{"id":22147,"date":"2025-05-23T12:36:59","date_gmt":"2025-05-23T12:36:59","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=22147"},"modified":"2025-05-28T13:22:19","modified_gmt":"2025-05-28T13:22:19","slug":"ai-in-public-relations","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/ai-in-public-relations\/","title":{"rendered":"AI in Public Relations: Benefits, Use Cases & Ethical Considerations"},"content":{"rendered":"\n

When ChatGPT first launched, it turned the world of work upside down. From the intern to the CEO, everyone started using generative AI to save time and become more efficient. Public relations is no different and, very quickly, we got new AI tools for public relations<\/a>, for everything from social media automation to handling crisis management.<\/p>\n\n\n\n

Today, we'll explore the role of AI for public relations professionals. How it's used, what (not) to use it for, and where we're headed as an industry.<\/p>\n\n\n\n

By the way, now you can use AI in PR with Prowly! <\/strong>We launched our own AI PR features<\/a> to cover every step of creating a press release. From brainstorming ideas to drafting and editing content, connecting with the perfect journalists, and even summarizing your press release in emails.<\/p>\n\n\n\n

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TRY PROWLY AI FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n

Role of AI in PR: our research<\/strong><\/h2>\n\n\n\n
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Source<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

Our report revealed a clear link between AI adoption and professional satisfaction. Among PR pros who describe themselves as \u201chappy\u201d or \u201cextremely happy\u201d with their AI use, 80.2%<\/strong> are regular users, and 65%<\/strong> feel confident in their ability to use it effectively.<\/p>\n\n\n\n

In short: the more you use AI, the more value you get from it.<\/p>\n\n\n\n

That value shows up in everyday tasks. PR teams are using AI to:<\/p>\n\n\n\n