{"id":23238,"date":"2024-02-09T00:58:00","date_gmt":"2024-02-09T00:58:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=23238"},"modified":"2025-03-06T12:49:53","modified_gmt":"2025-03-06T12:49:53","slug":"art-exhibition-press-release","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/art-exhibition-press-release\/","title":{"rendered":"How to Write an Art Exhibition Press Release (Example and Template)"},"content":{"rendered":"\n

An artist press release - the tool to let the world know about the big events from an artist's professional life. It\u2019s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz.<\/p>\n\n\n\n

Let's see how to write a press release for an art exhibition or any other artists\u2019 needs (and how to cut time on the task).<\/p>\n\n\n\n

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Looking to create an art exhibition press release?<\/strong><\/p>\n\n\n\n

Use Prowly's AI press release generator<\/a> or templates that you can use for free to easily create your own in a format that journalists expect to receive.<\/p>\n\n\n\n

Prowly also lets you find relevant journalists and send out your press release to them directly from the platform.<\/p>\n\n\n\n

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CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n

What is an art exhibition press release?<\/h2>\n\n\n\n

An art exhibition press release<\/strong> is a short text covering key event details. It assists journalists and industry influencers cover your news, increasing exhibition awareness.<\/p>\n\n\n\n

What is an artist press release?<\/h3>\n\n\n\n

An artist's press release<\/strong> shares important, time-sensitive, and newsworthy information about an artist or group. Think about debuts, premieres, shows, achievements, or finishing their career.<\/p>\n\n\n\n

Why write an artist press release?<\/h3>\n\n\n\n

A press release helps get attention for a project or an event. For painters or sculptors, it can translate into more exhibition visitors, and for musicians<\/a> - increased streaming on SoundCloud or Spotify, or more sold books<\/a>.<\/p>\n\n\n\n

In the longer term, press releases influence artists' PR and give them more control over their presence in the media.<\/p>\n\n\n\n

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START CRAFTING YOUR PRESS RELEASE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

How to write an art exhibition press release<\/h2>\n\n\n\n

Press releases should be 300-500 words and on one page<\/strong>. Longer forms used to be appropriate, yet they no longer reflect contemporary PR practices. Let's see how to write a press release for artists.<\/p>\n\n\n\n

1. Add a catchy headline and a compelling lead sentence<\/h3>\n\n\n\n

The headline and lead sentence invite the audience to read further. Share the most important point of your news and what's exciting about it.<\/p>\n\n\n\n

The \"5 W's\" concept<\/strong> lets you distill the message, answering the questions of who, what, when, where, why, and\/or how. For effective press releases, answer these questions before you start writing.<\/p>\n\n\n

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Pro tip: <\/strong>Stay concise and highlight the event's or artist's value. Avoid academic or overly creative styles so that the press release stays effective.<\/p>\n\n\n\n

2. Include the dateline<\/h3>\n\n\n\n

It includes basic data about the news' origin: the city and the release's date.<\/p>\n\n\n\n

3. Add quotes from the artist<\/h3>\n\n\n\n

Quotes from people involved in the art exhibition give extra insight into the importance of the event. They help the journalists in crafting a more engaging story.<\/p>\n\n\n\n

Here\u2019s a quote<\/u><\/a> from an exhibition's curator:
\u201cI am honored to share these powerful works that demonstrate the vital, ongoing contributions of Native artists.\u201d<\/p>\n\n\n

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Pro tip: <\/strong>Easily format quotes with the drag-and-drop Press Release Editor from Prowly.<\/p>\n\n\n\n

4. Add visuals and assets<\/h3>\n\n\n\n

Visuals, including artworks, artist portraits, frames, trailers, and music videos, are crucial for the art world. Select an image that aligns with your art show's theme or visual direction to enhance your press release narrative.<\/p>\n\n\n

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Mind the legal issues<\/strong>. As Aleksandra Kubicka, PR Evangelist @Prowly states:<\/p>\n\n\n\n

\u201cIf you publish press releases on your website or an online press room with materials - it's worth adding a disclaimer concerning legal issues.\u201d<\/p>\n\n\n\n

Here's an example<\/u><\/a>:
\u201cUsage: Images are provided exclusively to the press and only for publicity purposes for the National Gallery of Art exhibition. All published images must be accompanied by the credit line provided and with copyright information, as noted.\u201d<\/p>\n\n\n\n

5. Don't forget about bio and media contact information<\/h3>\n\n\n\n

Share where journalists or readers can find more information.<\/p>\n\n\n\n

Let's see an example<\/a>:<\/p>\n\n\n

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Pro tip<\/strong>: Add a short artist bio with their background, highlights, and forthcoming projects. A website or an online portfolio is also valuable.<\/p>\n\n\n\n

Read How to Write a Press Release (With Tips From PR Pros)<\/a> to learn the details of each element. You will find more than just generic press release tips there.<\/p>\n\n\n\n

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TRY PRESS RELEASE<\/strong> TEMPLATES<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

What to include in an artist press release?<\/h3>\n\n\n\n

Creating a new artist press release? Make sure to add these elements!<\/p>\n\n\n\n

Press kit for an artist<\/h4>\n\n\n\n

A press kit contains texts, graphics, and other media that help journalists produce content. Find out how to make a press kit<\/u><\/a> for an artist with Prowly and place it in your Online Newsroom<\/u><\/a> to get more exposure.<\/p>\n\n\n\n

Set a goal first<\/h4>\n\n\n\n

Tailor press releases to align with your specific objective. Your message gains clarity with a defined reader action, such as attending an exhibition, purchasing artwork, or learning more about the artist.<\/p>\n\n\n\n

P. S. If you're a musician, check out this step-by-step music press release guide<\/a>.<\/p>\n\n\n\n

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START CRAFTING YOUR PRESS RELEASE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

What to include in an art exhibition opening press release?<\/h3>\n\n\n\n

Mind the timeline<\/h4>\n\n\n\n

We advise sharing your press release for an art exhibition opening at least two weeks ahead. This gives ample time to gain media coverage, ultimately boosting visitor turnout.<\/p>\n\n\n\n

Get the initial draft well in advance so you can implement feedback.<\/p>\n\n\n\n

Details to cover<\/h4>\n\n\n\n

Here's a quick checklist of the most important details:<\/p>\n\n\n\n