{"id":21614,"date":"2025-02-20T11:19:00","date_gmt":"2025-02-20T11:19:00","guid":{"rendered":"https:\/\/prowly.com\/magazine\/?p=21614"},"modified":"2025-03-05T11:30:20","modified_gmt":"2025-03-05T11:30:20","slug":"book-press-release-examples","status":"publish","type":"post","link":"https:\/\/prowly.com\/magazine\/book-press-release-examples\/","title":{"rendered":"How to Write a Book Press Release (Example and Template)"},"content":{"rendered":"\n<p>Gain media attention by distributing a press release when your client releases a new book. The announcement sets the stage for what your readers can expect from the book and how they can get their hands on it.<\/p>\n\n\n\n<p>A book launch press release follows similar rules to other press releases, with a few caveats.<strong>&nbsp;<\/strong>Let us walk you through exactly how to write a good book press release.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Looking to create a book press release?<\/strong><\/p>\n\n\n\n<p>Use Prowly's <a href=\"https:\/\/prowly.com\/ai-press-release-generator\/\">AI press release generator<\/a> or templates that you can use for free to easily create your own in a format that journalists expect to receive.<\/p>\n\n\n\n<p>Prowly also lets you find relevant journalists and send out your press release to them directly from the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/04\/Prowlys-Press-Release-Templates-1-1024x512.png\" alt=\"press release templates in Prowly\" class=\"wp-image-20699\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why write a book press release\">Why write a book press release?<\/h2>\n\n\n\n<p>Book promotion is an ongoing process, so PR for books is relevant whenever a book is launched, even if it's a new edition of a timeless classic. The key to excellent press releases, though, is to provide much more than a summary of a book. Instead,&nbsp;<strong>you'll want to entice potential readers with the&nbsp;<em>benefits<\/em>&nbsp;of reading the whole piece<\/strong>.<\/p>\n\n\n\n<p>Like most great press release writing, it's all about <a href=\"https:\/\/prowly.com\/magazine\/elements-of-storytelling\/\">excellent storytelling<\/a>.<\/p>\n\n\n\n<p>And if you're looking for insights and book press release examples, you've landed in the right spot. Just keep reading.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the 3 main goals of a book press release?<\/h3>\n\n\n\n<p>As you <a href=\"https:\/\/prowly.com\/magazine\/anatomy-of-a-press-release\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/anatomy-of-a-press-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">write your press release<\/a>, keep these main goals in mind:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Show the journalist why their readers will find the book exciting.<\/li>\n\n\n\n<li>Provide the main points of the book while leaving the reader wanting more.<\/li>\n\n\n\n<li>Include specific details like the release date and book signing dates.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"When do I write a book press release\">When to write a book press release?<\/h2>\n\n\n\n<p>You can write a book launch announcement whenever a book is newly-published and will be available for purchase within a few weeks. You may even wait until the book is officially available online or in stores, as long as the date of the release is very recent.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Protip: <\/strong>Write a new book press release several weeks before the book launch date, ideally when a pre-order sales channel is set up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How to write a press release for a book launch\">How to write a press release for a book launch?<\/h2>\n\n\n\n<p>The best book press releases are concise but exciting. They provide a taste of what the reader can expect without giving away any spoilers.<\/p>\n\n\n\n<p>To hit the sweet spot, try combining <a href=\"https:\/\/www.semrush.com\/goodcontent\/content-marketing-blog\/storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">storytelling<\/a> with providing only pertinent information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Book press release format<\/h3>\n\n\n\n<p>When writing a book launch press release, remember that there's a <a href=\"https:\/\/prowly.com\/magazine\/press-release-format-guide\/\">standard expected format for press releases<\/a>.<\/p>\n\n\n\n<p>While you might get creative when it comes to the content, the structure you use to present it should follow some basic rules to be properly formatted.<\/p>\n\n\n\n<p>Craft your press release with crystal clear clarity about your target audience and speak directly to them. Tailor your press releases for consumers, bloggers, journalists, and even the Google search algorithm.<\/p>\n\n\n\n<p>To get to know the details of each element, read&nbsp;<a href=\"https:\/\/prowly.com\/magazine\/how-to-write-press-release-guide\/\">How to Write a Press Release (With Tips From PR Pros).<\/a> You will find more than just generic press release tips there.<\/p>\n\n\n\n<p>As a refresher, the common elements of a standard press release are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/press-release-headline\/\" href=\"https:\/\/prowly.com\/magazine\/press-release-headline\/\" target=\"_blank\" rel=\"noreferrer noopener\">A great headline<\/a><\/li>\n\n\n\n<li>Subheader \/ Lead<\/li>\n\n\n\n<li>Dateline<\/li>\n\n\n\n<li>Body<\/li>\n\n\n\n<li>Quote<\/li>\n\n\n\n<li>Company info<\/li>\n\n\n\n<li>Logo<\/li>\n\n\n\n<li>Media contact info<\/li>\n<\/ul>\n\n\n\n<p>Don't forget the importance of including contact details in a press release! They play a vital role in fostering effective communication and making it easier for media inquiries to reach out and follow up.<\/p>\n\n\n\n<p>And if you're looking for more inspiration for product launch press releases, check out <a href=\"https:\/\/prowly.com\/magazine\/new-product-press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/new-product-press-release-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 more examples in the \"Writing a New Product Press Release\"<\/a> article.<\/p>\n\n\n\n<p>The Prowly press release creator can guide you through this process and assist you in covering all the key information on one page.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">START YOUR FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Other things to include\">Other things to include<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Find an interesting news angle<\/h4>\n\n\n\n<p>Identify your hook and connect the book to current events, viral topics, Google Trends, and popular topics on social media. That way you can grab major media outlets', audiences', and <a href=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-send-a-press-release-by-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">journalists' attention<\/a> with your <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/turn-press-release-into-news-story\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/turn-press-release-into-news-story\" target=\"_blank\">news story<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Book title<\/h4>\n\n\n\n<p>Include the book title right away. Don\u2019t bury it in your <a href=\"https:\/\/prowly.com\/magazine\/media-pitch\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/media-pitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">great press pitch<\/a>!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Book release date<\/h4>\n\n\n\n<p>Provide details on when and where the book will be made available for purchase. Give links to pre-order channels if they\u2019re available.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Summary of the book<\/h4>\n\n\n\n<p>Provide a <em>brief<\/em> introduction to the book that focuses on high-level points like genre and themes. Then include the benefits to the reader, whether it\u2019s learning something new or being taken on an escapist reading voyage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quote<\/h4>\n\n\n\n<p>You have two choices: you can either include a quote from the book or use an endorsement quote. Additionally, this is a great spot to showcase book reviews.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Author bio<\/h4>\n\n\n\n<p>There is no need for a separate author <a href=\"https:\/\/prowly.com\/magazine\/event-press-release-examples-and-template\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/event-press-release-examples-and-template\" target=\"_blank\" rel=\"noreferrer noopener\">press release<\/a>. Instead, a brief bio is expected in your book release announcement. Give a little background on the author, including their expertise on the topic, <em>especially if it\u2019s a self-help title.&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Publisher<\/h4>\n\n\n\n<p>Place the name of the publishing house prominently.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Awards or accolades<\/h4>\n\n\n\n<p>If available, list the awards and accolades the author or the book have received (if it\u2019s a new edition release).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Call To Action<\/h4>\n\n\n\n<p>What do you want to happen after someone reads your press release? Purchase or pre-order it, of course! Don\u2019t forget to include the preorder and order information.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Protip<\/strong>: Include a visual for the journalist to use in their article. Provide a high-quality <a href=\"https:\/\/prowly.com\/magazine\/pr-chat-jim-james\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/pr-chat-jim-james\/\" target=\"_blank\" rel=\"noreferrer noopener\">photo of the author<\/a> or the book cover.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"How to write a press release for a book signing tour\">How to write a press release for a book signing tour?<\/h3>\n\n\n\n<p>Your book signing press release should include all the event details, like the dates and locations, plus any pre-signing readings or interviews. Name all special guests.<\/p>\n\n\n\n<p>Writing press releases for a book tour separately is recommended because each event is a potential local news story and can be pitched to a new list of local journalists.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/get-media-coverage-for-your-book\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/get-media-coverage-for-your-book\" target=\"_blank\">In this article<\/a>, you can find more about connecting with local media that might help you promote your new book.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Questions to answer in a book press release\">Questions to answer in a book press release<\/h3>\n\n\n\n<p>Sometimes it\u2019s best to write your press release with some guiding questions. Here are a few to consider:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How is the author qualified to discuss this topic?<\/h4>\n\n\n\n<p>This is especially important if the book provides advice. Readers need to know why they should trust the source rather than relying solely on the emotional angle.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What benefits does the book provide to the reader?<\/h4>\n\n\n\n<p>Explain what the reader has to gain from the book. Is it laughter, education, or a new outlook on life? This point is where potential readers make their decision to buy the book.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What problems does the book solve?<\/h4>\n\n\n\n<p>Again, think from the reader\u2019s perspective, and make it clear how this book will improve their life, whether through knowledge or entertainment.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Protip:<\/strong> If the book is a guide, focus on describing the current problem readers might have or their aspirations. Then explain how the book addresses them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-a-book-press-release-with-ai\">Create a book press release with AI<\/h2>\n\n\n\n<p>AI-powered tools for PR can help you create high-quality press release drafts, provide advanced editing suggestions, and even recommend who to send your press release to.<\/p>\n\n\n\n<p>While it's worth knowing how to create an effective press release from scratch, using tools can help speed up the process and ensure you've ticked all the boxes regarding the format and content that journalists expect to receive.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Read more:<\/strong> <a href=\"https:\/\/prowly.com\/magazine\/ai-press-release-guide\/\" data-type=\"post\" data-id=\"23910\">Mastering AI Press Releases: Comprehensive Guide to Writing and Sending + Practical Examples<\/a><\/p>\n\n\n\n<p>Here\u2019s how to create (and send) a book press release using a tool like Prowly\u2019s AI-powered <a data-type=\"link\" data-id=\"https:\/\/prowly.com\/ai-press-release-generator\/\" href=\"https:\/\/prowly.com\/ai-press-release-generator\/\">Press Release Generator<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Enter basic details about your press release<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start the process by entering the type of your press release.<\/li>\n\n\n\n<li>Once you select the type, Prowly's AI will ask you to pick your target audience. There are predefined options, such as industry players, customers, or local communities, but you can also add your own.<\/li>\n\n\n\n<li>Choose the language of your press release draft.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/AI-press-release-generator-target-audience-selection-1024x446.png\" alt=\"Choosing audience in the AI press release generator screenshot of the window\" class=\"wp-image-23610\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">CREATE A PRESS RELEASE FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Enter key messages of your book press release<\/h3>\n\n\n\n<p>Here, you'll want to be as specific as possible and ensure that whatever you choose is the most relevant information about your new book announcement.<\/p>\n\n\n\n<p>You can use the list of questions provided in the \"How to write\" section of this guide to help you get started.<\/p>\n\n\n\n<p>Here are three examples of key messages that you can provide for your new book press release:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique Selling Point:<\/strong> Clearly articulate what makes your book stand out from others, such as a compelling storyline, unique perspective, expert insights, or timely topic.<\/li>\n\n\n\n<li><strong>Author's Credibility:<\/strong> Highlight the author's qualifications, experience, or relevant expertise that lend authority to the book.<\/li>\n\n\n\n<li><strong>Target Audience and Appeal:<\/strong> Identify the intended audience and explain why the book will resonate with them, based on genre, themes, or relevance to current events.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/Key-messages-for-an-AI-press-release-generator-1024x578.png\" alt=\"a screenshot from the tool: places for entering 3 key messages of the press release\" class=\"wp-image-23627\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3: Answer the follow-up questions<\/h3>\n\n\n\n<p>Once you\u2019ve entered the basic information about your book press release, Prowly\u2019s AI will ask you more in-depth questions designed to mirror a natural conversation with the journalists you\u2019re targeting.<\/p>\n\n\n\n<p>You\u2019ll receive ten questions tailored specifically to the content you shared earlier. This will complete your press release draft and reduce the need to answer many follow-up questions from the person you're pitching to.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/11\/questions-to-ask-in-a-press-release-ai-1024x515.png\" alt=\"tool screenshot asking Will there be any experts or trainers present on the event to provide guidance?\" class=\"wp-image-23620\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 4: Customize and edit the press release draft<\/h3>\n\n\n\n<p>Whether you've generated a press release draft or written it yourself, you can adjust header font styles, fine-tune the content just like you would in a regular text editor, adjust your press release length, and cater it into a format you're happy with. <\/p>\n\n\n\n<p>An AI Assistant trained in PR writing best practices reviews the draft and suggests improvements based on 11 key criteria, indicating exactly where to edit.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2024\/04\/Editing-v1.mov\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Get contact recommendations for your press release<\/h3>\n\n\n\n<p>Prowly\u2019s AI will start suggesting journalists you can pitch to based on the keywords found in your press release.<\/p>\n\n\n\n<p>As long as you have contact information for the people you want to pitch to, you can always do deeper work and find out about what kind of books they've covered before, or what they're writing about at the moment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\">GET JOURNALIST SUGGESTIONS FOR YOUR PRESS RELEASE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Book press release example\">Book press release example<\/h2>\n\n\n\n<p>Now that you understand the key elements, let\u2019s take a look at a new book press release example from Simon &amp; Schuster.<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/07\/about.simonandschuster-1024x983.png\" alt=\"A Simon &amp; Schuster page as an example of the book press release showing &quot;Elon Musk&quot; by Walter Isaacson - a cover and press release copy.\" class=\"wp-image-21617\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/about.simonandschuster.biz\/news\/walter-isaacson-elon-musk\/\"><em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Simon &amp; Schuster's Book Press Release Example<\/span><\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>There are a number of things we really like about <a rel=\"noreferrer noopener\" href=\"https:\/\/about.simonandschuster.biz\/news\/walter-isaacson-elon-musk\/\" data-type=\"URL\" data-id=\"https:\/\/about.simonandschuster.biz\/news\/walter-isaacson-elon-musk\/\" target=\"_blank\">this book launch press release example<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The storytelling! It begins right in the first paragraph and immediately captures the reader's attention.<\/li>\n\n\n\n<li>The book is described in a way that goes beyond a plot summary, with short, engaging paragraphs that build up the reader's interest.<\/li>\n\n\n\n<li>The developed sense of intrigue by explaining the process for writing the book.<\/li>\n\n\n\n<li>How it ends with a thought-provoking question that leaves readers curious and wanting more.<\/li>\n\n\n\n<li>Its clear structure, with the author's bio included in a separate paragraph below.<\/li>\n<\/ul>\n\n\n\n<p>If you want to see more examples of press releases, <a href=\"https:\/\/prowly.com\/magazine\/press-release-examples\/\">we've discussed over twenty of them in this article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Book press release template\">Book press release template<\/h2>\n\n\n\n<p><strong>Prefer to start with a press release <\/strong><strong><em>template<\/em><\/strong><strong> for book launches?<\/strong><\/p>\n\n\n\n<p>Prowly's press release creator is exactly what you need. Its templates are tailored to cover various press release types, such as product announcements, new hires, and event announcements, making it convenient for the media outlet to utilize your release.<\/p>\n\n\n\n<p>The best part? The press release creator is only one piece of Prowly\u2019s complete PR software solution. It will take you through the next steps too!<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/07\/screen-template-book-release-1024x702.png\" alt=\"A screenshot from Prowly's Press Release Creator tool showing the Book press release template.\" class=\"wp-image-21618\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Start your free 7-day trial to access Prowly\u2019s press release templates.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">USE FREE TEMPLATES IN PROWLY<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Distributing your book press release\">Distributing your book press release<\/h2>\n\n\n\n<p>Now, where to send press releases for books? Let\u2019s look at the 3 options that you\u2019re probably considering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pitching your press release with a high-quality media database<\/h3>\n\n\n\n<p>This is the ideal scenario with the highest likelihood of capturing media coverage.&nbsp;<\/p>\n\n\n\n<p>Using a PR software tool like Prowly&nbsp;<strong>gets you access to over 1 million media contacts<\/strong>&nbsp;that can easily be sorted by beat and location. By meticulously filtering your database contacts, you can distribute press releases to promote your book yourself. This way, you can ensure it reaches the right audience and target niche audiences more effectively, increasing the likelihood of book sales.<\/p>\n\n\n\n<p>In the case of a book release, Prowly's media database currently boasts 1,819 journalist contacts and 1,295 contacts to media and news outlets that cover U.S. book releases. That's a lot of potential news coverage.<\/p>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/prowly.com\/magazine\/app\/uploads\/2023\/07\/screen-3-1024x646.png\" alt=\"Prowly's Media Database showing 1,295 media contacts in the United States that write about books, including VICE and New Yorker.\" class=\"wp-image-21620\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET ACCESS TO OVER 1 MILLION MEDIA CONTACTS<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"purplebox\"><strong>Protip<\/strong> To effectively reach your target audience, share the press release of your book with local businesses or <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/nonprofit-press-release-examples\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/nonprofit-press-release-examples\/\" target=\"_blank\">nonprofit organizations<\/a> that align with its mission statement. This will help create meaningful partnerships and expand your reach.<\/p>\n\n\n\n<p>\ud83d\udca1If you're seeking more exposure for your press release, explore these 10 ideas on <a href=\"https:\/\/prowly.com\/magazine\/how-to-promote-a-press-release\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/how-to-promote-a-press-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to effectively promote a press release.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buying a media contact list<\/h3>\n\n\n\n<p>You may be tempted to buy a media list from a company that focuses on creating them for a wide array of topics, but we don't recommend it for one main reason. These one-off media outlets lists are notorious for being outdated, leading to nothing but frustration when half of your emails bounce back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using a wire service<\/h3>\n\n\n\n<p>You could use <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/magazine\/best-press-release-distribution-service\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/best-press-release-distribution-service\/\" target=\"_blank\">a wire service to distribute your press release<\/a>, but the fact is that this is too broad of a pitch. You're much more likely to get results by curating your media list to the best media outlets fits for your story, then reaching out to them individually with <a href=\"https:\/\/prowly.com\/magazine\/what-to-do-when-a-journalist-goes-quiet-and-how-to-avoid-that\/\" data-type=\"URL\" data-id=\"https:\/\/prowly.com\/magazine\/what-to-do-when-a-journalist-goes-quiet-and-how-to-avoid-that\/\" target=\"_blank\" rel=\"noreferrer noopener\">a pitch tailored just to them<\/a>.<\/p>\n\n\n\n<p class=\"purplebox\"><strong>Protip<\/strong>: When using a PR software tool, don\u2019t forget to add new press releases to your <a rel=\"noreferrer noopener\" href=\"https:\/\/prowly.com\/online-newsroom\/\" target=\"_blank\">online newsroom<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Recap\">Recap<\/h2>\n\n\n\n<p>Writing a good press release yourself is a solid start to getting the word out about your client's latest work. With a book announcement needing a highly-targeted media audience, it's also a great opportunity to test out an automated PR software solution like Prowly.<\/p>\n\n\n\n<p>You'll benefit from press release templates, targeted media databases, and media pitching tools that track your open rates and allow for team pitching. Did we mention it includes media monitoring and custom reporting too?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prowly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TRY PROWLY FREE FOR 7 DAYS<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.<\/p>\n","protected":false},"author":291,"featured_media":21626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[350],"tags":[302,85],"class_list":["post-21614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-writing-and-content-creation","tag-book","tag-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Book Press Release (Example and Template)<\/title>\n<meta name=\"description\" content=\"Learn to write book press releases that are concise and exciting, or use free book press release templates and gain media attention by distributing them.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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