{"id":24833,"date":"2025-04-01T09:27:00","date_gmt":"2025-04-01T09:27:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=24833"},"modified":"2025-04-25T13:10:51","modified_gmt":"2025-04-25T13:10:51","slug":"press-clippings","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/press-clippings\/","title":{"rendered":"Press Clippings Decoded: A Practical Guide to Mastering PR Exposure"},"content":{"rendered":"\n<p>Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been&nbsp;<strong>using a dedicated tool to collect&nbsp;PR clippings&nbsp;and don't need a scissor and glue combo<\/strong>&nbsp;nearby.<\/p>\n\n\n\n<p>Collecting PR clippings is important if you want to stay up to date with the latest mentions you're interested in, track competitors, analyze your strategy, and report on progress to clients or stakeholders. And you will learn all that from this article.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-76552ad413df6b6bba0461f1c3a2db30 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start collecting relevant press clippings for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>\u00a0Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What is PR clipping\">What is PR clipping?<\/h2>\n\n\n\n<p>The method sounds more complex than it is, but it\u2019s something you\u2019ve probably done already plenty of times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Definition of PR Clipping<\/h3>\n\n\n\n<p class=\"purplebox\"><strong>PR clipping&nbsp;is a method of collecting mentions from media content<\/strong>. It often includes an analysis of public relations activities and the effectiveness of strategies in place. The process itself is often followed by creating a&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/how-to-create-a-media-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprehensive media coverage report<\/a>.<\/p>\n\n\n\n<p>For example, your client is interested to see how a recent product announcement campaign performed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Screenshot-2023-12-11-at-13.30.21-1024x597.png\" alt=\"\" class=\"wp-image-24834\"\/><\/figure><\/div>\n\n\n<p>By analyzing mentions, you can find out the audience such news reached, which social media platform had the most engagement, and whether all the activities around the campaign produced a good return on the investment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START COLLECTING RELEVANT PR CLIPPINGS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5 reasons why press clippings are important\">5 reasons why press clippings are important<\/h2>\n\n\n\n<p>Take a look at why you should be collecting, tracking, and analyzing press clippings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/5-reasons-why-press-clippings-are-important-1024x512.png\" alt=\"5 reasons why pr clippings are important \" class=\"wp-image-43912\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/5-reasons-why-press-clippings-are-important-1024x512.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/5-reasons-why-press-clippings-are-important-300x150.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/5-reasons-why-press-clippings-are-important-768x384.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/5-reasons-why-press-clippings-are-important.png 1138w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Media monitoring and analysis<\/h3>\n\n\n\n<p>The process plays a crucial role in monitoring the media, which allows brands to track how they're portrayed in all kinds of online media, <a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print<\/a> and <a href=\"https:\/\/prowly.com\/magazine\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast media<\/a>, including both online and offline sources.&nbsp;Without a PR clipping tool, it's nearly impossible to be able to catch all mentions of your brand and analyze them later.<\/p>\n\n\n\n<p>Because of the expansion of the digital landscape, imagine going through online press clippings by hand \u2013 you'd probably have to hire a dedicated person (or a few people!) to do so.<\/p>\n\n\n\n<p>It gets even worse with&nbsp;<strong>print media clippings or paywalled articles<\/strong>&nbsp;because you have to buy physical copies and subscriptions, and that ain't cheap. This especially concerns B2B PR, as more and more trade publications go behind paywalls.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-1024x499.png\" alt=\"an excerpt from a digitalized print mention\" class=\"wp-image-43737\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-1024x499.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-300x146.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-768x374.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-1536x748.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt-2048x997.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2025\/03\/print-monitoring-excerpt.png 2780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/prowly.com\/print-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly's Print Monitoring<\/a> you can efficiently track press clippings without the hassle\u201a it gives you access to full print articles AND lets you bypass online paywalls.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-11db0663 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.prowly.com\/meetings\/enterprise-demo-call\/rr\" style=\"border-style:none;border-width:0px;border-radius:100px\"><strong>REQUEST A PRINT MONITORING DEMO<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>Instead of tracking mentions manually, you can do media monitoring with special tools and <strong><a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-brand-sentiment\/\" target=\"_blank\" rel=\"noreferrer noopener\">check the sentiment of your brand<\/a> across various platforms, monitor your <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">share of voice<\/a>, see the estimated reach of your <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/earned-media-strategy\/\" href=\"https:\/\/prowly.com\/magazine\/earned-media-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">earned media<\/a><\/strong>, and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Reputation management<\/h3>\n\n\n\n<p>To expand a bit more on the previous paragraph, careful&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/pr-evaluation-top-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">evaluation of PR<\/a>&nbsp;clippings across various media outlets is important for brand reputation management.<\/p>\n\n\n\n<p>When you're focused on a specific platform, you might be missing out on your audience's sentiment in different places. With press clipping services, this becomes a click of a button rather than a tiresome task.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/daily-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media monitoring tools<\/a> provide analysis such as sentiment, so <strong>you can see if there's an unusual spike in any kind of mentions or an increase in negative mentions<\/strong> (and if that happens, you know it's emergency showtime).<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Screenshot-2023-06-13-at-09.32-1024x299.png\" alt=\"\" class=\"wp-image-23877\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Competitor's media presence<\/h3>\n\n\n\n<p>How do you know if you're doing a great job if you're not monitoring what your competitors are doing? Monitoring your competitor\u2019s press clips gives you insights into their strategy and performance. Yes, you can compare results to your own benchmarks, but knowing what's happening with your rivals is one of the most important benefits of collecting mentions.<\/p>\n\n\n\n<p><strong>What does it mean exactly?<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 If a competitor has a really strong presence in niche outlets, and none in higher tier ones, maybe it's time to target those niche outlets as well or re-organize your strategy to prepare send-outs for other media your audience frequents.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START TRACKING COMPETITORS TODAY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Measuring PR ROI<\/h3>\n\n\n\n<p>Tracking press clippings allows you to measure your PR campaign's return on investment (PR ROI).<\/p>\n\n\n\n<p>You sure don't need to be reminded of the <a href=\"https:\/\/prowly.com\/magazine\/how-to-create-a-media-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">media report<\/a> definition, but it's important to recall how important measuring your strategy is. Whether you want to score a higher budget for the next campaign, or simply show off your work to stakeholders and clients, press clippings can help you do just that.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Screenshot-2023-12-11-at-13.42.44-1024x301.png\" alt=\"\" class=\"wp-image-24837\"\/><\/figure><\/div>\n\n\n<p>Advanced press clipping service companies have the technology to take a clipping and pull all the data about it.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Pro Tip: <\/strong>Additionally, if there is a group of clippings you're analyzing, <strong>it's a good idea to compare them to previous periods and show clear improvements, or simply assess them from a strategic standpoint<\/strong> aligned with the company goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Adaptation and strategy refinement<\/h3>\n\n\n\n<p>Are you reaching your goals effectively?<\/p>\n\n\n\n<p>You can only see if there's room for improvement, or if your strategy is right where it's supposed to be by analyzing press clippings.<\/p>\n\n\n\n<p>\ud83d\udc49 The general consensus is to <strong>monitor them at least once a day, depending on the size of the brand you're working with<\/strong>.<br>\ud83d\udc49 If things are rather stagnant, you can adjust your actions by analyzing statistics for each one of the press clippings.<\/p>\n\n\n\n<p>Since advanced PR tools allow you to monitor mentions and analyze them in bulk, you no longer have to go one by one and do it all on your own.<\/p>\n\n\n\n<p>And if you have more concerns regarding social listening techniques, you will learn all about <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\">building a strong social media monitoring strategy from this guide<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MONITOR THE MEDIA FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"PR clipping purposes and benefits\">Press clipping purposes and benefits<\/h2>\n\n\n\n<p>This popular method offered by media monitoring services can help you increase <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> by analyzing each press clipping and adjusting your PR strategy accordingly.<\/p>\n\n\n\n<p>With press clipping services offered by tools like Prowly, it's easy to stay in the know and make informed decisions on the fly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instantly identifying opportunities<\/strong><\/h3>\n\n\n\n<p>Ever struggled to find exciting opportunities in the media?<\/p>\n\n\n\n<p>With a media clipping service, you can quickly detect new trends and emerging talks across various channels. That way, you can either contribute or even initiate discussions that align with your brand's goals.<\/p>\n\n\n\n<p>To put it in perspective, let's say you get an alert for a spike in mentions on Facebook.<\/p>\n\n\n\n<p class=\"purplebox\">Not all social media monitoring platforms are created equal, and <strong>some audiences are more sympathetic towards certain communities than others<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 If the buzz is already on Facebook, you can <strong>contribute to it there<\/strong>, and <strong>see if there's potential to create the same hype across different channels<\/strong> too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Measuring campaign performance<\/strong><\/h3>\n\n\n\n<p>First of all: \ud83d\udea9 if a tool isn't able to give you PR-specific, industry-relevant numbers, then you might need to reconsider the online press clipping service you're using. \ud83d\udea9<\/p>\n\n\n\n<p>With a good press clipping tool, you'll be able to assess how your campaign is performing. After all, data-driven insights provide great results to keep doing what we're doing if it's working or shift our strategy when things are going south.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/a3DCG8TGi2cJhixmGA5qDguWlP2wvoAJprNF3LwEPKcQ6GwWnOjSSYDqxcSQH7NywKsD4c0ReoWGqtvfQbdaSxkdiqX3umczMWYgtT4cRQM4QslbpDvIflIRure-GH23EbkP9icJlUXo79lNWrim5CM\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>For example, Prowly's Media Monitoring can provide you with data-driven insights that you can analyze and use to build trust among stakeholders by providing them with timely and accurate updates on campaign performance.<\/p>\n\n\n\n<p class=\"purplebox\">The topic of data-driven PR is too important to simply glide through in this article. So, here's a <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" target=\"_blank\">comprehensive step-by-step guide on how to measure your PR campaigns<\/a> instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acting in real-time<\/strong><\/h3>\n\n\n\n<p>The ability to respond in real-time is the key to success. PR clipping services empower specialists with technology that systematically gathers and analyzes mentions scattered across various sources.<\/p>\n\n\n\n<p>Whether you aim to be one step ahead if there is an impending crisis, or you simply want to be up to date with all mentions, collecting PR clippings is a great method to do so.<\/p>\n\n\n\n<p class=\"purplebox\">More so, acting in real-time based on PR clippings is not only a <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management\/\">crisis response<\/a> mechanism \u2013 it also serves as a tool to <strong>craft strategic initiatives to increase brand awareness<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START MONITORING MEDIA MENTIONS FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Using data insights to optimize PR campaign strategies<\/strong><\/h3>\n\n\n\n<p>Analyzing press clippings helps in understanding the customer's perspective and the audience you're interacting with. By using data-driven insights, you can adjust PR strategies and see how to improve them in the short term, or in the long run.<\/p>\n\n\n\n<p>Prowly's Media Monitoring tracks mentions of any <strong>brand, competitor, or keyword, compiling them all in a comprehensive report with different charts<\/strong>.<\/p>\n\n\n\n<p>That way, it's easier to visually analyze data and make informed decisions moving forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adjusting strategy based on competitor's actions<\/strong><\/h3>\n\n\n\n<p>One of the biggest purposes of PR clipping services is to <a href=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor your competitors<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/X4-inuVOVNufnvii9s1W54sRBb1XG36YUu7a6o-B4U_J1axw9pJEYdWXNaHUH1PU5vbdFtgk9lC-yLqgtiNBBhp3B-EVmRBQmfJwjzJXvjfFazsUMz9XjjiC0dUtnVb3zapSB_y8FkIaw07_eKURZrk\" alt=\"\" style=\"width:479px;height:200px\"\/><\/figure><\/div>\n\n\n<p>Knowing who's up to what is a great benchmark to use in evaluating your strategy. As you look over press clipping examples of your key rivals, you can gain a competitive edge quickly, especially if you know <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\">how to track media mentions effectively<\/a>.<\/p>\n\n\n\n<p>Then, it's all about aligning what you have seen and analyzing it with alignment to the company's goals:<br>\ud83d\udc49 Is it brand awareness in general?<br>\ud83d\udc49 Or maybe continuous work on increasing positive sentiment in one particular platform?<\/p>\n\n\n\n<p>Whatever it is, PR clipping services are wonderful at evaluating what's happening in different brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reporting back to clients and stakeholders<\/strong><\/h3>\n\n\n\n<p>There's no better way to show others your work than in a comprehensive press clippings report. To demonstrate your value, press clipping services should have an additional option to<a href=\"https:\/\/prowly.com\/magazine\/pr-report-examples\/\"> create easy-to-read PR reports<\/a>, so that you can create a presentation for whoever is in charge in a few clicks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Screenshot-2023-12-11-at-13.32.02-1024x602.png\" alt=\"\" class=\"wp-image-24835\" style=\"width:736px;height:432px\"\/><\/figure><\/div>\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/pr-reports\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pr-reports\/\" target=\"_blank\">PR Reports<\/a> allow you to automatically add important PR clippings and generate a coverage report with your work.<\/p>\n\n\n\n<p>Whether your goal is to show that your strategy is in alignment with organizational goals, or simply build trust and transparency with data-driven insights, a clear PR clipping report is the best way to do it.<\/p>\n\n\n\n<p>For example, by combining a media monitoring tool with PR clippings, you can&nbsp;<strong>track your campaign<\/strong>&nbsp;during a new season of the TV series your company has just launched&nbsp;<strong>and monitor the earned buzz surrounding it simultaneously<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2795 Bonus: blocking domains to see only the relevant clippings<\/h3>\n\n\n\n<p>Constantly getting mentions from an outlet you couldn\u2019t care less about?<\/p>\n\n\n\n<p>Blocking irrelevant outlets and excluding them from your statistics during <a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Monitoring<\/a> can help you ease the process.<\/p>\n\n\n\n<p>Once you block a domain, it will not show up in any of your search queries, data or statistics.<\/p>\n\n\n\n<p>Then, the clippings feature lets you choose which mentions are important to you right from the search query results, having them within reach for quick access. Here's what it looks like in Prowly:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/h-c0TZi1AfXYzyXx8EPoc2wR66Xm9N1zCSMx6Hy0mGVBJD6gsIW24Ce4RUlPP_B7A4yuU1gEXssfgQlj-7tRpQdidwFh_NRgwQBvmthjfhO4K4CqVidPcDl1BkqExFQs6Rm6kOjLzBjBF83bPK7cnjk\" alt=\"\" style=\"width:-138px;height:-143px\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>COLLECT PR CLIPPINGS<\/strong><\/strong> <strong>THAT MATTER<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How to make a media clipping with Prowly\">How to make a media clipping with Prowly?<\/h2>\n\n\n\n<p>Prowly is a comprehensive tool with a full workflow for PR professionals. With all the features available, it also provides you with a media monitoring service to assist you in collecting press clippings.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose an article, blog post, mention, or any other clipping you like<\/li>\n\n\n\n<li>Add it to a report and automatically pull the data you want to show<\/li>\n\n\n\n<li>Finish making your report to show off your work<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/uNE-6kL-4t2M7nIPoefhuWcgsDDMIQkiltKV7E9NNBsZMIMP-zGlWp9NB9eq0Qmq-_KGeR-6tcTi_YkmNoELVDIVQ9p-YRMfGsEExlUy3Z7IoO1_frhUDsPahuqPAT06Mjdh1ccjixBPpSJUepsAn0Y\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CREATE YOUR PR CLIPPINGS WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How to do PR clipping\">How to do PR clipping?<\/h2>\n\n\n\n<p>Take a look at what the process looks like from beginning to end. Here is the media clipping example that we will use to demonstrate how the process works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Choose from one of the media monitoring services<\/strong><\/h3>\n\n\n\n<p>First, find a tool that allows you to do PR clippings. For example, Prowly provides a free trial so you can try it out and see how easy it is to collect mentions automatically in less time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Create a relevant query<\/strong><\/h3>\n\n\n\n<p>Choose what you want to track. It can be a person, brand, competitor, or keyword \u2013 options here are limitless. Additionally, you can create an alert and get it sent to your mailbox whenever there's a new mention or an unusual spike of clippings with a negative sentiment so you can react to an impending crisis quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Collect and analyze PR clipping results<\/strong><\/h3>\n\n\n\n<p>Access an easy-to-read dashboard with all of the results. You can break it down by country, language, domain rank, and in dozens of other ways. If the tool has the option to view data in different types of graphs (Prowly does!), it makes it easier to understand what's going on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Screenshot-2023-12-11-at-13.34.33-1024x470.png\" alt=\"\" class=\"wp-image-24836\" style=\"width:697px;height:319px\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Build an automatic report<\/strong><\/h3>\n\n\n\n<p>Automatically transfer the PR clippings you found into a coverage report, where you can add a solid summary of all the data and metrics.<\/p>\n\n\n\n<p>Putting all of your campaign accomplishments into a data-filled report will surely impress any client or stakeholder.<\/p>\n\n\n\n<p class=\"purplebox\">However, it's also important to <strong>use the relevant <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR metrics<\/a> that show the real value of your work<\/strong>. For example, we suggest stopping the use of <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-uvpm\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-uvpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">UVPM<\/a> or <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\" href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\">AVE<\/a> alone and instead trying out their alternatives, including <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of Voice<\/a>, <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment<\/a>, or <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">media mentions<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GET STARTED WITH PR CLIPPINGS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQ\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Who is PR clipping important for?<\/h3>\n\n\n\n<p>A clippings manager tool is important for every PR specialist tasked with social listening. Whether you're a solo freelancer, an agency, or an in-house team, collecting PR clippings allows us to adjust strategies on how we communicate with our audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which tools can help with PR clipping?<\/h3>\n\n\n\n<p>There are several tools available on the market:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Alerts<\/a><\/li>\n\n\n\n<li><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/pr-reports\/\" href=\"https:\/\/prowly.com\/pr-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a><\/li>\n\n\n\n<li>Brand24<\/li>\n\n\n\n<li>Mentionlytics<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What is an example of a press clipping?<\/h3>\n\n\n\n<p>So, what is a press clipping? It's simply a part of an article, a feature, or a mention from anywhere in the media. It's most commonly used when you need to make a report or a presentation for clients or stakeholders.<\/p>\n\n\n\n<p>You can see three PR clippings in the \"Highlights\" section on the screenshot below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OF7mAS5dN3CWvDUQEXcBx9rS4MW6vIFf2sPJ7oyPyoFTOfoUsQEaV09kusSNiW_1W4dVjOrpBkTlVDR4cxIsikEmV2ckB8z6BpyEeEH8bRBW9C7BzS3og4SJdbHt_DeGsToeMWlMjYVIa1BOjtTYV4M\" alt=\"\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GET PR CLIPPINGS WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How can I get clippings from paywalled articles?<\/h3>\n\n\n\n<p>The costs for monitoring paid publications can stack up. If you purchase separate subscriptions, the price can reach $1200 per outlet. Some monitoring tools offer pricey paywall-bypassing add-ons. Others make it a part of their regular offering\u2013like Prowly, whose <strong>Print Monitoring includes tracking paywalled media<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"wrapping-up\">Wrapping up<\/h2>\n\n\n\n<p>Thanks to technology, we don't need to do PR clipping manually anymore, but the idea of collecting mentions stays and isn't going anywhere. <\/p>\n\n\n\n<p>From being able to see the sentiment of your activities in the media, to <a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">tracking competitors<\/a> and keeping up with what's going on with your audience. Press clipping is an indispensable industry method for anyone who works in public relations.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/prowly.com\/\" data-type=\"URL\" data-id=\"https:\/\/app.prowly.com\/users\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Start a free trial with Prowly<\/a> and track press clippings of brands, competitors, or any keywords you\u2019re interested in.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><meta charset=\"utf-8\"><strong>TRY PROWLY FOR 7 DAYS FREE<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been&nbsp;using a dedicated tool to collect&nbsp;PR clippings&nbsp;and don't need a scissor and glue combo&nbsp;nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions [&hellip;]<\/p>\n","protected":false},"author":424,"featured_media":24838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[355],"tags":[],"class_list":["post-24833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-measurement-and-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press Clippings Decoded: A Practical Guide to Mastering PR Exposure<\/title>\n<meta name=\"description\" content=\"Find out why press clipping is the most effective method to track mentions, analyze your strategy, monitor competitors, and report back on your progress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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