{"id":22872,"date":"2025-05-21T08:01:14","date_gmt":"2025-05-21T08:01:14","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=22872"},"modified":"2025-05-21T08:01:16","modified_gmt":"2025-05-21T08:01:16","slug":"best-ai-tools-for-pr","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/","title":{"rendered":"18 Best AI Tools for Public Relations in 2025"},"content":{"rendered":"\n<p>Artificial intelligence has found its way into every industry and job in the world, and public relations has not been spared. If anything, there are countless uses for&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/\">AI in public relations<\/a>, for activities such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Idea generation<\/li>\n\n\n\n<li>Press release creation<\/li>\n\n\n\n<li>PR research<\/li>\n\n\n\n<li>PR reporting<\/li>\n\n\n\n<li>PR media monitoring<\/li>\n<\/ul>\n\n\n\n<p>There are certain&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/#risks\"><u>potential risks to these tools<\/u><\/a>,&nbsp;such as accuracy and privacy concerns. However, AI tools for PR can help you save time, brainstorm and share ideas, nurture relationships with media contacts, and much more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-best-ai-tools-for-public-relations-professionals-in-2025\">The best AI tools for public relations professionals in 2025<\/h2>\n\n\n\n<p>Here are some of our favorite AI tools for PR professionals, with their top features, pricing, and pros and cons. We've grouped them based on their primary purpose for AI in public relations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-tools-for-content-creation\">AI tools for content creation<\/h2>\n\n\n\n<p>These AI powered PR tools can help you with AI generated content, some of them specifically for PR, while others have more general use cases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1. <strong>Prowly<\/strong><\/h3>\n\n\n\n<p><strong>Price<\/strong>: <a href=\"https:\/\/prowly.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">starts at $258 per month;<\/a> free trial available<\/p>\n\n\n\n<p><a href=\"https:\/\/prowly.com\/ai-pr-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly's AI-enhanced workflow<\/a> covers all aspects of press releases, from ideation to drafting, editing, journalist outreach, and email summarization.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spark your storytelling and ideation with <a href=\"https:\/\/prowly.com\/magazine\/introducing-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowly\u2019s AI writing Assistant<\/a>\u2728. Say goodbye to blank pages. Simply input your general press release idea, and you will receive three <a href=\"https:\/\/prowly.com\/magazine\/story-angle-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">story angles<\/a> to develop as you wish.<\/li>\n<\/ol>\n\n\n\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/0ec94e555de942bb81c0a9bbee7d4092?sid=9a50ba0a-add4-46e8-a131-dca7b5f8cfdc\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n\n\n\n<p>2. Once drafted, Prowly\u2019s AI Assistant provides suggestions for perfecting your <a href=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">freshly crafted press release<\/a>. Adjust the tone, quotes, and text length to reflect your brand's style and goals even better.<\/p>\n\n\n\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe src=\"https:\/\/www.loom.com\/embed\/4440067f680c4356a2fcc203560f7350?sid=332f866f-07eb-46f8-84f7-cbf19ecddc68\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\n\n\n\n<p>3. Prowly's AI workflow simplifies pitching by using press release keywords to <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\">connect you with relevant journalists<\/a> \u2014 who are genuinely interested in your story! \u2014 expanding your contact list.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/ZhUiUhrFxhpPBZFn_recommendedjournalists-outlined-.mp4\"><\/video><\/figure>\n\n\n\n<p>4. Finally, Prowly offers personalized recommendations for your email's subject line, body, and preview text that align with your press release\u2014designed to <a href=\"https:\/\/prowly.com\/magazine\/increase-email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost your email open rates and clicks significantly<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/04\/ZhUijhrFxhpPBZGk_emails-outlined-.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>As for the downsides, we'd love to hear from you! Feel free to test our new AI workflow and share your feedback. We can guarantee you won't find anything this powerful on the market. Happy testing! \u2728<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">UPGRADE YOUR WORKFLOW WITH PROWLY\u2019S AI ASSISTANT<\/a><\/div>\n<\/div>\n\n\n\n<p>Psst! We also prepared two guides to help you use<a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/ai-press-release-generator-guide\/\" target=\"_blank\"> the AI Press Release Generator for the best results<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/ai-press-release-guide\/\" target=\"_blank\">write and pitch press releases with AI<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2. <strong>ChatGPT<\/strong><\/h3>\n\n\n\n<p>Price: Free; ChatGPT Plus is $25 per month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-ChatGPT-1024x386.png\" alt=\"ChatGPT is one of the best AI tools to help communications professionals do the heavy lifting and write rough first drafts.\" class=\"wp-image-22876\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p><a href=\"https:\/\/chat.openai.com\/\">ChatGPT<\/a>\u00a0is one of the most popular AI tools for communication. The most advanced chatbot on the market uses a natural language processing model to answer your questions. ChatGPT can be used for almost anything, so it's no wonder it's one of the most common AI-powered recommendation engines.<\/p>\n\n\n\n<p>PR professionals are using&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/chatgpt-for-pr\/\">ChatGPT to streamline their workflow.<\/a>&nbsp;They use it to&nbsp;<strong>craft press releases, generate creative ideas, conduct research, and compose pitches and follow-up emails.<\/strong><\/p>\n\n\n\n<p>One crucial aspect is effectively prompting the AI, and we have already addressed this topic in a recent article, in which we listed&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-chatgpt-prompts-for-public-relations\/\">the top ChatGPT prompts for PR<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>ChatGPT is not an AI tool designed for PR and it is far from perfect. And if you add content to the tool, you're practically giving away your data, because OpenAI uses it for learning. In other words, it's not smart to feed sensitive info to this tool.<\/p>\n\n\n\n<p>The tool's knowledge base was cut off in January 2023. As the PR industry relies on timely information, this can be a significant issue.<\/p>\n\n\n\n<p>Also, crafting a press release with ChatGPT can be challenging. Start by providing a prompt like \"<strong>compose a press release about X, including key messages about A, B, C, and a quote from a company representative.\"<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>The next steps depend on the outcome and require careful editing and attention to detail<\/strong>. ChatGPT is not a text editor, so it's not ideal for editing, cutting, or changing specific parts.<\/p>\n\n\n\n<p>It works well for social media posts, where you can see the full content at a glance, but with longer texts, you may find it challenging to keep track of changes.&nbsp;<strong>You may often end up copying and pasting between multiple applications and windows.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3. <strong>Jasper<\/strong><\/h3>\n\n\n\n<p><strong>Price:\u00a0<\/strong>starts at $39 per month, free trial available<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-Jasper.png\" alt=\"\" class=\"wp-image-22878\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>Before ChatGPT became a thing,\u00a0<a href=\"https:\/\/www.jasper.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Jasper<\/u><\/a>\u00a0was the main AI-powered enterprise platform on the market. If you need anything written (including <a href=\"https:\/\/prowly.com\/magazine\/how-to-make-every-part-of-your-pr-content-strategy-more-data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR content<\/a>), Jasper can handle it. Whether you want help with a <a href=\"https:\/\/prowly.com\/magazine\/10-must-read-pr-blogs-to-follow-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">new PR blog<\/a>, a <a href=\"https:\/\/prowly.com\/magazine\/new-product-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">press release<\/a>, or some social media copy, give it instructions, and Jasper will deliver.<\/p>\n\n\n\n<p>In fact, Jasper can do routine tasks and handle your entire <a href=\"https:\/\/prowly.com\/magazine\/how-to-use-pr-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR workflow<\/a>. Simply upload the creative brief and the app can handle the rest. You can launch an entire integrated marketing campaign directly from Jasper.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>On the other hand, Jasper has a high price tag compared to other <a href=\"https:\/\/www.semrush.com\/blog\/best-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI tools<\/a> for PR. It's also not great for long-form content and may need a lot of input to produce usable content.<\/p>\n\n\n\n<p class=\"purplebox\"> If you're looking for top <a href=\"https:\/\/prowly.com\/magazine\/best-ai-marketing-tools\/\">AI marketing tools, check out the 31 options we have prepared<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4. <strong>Grammarly<\/strong><\/h3>\n\n\n\n<p><strong>Price:&nbsp;<\/strong>free for up to 100 prompts, then starts from $12<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-GrammarlyGO-1024x788.png\" alt=\"\" class=\"wp-image-22879\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>Famous for its writing assistant, Grammarly launched its AI tool and followed the pack. Named&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.grammarly.com\/ai\">GrammarlyGO<\/a>, this app helps you improve your writing and adjust the content you create with one click. For example, you can ask the tool to shorten or summarize your text to make it more (or less) formal and much more.<\/p>\n\n\n\n<p>GrammarlyGO helps you change the content you wrote and adjust it to a different tone of voice, style, and level of formality. For PR practitioners, you get a second pair of eyes to review your documents and press releases. Also, you'll never run out of ideas for your target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>GrammarlyGO suffers from the same problems as other AI tools for PR. The data may not be very accurate. Also,\u00a0<strong>be careful when feeding it sensitive and important information, as the app uses your data for learning<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#5. <strong>Wordtune<\/strong><\/h3>\n\n\n\n<p><strong>Price:\u00a0<\/strong>free plan available; plans start at $6.99\/month<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-Wordtune.png\" alt=\"\" class=\"wp-image-22881\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>This AI software has been around for a bit and many professionals, including those in the public relations industry, use it. It's pretty simple: you write something and Wordtune can improve it. If you ever get stuck while writing press releases,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wordtune.com\/\"><u>Wordtune<\/u><\/a>&nbsp;can help you regain clarity.<\/p>\n\n\n\n<p>You can ask this tool to insert a statistical fact, make a joke, or explain a complex term. If your content sounds unclear, you can ask Wordtune to simplify or summarize it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>On the downside, 10 rewrites per day in the free version won't last you very long. Also, compared to other\u00a0AI tools\u00a0for PR, the interface is not the greatest and comes with a steep learning curve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#6. <strong>Claude<\/strong><\/h3>\n\n\n\n<p><strong>Price<\/strong>: Free plan available; Pro starts at $20\/month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Claude-1024x682.webp\" alt=\"\" class=\"wp-image-45256\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Claude-1024x682.webp 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Claude-300x200.webp 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Claude-768x512.webp 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Claude-1536x1024.webp 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Claude.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Claude is an AI assistant developed by Anthropic that excels at writing, editing, summarizing, and understanding context-rich conversations. It\u2019s particularly useful for PR professionals looking to draft press releases, polish messaging, or brainstorm campaign ideas with a more thoughtful and conversational AI.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<p>Claude is great for long-form content generation and editing, but it may take some tweaks to do short copy well. It's really good at understanding context and many content creators prefer it to ChatGPT for this reason.<\/p>\n\n\n\n<p>It can be super useful for brainstorming pitches, refining messaging and preparing Q&amp;As.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>Compared to more specialized AI PR tools, it has a limited number of integrations. Also, every now and then, it can produce outdated or generalized responses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-tools-for-visual-content-creation\">AI tools for visual content creation<\/h2>\n\n\n\n<p>If you need a graphic for a press release or a pitch, you can use these visual content creation tools to whip one up with a quick prompt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#7. <strong>Midjourney<\/strong><\/h3>\n\n\n\n<p>Price: starts at $8 per month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-midjourney-1024x576.png\" alt=\"\" class=\"wp-image-22877\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>A new tool that has gained popularity in the past year is&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.midjourney.com\/home\">Midjourney<\/a>, a powerful image generator. Leveraging AI has become even easier with this tool, as you can put in any kind of prompt and have a fully finished image in minutes.&nbsp;<\/p>\n\n\n\n<p>For example, if you need an image for a PR campaign but don't want to hire a photographer, you can use Midjourney instead.<\/p>\n\n\n\n<p>You might want to include some other images in addition to the regular&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/can-a-press-release-have-pictures\/\">boilerplate images and logos<\/a>, and here is where Midjourney can help. It's cheap, effective, and can save you&nbsp;time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>Conversely, every image you create is fed back into Midjourney. This essentially means you do not own the copyright to your work. Even worse, other Midjourney users can see and use your content.&nbsp;<\/p>\n\n\n\n<p>Your images become public domain,<strong>&nbsp;and you no longer have the option of deleting them<\/strong>. In other words, it is one of the most common dangers of using AI tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#8. <strong>Canva<\/strong><\/h3>\n\n\n\n<p><strong>Price:\u00a0<\/strong>free, paid plans start at $119.99 per year<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-Canva-1024x752.jpg\" alt=\"\" class=\"wp-image-22882\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>One of the most popular ways to create free content online is with&nbsp;Canva. This design tool has many features that allow anyone to become a designer, even without design skills.&nbsp;Their AI tool&nbsp;goes one step further. Simply type in the text for an image you want to create and Canva will deliver.<\/p>\n\n\n\n<p>How does this come in handy for public relations? Let's say you want an image of a businessperson winning a marathon while wearing a full suit. Type it into the&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.semrush.com\/goodcontent\/content-marketing-blog\/best-ai-image-generator\/\">AI image generator<\/a>&nbsp;and Canva will create it. It works similarly to other AI-powered tools: the better you create prompts, the better the results you can get.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>As for the cons, there are only 50 images you can create with the free plan. Also, you may have copyright issues depending on your location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#9. <strong>Synthesia<\/strong><\/h3>\n\n\n\n<p><strong>Price:\u00a0<\/strong>starts at $18 per month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-Synthesia-1024x520.jpg\" alt=\"\" class=\"wp-image-22884\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.synthesia.io\/\"><u>Synthesia<\/u><\/a>&nbsp;is AI-based video creation software that lets you type a prompt and create a video. PR pros can use it to turn any idea into a promotional video.<strong>&nbsp;Don't have the time to record a spokesperson making an announcement? Synthesia to the rescue.<\/strong><\/p>\n\n\n\n<p>This AI tool offers 140+ avatars that look and sound like real people. With 120+ languages available, it shows the future of the media landscape.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>On the other hand, the video content created in Synthesia still doesn't have the look and feel of a real, recorded video. And the Personal plan limits the number of videos and scenes you create.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#10. <strong>Beautiful.ai<\/strong><\/h3>\n\n\n\n<p><strong>Price:\u00a0<\/strong>$12 per month; free trial available<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-Beautiful.ai_-1024x646.png\" alt=\"\" class=\"wp-image-22885\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>Do you need to create a pitch deck or any presentation? You can use PowerPoint or Google Slides, but who has time for that when you have an AI tool? Beautiful.ai, to be more precise. This tool helps you create presentations by prompting you about the content you want included on the slides.<\/p>\n\n\n\n<p>Unlike PowerPoint or Slides, Beautiful.ai is easy to use and works with you. You can change the content with a few clicks, whether you prompt the tool or add your own content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>Users complain about the UX and the app breaking down with more complex operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-tools-for-meeting-summarization-and-transcription\">AI tools for meeting summarization and transcription<\/h2>\n\n\n\n<p>You can use generative AI to quickly turn an audio or video recording into a transcript you can use for a press release, blog post, pitch, or something else.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#11. <strong>Otter<\/strong><\/h3>\n\n\n\n<p><strong>Price:\u00a0<\/strong>has free Basic plan, Pro starts at $8.33 per user per month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/09\/AI-tools-Otter-1024x716.jpg\" alt=\"\" class=\"wp-image-22883\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 Pros<\/h4>\n\n\n\n<p>To reach a press release, PR specialists have to sift through a lot of content. Sometimes, that content comes from meetings. The more meetings there are, the more difficult it becomes to create content for PR campaigns. This is where&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/pr-tools-guide\/\">AI PR tools<\/a>&nbsp;like&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/otter.ai\/\"><u>Otter<\/u><\/a>&nbsp;come in.<\/p>\n\n\n\n<p>This AI tool tunes into your meetings (on Zoom, Google Meet, and other platforms) and \"listens\" to them. Otter then takes notes using its proprietary AI technology. In short, it transcribes the meeting as it happens in real-time. It identifies who spoke at which time and which sentences they uttered.<\/p>\n\n\n\n<p>But even more than that, this AI-powered tool summarizes the meeting notes for you in real time and after the meeting. Instead of listening to hours<strong>&nbsp;of meetings, PR practitioners can just read a neat summary by Otter<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd3b Cons<\/h4>\n\n\n\n<p>Otter is not always particularly accurate. Before creating press releases, you must remove quite a few \"umms\" from the written content. Also, it's not very affordable compared to other AI tools for PR. Luckily for you, we have more tools coming for comparison.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#12. Fireflies.ai<\/h3>\n\n\n\n<p><strong>Price<\/strong>: Free plan available; premium plans start at $10 per user\/month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Fireflies-1024x659.png\" alt=\"\" class=\"wp-image-45257\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Fireflies-1024x659.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Fireflies-300x193.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Fireflies-768x495.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Fireflies-1536x989.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Fireflies.png 1584w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fireflies.ai is an AI-powered meeting assistant that records, transcribes, and summarizes meetings across various video conferencing platforms like Zoom, Google Meet, and Microsoft Teams. PR professionals can focus on the conversation without worrying about note-taking, ensuring that no critical information is missed during press briefings, interviews, or internal meetings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<p>Fireflies does automatic transcriptions and summarizes meetings for PR pros without lifting a finger. It integrates with popular conferencing tools such as Zoom and Google Meet and it allows you to quickly search transcripts to find relevant information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>When the audio quality drops, so will the quality of transcripts. You'll need excellent recordings for transcripts that require minimal edits. For the more advanced features, you're going to need a paid plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#13. Descript<\/h3>\n\n\n\n<p><strong>Price<\/strong>: Free plan available; paid plans start at $12 per user\/month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-1024x576.jpeg\" alt=\"\" class=\"wp-image-45258\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-1024x576.jpeg 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-300x169.jpeg 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-768x432.jpeg 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-1536x864.jpeg 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-2048x1152.jpeg 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Decript-scaled.jpeg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Descript is an all-in-one audio and video editing tool that allows users to edit recordings like a text document. It\u2019s perfect for PR teams producing polished interviews, podcasts, and videos for their next PR campaign without the need for advanced technical skills.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User-friendly interface with text-based editing<\/li>\n\n\n\n<li>Features like Overdub for voice cloning and filler word removal<\/li>\n\n\n\n<li>Collaborative tools for team projects<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learning curve for advanced features<\/li>\n\n\n\n<li>High-quality exports may require higher-tier plans<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-tools-for-writing\">AI tools for writing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#14. Semrush<\/h3>\n\n\n\n<p><strong>Price: <\/strong>Free<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image1-1024x734.png\" alt=\"Semrush is one of the best AI tools for public relations if you need to create various content types quickly.\" class=\"wp-image-40296\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image1-1024x734.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image1-300x215.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image1-768x551.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image1-1536x1101.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/08\/image1.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Semrush offers various AI tools you can use to create, rephrase, and improve text for various purposes.&nbsp;<\/p>\n\n\n\n<p>It's a great option if you have occasional content writing and editing needs.&nbsp;<\/p>\n\n\n\n<p>For example, you can use them to summarize press releases or white papers, improve your own writing, or create content from scratch. The free tools suite includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.semrush.com\/goodcontent\/paraphrasing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paraphrasing tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/goodcontent\/ai-text-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Text Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/goodcontent\/proofreader\/\" target=\"_blank\" rel=\"noreferrer noopener\">Proofreader<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/goodcontent\/word-counter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Word Counter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/goodcontent\/title-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Title Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/goodcontent\/summary-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summary Generator<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong>&nbsp;<\/h4>\n\n\n\n<p>While the tools are forever-free, you need to register to bypass usage limits.&nbsp;<\/p>\n\n\n\n<p>They are also limited to specific use cases like rewriting text or creating headlines, meaning you'll need to switch between different free tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-tools-for-research-and-competitive-intelligence\">AI tools for research and competitive intelligence<\/h2>\n\n\n\n<p>Need to find information on a topic and get up to date? These tools are excellent for analyzing data and giving you relevant insights for press conferences, pitches or any type of content you may need for PR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#15. Perplexity.ai<\/h3>\n\n\n\n<p><strong>Price<\/strong>: Free to use<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Perplexity-1024x667.png\" alt=\"\" class=\"wp-image-45259\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Perplexity-1024x667.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Perplexity-300x195.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Perplexity-768x500.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Perplexity-1536x1000.png 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Perplexity.png 2046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Perplexity.ai is an AI-powered search engine that delivers direct, cited answers to complex queries. It\u2019s a valuable research companion for PR professionals who need quick answers, background info, or competitor insights when drafting press materials or preparing for interviews.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<p>Perplexity is famous for its ability to deliver accurate, sourced responses. It is very useful for quick research and fact-checking, too. And the intuitive interface comes in handy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>Despite all the positives, this tool is not ideal for conducting in-depth research, and it offers limited control over how queries are filtered and refined.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#16. SurferSEO<\/h3>\n\n\n\n<p><strong>Price<\/strong>: Plans start at $49 per month<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO-1024x551.webp\" alt=\"\" class=\"wp-image-45260\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO-1024x551.webp 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO-300x162.webp 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO-768x413.webp 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO-1536x827.webp 1536w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO-2048x1103.webp 2048w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/SurferSEO.webp 2448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SurferSEO is a content optimization tool that helps teams create SEO-friendly articles, press releases, and web content. It analyzes top-ranking pages and offers clear suggestions on keywords, structure, and readability to boost visibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<p>This tool's strengths lie in its real-time SEO guidance, easy integration with platforms like WordPress, and in-depth SERP analysis that helps teams stay competitive. And you can simply hook it up with Google Docs if you're not a fan of the SurferSEO interface.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>On the flip side, SurferSEO assumes a basic understanding of SEO and can feel overwhelming to new users due to the volume of data it provides. You'll need the basic understanding of content optimization to use this tool effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-tools-for-media-monitoring-and-insights\">AI tools for media monitoring and insights<\/h2>\n\n\n\n<p>These tools let PR teams do social media automation so they can get a quick glance of their brand performance across socials and the web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#17. <strong>Cision<\/strong><\/h3>\n\n\n\n<p><strong>Price<\/strong>: <a href=\"https:\/\/prowly.com\/magazine\/cision-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pricing<\/a> based on services selected<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Cision.gif\" alt=\"\" class=\"wp-image-45261\"\/><\/figure>\n\n\n\n<p>Cision is a full-suite PR platform offering media monitoring, journalist outreach, and press release services. It\u2019s widely used by PR teams who need to manage large-scale campaigns and measure media impact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<p>There are numerous benefits in Cision, including its massive journalist database, robust campaign analytics, and the convenience of built-in press release publishing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>Cision's cost may be too high for smaller teams, and the interface can feel complex and require onboarding or training.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#18. <strong>Meltwater<\/strong><\/h3>\n\n\n\n<p><strong>Price<\/strong>: <a href=\"https:\/\/prowly.com\/magazine\/meltwater-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom pricing<\/a> based on services selected<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Meltwater-1024x512.png\" alt=\"\" class=\"wp-image-45262\" srcset=\"https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Meltwater-1024x512.png 1024w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Meltwater-300x150.png 300w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Meltwater-768x384.png 768w, https:\/\/prowly.com\/magazine\/wp-content\/uploads\/2024\/04\/Meltwater.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Meltwater provides advanced media intelligence and social listening features. It enables PR professionals to track brand mentions, do sentiment analysis, and discover emerging topics across news outlets, blogs, and social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2705 Pros<\/strong><\/h4>\n\n\n\n<p>Its key strengths include broad media monitoring capabilities, AI-driven insights for spotting trends, and the flexibility of customizable reporting dashboards.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd3b Cons<\/strong><\/h4>\n\n\n\n<p>The main drawbacks are the relatively high cost, which may be restrictive for smaller teams, and a moderate learning curve for some of the platform's more advanced tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>AI tools for PR won't replace\u00a0<a href=\"https:\/\/prowly.com\/magazine\/5-tips-for-building-a-bulletproof-pr-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR teams<\/a>, but they can be incredibly helpful. Instead of thinking about AI communication tools as your enemy, embrace them and use them to streamline your workflow and make your job as a PR professional easier.<\/p>\n\n\n\n<p>Ready to take that first step? <strong>Start with Prowly and sign up for <a href=\"https:\/\/prowly.com\/\">your free trial<\/a> today<\/strong>!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">TRY PROWLY AI FOR FREE<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence has found its way into every industry and job in the world, and public relations has not been spared. If anything, there are countless uses for&nbsp;AI in public relations, for activities such as: There are certain&nbsp;potential risks to these tools,&nbsp;such as accuracy and privacy concerns. However, AI tools for PR can help you [&hellip;]<\/p>\n","protected":false},"author":435,"featured_media":23142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[346],"tags":[],"class_list":["post-22872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-in-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 Best AI Tools for Public Relations in 2025<\/title>\n<meta name=\"description\" content=\"Find the best AI tools for public relations teams, for everything from generating ideas to PR research, reporting, and monitoring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prowly.com\/magazine\/best-ai-tools-for-pr\/\" 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