Use Prowly's AI press release generator<\/a> or templates that you can use for free to easily create your own in a format that journalists expect to receive.<\/p>\n\n\n\n Prowly also lets you find relevant journalists and send out your press release to them directly from the platform.<\/p>\n\n\n\n No matter if your business is small<\/a> or big, a rebranding announcement gets anyone outside the organization who's impacted by the process into the loop. Think customers, investors, and competition.<\/p>\n\n\n\n A successful press release:<\/p>\n\n\n\n Also, you can see it reflected on your website - with a spike of visitors and searches in Google.<\/p>\n\n\n\n Creating rebranding press releases can feel a bit overwhelming if you're unsure of where to start. But don't worry; with a little guidance, you'll be able to put together compelling releases without breaking a sweat.<\/p>\n\n\n\n A typical press release format<\/a> includes important elements like the headline, lead, body, quote, and contact information. We'll touch on some of these here.<\/p>\n\n\n\n Yet, for a more detailed breakdown of each component, check out our guide: \"How to Write a Press Release (With Insights from PR Professionals).<\/u><\/a>\"<\/p>\n\n\n\n Let's see what makes a great press release - with rebrand announcement examples!<\/p>\n\n\n\n The headline makes your first impression. It should highlight the most important point and captivate the reader, encouraging them to read more.<\/p>\n\n\n\n One of the most discussed examples belongs to the Hootsuite rebrand<\/a>: Hootsuite Breaks Free From the Sea of Sameness with Bold Vision for Social and New Brand System.<\/strong><\/p>\n\n\n As you can see, even their headline is coherent with their new branding - and catches attention.<\/p>\n\n\n\n The lead sentence serves as your hook, demanding brevity while delivering key information. When it's successful, your readers stay to delve deeper into the story.<\/p>\n\n\n\n If you struggle with defining the most important points, try the \"5 W's\" concept. It lets you organize your message even before you start writing. To get to the essence, answer these 5 basic questions: By following this structure, you make sure your press release conveys a precise message. Thanks to this, journalists can easily publish a story centered around the most important points.<\/p>\n\n\n\n Make sure to get the definitive answers to these questions before you start writing your rebranding announcement to simplify the process.<\/p>\n\n\n Pro tip:<\/strong> A template like the ones you can use in Prowly\u2019s Press Release Creator<\/u><\/a> help you include all the crucial elements.<\/p>\n\n\n\n The dateline<\/strong> commonly appears right at the start of the initial paragraph. It provides readers, including the media, with precise details about the news's source and its timeliness.<\/p>\n\n\n\n This reinforces the factual and up-to-the-minute nature of the release.<\/p>\n\n\n\n However, with a rebranding announcement, you can opt for the effective date<\/strong>. Instead of publishing a press release announcing changes when they go live, send it in advance.<\/p>\n\n\n\n This gives a heads-up and stirs curiosity, especially if your company is recognizable in the industry.<\/p>\n\n\n\n Let the key stakeholders share their unique insights with rebranding quotes.<\/p>\n\n\n\n Quotes personalize your message and help journalists craft a more compelling, shareable piece. They also make a perfect Click to Tweet section. In other words, they increase the chances of getting published. And achieving better traction.<\/p>\n\n\n\n A great example comes from Kia's rebranding press release<\/u><\/a>:<\/p>\n\n\n \u201cKia\u2019s new logo represents the company\u2019s commitment to becoming an icon for change and innovation\u201d. It's part of a longer quote, yet this fragment is concise enough to be shared across social media platforms.<\/p>\n\n\n Pro tip: <\/strong>Highlight the quotes with a drag-and-drop section from Prowly Press Release Creator<\/u><\/a> and save time on formatting.<\/p>\n\n\n\n Visuals are key in the branding world, even if you're preparing just a website redesign launch announcement. Show your new brand colors and let images tell a compelling story.<\/p>\n\n\n Pro tip:<\/strong> Add various media assets right from the Prowly Press Release Creator<\/u><\/a> with just a few clicks with building blocks. Make sure it displays the way you want.<\/p>\n\n\n\n Your boilerplate and logo let unfamiliar readers understand who you are. It can include the company's main area of operation, history, and notable achievements or recognitions. You can also add how you can be found online.<\/p>\n\n\n\n For sure, it should already be in line with your new brand identity<\/a>. Using services like Prowly, you can easily update your boilerplate for all media templates.<\/p>\n\n\n\n Share the most important info about the past (what happened, why are you changing?), the present (what's different?), and the future (how will it influence you?).<\/p>\n\n\n\n Compare briefly your old and new brand identity so that the audience can see your current branding choices.<\/p>\n\n\n\n Explain why the organization opted for crafting a different identity. Here's where you can reflect on the changes that sparked the rebranding process.<\/p>\n\n\n\n As you've covered past and present, here is the place to shape expectations for the future. Let your readers know how this new identity will make an impact.<\/p>\n\n\n\n Let's review some situations when you need a company rebrand press release:<\/p>\n\n\n\n Each of these types may require a different approach, so make sure to tailor your press release according to the specific situation.<\/p>\n\n\n\n AI-powered tools for PR can help you create high-quality press release drafts, provide advanced editing suggestions, and even recommend who to send your press release to.<\/p>\n\n\n\n While it's worth knowing how to create an effective press release from scratch, using tools can help speed up the process and ensure you've ticked all the boxes regarding the format and content that journalists expect to receive.<\/p>\n\n\n\n Read more:<\/strong> Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples<\/a><\/p>\n\n\n\n Here\u2019s how to create (and send) a new rebranding press release using a tool like Prowly\u2019s AI-powered Press Release Generator<\/a>.<\/p>\n\n\n\n Here, you'll want to be as specific as possible and ensure that whatever you choose is the most relevant information about your rebranding announcement.<\/p>\n\n\n\n You can use the list of questions provided in the \"How to write\" section of this guide to help you get started.<\/p>\n\n\n\n Here are three examples of key messages that you can provide for your rebranding press release:<\/p>\n\n\n\n Once you\u2019ve entered the basic information about your rebranding press release, Prowly\u2019s AI will ask you more in-depth questions designed to mirror a natural conversation with the journalists you\u2019re targeting.<\/p>\n\n\n\n You\u2019ll receive ten questions tailored specifically to the content you shared earlier. This will complete your press release draft and reduce the need to answer many follow-up questions from the person you're pitching to.<\/p>\n\n\n Whether you've generated a press release draft or written it yourself, you can adjust header font styles, fine-tune the content just like you would in a regular text editor, adjust your press release length, and cater it into a format you're happy with. <\/p>\n\n\n\n An AI Assistant trained in PR writing best practices reviews the draft and suggests improvements based on 11 key criteria, indicating exactly where to edit.<\/p>\n\n\n\n![\"press](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/04\/Prowlys-Press-Release-Templates-1-1024x512.png\")
<\/figure>\n\n\n\nWhy write a rebranding press release?<\/strong><\/h2>\n\n\n\n
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How to write a rebranding press release<\/h2>\n\n\n\n
#1 A catchy headline in a press release<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Rebranding-press-release-example-Hootsuite-rebranding-1024x506.png\")
<\/figure><\/div>\n\n\n#2 A compelling lead sentence<\/strong><\/h3>\n\n\n\n
\u2022 who
\u2022 what
\u2022 when
\u2022 where
\u2022 and why<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/jRSlm1aM1CoMrkJt2jwL9TdqBd8l1vbMEv8PJ229tymsEkDc96LV4zoBuoMALk9MyhRN7aOgUvoD5d2mdatcy6T3LkLXMF_rtRbHC8L0YfsR0goeZVkXEYuuafNLEpqz-xujIQGgJZgFXkTa8HVPuX8\")
#3 A dateline vs. the effective date<\/strong><\/h3>\n\n\n\n
#4 Adding relevant quotes from stakeholders<\/strong><\/h3>\n\n\n\n
\n
![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/Rebranding-press-release-quote-example-Kia-rebranding-1024x259.png\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/08\/how-to-write-a-quote-in-a-press-release-1024x543.png\")
<\/figure><\/div>\n\n\n#5 Adding visuals and assets<\/strong><\/h3>\n\n\n\n
![\"Screenshot](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/how-to-add-visuals-to-a-press-release-1024x438.png\")
<\/figure><\/div>\n\n\n#6 Boilerplate and logo<\/strong><\/h3>\n\n\n\n
Key things to include in a rebranding press release<\/h3>\n\n\n\n
Rebranding changes + what is staying the same<\/strong><\/h4>\n\n\n\n
Reason for rebranding<\/strong><\/h4>\n\n\n\n
New impact and mission statement<\/strong><\/h4>\n\n\n\n
Types of rebranding press releases<\/h3>\n\n\n\n
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Create a rebranding press release with AI<\/h2>\n\n\n\n
Step 1: Enter basic details about your press release<\/h3>\n\n\n\n
\n
![\"Choosing](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/AI-press-release-generator-target-audience-selection-1024x446.png\")
<\/figure><\/div>\n\n\nStep 2: Enter key messages of your rebranding press release<\/h3>\n\n\n\n
\n
![\"a](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Key-messages-for-an-AI-press-release-generator-1024x578.png\")
<\/figure><\/div>\n\n\nStep 3: Answer the follow-up questions<\/h3>\n\n\n\n
![\"tool](\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/questions-to-ask-in-a-press-release-ai-1024x515.png\")
<\/figure><\/div>\n\n\nStep 4: Customize and edit the press release draft<\/h3>\n\n\n\n