{"id":24263,"date":"2024-04-03T14:52:00","date_gmt":"2024-04-03T14:52:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=24263"},"modified":"2025-06-03T13:43:33","modified_gmt":"2025-06-03T13:43:33","slug":"best-social-listening-tools-for-pr","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/","title":{"rendered":"Top 15+ Social Listening Tools for PR Pros - a 2025 List"},"content":{"rendered":"\n<p>Did you know that all social media networks combined have <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/#:~:text=Worldwide%20digital%20population%202024&amp;text=As%20of%20October%202024%2C%20there,population%2C%20were%20social%20media%20users.\" target=\"_blank\" rel=\"noreferrer noopener\">4.95 billion users<\/a> as of November 2024? If you run a business, it's very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done.<\/p>\n\n\n\n<p>Social listening tools are here to save the day and automate this very tedious and time-consuming activity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a data-type=\"internal\" data-id=\"#What are social listening tools\" href=\"#What are social listening tools\">What are social listening tools?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#Benefits of using social media listening tools\" href=\"#Benefits of using social media listening tools\">Benefits of using social media listening tools<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#16 best social listening tools in 2024\" href=\"#16 best social listening tools in 2024\">16 best social listening tools in 2025<\/a><\/strong><\/li>\n\n\n\n<li><strong><a data-type=\"internal\" data-id=\"#Bonus: a free social media listening tool\" href=\"#Bonus: a free social media listening tool\">Bonus: a free social media listening tool<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-d9f61c52ff9ef974ed625c23c3ffa9b7 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start monitoring social media and capturing your mentions for free (no credit card required).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web, social media, print, and broadcast mentions<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What are social listening tools\">What are social listening tools?<\/h2>\n\n\n\n<p><meta charset=\"utf-8\"><strong>Social listening tools<\/strong> are online apps that capture instances when a brand term (or another term) is mentioned on social media. Then they analyze these mentions and help draw conclusions that guide PR and marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is social media listening?<\/strong><\/h3>\n\n\n\n<p class=\"purplebox\">\ud83c\udfa7 <strong>Social media listening<\/strong> is the act of collecting and analyzing the mentions of your branded terms. Unlike social monitoring, it involves <a href=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategy and analyzing<\/a> not just what people are saying, but why they are saying it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is social media monitoring?<\/strong><\/h3>\n\n\n\n<p class=\"purplebox\">\ud83d\udd0e <strong>Social media monitoring<\/strong> is the process of <a href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">collecting brand mentions<\/a> in real-time with the purpose of responding to mentions, reacting to social media crises in a timely manner, and interacting with (potential) customers.<\/p>\n\n\n\n<p>We cover all key <a href=\"https:\/\/prowly.com\/magazine\/social-listening-vs-social-monitoring\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-vs-social-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">similarities and differences between social listening and monitoring in this article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do social listening tools work?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social listening tools<\/a> collect the mentions of your brand or desired search terms and then inform you of who mentioned it and in what context.<\/p>\n\n\n\n<p>Here is a breakdown of the typical social media listening tool process:<\/p>\n\n\n\n<p>1\ufe0f\u20e3 The data is collected from various social media networks<\/p>\n\n\n\n<p>2\ufe0f\u20e3 The data is filtered and sorted<\/p>\n\n\n\n<p>3\ufe0f\u20e3 The tool analyzes the sentiment of each mention (positive, negative, or neutral)<\/p>\n\n\n\n<p>4\ufe0f\u20e3 The tool provides you with a report of your mentions, identifying <a href=\"https:\/\/prowly.com\/magazine\/pr-trends-2024\/\">trends<\/a> and patterns&nbsp;<\/p>\n\n\n\n<p>To <a href=\"https:\/\/prowly.com\/magazine\/social-listening-benefits\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">maximize the potential benefits of these tools<\/a>, you need to actively engage with the feedback provided. By understanding and reacting to trends, sentiments, and patterns, you can tailor your strategies in real-time for optimal impact and engagement.<\/p>\n\n\n\n<p class=\"purplebox\">Learn how to use social monitoring for PR from <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\">The Complete Social Media Listening Guide for Public Relations<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY SOCIAL LISTENING FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Benefits of using social media listening tools\">The top benefits of using social listening tools<\/h2>\n\n\n\n<p>No matter what kind of business you run, using a social media listening tool can be beneficial for your marketing and PR efforts. Here is how a social listening tool can help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easily understand the level of audience engagement. <\/strong>You can gain valuable insights about your overall number of views, likes and shares to determine your content performance.<\/li>\n\n\n\n<li><strong>Analyze the sentiment of your mentions. <\/strong>One of the most valuable social listening features is the ability to determine the sentiment of your mentions without the tedious and time-consuming manual work.<\/li>\n\n\n\n<li><strong>Monitor your brand mentions in real time. <\/strong>This can help prevent crises, as well allow you to respond to customer inquiries promptly.<\/li>\n\n\n\n<li><strong>Monitor and analyze your competitors' online presence<\/strong> and social media activities. Determine their <a href=\"https:\/\/prowly.com\/magazine\/brand-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand engagement<\/a> levels and find opportunities for your own growth.<\/li>\n\n\n\n<li><strong>Identify and track influencers <\/strong>and brand ambassadors who are vocal about promoting your products and services.<\/li>\n\n\n\n<li><strong>Build better relationships <\/strong>with your customers.<\/li>\n\n\n\n<li><strong>Generate quick, accurate and timely social listening reports.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Did you know you can do all of these things with just one tool?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START MONITORING SOCIAL MEDIA FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16 best social listening tools in 2024\">16 best social listening tools in 2025<\/h2>\n\n\n\n<p>The best social listening tools should have high accuracy, cover most major social media platforms, perform sentiment analysis, have detailed filtering options, and be able to generate reports at the click of a button. Here are our top choices of social listening tools for 2025 and beyond.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Prowly&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/34gYSkzSA5VrxSucLXvtv6PTDjCgBUrpbrJGWG8hw2RPNqjlcd8NvkppS4tHNBAo0qQZt14qAltN67SRK26KYXVPHTKGq0ldE_pAHsyZNhgQ3qBBtI6BeyQzd7fyK4GwKed5lIJsn921kgJhcBIeKNs\" alt=\"\" style=\"width:595px;height:438px\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $258 per month (billed annually); <a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">free 7-day trial available<\/a>; monthly or yearly plans<\/p>\n\n\n\n<p><strong>Best for:<\/strong> PR professionals and marketers working in-house or in PR agencies<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Prowly<\/strong><\/a> provides comprehensive software for PR, Media Relations, communications, and marketers. You can easily find the right media contacts, manage them effectively, send personalized emails to journalists, and create journalist-friendly press releases with AI.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Monitoring tool<\/a> keeps track of the web (news sites, blogs, forums) and social media for you. Giving you access to brand sentiment, <a href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitor actions<\/a>, and industry trends.<\/p>\n\n\n\n<p>Prowly\u2019s AI identifies the context, sentiment and over 15 other properties of each press hit. With this invaluable data at your fingertips, you can refine your PR tactics, respond to crises effectively, and proactively shape your brand's narrative.<\/p>\n\n\n\n<p><strong>You can use customizable dashboards for:<\/strong><strong><br><\/strong>\ud83d\udc49 comparing brand presence in articles vs. social media<br>\ud83d\udc49 tracking mentions of a specified hashtag in social media<br>\ud83d\udc49 tracking engagement around posts featuring a specified keyword, person, or brand<br>\ud83d\udc49 and more<\/p>\n\n\n\n<p>For each mention, you'll get: sentiment analysis, estimated mention reach, region and language where the mention originates from, email notifications with digests, relevant PR metrics (such as AVE, outlet reach, domain backlinks), and more.<\/p>\n\n\n\n<p><strong>\u2705 Pros:<\/strong> social listening features, sentiment analysis, email notifications, media database, and advanced PR features included for the same price<\/p>\n\n\n\n<p>\ud83d\udd3b<strong>Cons: <\/strong>includes other features that might be unnecessary for those who want to use just social listening and media monitoring.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START SOCIAL LISTENING WITH PROWLY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Hootsuite<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/social-listening-tools-prowly-hootsuite-1024x274.png\" alt=\"\" class=\"wp-image-24271\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $99 per month; free trial available<\/p>\n\n\n\n<p><strong>Best for:<\/strong> marketing professionals who already use this platform for social media management and need monitoring tools as an extra<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> is a popular social media management platform that includes Streams - their social listening tool. You can also integrate <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">popular media monitoring tools<\/a> such as <a href=\"https:\/\/prowly.com\/magazine\/best-brandwatch-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a>, Talkwalker, and many others.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>ideal for social media managers who need the basic social listening features<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons:<\/strong> does not have some advanced features of dedicated social media listening tools<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 BuzzSumo<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/social-listening-tools-prowly-buzzsumo-1-1024x643.png\" alt=\"\" class=\"wp-image-24270\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $199 per month which gets you two alerts for your chosen keywords<\/p>\n\n\n\n<p><strong>Best for<\/strong>: marketing and PR professionals who use BuzzSumo for content ideas and can use the social listening tool as a nice extra<\/p>\n\n\n\n<p>Primarily known as a content discovery platform, <a rel=\"noreferrer noopener\" href=\"https:\/\/buzzsumo.com\/\" data-type=\"URL\" data-id=\"https:\/\/buzzsumo.com\/\" target=\"_blank\">BuzzSumo<\/a> also has a social listening tool to capture mentions in real-time.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>a bundle of useful features for content creators on top of social listening<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>quite expensive considering the limited number of terms you can track<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 HubSpot<\/strong><\/h3>\n\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $800 for the Professional plan of the Marketing hub<\/p>\n\n\n\n<p><strong>Best for:<\/strong> businesses already using Hubspot for other marketing and sales operations<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.hubspot.com\/products\/marketing\/social-inbox\" target=\"_blank\">HubSpot's CRM<\/a> and COS have an abundance of add-ons, including a social media management platform and social media listening tools.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>if you're already on the Hubspot platform and you're using it for social media management, this is a natural choice<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>quite expensive, and thus probably not suited for smaller businesses<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY SOCIAL MEDIA LISTENING FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Sprout Social<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/TdY2CTcAfFglKXNDGsPd1VX82rcqM_Ja8c4QEh2MpLD7Nm5Ny5lLppONftMbwq20L1unWZnsrEKbQAWghkf5bghd-HpF0v75akSivU3uj4P1DqkWuzOm1BlJuO2DZtpV1A8yigpkwGu2KxwwDsC755M\" alt=\"\" style=\"width:784px;height:522px\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $249 per month; free trial available<\/p>\n\n\n\n<p><strong>Best for:<\/strong> social media marketing managers who work in-house; agencies<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/sproutsocial.com\/\" data-type=\"URL\" data-id=\"https:\/\/sproutsocial.com\/\" target=\"_blank\">Sprout Social<\/a> is a powerful social media management platform that offers social media listening as an extra add-on, providing a comprehensive solution for social media marketers.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>a large range of advanced features, sentiment analysis, detailed reporting<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons:<\/strong> might be a bit more difficult to use at the beginning<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Buffer<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ve3ZbUyTLEZbVcSVQ-AcdXsdxutL79b_D8frhDQjicD8ai9t-payXi0hERNwoFhLgNxL4nVrncp12d3AqhEQSN1VmLo-1GMwutOJmjV-bdP14LevVn-9MM7A6iXUsMgAD1grRi8iKv3uXwbFHWUuJeM\" alt=\"\" style=\"width:-112px;height:-117px\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $6 per month for one social media channel; free trial available<\/p>\n\n\n\n<p><strong>Best for:<\/strong> social media managers who need some social listening features<\/p>\n\n\n\n<p><a href=\"https:\/\/buffer.com\/engage\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a> is one of the most capable social media management tools on the market with a social listening feature embedded in its offer.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>unmatched number of advanced features for social media management<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>Buffer does not search the whole web: it scrapes your own profiles which you connect to the tool<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#7 Synthesio<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/62fxdceMo-sHHP827aOnyukL5alEKAkYURpTolw6JpftGkzFpQDaG3wxQvlLG5YZCCoy89tOl0Pt547ooMRclWPAiKOn3ZOoeXVAVaXHhPW22xmvYQmfJCO5nk0lryGbLgWeDRbjEWidnH5AwRkUPmY\" alt=\"\" style=\"width:-24px;height:-16px\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $1,200 per month<\/p>\n\n\n\n<p><strong>Best for:<\/strong> enterprise businesses, large marketing agencies<\/p>\n\n\n\n<p>Launched by the agency Ipsos, <a href=\"https:\/\/www.synthesio.com\/products\/social-listening\/\" data-type=\"URL\" data-id=\"https:\/\/www.synthesio.com\/products\/social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\">Synthesio<\/a> is a powerful social media listening tool for advanced users.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>advanced mention filtering with the ability to show relevant results only, detailed BI-like reporting<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>quite expensive<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START LISTENING TO SOCIAL MEDIA TODAY<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#8 Quid<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/7jNIr98yCfOR2HD65RIBKT23OEeSmSX8ZF-2Gfu5fCgbty2vgAJFtY555TqLZpTlYO17HdfGWLO2OR-hAK0A-bKk8vLIcC-XpBAOQffxLU9krj6UqbIl-qFhVr-SNqqOXbolxzabAKmmuemj5BFUpK4\" alt=\"\" style=\"width:710px;height:506px\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>custom - you have to reach out for a quote<\/p>\n\n\n\n<p><strong>Best for:<\/strong> larger businesses with bigger budgets, agencies<\/p>\n\n\n\n<p>Previously known as NetBase, <a href=\"https:\/\/www.quid.com\/products\/quid-monitor\" data-type=\"URL\" data-id=\"https:\/\/www.quid.com\/products\/quid-monitor\" target=\"_blank\" rel=\"noreferrer noopener\">Quid<\/a> offers a tool called Quid Monitor for advanced users needing enterprise-like reliability and security.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>AI-driven insights, great data privacy and security, detailed reporting dashboards<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>pricing is not transparent<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#9 Audiense<\/strong><\/h3>\n\n\n\n<p>\ud83d\udcb8<strong> Pricing: <\/strong>starts at 1,199 GBP per month<\/p>\n\n\n\n<p><strong>Best for:<\/strong> marketing teams that use Twitter as their main communication and growth channel<\/p>\n\n\n\n<p><a href=\"https:\/\/www.audiense.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.audiense.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audiense<\/a> is a platform was developed specifically for Twitter (X) and has the best tools for finding mentions, identifying influencers, and grouping your audiences.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>detailed audience insights, <a href=\"https:\/\/prowly.com\/magazine\/twitter-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter-specific tools<\/a> that very few other tools currently offer<\/p>\n\n\n\n<p>\ud83d\udd3b<strong>Cons: <\/strong>for Twitter only, quite expensive<\/p>\n\n\n\n<p class=\"purplebox\">Speaking of <a href=\"https:\/\/prowly.com\/magazine\/how-to-track-twitter-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, as more and more people switch to other social media platforms, it's important to be aware of the most popular alternatives in the market. <a href=\"https:\/\/prowly.com\/magazine\/twitter-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">We have collected them all in this article<\/a> so you will know where your followers might migrate to.<\/p>\n\n\n\n<p class=\"purplebox\">P.S. Here\u2019s an article that might come in handy if you\u2019re looking for a <a href=\"https:\/\/prowly.com\/magazine\/top-communication-measurement-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">tool to measure the impact of your communication efforts<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#10 Brand24<\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/social-listening-tools-brand24-prowly-1024x518.png\" alt=\"\" class=\"wp-image-24267\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>starts at $119 per month for three tracked keywords; free trial available<\/p>\n\n\n\n<p><strong>Best for:<\/strong> in-house marketing and PR specialists<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/\" data-type=\"URL\" data-id=\"https:\/\/brand24.com\/\" target=\"_blank\">Brand24<\/a>'s social media listening tools make it one of the obvious choices for agencies and marketing specialists.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>mentions feed, great way to visualize mentions and data, real-time alerts, data exporting, and filtering<\/p>\n\n\n\n<p>\ud83d\udd3b<strong>Cons:<\/strong> quite expensive given how many keywords you can track within lower-tier plans; real-time updates only available on more expensive plans<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRY SOCIAL MEDIA LISTENING FOR FREE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#11 Zoho Social<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/W-sb_-QqFUO51FTqJVq7xorhGr2l394tyP_jiSJwtvo1oCe2pEUibvq95Ah39bF7OKDlrKiiyVRXLNMEtTd4i1U43CF5xWK3T6qbLYaQ6U_A_wQxEqLXRyqkpIdEE3nEukmOw5_7MtTbwYta6pqFISk\" alt=\"\" style=\"width:-544px;height:-440px\"\/><\/figure><\/div>\n\n\n<p>\ud83d\udcb8<strong> Pricing:<\/strong> 30 EUR per month per brand if you want social media listening software (otherwise, starts at 10EUR)<\/p>\n\n\n\n<p><strong>Best for:<\/strong> small social media teams and some agencies<\/p>\n\n\n\n<p>Much like Hubspot, <a href=\"https:\/\/www.zoho.com\/social\/social-media-monitoring-software.html?src=dd\" data-type=\"URL\" data-id=\"https:\/\/www.zoho.com\/social\/social-media-monitoring-software.html?src=dd\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a> is a powerhouse in the CRM world that eventually branched out into marketing. Zoho Social is a standalone product that offers social media management and social monitoring tools.<\/p>\n\n\n\n<p>\u2705 <strong>Pros:<\/strong> if you're already using Zoho for CRM, sales, and marketing, this is easy to set up and use<\/p>\n\n\n\n<p>\ud83d\udd3b<strong>Cons:<\/strong> the pricing is low if you don't cover a lot of social media channels or clients<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#12 Sprinklr<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/PBjcFs9sBGk5YhF3KRjDQ9PT0f02AZ_sC6CyPKliKNLXVaCPAWlQmVc9YVYM63CghmzSR5TU7uHQptQdfbuYU88usq3LDSTyzmrcKziUkKwhSd_m6mMsnQwFn238lkw3IM5i_X2COVPTYj0VnGx7Cyc\" alt=\"\" style=\"width:496px;height:428px\"\/><\/figure><\/div>\n\n\n<p>\ud83d\udcb8 <strong>Pricing:<\/strong> $249 per month; a 90-day trial is available<\/p>\n\n\n\n<p><strong>Best for:<\/strong> brands that need omnichannel marketing, shared social inboxes and chatbots + media monitoring<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sprinklr.com\/products\/consumer-intelligence\/social-listening\/\" data-type=\"URL\" data-id=\"https:\/\/www.sprinklr.com\/products\/consumer-intelligence\/social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprinklr<\/a> is an enterprise-level customer experience management platform that offers a range of features for intelligent audience insights.<\/p>\n\n\n\n<p>\u2705 <strong>Pros: <\/strong>covers up to 30 channels, covers historical data all the way up to 2014<\/p>\n\n\n\n<p>\ud83d\udd3b<strong>Cons:<\/strong> has many features that might be unnecessary if you only need social media listening<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#13 Emplifi<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/social-listening-tools-prowly-emplifi.webp\" alt=\"\" class=\"wp-image-24265\" style=\"width:757px;height:475px\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 Pricing: <\/strong>not disclosed publicly, but research shows that it starts at $200 per month; free trial available<\/p>\n\n\n\n<p><strong>Best for:<\/strong> e-commerce brands and small businesses that need omnichannel customer experience software<\/p>\n\n\n\n<p>Similar to Sprinklr, <a href=\"https:\/\/emplifi.io\/\" data-type=\"URL\" data-id=\"https:\/\/emplifi.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emplifi<\/a> is a customer engagement platform that offers social and a range of customer experience tools to increase sales and improve marketing efforts.<\/p>\n\n\n\n<p>\u2705 <strong>Pros:<\/strong> great for social media scheduling and publishing<\/p>\n\n\n\n<p>\ud83d\udd3b<strong>Cons:<\/strong> user experience could be improved<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>START LISTENING TO SOCIAL MEDIA<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#14 Talkwalker<\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/zn32wRuVu7k-YfqkNWPaDtVcFp3pgzlweC-jt7DzB3XhL9s18fHyiNstSE3_LSr3r1gj6yGLLP2st1m9vQHx-UrceYjkQBTVse2Bws56DhKDoqSUwZefPvSWFhku53yD5eAZKVlE_LoxQt2uCEMXtPs\" alt=\"\" style=\"width:774px;height:auto\"\/><\/figure><\/div>\n\n\n<p><strong>\ud83d\udcb8 <a href=\"https:\/\/prowly.com\/magazine\/talkwalker-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pricing<\/a>: <\/strong>not disclosed publicly on the website - our research shows it starts at $9,000 per year<\/p>\n\n\n\n<p><strong>Best for:<\/strong> marketing agencies<\/p>\n\n\n\n<p><a href=\"https:\/\/www.talkwalker.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.talkwalker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Talkwalker<\/a> is a dedicated social media listening software platform that is ideal for marketing teams that need real-time access to brand mentions.<\/p>\n\n\n\n<p><strong>\u2705 Pros: <\/strong>analyzing sentiment, great visual reporting, influencer identification, predictive analytics<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>quite pricey<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#15 Mention<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/MN3JJIezTlEdAmi5WGyeOC_Cuio6giv80O1kg0_waUJS8AR7nfK9-c7I2mhp1XZN9_pID_64HcWZCkGpr625qzRHPtqbM_ZPwLFcO-P3Irex8OSbSXnKKRnqjoCLm_PdQxdW-G3MqSOyUsvDwRongAM\" alt=\"\" style=\"width:-269px;height:-307px\"\/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/mention.com\/en\/\" data-type=\"URL\" data-id=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a> is an online monitoring and engagement tool that helps businesses track conversations about their brands, products, or services across the web. It allows users to monitor mentions on social networks, online news sources, and blogs in real-time.<\/p>\n\n\n\n<p><strong>\u2705 Pros:<\/strong> monitoring, listening, and publishing in one tool; real-time analytics, sentiment analysis<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>you only get one alert (keyword) and 1,000 mentions in the free trial<\/p>\n\n\n\n<p class=\"purplebox\">See which features are key for your business, choose the right tool, and <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/\" data-type=\"URL\" data-id=\"https:\/\/app.prowly.com\/users\/signup\" target=\"_blank\">start monitoring social media<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Bonus: a free social media listening tool\">Bonus: a free social media listening tool<\/h2>\n\n\n\n<p>If you're looking for media monitoring tools for social media but don't have much budget to spare, don't worry - there are some free options too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd14 <a href=\"https:\/\/www.google.com\/alerts\"><strong>Google Alerts<\/strong><\/a><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/social-listening-tools-prowly-google-alerts-1024x583.png\" alt=\"\" class=\"wp-image-24264\" style=\"width:708px;height:403px\"\/><\/figure><\/div>\n\n\n<p><strong>\u2705 Pros: <\/strong>completely free and easy to use and set up<\/p>\n\n\n\n<p><strong>\ud83d\udd3bCons: <\/strong>results are not always accurate compared to most social media listening tools; it also lacks extra features paid tools have, such as sentiment analysis<\/p>\n\n\n\n<p>Here's <a href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">everything you need to know about Google Alerts<\/a> for PR pros. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"start-listening-to-social-media\"><strong>Start listening to social media<\/strong><\/h2>\n\n\n\n<p>Social listening tools can give you a wealth of data while eliminating the tedious manual work. With the help of a social media monitoring tool, you can stay in the loop about what customers are saying about you.<\/p>\n\n\n\n<p>Not only that, you get data that is filtered, sorted, and with sentiment analysis.<\/p>\n\n\n\n<p class=\"purplebox\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/\" data-type=\"URL\" data-id=\"https:\/\/app.prowly.com\/users\/signup\" target=\"_blank\">Start your trial of Prowly today<\/a><\/strong> and never miss out on another brand mention again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that all social media networks combined have 4.95 billion users as of November 2024? If you run a business, it's very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":24273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[359],"tags":[],"class_list":["post-24263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tools-and-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 15+ Social Listening Tools for PR Pros - a 2025 List<\/title>\n<meta name=\"description\" content=\"Get to know +15 best social listening tools for PR professionals and compare them easily when looking for the solution that fits your needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 15+ Social Listening Tools for PR Pros - a 2025 List\" \/>\n<meta property=\"og:description\" content=\"Get to know +15 best social listening tools for PR professionals and compare them easily when looking for the solution that fits your needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/best-social-listening-tools-for-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T14:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T13:43:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/the-best-social-listening-tools-prowly-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mile Zivkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mile Zivkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-social-listening-tools-for-pr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-social-listening-tools-for-pr\\\/\"},\"author\":{\"name\":\"Mile Zivkovic\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/c3526ba94d5fd365948067c7c855fd77\"},\"headline\":\"Top 15+ Social Listening Tools for PR Pros - a 2025 List\",\"datePublished\":\"2024-04-03T14:52:00+00:00\",\"dateModified\":\"2025-06-03T13:43:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-social-listening-tools-for-pr\\\/\"},\"wordCount\":2191,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/best-social-listening-tools-for-pr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/the-best-social-listening-tools-prowly-1.png\",\"articleSection\":[\"PR Tools &amp; 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