{"id":22113,"date":"2024-05-13T02:29:00","date_gmt":"2024-05-13T02:29:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=22113"},"modified":"2024-09-23T10:45:18","modified_gmt":"2024-09-23T10:45:18","slug":"acquisition-press-release-example","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/acquisition-press-release-example\/","title":{"rendered":"How to Write an Acquisition Press Release (Example & Template)"},"content":{"rendered":"\n

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it\u2019s up to you to determine which story angle will attract the most media attention<\/a>.<\/p>\n\n\n\n

We\u2019ll walk you through the process of creating the best acquisition press release for media distribution. Plus - you\u2019ll get your hands on a free business merger and acquisition template<\/a>!<\/p>\n\n\n\n

\n\n\n\n

Looking to create an acquisition press release?<\/strong><\/p>\n\n\n\n

Use Prowly's AI press release generator<\/a> or templates that you can use for free to easily create your own in a format that journalists expect to receive.<\/p>\n\n\n\n

Prowly also lets you find relevant journalists and send out your press release to them directly from the platform.<\/p>\n\n\n\n

\"press<\/figure>\n\n\n\n
\n
CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n

What is an acquisition press release<\/h2>\n\n\n\n

An acquisition press release is a formal announcement issued by a company to the media and other stakeholders providing official information about a recent acquisition.<\/p>\n\n\n\n

This type of press release aims to highlight the details of the deal including the companies involved, the terms of the agreement, the underlying strategic rationale, and the anticipated benefits.<\/p>\n\n\n\n

What is a merger press release?<\/h3>\n\n\n\n

A merger press release is a formal statement disseminated to the media and other relevant parties, detailing the merger of two or more companies.<\/p>\n\n\n\n

It delineates key aspects of the merger, including the names of the merging entities, the terms of the agreement, the strategic objectives underpinning the merger, and the expected advantages.<\/p>\n\n\n\n

Why write an acquisition press release<\/h2>\n\n\n\n

Unless you are writing about one of the world's biggest global companies (such as the acquisition of Twitter<\/a>), the announcement of an acquisition is unlikely to get press coverage without a powerful angle.<\/p>\n\n\n\n

So why write one at all? Because like with<\/strong> <\/strong>all press releases<\/strong><\/u><\/a>, you can gain valuable media attention if you turn the news into an interesting story<\/strong> - even if you're a small business<\/a>!<\/p>\n\n\n\n

Instead of writing about the recent acquisition or the merger of two companies as a concluded event, think of your press release as telling a story about what lies ahead <\/em>while adding the pivotal details.<\/em><\/p>\n\n\n\n

Throughout the writing process, think about <\/em>how to communicate a merger to customers from an angle that benefits them. Take this same perspective for the companies\u2019 employees as well.<\/p>\n\n\n\n

When to write an acquisition press release?<\/h3>\n\n\n\n

Write a press release when the acquisition will result in exciting changes, whether that be job force increases, an evolving product line, or a new direction for the acquiring company.<\/p>\n\n\n\n

When you announce mergers, you should also follow these general rules.<\/p>\n\n\n\n

\ud83d\udd8b Something to note<\/strong>: an acquisition press release is commonly written from the point of view of the acquirer.<\/p>\n\n\n\n

What are the 3 main goals of an acquisition press release?<\/h3>\n\n\n\n
    \n
  1. Communicating to customers that the merger or acquisition will lead to more benefits for them.<\/li>\n\n\n\n
  2. Getting the company employees excited about this next phase of growth.<\/li>\n\n\n\n
  3. Earning press coverage that presents the companies in a positive light.<\/li>\n<\/ol>\n\n\n\n

    Prowly can help you gain more media attention by pitching the right journalists.<\/a><\/p>\n\n\n\n

    \n
    FIND THE RIGHT MEDIA CONTACTS TO PITCH<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

    How to write a press release for an acquisition<\/h2>\n\n\n\n

    Merger and acquisition announcements lead to press releases that look similar to other press releases in terms of format <\/a>and structure.<\/p>\n\n\n\n

    Let\u2019s look more closely at the elements of a press release announcing a merger or an acquisition that will really make it stand out.<\/p>\n\n\n\n

    To get more details on each element, read How to Write a Press Release (With Tips From PR Pros<\/a>).<\/p>\n\n\n\n

    #1 An attention-grabbing headline<\/h3>\n\n\n\n

    A catchy headline in a perfect press release grabs attention and entices readers to continue reading. It should be concise, informative, and captivating to generate interest and make the press release stand out.<\/p>\n\n\n\n

    For example: \"Company XYZ Expands its Reach with Strategic Acquisition of ABC Corp\"<\/p>\n\n\n\n

    #2 Start with key details<\/h3>\n\n\n\n

    A gripping lead sentence sets the tone for the rest of the announcement. It should succinctly summarize the key information and generate interest in the acquisition.<\/p>\n\n\n\n

    Give the target audience some background and identify the companies involved in the acquisition. Then, specify the time frame for completion.<\/p>\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n

    All of these details should also be included:<\/p>\n\n\n\n