{"id":24078,"date":"2025-06-25T14:11:02","date_gmt":"2025-06-25T14:11:02","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=24078"},"modified":"2025-10-02T12:32:36","modified_gmt":"2025-10-02T12:32:36","slug":"brand-mentions","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/brand-mentions\/","title":{"rendered":"What Are Brand Mentions and How to Track &#038; Analyze Them"},"content":{"rendered":"\n<p>Your brand doesn't exist in a vacuum. Every <a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">media mention<\/a> of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility.<\/p>\n\n\n\n<p>By understanding and tracking brand mentions and <a href=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/measure-pr-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR results<\/a>, you can clearly see the difference between a thriving brand and one that\u2019s struggling to capture attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TL;DR<\/strong><\/h3>\n\n\n\n<p><strong>Brand mentions<\/strong>&nbsp;are any instances where your company is referenced online\u2014often without a backlink. They're key indicators of <a href=\"https:\/\/prowly.com\/magazine\/how-to-increase-brand-visibility\/\">brand visibility<\/a>, PR effectiveness, and <a href=\"https:\/\/prowly.com\/magazine\/pr-metrics-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">share of voice<\/a>. This guide breaks down what brand mentions are, why they matter, and how to track and leverage them to strengthen your PR strategy.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-0eefbd276638396283c3730bf1d790bf has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand mentions and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.\u00a0<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-are-brand-mentions-definition-examples\"><strong><br>What are brand mentions? (definition &amp; examples)<\/strong><\/h2>\n\n\n\n<p>Brand mentions are cases when a specific brand is mentioned online, discussed, or referred to on any digital platform in various forms of communication. This could be on&nbsp;<strong>blogs, social media posts, news articles, or forums<\/strong>, just to name a few.<\/p>\n\n\n\n<p>There are two types of mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Linked mentions<\/strong>, which include a hyperlink to your website<\/li>\n\n\n\n<li><strong>Unlinked mentions<\/strong>, which reference your name without a link<\/li>\n<\/ul>\n\n\n\n<p>Both are valuable for PR and reputation management. Even without links, mentions show that your brand is part of public conversations.<\/p>\n\n\n\n<p><strong>Examples of brand mentions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A news article covering your latest product launch<\/li>\n\n\n\n<li>A podcast host discussing your brand as a category example<\/li>\n\n\n\n<li>A Reddit post asking for opinions on your company<\/li>\n\n\n\n<li>A LinkedIn comment where someone tags your brand during an industry debate<\/li>\n<\/ul>\n\n\n\n<p>Mentions can occur in three different types of&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-sentiment-analysis\/\">sentiments<\/a>:<strong>&nbsp;positive, neutral or negative<\/strong>. They are a key indicator of your brand's presence and reputation in the public sphere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Sentiments-1024x438.png\" alt=\"\" class=\"wp-image-24409\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why tracking brand mentions matters (for PR strategy &amp; ROI)<\/h3>\n\n\n\n<p>For businesses across industries, brand mentions are a thermometer for the health of their brand. Through online<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-metrics-mentions\/\">mentions<\/a>, businesses can monitor their&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/effective-online-reputation-management\/\">online reputation<\/a>, their customers' opinions of them, and the effectiveness of their&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/what-digital-pr-strategies-are-still-up-to-date\/\">PR strategies<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/magazine\/brand-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tracking brand mentions<\/a>&nbsp;is the practice of setting up a filter and getting notifications every time someone uses your brand name or designated keywords. It sounds simple, but&nbsp;it's a tool that can super power your PR.<\/p>\n\n\n\n<p>Here\u2019s why tracking mentions matters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand brand visibility<\/strong><br>See how often your brand is discussed, where it's showing up, who\u2019s talking about it, and how.<\/li>\n\n\n\n<li><strong>Measure campaign impact<\/strong><br>Mentions help you gauge whether your press releases, announcements, or events are getting attention.<\/li>\n\n\n\n<li><strong>Monitor reputation and sentiment<\/strong><br>Track the tone of mentions to identify positive buzz\u2014or spot potential PR crises before they snowball.<\/li>\n\n\n\n<li><strong>Improve media outreach<\/strong><br>Discover which outlets and journalists already cover your brand or topic area.<\/li>\n\n\n\n<li><strong>Prove PR ROI to stakeholders<\/strong><br>Use mention volume, reach, and Share of Voice (SOV) data to show your team\u2019s value.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/email-notifications-sentiment-analysis-1024x453-1.png\" alt=\"\" class=\"wp-image-24417\"\/><\/figure>\n\n\n\n<p class=\"purplebox\"><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\" href=\"https:\/\/prowly.com\/magazine\/how-to-do-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Effectively monitoring<\/a> and responding to brand mentions can enhance your brand image, boost customer <a href=\"https:\/\/prowly.com\/magazine\/brand-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">engagement<\/a>, and provide valuable insights into the <a href=\"https:\/\/prowly.com\/magazine\/brand-awareness-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">public perception of your brand<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-different-types-of-brand-mentions\"><strong><br>The different types of brand mentions<\/strong><\/h2>\n\n\n\n<p>There are several different types of brand mentions, depending on the source the mention comes from:<\/p>\n\n\n\n<p>A good&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/brand-monitoring-tools\/\">brand mentions tool&nbsp;<\/a>captures all of these mentions and groups them according to source and sentiment.<\/p>\n\n\n\n<p><strong>1. News mentions (earned media)<\/strong><br>Articles in online media, industry publications, or local news outlets referencing your brand in coverage.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Example: A product launch mentioned in TechCrunch or a quote from your CEO in a trend piece.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>2.&nbsp;<\/strong><a href=\"https:\/\/prowly.com\/magazine\/top-social-media-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social Media Mentions<\/strong><\/a><strong>&nbsp;(shared media)<\/strong><br>Comments, posts, or tags on platforms like&nbsp;Reddit, LinkedIn, Instagram, or TikTok.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Example: A journalist tweeting a link to your press release or an influencer tagging your product in a post.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>3. Blog and forum mentions<\/strong><br>Mentions in niche blogs, customer review sites, or forums like Reddit or Quora.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Example: A blogger reviewing your product or users discussing your company in a Reddit thread.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>4. Podcast and video mentions<\/strong><br>Spoken mentions in audio or video content that reference your brand or product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Example: A podcast host citing your brand as a case study or a YouTube creator discussing your campaign.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>5. Unlinked mentions<\/strong><br>Your brand is mentioned without a hyperlink. These are common\u2014and valuable\u2014even without direct SEO benefits.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Example: A journalist references your brand by name but doesn\u2019t link to your site.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>6. Reviews and testimonials (customer-driven mentions)<\/strong><\/p>\n\n\n\n<p>User-generated content on review platforms like Amazon, TripAdvisor, Yelp, G2, Capterra, or TrustRadius. These mentions can reflect satisfaction, dissatisfaction, or comparison with competitors\u2014and they influence buying decisions and brand perception.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Example: A 5-star review on G2 praising your media monitoring features, or a Capterra comment noting ease of use compared to a competitor.<\/em><\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-49ae0d9a56cbc8d399bd51ae2a57e5ec has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Try Prowly's media monitoring free for 7 days<\/h3>\n\n\n\n<p>Start tracking your brand and keywords for free (no credit card required) in Prowly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>All-in-one platform:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" data-type=\"link\" data-id=\"https:\/\/prowly.com\/media-monitoring\/\" class=\"cta-button\" data-cta-type=\"media-monitoring\" data-cta-destination=\"https:\/\/prowly.com\/media-monitoring\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-brand-mentions-matter\"><strong>Why brand mentions matter<\/strong><\/h2>\n\n\n\n<p>If you're wondering whether it\u2019s worth the time and budget to monitor brand mentions, the answer is simple: it\u2019s essential for protecting your brand image, building trust, and proving PR value. Here\u2019s how tracking brand mentions across digital and traditional media channels benefits your PR strategy<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3&nbsp;<strong>Reputation management<\/strong><\/h3>\n\n\n\n<p>Brand mentions can be both positive and negative. While many boost your&nbsp;<strong>brand reputation<\/strong>, others can damage it\u2014especially if left unaddressed.<\/p>\n\n\n\n<p>Using&nbsp;<strong>brand monitoring tools<\/strong>&nbsp;like Prowly, you can track online conversations, including&nbsp;<strong>social media posts<\/strong>&nbsp;and reviews, in real time. This helps you manage&nbsp;<strong>negative mentions<\/strong>&nbsp;and reinforce positive ones, creating a healthier&nbsp;<strong>brand image<\/strong>&nbsp;and public perception.<\/p>\n\n\n\n<p class=\"purplebox\">\ud83d\udca1&nbsp;<strong>Tip:<\/strong>&nbsp;If you want to make your PR strategy truly robust, read these articles to&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/ahrefs.com\/blog\/long-form-content\/\">learn how to manage and protect your brand reputation<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3&nbsp;<strong>Customer perception and trust<\/strong><\/h3>\n\n\n\n<p>Brand mentions provide&nbsp;<strong>valuable insights<\/strong>&nbsp;into how customers perceive your business\u2014without needing extensive research. By tracking mentions across&nbsp;<strong>social media platforms<\/strong>, blogs and review sites, you can better understand trust levels and customer sentiment.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3&nbsp;<strong>Social proof<\/strong><\/h3>\n\n\n\n<p><strong>Track mentions<\/strong>&nbsp;that showcase testimonials, quotes, videos, or articles about your brand\u2014this is social proof in action. These organic endorsements shape public trust and influence purchase decisions.<\/p>\n\n\n\n<p>By using&nbsp;<strong>brand mention tools<\/strong>, you can automatically dig up this proof and attach it to PR reports with metrics like reach, sentiment, and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3&nbsp;<strong>Crisis management<\/strong><\/h3>\n\n\n\n<p>Wondering how to spot a brewing crisis? Set up alerts to&nbsp;<strong>monitor brand mentions<\/strong>&nbsp;across the web. A spike in&nbsp;<strong>negative mentions<\/strong>&nbsp;or sudden surge in volume on specific&nbsp;<strong>social media accounts<\/strong>&nbsp;can signal reputational risks early on.<\/p>\n\n\n\n<p>This allows you to take control of the narrative before the story spirals, protecting your&nbsp;<strong>brand reputation<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3&nbsp;<strong>Competitor analysis<\/strong><\/h3>\n\n\n\n<p>Brand monitoring isn\u2019t just about you. Track how people talk about your competitors\u2014what gets praised, what triggers backlash, and how audiences respond.<\/p>\n\n\n\n<p>Using tools like Prowly, you can follow competitor&nbsp;<strong>social media channels<\/strong>, websites, and review platforms to identify patterns and gaps in their PR strategy.<\/p>\n\n\n\n<p>P.S. For those searching for the best tools available for competitor analysis,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/competitor-analysis-tools\/\">check out this article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">6\ufe0f\u20e3 <strong>Industry trends<\/strong><\/h3>\n\n\n\n<p>Brand names are not the only thing you can track with brand mentions software. You can also type in <strong>industry categories, product names, new technologies<\/strong> and anything else that comes to mind.<\/p>\n\n\n\n<p>For example, if you want to keep up with the latest news about <a href=\"https:\/\/prowly.com\/magazine\/chatgpt-for-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>, you can just track the term and get notified when news and other mentions roll in.<\/p>\n\n\n\n<p class=\"purplebox\">You can also learn all about using <a href=\"https:\/\/prowly.com\/magazine\/social-listening-benefits\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">social monitoring<\/a> for PR from&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-guide\/\" target=\"_blank\">The Complete Social Media Listening Guide for Public Relations<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-find-and-track-brand-mentions-free-pro-tools\"><strong><br><\/strong>How to find and track brand mentions (free &amp; pro tools)<\/h2>\n\n\n\n<p>Before investing in a dedicated platform, there are <strong>manual and free ways to begin&nbsp;brand monitoring<\/strong>. These options can help you&nbsp;start&nbsp;finding brand mentions&nbsp;and understand your&nbsp;brand\u2019s online&nbsp;presence\u2014though they\u2019re limited in scale and insight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Free &amp; manual methods to find brand mentions<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Manual search<\/strong><\/h4>\n\n\n\n<p>Start with a basic Google search using your brand name, product names, or spokespersons. Try it in incognito mode and use tools like the Google\u2019s \u201cNews\u201d tab to focus on&nbsp;<strong>news sites<\/strong>&nbsp;only. You can also use filters to view recent results or limit them by region.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udd3b&nbsp;<em>Limitation:<\/em>&nbsp;You\u2019ll miss mentions on&nbsp;<strong>social media platforms<\/strong>, forums, or in spoken formats like podcasts.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Google Alerts<\/strong><\/h4>\n\n\n\n<p>Set up keyword-based alerts to monitor brand mentions from websites and indexed media. You\u2019ll get email updates when those keywords appear.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udd3b&nbsp;<em>Limitation:<\/em>&nbsp;Doesn\u2019t include&nbsp;<strong>social media channels<\/strong>, podcasts, or sentiment indicators.<\/p>\n<\/blockquote>\n\n\n\n<p>\u2192 Read more about Google Alerts alternatives in our article \"<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/google-alerts-alternatives\/\">The Best Google Alerts Alternatives for PR Pros<\/a>.\"<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Social media search<\/strong><\/h4>\n\n\n\n<p>Use the built-in search features of&nbsp;<strong>social media platforms<\/strong> to manually check for mentions, hashtags, and tags.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udd3b&nbsp;<em>Limitation:<\/em>&nbsp;No unified view across channels. You\u2019ll miss context, trends, and&nbsp;<strong>brand sentiment<\/strong>&nbsp;behind the mentions.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Review sites<\/strong><\/h4>\n\n\n\n<p>Check platforms like G2, Capterra, TrustRadius, or TripAdvisor to monitor what customers are saying about your brand. These reviews can reveal both praise and&nbsp;<strong>negative mentions<\/strong>, shaping your&nbsp;<strong>brand reputation<\/strong>&nbsp;and trust.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udd3b&nbsp;<em>Limitation:<\/em>&nbsp;No automated alerting or way to track trends over time.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Forums &amp; online communities<\/strong><\/h4>\n\n\n\n<p>Search Reddit, Quora, or niche industry forums using Google with the site:operator (e.g., site:<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"http:\/\/reddit.com\/\">reddit.com<\/a>&nbsp;\u201cyour brand\u201d). These&nbsp;<strong>online conversations<\/strong>&nbsp;can uncover hidden insights about your audience and competitors.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udd3b&nbsp;<em>Limitation:<\/em>&nbsp;No&nbsp;<strong>sentiment analysis<\/strong>, limited visibility into volume and engagement levels.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"media-monitoring-tools-with-prowly-walkthrough\"><strong><br><\/strong>Media monitoring tools (with Prowly walkthrough)<\/h2>\n\n\n\n<p>As your media presence grows, free methods become unsustainable.&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/best-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media monitoring tools<\/a>&nbsp;offer comprehensive, real-time coverage\u2014and Prowly is built to meet your needs end-to-end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to look for in Brand Monitoring Tools<\/h3>\n\n\n\n<p>Effective brand monitoring tools should help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor brand mentions<\/strong>\u00a0across all channels: news sites, blogs, social media platforms, review sites<\/li>\n\n\n\n<li>Detect&nbsp;<strong>brand sentiment<\/strong>&nbsp;and flag&nbsp;<strong>negative mentions<\/strong>&nbsp;using&nbsp;<strong>sentiment analysis<\/strong><\/li>\n\n\n\n<li>Set up customized&nbsp;<strong>keyword alerts<\/strong>&nbsp;for your brand, competitors, or campaigns<\/li>\n\n\n\n<li>Consolidate mentions into a unified dashboard for&nbsp;<strong>analysis and reporting<\/strong><\/li>\n\n\n\n<li>Track trends over time and measure your&nbsp;<strong>Share of Voice<\/strong>&nbsp;vs. competitors<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros:\u00a0<\/strong>fast, accurate, covers all types of sources: digital media (including social media), lets you add mentions to PR reports with just a few clicks<\/p>\n\n\n\n<p><strong>Cons:<\/strong>&nbsp;free for seven days only<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Tip:<\/strong>&nbsp;Read&nbsp;this full guide on <a href=\"https:\/\/prowly.com\/magazine\/brand-monitoring-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand monitoring software<\/a>&nbsp;to choose the right one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-track-mentions-with-prowly\">How to track mentions with Prowly<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set up your brand monitoring dashboard<\/h3>\n\n\n\n<p>Start by heading to your&nbsp;<strong>mention tracking<\/strong>&nbsp;dashboard. Enter the brand terms, campaign hashtags, or spokesperson names you want to monitor.<\/p>\n\n\n\n<p>Customize your monitoring by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Language and region (e.g., only Japanese-language results)<\/li>\n\n\n\n<li>Type of media channel (e.g., social media, blogs, forums)<\/li>\n\n\n\n<li>Choose specific journalists or authors<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Media-Monitoring-tool-by-Prowly-1024x732.png\" alt=\"\" class=\"wp-image-24084\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Brand Monitoring tool by Prowly<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create smart alerts that fit your workflow<\/h3>\n\n\n\n<p>Once your terms are set, configure&nbsp;<strong>email notifications<\/strong>&nbsp;to fit your team\u2019s rhythm, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Immediate alerts for spikes or&nbsp;<strong>negative sentiment<\/strong><\/li>\n\n\n\n<li>Daily or weekly roundups for ongoing coverage and&nbsp;<strong>positive mentions<\/strong><\/li>\n\n\n\n<li>Scheduled digests (daily, weekly, or custom intervals)<\/li>\n<\/ul>\n\n\n\n<p>This way, your team never misses a beat\u2014but also doesn\u2019t get flooded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Prowly-Clipping-filter-PR-reports-1024x609.png\" alt=\"\" class=\"wp-image-24086\"\/><figcaption class=\"wp-element-caption\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Brand monitoring tool by Prowly<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Monitor sentiment &amp; impact across all channels<\/h3>\n\n\n\n<p>Get a real-time view of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience sentiment&nbsp;and tone (positive, neutral, or negative)<\/li>\n\n\n\n<li>The&nbsp;volume and source&nbsp;of each mention<\/li>\n\n\n\n<li>What\u2019s trending in&nbsp;customer feedback&nbsp;and&nbsp;user mentions<\/li>\n<\/ul>\n\n\n\n<p>Use these insights to adjust your&nbsp;marketing strategy, manage your&nbsp;online reputation, and strengthen&nbsp;customer satisfaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"http:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/02\/Sentiment-analysis-1024x462.png\" alt=\"\" class=\"wp-image-31831\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/02\/Sentiment-analysis-1024x462.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/02\/Sentiment-analysis-300x135.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/02\/Sentiment-analysis-768x347.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/02\/Sentiment-analysis.png 1356w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Generate custom PR reports in minutes<\/h3>\n\n\n\n<p>At the end of your reporting cycle, generate stunning, data-rich PR reports with just a few clicks. Customize layout, highlight key wins, and present clear insights your manager or clients will love.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83c\udfaf No more screenshots or spreadsheets\u2014just clean, credible data backed by real results.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/PR-reports-by-Prowly-1024x538.png\" alt=\"\" class=\"wp-image-24088\"\/><figcaption class=\"wp-element-caption\"><span class=\"has-inline-color has-cyan-bluish-gray-color\"><em>PR Reports by Prowly<\/em><\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tips-for-tracking-brand-mentions\"><strong><br>Tips for tracking brand mentions<\/strong><\/h2>\n\n\n\n<p>If you're new to tracking brand mentions, we have a few handy tips to help you get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udccc It's not just the brand name<\/strong><\/h3>\n\n\n\n<p>Brand mention tools let you track literally any term you can think of. This means you can choose a wide variety of terms alongisde your brand name. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spokesperson names<\/li>\n\n\n\n<li>online authors<\/li>\n\n\n\n<li>authors you want to track online<\/li>\n\n\n\n<li>product names (e.g. \"CRM software\")<\/li>\n\n\n\n<li>category terms (e.g. \"healthcare communications\")<\/li>\n<\/ul>\n\n\n\n<p>And all of this for yourself and for your competitors.<\/p>\n\n\n\n<p>While your brand term should be the first thing to start with, don't limit yourself. Every brand mentions tracking tool comes with a number of keywords you can track by a specific plan, so make good use of those keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udccc Analyze your sentiment on the fly<\/strong><\/h3>\n\n\n\n<p>Great monitoring software like Prowly does more than just collect brand mentions. As each mention comes in, Prowly analyzes the context around it and sorts the mentions according to sentiment, organizing them into three groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>positive<\/li>\n\n\n\n<li>neutral<\/li>\n\n\n\n<li>negative<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Brand-Sentiment-example-Prowly-1440x965-1-1024x686.png\" alt=\"\" class=\"wp-image-24420\"\/><\/figure>\n\n\n\n<p>This lets you sort all of your brand mentions automatically using language learning algorithms. For example, if you see a large number of negative mentions coming in over a short period of time, this means that a crisis is looming and you need to look into it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udccc Track variations of your brand name<\/strong><\/h3>\n\n\n\n<p>If you assume that your (potential) customers know how to spell your brand name perfectly, you're wrong. Depending on what the brand name is, there could be many alternatives that people use. For example, you could search for \"Mailchimp\" or \"mail chimp\" with equal success. If you set up just one of these as a term to track, you could miss out on valuable mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Tracking brand mentions is not an afterthought, it's a <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/social-listening-strategy\/\" target=\"_blank\">vital part of a great PR strategy<\/a>. No matter what industry you're in, tracking brand mentions allow you to stay on top of reputation management, avert <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/crisis-press-release-examples\/\" target=\"_blank\">crises<\/a>, and keep an eye on your competition.<\/p>\n\n\n\n<p>And it doesn't have to cost an arm and a leg to get started, either. <strong>With Prowly, you can start monitoring the web for your branded (and other) terms today completely free for 7 days<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group signup-cta-container has-base-color has-text-color has-background has-link-color wp-elements-0624e01d7862a708e5bad94e226cb1b6 has-global-padding\" style=\"border-radius:8px;background-color:#1f2937;margin-top:40px;margin-bottom:40px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;background-position:100% 100%;background-repeat:no-repeat;background-size:auto;\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-efe3489b wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Looking for a comprehensive all-in-one PR tool?<\/h3>\n\n\n\n<p>Try Prowly completely free for 7 days in a platform with everything you need for PR.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All-in-one software:<\/strong> Get everything you need in one tool for PR, incl. media database, outreach, reporting, and more<\/li>\n\n\n\n<li><strong>Transparent pricing:<\/strong>&nbsp;Plans start at $258\/month<\/li>\n\n\n\n<li><strong>Comprehensive monitoring:<\/strong> Track the web and social media mentions.<\/li>\n<\/ul>\n\n\n\n<p class=\"signup-cta-button\"><a href=\"https:\/\/prowly.com\/\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that\u2019s struggling to capture attention. [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":24358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[355],"tags":[],"class_list":["post-24078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-measurement-and-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Brand Mentions and How to Track &amp; Analyze Them - Prowly<\/title>\n<meta name=\"description\" content=\"Discover what brand mentions are, why they\u2019re essential for PR and how to track and analyze them to boost brand\u2019s visibility and reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Brand Mentions and How to Track &amp; Analyze Them - Prowly\" \/>\n<meta property=\"og:description\" content=\"Discover what brand mentions are, why they\u2019re essential for PR and how to track and analyze them to boost brand\u2019s visibility and reputation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prowly.com\/magazine\/brand-mentions\/\" \/>\n<meta property=\"og:site_name\" content=\"Prowly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prowly\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T14:11:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T12:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mile Zivkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:site\" content=\"@Prowly_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mile Zivkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/\"},\"author\":{\"name\":\"Mile Zivkovic\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/c3526ba94d5fd365948067c7c855fd77\"},\"headline\":\"What Are Brand Mentions and How to Track &#038; Analyze Them\",\"datePublished\":\"2025-06-25T14:11:02+00:00\",\"dateModified\":\"2025-10-02T12:32:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/\"},\"wordCount\":2445,\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png\",\"articleSection\":[\"PR Measurement &amp; Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/\",\"name\":\"What Are Brand Mentions and How to Track & Analyze Them - Prowly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png\",\"datePublished\":\"2025-06-25T14:11:02+00:00\",\"dateModified\":\"2025-10-02T12:32:36+00:00\",\"description\":\"Discover what brand mentions are, why they\u2019re essential for PR and how to track and analyze them to boost brand\u2019s visibility and reputation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png\",\"width\":1440,\"height\":720,\"caption\":\"What are Brand Mentions and How Track and Analyze Them\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/brand-mentions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR Strategy &amp; Planning\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/category\\\/pr-strategy-and-planning\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PR Measurement &amp; Analytics\",\"item\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/category\\\/pr-strategy-and-planning\\\/pr-measurement-and-analytics\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What Are Brand Mentions and How to Track &#038; Analyze Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"name\":\"Prowly\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#organization\",\"name\":\"Prowly\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/primary-logo-black-square-transparent-1.png\",\"width\":300,\"height\":300,\"caption\":\"Prowly\"},\"image\":{\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prowly\\\/\",\"https:\\\/\\\/x.com\\\/Prowly_com\",\"https:\\\/\\\/www.instagram.com\\\/prowly_com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prowly-com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/#\\\/schema\\\/person\\\/c3526ba94d5fd365948067c7c855fd77\",\"name\":\"Mile Zivkovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2023\\\/09\\\/Mile-Zivkovic-96x96.jpeg\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2023\\\/09\\\/Mile-Zivkovic-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/app\\\/uploads\\\/2023\\\/09\\\/Mile-Zivkovic-96x96.jpeg\",\"caption\":\"Mile Zivkovic\"},\"description\":\"Marketing &amp; Communications Specialist\",\"url\":\"https:\\\/\\\/prowly.com\\\/magazine\\\/author\\\/mile-zivkovic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Are Brand Mentions and How to Track & Analyze Them - Prowly","description":"Discover what brand mentions are, why they\u2019re essential for PR and how to track and analyze them to boost brand\u2019s visibility and reputation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prowly.com\/magazine\/brand-mentions\/","og_locale":"en_US","og_type":"article","og_title":"What Are Brand Mentions and How to Track & Analyze Them - Prowly","og_description":"Discover what brand mentions are, why they\u2019re essential for PR and how to track and analyze them to boost brand\u2019s visibility and reputation.","og_url":"https:\/\/prowly.com\/magazine\/brand-mentions\/","og_site_name":"Prowly","article_publisher":"https:\/\/www.facebook.com\/prowly\/","article_published_time":"2025-06-25T14:11:02+00:00","article_modified_time":"2025-10-02T12:32:36+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png","type":"image\/png"}],"author":"Mile Zivkovic","twitter_card":"summary_large_image","twitter_creator":"@Prowly_com","twitter_site":"@Prowly_com","twitter_misc":{"Written by":"Mile Zivkovic","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#article","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/"},"author":{"name":"Mile Zivkovic","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/c3526ba94d5fd365948067c7c855fd77"},"headline":"What Are Brand Mentions and How to Track &#038; Analyze Them","datePublished":"2025-06-25T14:11:02+00:00","dateModified":"2025-10-02T12:32:36+00:00","mainEntityOfPage":{"@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/"},"wordCount":2445,"publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"image":{"@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png","articleSection":["PR Measurement &amp; Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/","url":"https:\/\/prowly.com\/magazine\/brand-mentions\/","name":"What Are Brand Mentions and How to Track & Analyze Them - Prowly","isPartOf":{"@id":"https:\/\/prowly.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#primaryimage"},"image":{"@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#primaryimage"},"thumbnailUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png","datePublished":"2025-06-25T14:11:02+00:00","dateModified":"2025-10-02T12:32:36+00:00","description":"Discover what brand mentions are, why they\u2019re essential for PR and how to track and analyze them to boost brand\u2019s visibility and reputation.","breadcrumb":{"@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prowly.com\/magazine\/brand-mentions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#primaryimage","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2023\/11\/What-are-Brand-Mentions-and-How-Track-and-Analyze-Them-1.png","width":1440,"height":720,"caption":"What are Brand Mentions and How Track and Analyze Them"},{"@type":"BreadcrumbList","@id":"https:\/\/prowly.com\/magazine\/brand-mentions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prowly.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"PR Strategy &amp; Planning","item":"https:\/\/prowly.com\/magazine\/category\/pr-strategy-and-planning\/"},{"@type":"ListItem","position":3,"name":"PR Measurement &amp; Analytics","item":"https:\/\/prowly.com\/magazine\/category\/pr-strategy-and-planning\/pr-measurement-and-analytics\/"},{"@type":"ListItem","position":4,"name":"What Are Brand Mentions and How to Track &#038; Analyze Them"}]},{"@type":"WebSite","@id":"https:\/\/prowly.com\/magazine\/#website","url":"https:\/\/prowly.com\/magazine\/","name":"Prowly","description":"","publisher":{"@id":"https:\/\/prowly.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prowly.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prowly.com\/magazine\/#organization","name":"Prowly","url":"https:\/\/prowly.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","contentUrl":"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/07\/primary-logo-black-square-transparent-1.png","width":300,"height":300,"caption":"Prowly"},"image":{"@id":"https:\/\/prowly.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prowly\/","https:\/\/x.com\/Prowly_com","https:\/\/www.instagram.com\/prowly_com\/","https:\/\/www.linkedin.com\/company\/prowly-com"]},{"@type":"Person","@id":"https:\/\/prowly.com\/magazine\/#\/schema\/person\/c3526ba94d5fd365948067c7c855fd77","name":"Mile Zivkovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Mile-Zivkovic-96x96.jpeg","url":"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Mile-Zivkovic-96x96.jpeg","contentUrl":"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Mile-Zivkovic-96x96.jpeg","caption":"Mile Zivkovic"},"description":"Marketing &amp; Communications Specialist","url":"https:\/\/prowly.com\/magazine\/author\/mile-zivkovic\/"}]}},"_links":{"self":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/24078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/users\/435"}],"replies":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/comments?post=24078"}],"version-history":[{"count":38,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/24078\/revisions"}],"predecessor-version":[{"id":46086,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/posts\/24078\/revisions\/46086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media\/24358"}],"wp:attachment":[{"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/media?parent=24078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/categories?post=24078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowly.com\/magazine\/wp-json\/wp\/v2\/tags?post=24078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}