Ready to start creating press releases with an all-in-one tool right away? Try Prowly for free<\/a>.<\/strong><\/p>\n\n\n\n Press release tools help PR professionals create, send out and distribute press releases, and analyze the results of their work.<\/p>\n\n\n\n These tools allow PR teams to easily collaborate in the cloud and speed up their workflow through integrations and various other features.<\/p>\n\n\n\n Here are just a few of the many ways that PR management software can help you:<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc Press release creation<\/strong> - you can build press releases from scratch or from templates and add text and various multimedia, such as images and videos, all in a well-known industry standard PR format.<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc AI features<\/strong> - language learning models can help write press releases once you provide the right input and directions.<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc Distribution <\/strong>- good PR management software lets you distribute finished press releases to vast databases of contacts, such as media professionals, journalists, bloggers, influencers and other content creators. Some tools even integrate with newswire services.<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc Media database<\/strong> - the best press release distribution services have databases of media professionals that you can search and filter through to find the most relevant contact for your press release and to help build relationships in the future.<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc Analytics and reporting<\/strong> - so that users can get insights about key metrics, like media coverage, social media engagement, sentiment analysis, and more, to determine how well their PR efforts are going.<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc Workflow management<\/strong> - to speed up and streamline the collaboration and approval processes in PR teams, helping with task assignment and progress tracking.<\/p>\n\n\n\n \ud83d\udc49\ud83c\udffc Integrations<\/strong> - the best press release software integrates with other tools, such as CRMs or marketing automation platforms, helping you remove bottlenecks and speed up processes.<\/p>\n\n\n\n You will get to know various paid and free press release tools<\/a> in this article. But we will show the meaning of specific features based on Prowly just because we know it better. Plus - it has it all in one place.<\/p>\n\n\n\n Before distributing press releases, you need a quick way to create them so that they look great and follow industry standards.<\/p>\n\n\n\n Wondering how to make a press release with tools? There are four common ways:<\/p>\n\n\n\n Press release creators give you wireframes for writing and multimedia. Instead of building a press release from scratch, you can use an editor and add all the elements in one place.<\/p>\n\n\n\n PR tools let you share your press releases by sharing a single link. No more fumbling with multiple platforms just to share your press release.<\/p>\n\n\n\n You no longer need to send emails with large attachments while simply hoping they don't get lost. Embed your press releases directly into your emails or share them online for easy access.<\/p>\n\n\n\n Set different access levels to your press releases to determine who gets to see what; track the progress on PR creation and send updates to your team members about the changes you make and the overall project status.<\/p>\n\n\n\n Go through a step-by-step process for writing a press release, send it to the media, and get notified about new media opportunities from a shared inbox.<\/p>\n\n\n\n It\u2019s not a classic tool for writing a press release, but rather a website that connects you with people who know how to do it well.<\/p>\n\n\n If you need press release services and you don't have an in-house PR professional, you can hire a freelancer on Fiverr to design and write one for you.<\/p>\n\n\n\n The biggest difference? In Word you need to start from scratch and figure out the structure, formatting, assets and basically do everything yourself. Suffering from writers\u2019 block? Word says: figure it out yourself.<\/p>\n\n\n\n Fortunately, it\u2019s different with press release creator tools, such as Prowly.<\/p>\n\n\n\n With a press<\/a> release creator tool<\/a>, you get a drag-and-drop interface that allows anyone to create a press release that gets the attention of journalists and media professionals.<\/p>\n\n\n\n If you don't know how to get started, you can always use one of the templates for inspiration and structure. And AI can help you overcome a lack of inspiration.<\/p>\n\n\n Artificial intelligence is almost a buzzword now.<\/p>\n\n\n\n Thing is - it can actually help you speed up your workflows and ensure your story turns into a news piece sooner, and the outcome could be so good it might surprise you.<\/p>\n\n\n\n Not that silly robotic-talk.<\/p>\n\n\n\n AI can be a great help, but bear in mind that all it does is provide you with a well structured draft.<\/p>\n\n\n\n Not even the best press release distribution service<\/a> in the world can help you if all you send out is AI-created content. And the truth is - it shouldn\u2019t. Because PR is about relationships, right?<\/p>\n\n\n\n Before your press release goes out, take the AI\u2019s foundation, polish it up, proofread and fact-check it, and make sure it goes through at least one set of human hands first. AI can help you get around writer's block, as it provides you with an initial set of ideas, but that's where it ends.<\/p>\n\n\n\n A human being needs to finish the process.<\/p>\n\n\n\n This AI writing tool<\/a> has a handy option for writing press releases - just feed it the main information and it quickly whips up a press release for you. However, it lacks all the surrounding relevant PR features.<\/p>\n\n\n\n Define your brand voice<\/a> in Copy.ai and use it for generating press releases, among many other popular content formats.<\/p>\n\n\n\n This simple tool asks you to fill in a few basic fields and it generates a quick press release. It's not as specialized as some other tools, but it gets the job done.<\/p>\n\n\n\n With Hyperwrite you can create an easy press release - put in as many details as possible and you're left with a product that is about 80% finished.<\/p>\n\n\n\n Prowly's AI<\/a> is specifically built and trained to help you create attractive press releases.<\/p>\n\n\n\n Simply put:<\/p>\n\n\n\n Feed it the main information it needs, and it will create a draft in your chosen tone and voice and with the most important messages you want to relay to the media professional on the other end.<\/p>\n\n\n The press release is precisely tailored to your target audience. It does the job by asking you 10 questions before creating your AI-based press release.<\/p>\n\n\n This way, all you have to do is polish it up and hit \"send.\"<\/p>\n\n\n\n These tools have large databases full of contacts, allowing for easy press press release distribution.<\/p>\n\n\n\n There are two ways you can get press releases in front of journalists - using newswires or personalized pitches.<\/p>\n\n\n\n \ud83d\udc49 Newswires <\/strong>have been the go-to resource of PR pros for decades, but recently, they're proving to be less and less effective, while staying fairly expensive.<\/p>\n\n\n\n \ud83d\udc49 Personalized pitching<\/strong> means you make fewer pitches, but all of them will be highly relevant. Instead of blasting your press releases out to everyone, you send targeted outreach messages to the journalists who are most likely to publish your story.<\/p>\n\n\n\n And recent studies show<\/a> that we should leave mass pitching in the past.<\/p>\n\n\n\n Last but not least, pitching lets you build relationships instead of having one-off interactions.<\/p>\n\n\n Here are the most popular distribution press release apps you can try:<\/p>\n\n\n\n \ud83d\udc49 Newswires<\/strong><\/p>\n\n\n\n Since we\u2019ve just scratched the surface, to get to know all about the best press release websites (and find more examples with pros and cons!), this is a great starting point<\/a>.<\/p>\n\n\n\n \ud83d\udc49 Distribution tools<\/strong><\/p>\n\n\n\n So how does pitching with a tool work (based on Prowly)?<\/p>\n\n\n\n Plus - you can also create pitches using our built-in AI generator. Once you finish a press release, the generator creates a preliminary pitch that you can adjust and fine tune so that it aligns with your needs.<\/p>\n\n\n\n And after sending a pitch, you can schedule a follow-up message for those contacts that don\u2019t reply.<\/p>\n\n\n This is a great resource<\/a> for learning how to use AI in press releases.<\/p>\n\n\n\n Once you figure out how to send a press release, you want to determine whether they're driving the results you need. Media monitoring and analytics tools<\/a> show you whether your press releases are making an impact for your client or brand.<\/p>\n\n\n\n These tools can help you measure the results of your PR campaigns<\/a> through:<\/p>\n\n\n\n A good social listening and PR tool covers all of these features. In Prowly you can also measure the (in)famous AVE<\/a>, in case you are asked to, along with its alternatives<\/a>.<\/p>\n\n\n\n Hootsuite is recognized as one of the leading social media management tools in the industry. It offers a comprehensive suite of features designed to streamline the process of managing multiple social media accounts and campaigns from a single dashboard.<\/p>\n\n\n\n While it may not offer the same level of depth and sophistication as dedicated social listening tools, it provides a convenient option for users looking to consolidate their social media management and listening efforts in one platform.<\/p>\n\n\n\n A great option if you want to kill two birds with one stone, and if you\u2019re looking for marketing features instead of ones tailored to PR pros.<\/p>\n\n\n\n Brand24 is a robust social listening application designed to provide users with comprehensive insights into their online presence and brand reputation. It also offers advanced analytics tools that help users track the sentiment surrounding their brands, identify key influencers, and measure the impact of their marketing campaigns.<\/p>\n\n\n\n It can be a good choice if all you need is social listening, because it doesn\u2019t provide any PR features besides that.<\/p>\n\n\n\n However, one drawback of Brand24 is its pricing structure, which may be considered expensive for users who need to track a large number of keywords. This could potentially limit its accessibility for smaller businesses or those with limited budgets.<\/p>\n\n\n\n P.S. Here\u2019s an article that might come in handy if you\u2019re looking for a tool to measure the impact of your communication efforts<\/a>.<\/p>\n\n\n\n An enterprise-grade social listening tool with a large selection of channels and historical data going back to 2014.<\/p>\n\n\n\n While Sprinklr offers a wealth of features and capabilities, it's worth noting that its enterprise-grade functionality may come with a higher price tag compared to other social listening tools. And it's a tool with more of a marketing-focus, rather than for Public Relations.<\/p>\n\n\n\n Unlike the examples above, Prowly focuses mainly on PR needs. <\/p>\n\n\n\n Meaning its social listening tool<\/a> covers social media and all other digital media formats important from a PR perspective. That means blogs, websites, Instagram, Reddit, etc.<\/p>\n\n\n\n So whether someone mentions you on X or on their company blog, you'll get notified. Each mention comes with sentiment analysis, helping you quickly determine how your target audience perceives you.<\/p>\n\n\n To avoid crises, respond actively and spot trends as they emerge, you can get notifications in real-time for each mention, or you can get summaries sent to your inbox, daily, weekly or at your own custom interval.<\/p>\n\n\n When you submit a press release and results start coming in, you\u2019ll want to show off the results of your great work to your clients.<\/p>\n\n\n\n This is where reporting comes in - you want to create reports to showcase all those detailed analytics around your campaigns.<\/p>\n\n\n\nWhat are press release tools?<\/h2>\n\n\n\n
Press release management software: key features<\/strong><\/h3>\n\n\n\n
Tools for creating press releases<\/h2>\n\n\n\n
How can you use press release tools for writing?<\/strong><\/h3>\n\n\n\n
1\ufe0f\u20e3 Make the press release visually appealing and interactive<\/strong><\/h4>\n\n\n\n
2\ufe0f\u20e3 Provide easy access to all assets<\/strong><\/h4>\n\n\n\n
3\ufe0f\u20e3 Easy to share with the media and journalists<\/strong><\/h4>\n\n\n\n
4\ufe0f\u20e3 Encourage collaboration<\/strong><\/h4>\n\n\n\n
Press release creation: website & tool examples<\/strong><\/h3>\n\n\n\n
1\ufe0f\u20e3 Journolink<\/strong><\/h3>\n\n\n
![\"Grow](\"https:\/\/cdn.journolink.com\/public\/img\/pressroom.png\")
<\/figure><\/div>\n\n\n2\ufe0f\u20e3 Fiverr<\/strong><\/h3>\n\n\n\n
![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/fiverr-1024x437.png\")
<\/figure><\/div>\n\n\n3\ufe0f\u20e3 Prowly<\/strong><\/h3>\n\n\n\n
![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/02\/Prowlys-Press-Release-Templates-1-2-1024x512.png\")
<\/figure><\/div>\n\n\nAI press release tools<\/h2>\n\n\n\n
What can AI press release tools help you with?<\/strong><\/h3>\n\n\n\n
Top AI press release writing tools<\/strong><\/h3>\n\n\n\n
1\ufe0f\u20e3 Hypotenuse AI <\/strong><\/h3>\n\n\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/03\/Screenshot-2024-03-15-at-14.30.57-1024x377.png\")
<\/figure><\/div>\n\n\n2\ufe0f\u20e3 Copy.ai<\/strong><\/h3>\n\n\n\n
3\ufe0f\u20e3 TinyWow<\/strong><\/h3>\n\n\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/03\/Screenshot-2024-03-15-at-14.32.02-1024x328.png\")
<\/figure><\/div>\n\n\n4\ufe0f\u20e3 Hyperwrite<\/strong><\/h3>\n\n\n\n
5\ufe0f\u20e3 Prowly<\/strong><\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/LAkjC__hatwCuA0JcjP6lYt8OAtM3UBshPGWL4z5e9t01kKwfa6WYm0Qi3YzYxuRGyckB2emuBqIVMUhygfEaAdvgYIlNVJopOgHXFkUt8cP3A36jrzuJPXCS0kk3VAqot5t8bfoszIvvHdPA4YFUos\")
![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/DnhOq7xB-akYGl_wf7Uuvg71luhn_KpSOiFPeIhvrpYY_RUxGrRGk-JOoM7Y1BPiOyqEd40Teyj_yBEKw4nZKDIUadfqEgeapqbGt9H_GfFsjQqC6nue2ZTNp61ZhghaFw2fUvbdW64XomISqZbKdCI\")
Media database and press release distribution tools<\/h2>\n\n\n\n
Personalized pitching vs. using newswires<\/strong><\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/P8WmS7AWcO0BHv5qTmR4KNI_cqr7EzAzdLMP9rPj5L2c_pM4EcjEU-meuWOD1XjmigOPACv8UZ6WmRI0g3qDmm-V87067wpLCvmh8pLaB0urOdkNd47uJm70dOMDbgWqKqbl2F0KBnUQzH2yhdbm5J4\")
Distribution press release tools<\/strong><\/h3>\n\n\n\n
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\n
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P.S. It will also suggest contacts based on the contents of your press release, making sure you get maximum visibility.<\/li>\n\n\n\n![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/q31b8SsWI9p-SQFl_D4BhGxzScXDC7170ofRHd_UcRFSG0E9WlAhdYbTvDdcnKhWtOKk6Zq3P0IgD-SGhWYNhllyxry7I2dM6gmfvzeO5GOl0rCAmU3Dta2up7BbV0N_akJvvydBc9Xo5K3qA1tsvi0\")
PR analytics & media monitoring tools<\/h2>\n\n\n\n
\n
Social listening tool examples<\/strong><\/h3>\n\n\n\n
1\ufe0f\u20e3<\/strong> Hootsuite<\/strong><\/h3>\n\n\n
![\"Example](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/social-listening-20-620x323.png\")
<\/figure><\/div>\n\n\n2\ufe0f\u20e3 Brand24<\/strong><\/h3>\n\n\n\n
3\ufe0f\u20e3 Sprinklr<\/strong><\/h3>\n\n\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/03\/Screenshot-2024-03-15-at-16.37.05-1024x316.png\")
<\/figure><\/div>\n\n\n4\ufe0f\u20e3 Prowly<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/prowly-api.cdn.prismic.io\/prowly-api\/95a60521-b08a-4893-8fd0-9a1fd4889700_custom+dashboards.svg?auto=compress%2Cformat&fit=max&w=1920\")
<\/figure>\n<\/div>\n\n\n\n![\"\"\/](\"https:\/\/prowly-api.cdn.prismic.io\/prowly-api\/ff058c60-2636-4426-bbac-9e1a07773fcd_measure+pr.svg?auto=compress%2Cformat&fit=max&w=1920\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/-mOEnBoRLyZ7X7AXO8udBDcrN46wqeB4HgoyIh4UbpOIBY2d4lDIQmws0VIGwiOt-nel-tVcjRaPbBvM9fWxI5uotZaAt1T54GD52fiaME7cafbnbe0V6ZNmMMwbbgFuOsC6SSyCCVHyV3zMxXtJfmA\")
![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/QDzf9IUtB6YY4_KHfvTc_18WlskCErfJ-WulsRS5JP78P4_mkUxGHVdSFJFpt3nAqY1w3rzodNMlipiG--3RBO9O0kMCZxsYc8Hyt_YnJQq2EWzelgJ2YKjgdYNZyO-_qAfB3ntC3uzpl58jby3Xj-Q\")
Press release reporting tools<\/h2>\n\n\n\n
Press release reporting tool examples<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/03\/Screenshot-2024-03-15-at-16.30.08-1024x408.png\")
<\/figure><\/div>\n\n\n![\"\"](\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/03\/Prowlys-PR-Reports-1024x512.png\")
<\/figure><\/div>\n\n\n![\"\"\/](\"https:\/\/lh7-us.googleusercontent.com\/I_C-3FAZa3x2N1Rx2etdzvjp_tfimXJYtweXTwR7MXEe-bfACcY4pYqJYNlYBW2vMmrBJduDng6RX57mNu7q5R5VBxV7TMApIizhZiGz_wjcW71ZowjWmUKrlNb1J-BJfCp3LSfGVc8o9AkOLg7mf6M\")
<\/figure><\/div>\n\n\n