/a> is a testament to creativity, imagination, and the power of endless possibilities. They stress that they are inspired by children, but aren\u2019t only a company for kids.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
#6 Harley-Davidson<\/strong><\/h3>\n\n\n\n
This iconic American motorcycle manufacturer<\/a> has become synonymous with a rebellious spirit and the thrill of the open road.<\/p>\n\n\n\n
Their brand story is about perseverance, innovation, and an unwavering commitment to quality. Riding a Harley-Davidson isn't just about transportation, it's a way of life.<\/p>\n\n\n\n
P.S. If you're into storytelling based on specific characteristics, Harley-Davidson is also an Outlaw brand archetype.<\/p>\n\n\n\n
\nTELL YOUR STORY WITH A PRESS RELEASE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n#7 Patagonia<\/strong><\/h3>\n\n\n\n
This brand is an icon of sustainable practices in the outdoor industry and exemplifies the harmonious coexistence of commercial success and environmental stewardship.<\/p>\n\n\n\n
Their brand story is about a deep love and respect for nature and a commitment to using business as a force for good. Wearing Patagonia<\/a> isn't just about fashion, it's a statement of values.<\/p>\n\n\n\n
<\/figure>\n\n\n\n
#8 Amazon<\/strong><\/h3>\n\n\n\n
Jeff Bezos's company's<\/a> story is about evolution. From a humble startup to a revolutionary e-commerce giant. Their brand story is about constant innovation, customer obsession and global expansion.<\/p>\n\n\n\n
#9 Ben & Jerry's<\/strong><\/h3>\n\n\n\n
This ice cream company<\/a> has made a name for itself by combining its passion for social justice and environmental stewardship with its dedication to crafting unforgettable flavors.<\/p>\n\n\n\n
The brand story features grassroots activism, fair trade sourcing, and community involvement.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
\nCOMBINE THE POWER OF ONLINE NEWSROOM AND PITCHING<\/strong><\/a><\/div>\n<\/div>\n\n\n\n#10 IKEA<\/strong><\/h3>\n\n\n\n
IKEA's story<\/a> is one of defying expectations, transforming furniture from a luxury item into an affordable necessity. The brand has become synonymous with modern, functional design and has a strong focus on sustainability and social responsibility.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
#11 Microsoft<\/strong><\/h3>\n\n\n\n
Microsoft's success story<\/a> is a captivating tale of innovation, ambition, and the realization of a groundbreaking vision. The brand story of Microsoft is all about how a small startup evolved to become one of the most influential and successful companies in the world. With a strong focus on technology, Microsoft has revolutionized the way we work, communicate, and live our daily lives.<\/p>\n\n\n\n
#12 Porsche<\/strong><\/h3>\n\n\n\n
This brand's identity<\/a> was forged in the fires of motorsport, the precision of engineering, and the aspiration of automotive refinement. Thanks not only to the product, but mostly the narrative, Porsche\u2019s name has become synonymous with high-performance, luxury cars.<\/p>\n\n\n\n
\nUSE AI TO OVERCOME WRITERS' BLOCK<\/strong><\/a><\/div>\n<\/div>\n\n\n\n#13 Airbnb<\/strong><\/h3>\n\n\n\n
From roommates sharing space to global connections, Airbnb empowers travelers with unique experiences. Their brand story<\/a> centers around creating a sense of belonging, connection and community through travel.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
#14 Under Armour<\/strong><\/h3>\n\n\n\n
Under Armour's story<\/a> started in its founder\u2019s, Kevin Plank's, grandmother's basement. Over the years the brand rose to become a global sports apparel giant, proving dreams can start anywhere. Brand stories created by Under Armour highlight the importance of determination, hard work and perseverance to achieve success.<\/p>\n\n\n\n
#15 Tesla<\/strong><\/h3>\n\n\n\n
Tesla's mission<\/a>, fueled by Elon Musk's ambition, is to catapult the world towards sustainable energy. With electric vehicles and renewable solutions leading the charge, we are slowly getting there. Tesla\u2019s brand story is all about challenging the status quo and paving the way for a better, more sustainable future.<\/p>\n\n\n\n
\nELEVATE YOUR BRAND STORY WITH PROWLY'S SUGGESTIONS<\/strong><\/a><\/div>\n<\/div>\n\n\n\nTo explore this topic you can also check out the 8 Most Impactful PR & Marketing Campaigns During the Pandemic<\/a>.<\/p>\n\n\n\n
Where to publish your brand stories<\/h2>\n\n\n\n
98% of journalists<\/a> think it\u2019s somewhat important (15%), important (33%), or very important (49%) for a company or organization to have an online newsroom available to the press.<\/strong><\/p>\n\n\n\n
An online newsroom is a centralized and easily accessible repository of information for journalists, media professionals, and the public.<\/p>\n\n\n\n
With tools like Prowly, you can create and customize your own online newsroom easily, without the need to code. Just add your visuals, add the company's data, optimize the content, and let the world enjoy your story!<\/p>\n\n\n
\n![\"ONLINE](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/02\/Example-of-online-newsroom-in-Prowly-1024x512.png\")
<\/figure><\/div>\n\n\nPublishing brand stories in an online newsroom offers a long list of advantages, so to name just a few:<\/p>\n\n\n\n
- \n
- Controlled Messaging<\/strong>. When you release your brand stories in an online newsroom, you retain complete control over the messaging.<\/li>\n\n\n\n
- Timely Updates<\/strong>. Publishing in a newsroom is quick and easy, so you can deliver tiny updates to your audience from time to time.<\/li>\n\n\n\n
- SEO Benefits<\/strong>. Releasing your story in an online newsroom can improve your search engine optimization efforts.<\/li>\n\n\n\n
- Credibility and Transparency<\/strong>. Such publications can help to establish your brand as a credible and transparent organization.<\/li>\n\n\n\n
- Multimedia Integration<\/strong>. In such publications, you can incorporate multimedia elements like images, videos, and infographics, making your brand stories even more catchy.<\/li>\n<\/ul>\n\n\n\n
You can add all the key information so that journalists can download all the assets in seconds. Sharing your compelling brand story is easier than ever.<\/p>\n\n\n\n
Here are more tips and tricks on how to create an online newsroom<\/a>.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
- Timely Updates<\/strong>. Publishing in a newsroom is quick and easy, so you can deliver tiny updates to your audience from time to time.<\/li>\n\n\n\n
- Controlled Messaging<\/strong>. When you release your brand stories in an online newsroom, you retain complete control over the messaging.<\/li>\n\n\n\n
- Transparent pricing:<\/strong> Plans start at $258\/month<\/li>\n\n\n\n