{"id":24749,"date":"2025-02-25T15:53:00","date_gmt":"2025-02-25T15:53:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=24749"},"modified":"2025-05-08T14:38:30","modified_gmt":"2025-05-08T14:38:30","slug":"measure-pr-campaign","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/","title":{"rendered":"How to Measure PR Campaign Results: a Guide to Success"},"content":{"rendered":"\n<p><br><strong>If you can't measure it, you can't improve it<\/strong>. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed.<\/p>\n\n\n\n<p>As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. The right success measurements allows to refine communication strategies and show exactly how much your PR effort contributes to overall brand success.<\/p>\n\n\n\n<p>By measuring PR campaign effectiveness, you can use<strong> data-driven insights<\/strong> to create even better campaigns and show clients proof of your hard work and its results.<\/p>\n\n\n\n<p>We're going to show you how to measure public relations success \u2014 we\u2019ll walk you through <em>the processes, <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">key PR success metrics<\/a>, and take you step by step so you can become a pro at measuring PR success.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-80c9014adb6d43cde9ce0144882e3065 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-measure-pr-campaign-performance\"><br><strong>How to measure PR campaign performance<\/strong><\/h2>\n\n\n\n<p>Public relations is all about media and how your brand (or a client's brand) is represented in various media outlets. On websites, social media, television, in newspapers. The main issue is that keeping track of who mentions you, where, and how can get very tiring, very fast.<\/p>\n\n\n\n<p>That is where <a href=\"https:\/\/prowly.com\/media-monitoring\/\">media monitoring<\/a> comes in. These tools are specifically made to track when someone mentions you across different platforms. With a media monitoring tool, you can find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>who mentioned you<\/li>\n\n\n\n<li>where the <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\">mention came from<\/a> (the web, forums, social media, etc.)<\/li>\n\n\n\n<li>what the <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\">sentiment of the mention<\/a> is (positive, neutral or negative)<\/li>\n<\/ul>\n\n\n\n<p>All of this data helps you to measure public relations effectiveness and determine if you're going in the right direction or not.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/amazon-sentiment-analysis-example-for-pr-2048x864-1-1024x432.png\" alt=\"\" class=\"wp-image-24750\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to measure campaign performance with Prowly<\/h3>\n\n\n\n<p>For example, <a href=\"https:\/\/prowly.com\/media-monitoring\/\">Prowly's media monitoring tool<\/a> lets you get started in mere minutes.<\/p>\n\n\n\n<p>First, set up a project and choose the terms you want to track. This can be just about anything, but usually, it\u2019s one or more of these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your business name<\/li>\n\n\n\n<li>Relevant hashtags<\/li>\n\n\n\n<li>Campaign-specific terms<\/li>\n\n\n\n<li>Terms relevant in your industry<\/li>\n\n\n\n<li>Competitor brand names<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Media-Monitoring-at-Prowly.png\" alt=\"\" class=\"wp-image-24751\"\/><\/figure>\n\n\n\n<p>At this point, you\u2019ll get all the possible <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\">media mentions<\/a> for these terms. If you have a large brand and following, you\u2019ll also get a lot of irrelevant results, so it\u2019s time to do some filtering. So, for each campaign, you can add the following filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword combination and context<\/li>\n\n\n\n<li>The topic and website of each mention (over 1,000 combinations possible in Prowly)<\/li>\n\n\n\n<li>The estimated mention reach<\/li>\n\n\n\n<li>The region and language of the mention<\/li>\n\n\n\n<li>And many other filters<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Prowly-Clipping-filter-PR-reports-2-1024x609.png\" alt=\"\" class=\"wp-image-24752\"\/><\/figure>\n\n\n\n<p>At this point, the mentions that you see will be much more useful as you\u2019ll get only the most relevant results.<\/p>\n\n\n\n<p>You could check the Prowly dashboard to see the performance of your mentions in real-time. But no one really has time for that, right? That\u2019s why you can get emails direct to your inbox with digests and alerts.<\/p>\n\n\n\n<p>Simply head to your dashboard to set up custom alerts. You can get recurring summaries for your top mentions, with relevant data such as sentiment and sources. And if an emergency arises, there is nothing to worry about, as you\u2019ll know about it right away.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Frame-18.png\" alt=\"\" class=\"wp-image-24754\"\/><\/figure>\n\n\n\n<p class=\"purplebox\">You can set up spike alerts for situations when your tracked terms start getting a lot of mentions in a short time period, especially in a negative context. These email notifications allow you to get all the relevant updates but also to get immediately notified if things start going wrong.<\/p>\n\n\n\n<p>And if you want a birds\u2019 eye view of things, you can create fully custom dashboards tailored to your needs. <strong>Add your own metrics, filters and chart types to display only the most relevant results<\/strong>. Create a dashboard for your PR team, another one for the CMO, and something entirely different for the company management.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 <strong>Tip:<\/strong> When choosing a media monitoring service, make sure it\u2019s tailored to local media \u2014 <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-service-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">for example, the UK market<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START MEDIA MONITORING FOR FREE WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"step-1-planning-and-goals\"><strong>Step 1: Planning and goals<\/strong><\/h2>\n\n\n\n<p>A<strong> <a href=\"https:\/\/prowly.com\/magazine\/media-monitoring-advantages\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/media-monitoring-advantages\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring tool <\/a>can set you back thousands of dollars per year.<\/strong> This is why it's important to take care of your <a href=\"https:\/\/prowly.com\/magazine\/pr-strategy-template\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-strategy-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">planning<\/a> and establish goals first. Ask yourself the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What kind of PR campaigns are you planning to run?<\/li>\n\n\n\n<li>What does success entail in these campaigns?<\/li>\n\n\n\n<li>Do you want to measure <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>, sentiment, or something entirely different?<\/li>\n<\/ul>\n\n\n\n<p>Depending on what the ultimate goal of your <a href=\"https:\/\/prowly.com\/magazine\/effective-pr-campaign-tips\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/effective-pr-campaign-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR campaign<\/a> is, you can choose the appropriate metrics.<\/p>\n\n\n\n<p>For example, in Prowly, you can track the following public relations metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>number of mentions<\/li>\n\n\n\n<li>estimated reach<\/li>\n\n\n\n<li>domain reach<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>top mentions<\/li>\n\n\n\n<li>share of voice<\/li>\n\n\n\n<li>sentiment<\/li>\n\n\n\n<li>mention backlinks<\/li>\n\n\n\n<li>domain rank<\/li>\n\n\n\n<li>domain authority score<\/li>\n\n\n\n<li>custom metrics<\/li>\n\n\n\n<li>engagement type<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Screenshot-2023-12-07-at-20.08.36-1024x781.png\" alt=\"\" class=\"wp-image-24756\"\/><\/figure>\n\n\n\n<p>If your main goal is to <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">measure sentiment<\/a> after a <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/new-product-press-release-examples\/\" href=\"https:\/\/prowly.com\/magazine\/new-product-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">new product launch<\/a>, you can set up <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\" href=\"https:\/\/prowly.com\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly<\/a> to perform campaign measurement for this goal alone. This is how we suggest you arrange the process to look:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Test your brand sentiment often to have a solid basis for comparison<\/li>\n\n\n\n<li>Combine data science with a human touch (and never rely on tools alone for sentiment analysis)<\/li>\n\n\n\n<li>Benchmark your results against competitors (by tracking both yours and their brand sentiment and making comparisons over time)<\/li>\n<\/ol>\n\n\n\n<p>Choose your preferred channels, set the term(s) you want to track, and watch as the mentions roll in, each with its own sentiment score.<\/p>\n\n\n\n<p class=\"purplebox\"><meta charset=\"utf-8\">You can also learn all about:<br>\ud83d\udc49 using social monitoring for PR from&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Social Media Listening Guide for Public Relations<\/a><br>\ud83d\udc49 managing brand awareness from <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Guide to Brand Awareness Campaigns for PR Specialists<\/a><br>\ud83d\udc49 <a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">the best competitor analysis tools<\/a> to track your competition<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>MEASURE YOUR PR IMPACT TODAY<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"step-2-examples-of-pr-metrics-to-track\"><strong>Step 2: Examples of PR metrics to track<\/strong><\/h2>\n\n\n\n<p>If you\u2019re new to PR and wondering how to effectively track the results of your campaigns, we can help out. <strong>The<\/strong> <strong>main<\/strong> <strong>distinction you need to make is between <a href=\"https:\/\/prowly.com\/magazine\/pr-kpis\/#Public%20Relations%20vanity%20metrics\">vanity and quality metrics<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1Vanity metrics don\u2019t tell you much about the actual performance, but they look great on paper.<\/p>\n\n\n\n<p>Before being able to choose the right kind of <a href=\"https:\/\/prowly.com\/magazine\/brand-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">quality metrics<\/a>, you need to know what vanity metrics are first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples of vanity metrics<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u25fe\ufe0f AVE (Advertising Value Equivalent)<\/strong><\/h4>\n\n\n\n<p>This is the flagship example of a vanity public relations metric. The concept of <a href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\"><strong>Advertising Value Equivalency (AVE)<\/strong><\/a> involves estimating the value of a PR mention by comparing it to the cost of a similar advertisement. <\/p>\n\n\n\n<p>To illustrate, if your <a href=\"https:\/\/prowly.com\/magazine\/pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR campaign<\/a> yields a quarter-page article in a printed magazine, you would assign the PR mention a value equivalent to the cost of that ad space.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/AVE-calculator-in-Prowly-1-1-2048x705-1-1024x353.png\" alt=\"\" class=\"wp-image-24759\"\/><\/figure>\n\n\n\n<p>Here is the problem: the outdated AVE PR metric is no longer effective for modern PR. Originally developed in the 1940s(!), it fails to fully capture the dynamics of today's digital landscape.<\/p>\n\n\n\n<p class=\"purplebox\">\u2192 Discover the complete article on<a href=\"https:\/\/prowly.com\/magazine\/advertising-value-equivalency\/\"> AVE in PR<\/a> to gain valuable insights and recommendations on effectively utilizing the AVE metric. Learn when to use it and when to consider alternative approaches.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u25fe\ufe0fUVPM (Unique Visitors per Month)<\/strong><\/h4>\n\n\n\n<p>This is a metric used to measure the number of individuals who have accessed a specific website within a given month. You can find it for a website when reviewing monthly website traffic. It\u2019s also called Domain Reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/How-to-calculate-UVPM-how-to-calculate-domain-reach-1024x345.png\" alt=\"\" class=\"wp-image-24760\"\/><\/figure>\n\n\n\n<p>It's important to note that the interpretation of UVPM varies between PR and sales\/marketing teams, and it is rather generic.<\/p>\n\n\n\n<p class=\"purplebox\">\u2192 If you\u2019re wondering how to calculate UVPM, and what to use as an alternative, check out \u201c<a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-uvpm\/\">What is UVPM in PR? (UVPM metric alternatives).\u201d<\/a><\/p>\n\n\n\n<p>You might be wondering why vanity metrics are still being used then. The reasons are many:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the C-suite understands these metrics well<\/li>\n\n\n\n<li>clients expect you to report on these metrics based on previous experience<\/li>\n\n\n\n<li>they're easy to generate in various PR tools<\/li>\n\n\n\n<li>the numbers look impressive on paper and give a feeling of accomplishment and a large ROI<\/li>\n<\/ul>\n\n\n\n<p>Now, here are some more practical, hands-on PR metrics that will better reflect the results of your PR campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples of quality metrics&nbsp;<\/strong><\/h3>\n\n\n\n<p>Unlike vanity metrics, quality metrics give you tangible results. Using these metrics, you can fairly accurately determine your campaign performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>To improve brand visibility:<\/strong><\/h4>\n\n\n\n<p>Unlike AVE and UVPM, there are PR metrics that accurately portray the effects of a PR campaign on your overall <a href=\"https:\/\/prowly.com\/magazine\/how-to-increase-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand visibility<\/a>. Here are our top choices:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u25fe\ufe0f SoV (Share of Voice)<\/strong><\/h5>\n\n\n\n<p>If you want to see how your brand stacks up against others in terms of visibility,<a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\"> Share of Voice<\/a> is the metric to go for. Use it to track the organic, unpaid <a href=\"https:\/\/prowly.com\/magazine\/brand-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">mentions of your brand across the web<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/How-to-calculate-share-of-voice-using-Prowly-1024x692.png\" alt=\"\" class=\"wp-image-24762\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>To track mentions in relevant media outlets:<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media mentions<\/a> are the backbone of successful PR campaigns. By using specialist <a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring tools<\/a> such as Prowly, you can get real-time alerts about mentions in relevant media outlets across the internet.<\/p>\n\n\n\n<p>From blogs, forums, review websites and social media platforms, you can track where and how your target audience is talking about your brand. If it\u2019s online and public, we can dig it up and ping you.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u25fe\ufe0f Media tiers<\/strong><\/h5>\n\n\n\n<p>A top metric you can use is <strong>media tiers<\/strong> \u2014 which track your mentions in designated media tiers, as the name suggests. For example, you can use this <a href=\"https:\/\/prowly.com\/magazine\/pr-measurement\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-measurement\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR measurement<\/a> to determine if your brand gets enough mentions on TikTok \u2014 if that's where your audience is. It gives you a precise answer to the question \u2014 <em>am I being mentioned on the right platforms?<\/em><\/p>\n\n\n\n<p><strong>In Prowly, you can set advanced filters that will break down your mentions across platforms<\/strong>. With a single glance, you can see your most successful channels and the number of mentions coming from each.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u25fe\ufe0f Top mentions<\/strong><\/h5>\n\n\n\n<p>Another metric is <strong>top mentions<\/strong>. For you, \"top\" as a form of PR measurement is unique, so you can set up what \"top\" means in Prowly. For example, it can be a list of<a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\"> top mentions<\/a> in articles in the advertising industry, sorted by the domain rating of the website which mentions you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>To improve SEO performance:<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/seo-reputation-management\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/seo-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO performance<\/a> can be measured in many ways and it can have an immediate effect on your PR efforts. With PR tools such as Prowly, you can also monitor your progress on the SEO front through a number of relevant metrics.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u25fe\ufe0f The number of backlinks<\/strong><\/h5>\n\n\n\n<p>PR measurement can include <a href=\"https:\/\/prowly.com\/magazine\/seo-public-relations\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/seo-public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO performance.<\/a> For example, you can track the number of incoming backlinks to your website with Prowly. As each new mention comes in, you can see it in your Prowly dashboard, and the graph will show your overall number of backlinks over time.<\/p>\n\n\n\n<p>This powerful feature costs hundreds of dollars per month in dedicated SEO tools. In Prowly, you get it as a free add-on to our media monitoring suite.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u25fe\ufe0f Domain authority<\/strong><\/h5>\n\n\n\n<p>You can also track the domain authority of the websites where your mentions and backlinks are coming from. Domain authority is a metric based on machine learning that tells you how \"strong\" a website is in terms of SEO performance. The bigger the number is (on a scale from 0 to 99), the better the domain and the more valuable the backlink.<\/p>\n\n\n\n<p>This helps people with little to no SEO knowledge understand how your PR efforts are contributing to SEO results as well.<\/p>\n\n\n\n<p>Speaking of performance, don\u2019t forget to measure your brand\u2019s performance too. Learn how to do it right with <a href=\"https:\/\/prowly.com\/magazine\/brand-performance-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">our handy guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-measure-pr-efforts-effectively\"><strong>How to measure PR efforts effectively<\/strong><\/h2>\n\n\n\n<p>To get started with public relations measurement, you're going to need a toolset to cover all operations. With Prowly, you can do it all \u2014 <a href=\"https:\/\/prowly.com\/magazine\/how-to-find-journalists-and-their-email\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-find-journalists-and-their-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">find relevant media contacts<\/a>, <a href=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">create and send out press releases<\/a>, track your brand mentions, <a href=\"https:\/\/prowly.com\/magazine\/pr-reporting\/\">create PR reports<\/a>, and much, much more.<\/p>\n\n\n\n<p>Having said that, here is our suggestion for easy and affordable measurement in PR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Media monitoring<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Monitoring &amp; Social media monitoring<\/a> is the process of tracking mentions and discussions in real-time. The main aim of media monitoring is to focus on short-term results and see campaign effectiveness sooner rather than later.<\/p>\n\n\n\n<p>You can also use it to track press hits and <a href=\"https:\/\/prowly.com\/magazine\/top-social-media-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media mentions<\/a> with advanced filters and <a href=\"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/\">AI<\/a>. This way, you can save your attention for only to the mentions that really move the needle.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/ai-pr-software\">Prowly's AI<\/a> analyzes the context, sentiment, and more than 15 other properties of each press mention. Leverage this information to establish tailored filters that allow you to view only the mentions that matter most to you.<\/p>\n\n\n\n<p>Examples of filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword combinations &amp; context<\/li>\n\n\n\n<li>Topic of each mention and website (1000+ available)<\/li>\n\n\n\n<li>Estimated mention reach<\/li>\n\n\n\n<li>Region and language<\/li>\n\n\n\n<li>And many more<\/li>\n<\/ul>\n\n\n\n<p>And besides monitoring the digital landscape, you might want to add traditional media to your strategy.<\/p>\n\n\n\n<p>Introducing <strong><a href=\"https:\/\/prowly.com\/broadcast-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">broadcast monitoring<\/a>, <\/strong>which lets you better understand the media landscape by analyzing your media presence across TV, over the Radio, and in podcasts on both local and global scales.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-1024x612.png\" alt=\"Broadcast monitoring TV monitoring media mention\" class=\"wp-image-39488\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-1024x612.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-300x179.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-768x459.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-1536x917.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention-2048x1223.png 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Broadcast-monitoring-TV-monitoring-media-mention.png 5760w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Without <a href=\"https:\/\/prowly.com\/magazine\/top-print-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">print monitoring tools<\/a>, you may miss out on valuable insights regarding your brand's presence, sentiment, and competitors' activities within print media, hindering your informed decision-making.<\/p>\n\n\n\n<p>It provides instant access to various newspapers, magazines, and journals to track mentions of your brand, your competitors, and industry trends. Even more, <a href=\"https:\/\/prowly.com\/magazine\/print-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">print monitoring<\/a> allows you to analyze insights in a user-friendly dashboard to <a href=\"https:\/\/prowly.com\/magazine\/pr-evaluation-top-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">evaluate your media investments and campaign ROI<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1024\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-Print-and-Broadcast-dashboard-675x1024.png\" alt=\"\" class=\"wp-image-39469\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-Print-and-Broadcast-dashboard-675x1024.png 675w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-Print-and-Broadcast-dashboard-198x300.png 198w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-Print-and-Broadcast-dashboard-768x1165.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-Print-and-Broadcast-dashboard-1012x1536.png 1012w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/Default-Print-and-Broadcast-dashboard.png 5760w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure><\/div>\n\n\n<p class=\"purplebox\">If you're interested in a customized plan that aligns with your specific goals, or if you want to add print and broadcast monitoring to your toolkit, <a href=\"https:\/\/prowly.com\/discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">simply provide your contact information, and we'll handle the rest<\/a>.<\/p>\n\n\n\n<p>You can set up alerts for your most important keywords and choose how to receive them. If time is of the essence, you can get notified instantly. Alternatively, you can set up email alerts on a daily, weekly, or monthly basis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/how-to-prevent-PR-crisis-with-brand-sentiment-notigications-1024x512.png\" alt=\"\" class=\"wp-image-24763\"\/><\/figure>\n\n\n\n<p>Another major <a href=\"https:\/\/prowly.com\/magazine\/daily-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">advantage of media monitoring<\/a> is that you can spot and <a href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management\/\">prevent crises<\/a> before they arise. In case of a problem with your brand, media monitoring tools such as Prowly let you know when there is an increased number of mentions with a negative sentiment. Then you can take adequate PR measures and nip the blooming crisis in the bud.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1 <strong>Curious how brands have navigated real-world PR crises?<\/strong> Explore these <a class=\"\" href=\"https:\/\/prowly.com\/magazine\/pr-crisis-management-examples\/\">16 PR crisis management examples<\/a> to see what worked\u2014and what didn't.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>TRACK PR SUCCESS WITH CONFIDENCE - TRY FOR FREE<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social listening<\/strong><\/h3>\n\n\n\n<p>While seemingly similar, <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-vs-social-monitoring\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-vs-social-monitoring\/\" target=\"_blank\">social media monitoring and social media listening <\/a>are two distinct terms.<\/p>\n\n\n\n<p>Social listening is the broader discipline of tracking mentions beyond quantitative insights. <a href=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social listening<\/a> also includes qualitative metrics, such as the sentiment attached to the mentions, as well as overall social trends.<\/p>\n\n\n\n<p>While social media monitoring merely collects the various mentions of your brand, listening is used to understand the context behind the mentions and get to the overall <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">perception of your brand<\/a>.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly's social listening<\/a>, your PR team can demonstrate the value of their work. Besides quantitative metrics, you can use sentiment analysis to showcase the impact of your team's (or agency's) work on overall business performance.<\/p>\n\n\n\n<p>All of your data from the social monitoring section is added to social listening, so there is no need to do any manual work at all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Prowlys-Social-Listening.png\" alt=\"\" class=\"wp-image-24813\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PR reports<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/pr-reports\/\">PR reports<\/a> are the best way to communicate progress. No matter who reads the reports, creating them and adding relevant PR measurement metrics should be effortless. Ideally, the tool you use for social monitoring and listening should plug into your reports automatically. That way, you can create reports in minutes rather than needing to work on them manually for hours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/12\/Prowlys-PR-report-1024x667.png\" alt=\"\" class=\"wp-image-24814\"\/><\/figure>\n\n\n\n<p>\ud83d\udca1 As we said above, PR reports are an amazing tool for understanding your PR results when they are done right. The best PR reports are catered to a specific audience: a PR manager, VP of marketing, CEO, VP of finance, or someone else. With Prowly, you can create customized reports with the right metrics for just the right target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion&nbsp;<\/strong><\/h2>\n\n\n\n<p>Now you know how to measure PR effectiveness and which metrics to choose to accurately show the results of your campaigns. Even if you have the most sophisticated, expensive PR software in the world, it won't matter much if you don't choose the right PR metrics.<\/p>\n\n\n\n<p>With Prowly, you can rest assured that all of the hard work has already been done. Just sign up for your free trial, choose the pre-set metrics most relevant to your campaign, and start measuring your PR efforts today.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>GRAB YOUR FREE TRIAL NOW AND GET STARTED<\/strong><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. The right success measurements [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":24816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[355],"tags":[],"class_list":["post-24749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-measurement-and-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Measure PR Campaign Results: a Guide to Success - Prowly<\/title>\n<meta name=\"description\" content=\"How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure PR Campaign Results: a Guide to Success - Prowly\" \/>\n<meta property=\"og:description\" content=\"How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T15:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T14:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/How-to-Measure-PR-Success-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mile Zivkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mile Zivkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/\"},\"author\":{\"name\":\"Mile Zivkovic\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/c3526ba94d5fd365948067c7c855fd77\"},\"headline\":\"How to Measure PR Campaign Results: a Guide to Success\",\"datePublished\":\"2025-02-25T15:53:00+00:00\",\"dateModified\":\"2025-05-08T14:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/\"},\"wordCount\":2794,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/How-to-Measure-PR-Success-1.png\",\"articleSection\":[\"PR Measurement &amp; Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/\",\"name\":\"How to Measure PR Campaign Results: a Guide to Success - Prowly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/How-to-Measure-PR-Success-1.png\",\"datePublished\":\"2025-02-25T15:53:00+00:00\",\"dateModified\":\"2025-05-08T14:38:30+00:00\",\"description\":\"How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/How-to-Measure-PR-Success-1.png\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/How-to-Measure-PR-Success-1.png\",\"width\":1440,\"height\":720,\"caption\":\"How to Measure PR Success\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/measure-pr-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR Strategy &amp; Planning\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/category\\\/pr-strategy-and-planning\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PR Measurement &amp; Analytics\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/category\\\/pr-strategy-and-planning\\\/pr-measurement-and-analytics\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Measure PR Campaign Results: a Guide to Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"name\":\"Prowly\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\",\"name\":\"Prowly\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"width\":300,\"height\":300,\"caption\":\"Prowly\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prowly\\\/\",\"https:\\\/\\\/x.com\\\/Prowly_com\",\"https:\\\/\\\/www.instagram.com\\\/prowly_com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prowly-com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/c3526ba94d5fd365948067c7c855fd77\",\"name\":\"Mile Zivkovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2023\\\/09\\\/Mile-Zivkovic-96x96.jpeg\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2023\\\/09\\\/Mile-Zivkovic-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2023\\\/09\\\/Mile-Zivkovic-96x96.jpeg\",\"caption\":\"Mile Zivkovic\"},\"description\":\"Marketing &amp; Communications Specialist\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/author\\\/mile-zivkovic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Measure PR Campaign Results: a Guide to Success - Prowly","description":"How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/","og_locale":"en_US","og_type":"article","og_title":"How to Measure PR Campaign Results: a Guide to Success - Prowly","og_description":"How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.","og_url":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/","og_site_name":"Prowly","article_publisher":"https:\/\/www.facebook.com\/prowly\/","article_published_time":"2025-02-25T15:53:00+00:00","article_modified_time":"2025-05-08T14:38:30+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/How-to-Measure-PR-Success-1.png","type":"image\/png"}],"author":"Mile Zivkovic","twitter_card":"summary_large_image","twitter_creator":"@Prowly_com","twitter_site":"@Prowly_com","twitter_misc":{"Written by":"Mile Zivkovic","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#article","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/"},"author":{"name":"Mile Zivkovic","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/c3526ba94d5fd365948067c7c855fd77"},"headline":"How to Measure PR Campaign Results: a Guide to Success","datePublished":"2025-02-25T15:53:00+00:00","dateModified":"2025-05-08T14:38:30+00:00","mainEntityOfPage":{"@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/"},"wordCount":2794,"publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"image":{"@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/How-to-Measure-PR-Success-1.png","articleSection":["PR Measurement &amp; Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/","url":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/","name":"How to Measure PR Campaign Results: a Guide to Success - Prowly","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#primaryimage"},"image":{"@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/How-to-Measure-PR-Success-1.png","datePublished":"2025-02-25T15:53:00+00:00","dateModified":"2025-05-08T14:38:30+00:00","description":"How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.","breadcrumb":{"@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prowly.com\/magazine\/measure-pr-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#primaryimage","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/How-to-Measure-PR-Success-1.png","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/12\/How-to-Measure-PR-Success-1.png","width":1440,"height":720,"caption":"How to Measure PR Success"},{"@type":"BreadcrumbList","@id":"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prowly.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"PR Strategy &amp; Planning","item":"https:\/\/prowly.com\/magazine\/category\/pr-strategy-and-planning\/"},{"@type":"ListItem","position":3,"name":"PR Measurement &amp; Analytics","item":"https:\/\/prowly.com\/magazine\/category\/pr-strategy-and-planning\/pr-measurement-and-analytics\/"},{"@type":"ListItem","position":4,"name":"How to Measure PR Campaign Results: a Guide to Success"}]},{"@type":"WebSite","@id":"https:\/\/prowly.com\/magazine\/#website","url":"https:\/\/prowly.com\/magazine\/","name":"Prowly","description":"","publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prowly.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prowly.com\/magazine\/#organization","name":"Prowly","url":"https:\/\/prowly.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","width":300,"height":300,"caption":"Prowly"},"image":{"@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prowly\/","https:\/\/x.com\/Prowly_com","https:\/\/www.instagram.com\/prowly_com\/","https:\/\/www.linkedin.com\/company\/prowly-com"]},{"@type":"Person","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/c3526ba94d5fd365948067c7c855fd77","name":"Mile Zivkovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Mile-Zivkovic-96x96.jpeg","url":"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Mile-Zivkovic-96x96.jpeg","contentUrl":"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Mile-Zivkovic-96x96.jpeg","caption":"Mile Zivkovic"},"description":"Marketing &amp; Communications Specialist","url":"https:\/\/prowly.com\/magazine\/author\/mile-zivkovic\/"}]}},"_links":{"self":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/24749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/users\/435"}],"replies":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/comments?post=24749"}],"version-history":[{"count":30,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/24749\/revisions"}],"predecessor-version":[{"id":45103,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/24749\/revisions\/45103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media\/24816"}],"wp:attachment":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media?parent=24749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/categories?post=24749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/tags?post=24749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}