About 97% of last year's event participants<\/strong> claim that they would recommend this event to their colleagues. Join them and check out their referral for yourself!<\/p>\n\n\n\n When?<\/strong> <\/p>\n\n\n\n From the 18th of March until Friday the 22nd<\/strong>. Every day Prowly will air a 30-minute episode with one or two expert guests. Sign up and gain some PR insights from the best of the best.<\/p>\n\n\n\n What can you expect this year? The past few months have been dominated by AI<\/strong>, so we couldn't overlook that topic. However, that's not all; we'll also discuss subjects such as PR measurements, Media Relations, Data-driven PR and Mental Health<\/strong>. We will be led through the program by big names, such as Tonya McKenzie<\/strong> and Jim James<\/strong>.<\/p>\n\n\n\n Stay tuned for the latest news and trends from the industry and join us on our daily journey.<\/p>\n\n\n\n \ud83d\uddd3 Date: Monday 18.03, 4 PM (GMT)<\/strong><\/p>\n\n\n\n Get your snack and take part in the \"Back to Basics: Human Touch in AI Era<\/strong>\" discussion!<\/p>\n\n\n\n Join us as we delve into how to stay authentic and grounded amidst the pixels. Let\u2019s take a step back to the times when we connected with people not only via the internet.<\/p>\n\n\n\n Starring: Jennifer Berson and Jennifer Moxley<\/p>\n\n\n\n Hosted by: Jim James<\/p>\n\n\n\n \ud83d\uddd3 Date: Tuesday 19.03, 4 PM (GMT)<\/strong><\/p>\n\n\n\n We are staying on the AI course. Tune in for \u201cMastering AI with Next-Gen Toolset and Skillset for PR Success.<\/strong>\u201d <\/p>\n\n\n\n Take a front-row seat in a discussion where professionals unravel the critical skills and tools that can turn the tide in your favor. Learn how to master AI from the experts. <\/p>\n\n\n\n Starring: Maria Gergova-Bengtsson, Aleksandra Kubicka<\/p>\n\n\n\n Hosted by: Jim James<\/p>\n\n\n\n \ud83d\uddd3Date: Wednesday 20.03, 4 PM<\/strong><\/p>\n\n\n\n Don\u2019t miss \u201cHow to Make Your Campaign Go Viral with Data-Driven Storytelling.<\/strong>\u201d<\/p>\n\n\n\n Learn the secrets to making your data go viral with a story so captivating that even Wednesday Addams would crack a smile. Check out how to grab the attention of people who have already seen a lot online.<\/p>\n\n\n\n Starring: Monica Earle, James Hayward-Browne<\/p>\n\n\n\n Hosted by: Jim James<\/p>\n\n\n\n \ud83d\uddd3Date: Thursday 21.03, 4 PM (GMT)<\/strong><\/p>\n\n\n\n Join us for \u201cThe Dark Side of Metrics and Controversial Practices in PR Measurement.<\/strong>\u201d<\/p>\n\n\n\n Explore the myriad ways to measure success<\/a>. Gain practical insights on showcasing your impact, all while sidestepping the traps of outdated metrics that belong in a bygone era.<\/p>\n\n\n\n Starring: Gini Dietrich, Raina Lazarova<\/p>\n\n\n\n Hosted by: Jim James <\/p>\n\n\n\n \ud83d\uddd3Date: Friday 22.03, 4 PM (GMT)<\/strong><\/p>\n\n\n\n Hear out the \u201cNavigating Difficult Situations with Teams and Stakeholders: A Guide for PR Pros<\/strong>\u201d talk. <\/p>\n\n\n\n You have to take care of your relationships to keep the camera rolling. Delve into communication tactics that transform crises<\/a> into chances for strengthening connections.\u00a0<\/p>\n\n\n\n Starring: Mark Mohammadpour, Stephen Baker<\/p>\n\n\n\n Hosted by: Tonya McKenzie<\/p>\n<\/div><\/div>\n\n\n\n \ud83c\udfac Jennifer Berson<\/a>, Founder of Jeneration PR and Profitable PR Pros, as a Speaker<\/strong><\/p>\n\n\n\n As an acclaimed PR agency owner and mentor, Jen advocates for ambitious women who aspire to build fulfilling, high-impact careers without compromising personal or family time.<\/p>\n\n\n\n Jennifer's expertise in media relations and agency profitability has earned her recognition from prestigious publications such as Forbes, Entrepreneur, and PR Week.<\/p>\n\n\n\n \ud83c\udfac Jennifer Moxley<\/a>, Chief Executive Officer at Sunshine Media Network, as a Speaker<\/strong><\/p>\n\n\n\n Jennifer Moxley started in local newspaper in 1998 and spent several years as a TV producer, one-man-band, and anchor in local TV news before starting Sunshine Media Network in 2012. <\/p>\n\n\n\n She uplifts and amplifies women and minority experts and entrepreneurs through her Storymaking model so they can be the best person to tell their story. As a journalist at heart she also works to connect journalists with experts who can help them create award-winning stories.<\/p>\n\n\n\n \ud83c\udfac Maria Gergova-Bengtsson<\/a>, Visionary PR and Marketing Entrepreneur, as a Speaker\u00a0<\/strong><\/p>\n\n\n\n With over 27 years of experience in communications, Maria is the CEO of United Partners, a leading PR and marketing agency in EMEA. She supports initiatives like the Branson Centre of Entrepreneurship and serves in leadership roles in organizations such as the Entrepreneurs' Organization.<\/p>\n\n\n\n Maria\u2019s expertise includes communications strategy, marketing, new media, content, and public affairs.\u00a0<\/p>\n\n\n\n \ud83c\udfac Aleksandra Kubicka<\/a>, PR Evangelist at Prowly, as a Speaker\u00a0<\/strong><\/p>\n\n\n\n As a PR Evangelist at Prowly, she is dedicated to sharing her wealth of knowledge and experience with others. With over 14 years of expertise in the public relations and B2B communication sector, she has worked across a spectrum of organizations, ranging from local boutique PR agencies to the corporate communication departments of global brands.<\/p>\n\n\n\n \ud83c\udfac Monica Earle<\/a>, Senior Public Relations Manager at Duolingo, as a Speaker \ud83c\udfac James Hayward-Browne<\/a>, Co-founder of creative PR agency Bottled Imagination, as a Speaker<\/strong><\/p>\n\n\n\n James, an award-winning creative-turned-marketer, has a track record of scaling up startups and amplifying the success of established brands. With a wealth of experience, he's worked with numerous brands, surpassing even the volume of content he's created \u2013which, by the way, is quite substantial.<\/p>\n\n\n\n \ud83c\udfac Gini Dietrich<\/a>, CEO at Spin Sucks, as a Speaker<\/strong><\/p>\n\n\n\n Gini is known for creating the PESO Model and collaborating with Syracuse University to develop a certification program for it. With a successful agency tenure spanning 15 years, Gini's expertise is further showcased through her co-authorship of \"Marketing in the Round\" and for her roles as co-host on both \"Inside PR\" and \"The Agency Leadership\" podcasts.<\/p>\n\n\n\n \ud83c\udfac Raina Lazarova<\/a>, Co-founder of Ruepoint, as a Speaker \ud83c\udfac Mark Mohammadpour<\/a>, Founder of Chasing the Sun\u00ae, as a Speaker<\/strong><\/p>\n\n\n\n Mark now serves as a fractional Chief Well-being Officer. Companies that work with him retain their employees because they are healthier and, in return, have a positive balance sheet. Throughout his career, he has played a pivotal role in shaping the narratives of renowned entities, such as Microsoft, Samsung, and the U.S. Army, facilitating the achievement of his business objectives while maintaining a remarkable 98 percent team retention rate year after year.<\/p>\n\n\n\n \ud83c\udfac Stephen Baker<\/a>, Head of PR at Propellernet, as a Speaker<\/strong><\/p>\n\n\n\n With 17 years of experience in the field of public relations, Stephen began his career in traditional PR before transitioning into the digital realm in 2011. Currently, in his agency, he oversees a burgeoning team of 13 individuals, taking charge of their continuous growth and development. Stephen's role entails ensuring the team remains motivated and consistently delivers top-notch work.<\/p>\n\n\n\n![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/03\/PR-Episodes-reviews-1024x576.png\")
<\/figure>\n\n\n\nPR Episodes 2024 at a glance <\/h2>\n\n\n\n
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What\u2019s in the program?<\/h2>\n\n\n\n\ud83c\udf99Topic: Media Relations<\/h3>\n\n\n\n
\ud83c\udf99Topic: AI and Technology<\/h3>\n\n\n\n
\ud83c\udf99Topic: Data-Driven PR<\/h3>\n\n\n\n
\ud83c\udf99Topic: PR Measurements<\/h3>\n\n\n\n
\ud83c\udf99Topic: Mental Health<\/h3>\n\n\n\n
Meet our stars<\/h2>\n\n\n\n
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In her role, she spearheads consumer and product communications. Before Duolingo, Monica excelled at Archetype, Coursera, Slack, Waze, and GoDaddy. With a background as a TV news producer, Monica is a seasoned media relations expert, adept at crafting compelling narratives for brands and engaging with reporters worldwide. She was selected as a PRSA-NY\u2019s 15 Under 35 honoree in 2023 and was recognized by Business Insider's 2022 list of Rising Stars in Tech PR.<\/p>\n\n\n\n
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Raina spearheads a worldwide media intelligence firm dedicated to assisting PR and Communication specialists in showcasing their value and influence. She has spent more than two decades in the realms of media and communication. She is also a board member of AMEC (the International Association for Measurement and Evaluation of Communication.)<\/strong><\/p>\n\n\n\n